Introduction to Twitter presentation. Given to Copy Craft Printers, Inc. sales reps by Cory Rogers on July, 14 2009.

1. INTRODUCTION TO TWITTER HOW TO GET STARTED & EFFECTIVELY USE IT

2. Intro To Twitter What Is Twitter How To Get Started How To Use It

3. Intro To Twitter What Is Twitter How To Get Started How To Use It

4. Intro To Twitter What Is Twitter Instant messaging on crack “Micro-blogging” platform 140 character updates Simple 7 million users

5. Intro To Twitter What Is Twitter (Good For ?) Instant communication Quickly share information with others Building relationships & authority Reach people who are already interested in you Find people who are looking for something

6. Intro To Twitter What Is Twitter (Good For ?) Get news and current event updates Keep track of friends Share thoughts & opinions Connect with like-minded people

7. Intro To Twitter What Is Twitter Twitter is based on one simple question: “What are you doing?”

8. Intro To Twitter What Is Twitter Constantly updating your feed with peoples tweets from people you are following.

9. Intro To Twitter What Is Twitter How To Get Started How To Use It

10. Intro To Twitter Getting Started http://www.twitter.com Sign In Sign Up

11. Intro To Twitter Getting Started Create an account Use unique information Use information which others can easily identify you with

12. Intro To Twitter Getting Started Suggested People to Follow Usually top users or celebrities on twitter Follow a few just to begin building your followers and to get an understanding of how Twitter works

13. Intro To Twitter Getting Started Your Home Screen What are you doing? Twitter feed Toolbar

14. Intro To Twitter Getting Started Toolbar – 3 sections Top (info area) Middle (search & trends) Bottom (friends & feed)

15. Intro To Twitter Getting Started Toolbar – 3 sections Top (info area) – displays number of people you are following and how many are following you. Access to your different feeds.

16. Intro To Twitter Getting Started Toolbar – 3 sections Top (info area) @ feed = tweets others have sent which mention your twitter name

17. Intro To Twitter Getting Started Toolbar – 3 sections Top (info area) Direct messages – messages sent to only you. You can send direct messages to others. To send a direct message (DM) you must be following that person.

18. Intro To Twitter Getting Started Toolbar – 3 sections 1. Top (info area) - favorite tweets - archive interesting, funny or complimentary tweets

19. Intro To Twitter Getting Started Toolbar – 3 sections 2. Middle (search & trends) – search for relevant topics or see the Top 10 trending topics. Great for finding people looking for or talking about something… i.e. Business cards

20. Intro To Twitter Getting Started Toolbar – 3 sections 3. Bottom (friends & feed) – quick access to the newest people you are following, add new people & add your twitter feed to and RSS reader

21. Intro To Twitter Getting Started Navigation Bar Quick access to common tasks on twitter.com

22. Intro To Twitter Getting Started Customizing your Twitter.com account Settings – change options to personalize your twitter experience

23. Intro To Twitter

24. Intro To Twitter What Is Twitter How To Get Started How To Use It

25. Intro To Twitter How To Use It - business goals Find customers through search and monitoring topics which we currently don’t reach through other marketing campaigns. Engage with current clients – answer questions, handle crisis, thank them for their business Announce specials, promos, events Show involvement from multiple sources inside company

26. Intro To Twitter How (not) To Use It – business account Don’t talk down other companies or individuals Don’t share detailed personal information Don’t use profanity Don’t post a large string of tweets in a short amount of time

27. Intro To Twitter How To Use It – Finding People & Topics Use the search feature to find people, topics or trends which are interesting to you. Search topics with “” around what you are looking for… i.e. “business cards” Search for trends with hash tags… i.e. #printing

28. Intro To Twitter

29. Intro To Twitter How To Use It – Sending Tweets Be brief. You have 140 characters. Communicate to the point. Provide a link if applicable. Links count to the 140 characters. Re-tweet messages that others have sent by using the RT @username. Don’t just send messages about about Copy Craft

30. Intro To Twitter How To Use It – Sending Tweets with a Link Since including links in your tweet count to the 140 use a URL shortening service. Bit.ly Tiny URL Use specific links… i.e. sending a tweet about business cards – send them to our business card page, not to our homepage.

31. Intro To Twitter How To Use It – Sending Tweets with a Link Link shortening: turns long URLs into shorter URLs but sends them to the same webpage. http://www.copycraft.com/business-card-printing to http://bit.ly/x123xc

32. Intro To Twitter How To Use It – 3rd Party Applications Since Twitter is web-based it allows for others to write programs to work with Twitter, without having to go to twitter.com You will want to begin using 3rd party applications as you acquire more followers and use Twitter more frequently.

33. Intro To Twitter

34. Intro To Twitter How To Use It – TweetDeck Allows you to organize different feeds, topics, followers into one screen. Can have multiple Twitter accounts in one application. Integrates many popular 3rd party applications in one place. TwitPic, URL shortening, search tools

35. Intro To Twitter

36. Intro To Twitter Begin using Twitter… it is easy to learn and can become a powerful tool. Use Twitter as a discussion not a broadcast tool. Don’t waste your time or others time… create value with your tweets! Follow a wide-range of people. You never know who will need to buy printing or will know someone who needs printing and can refer us.

37. INTRODUCTION TO TWITTER HOW TO GET STARTED & EFFECTIVELY USE IT