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How Customer Lifecycle & Social Media Marketing can get you results
Today’s Presenters Joshua Porter VP of Customer Experience Contact info: 888-268-6035 [email_address] Laura Fitton CEO Contact info: @Pistachio [email_address]
Webinar Logistics ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Sophisticated Customer
Today’s Customer is  Multi-Platform Mobile & SMS Retail Traditional Web email Social Media Word of  Mouth
Today’s Customer is  Multi-Channel Twitter Facebook Search email Direct Mail Affiliate Display
Importance of Customer Experience ,[object Object],[object Object],[object Object],[object Object]
Today’s Marketing Landscape
Focused on Acquisition & Awareness
Stops at the sale .  Nothing after Visited Site Emailed Question Phone Response Purchase Product Clicked on Ad
Suffers from additional problems ,[object Object],[object Object],[object Object],[object Object]
Lifecycle Marketing & The Holistic Customer Experience
Optimize every interaction ,[object Object]
Evaluate Brand Marketing Channels ,[object Object]
Grade Acquisition Marketing ,[object Object]
Understand the Sales Cycle ,[object Object]
Discover your Business’ Funnel ,[object Object]
Replicate your Best Customers ,[object Object],[object Object],[object Object]
How critical Social Media is in the overall customer experience
Why Social Media? ,[object Object],[object Object],[object Object]
The Social Sales Funnel ,[object Object]
The Social Sales Funnel ,[object Object],The tools you’ll need: http://14t.me/socsales
Be Useful!  Create  great content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Useful!  Curate  great content ,[object Object],[object Object],[object Object],http://14t.me/curatecontent
Brand Monitoring… ,[object Object],[object Object],[object Object],[object Object]
… and Social CRM ,[object Object],[object Object],[object Object],[object Object]
Find & Keep Your Influential Customers ,[object Object],[object Object],[object Object]
Evangelism: Mobilize your Advocates ,[object Object],[object Object],[object Object],[object Object],[object Object]
  Final Thoughts and Q&A
The Customer Lifecycle & Social Media ,[object Object]
Thank you… Questions? Joshua Porter VP of Customer Experience Call us:  +1   888-268-6035 Follow us:  @Performable www.performable.com Laura Fitton CEO Follow us:  @oneforty www.oneforty.com

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