The document discusses the fundamentals of public relations and communication. It defines communication as the exchange of facts or ideas between individuals to achieve mutual understanding. It describes the key elements of the communication process, including the sender, message, channel, receiver, feedback. Effective communication increases productivity by allowing people to anticipate problems, make decisions, and develop relationships. The effects of communication include discovery, building relationships, helping others, stimulation, relaxation, and social growth. Barriers to effective communication include the use of jargon, emotional barriers, lack of attention, differences in perceptions, physical disabilities, physical and language barriers, expectations and prejudices, and cultural differences. The document concludes with six rules for effective communication.

1. fundamentals of public relations
Ronald M. Quileste, School of Education, February 2016

50. nature of

60. ?

61. Communication may be
defined as a process
concerning exchange of
facts or ideas between
persons holding different
positions in an organization
to achieve mutual harmony

62. ?

64. ELEMENTSOFTHE
COMMUNICATION
Process

65. 1

66. 1 SENDER

67. 2

68. 2 IDEAS

69. 3
ENCODING

70. 3 ENCODING

71. 3 ENCODING

72. 4
COMMUNICATION
CHANNEL

73. 4 COMMUNICATION CHANNEL

74. 4 COMMUNICATION CHANNEL

75. 5
RECEIVER

76. 5 RECEIVER

77. 5 RECEIVER

78. 6
DECODING

79. 6 DECODING

80. 7
FEEDBACK

81. 7 FEEDBACK

82. ?

85. Yourabilitytocommunicate
effectivelyincreases
productivity,bothyoursand
yourorganization

87. Withgoodcommunicationskills,you
cananticipateproblems,make
decisions,co-ordinateworkflow,
superviseothers,develop
relationshipsandpromoteproducts
andservices

89. Communicationactsas
tool forthe effective
workrelated flowof
information

91. Youcanshapetheimpressionsyouandyour
companymakeoncolleagues,employees
,supervisors,investors,andcustomersin
additiontoperceivingandrespondingtothe
needsofthesewithouteffectivecommunication
,peoplemisunderstandeachotherand
misinterpretinformation

92. Ideas misfire or fail to gain
attention andpeople and
companies flounder

94. Yourorganizationsneedforeffective
reachofcompanynameandpublic
promotionsarebasedoneffective
promotionalmaterialsuchas
advertisements,billboards,onlineadd,
postersetc.areallcommunicatedfor
effectivemessagedeliveryandmeaning

96. Givingadviceisbasedon
individual-orientedandwork-
oriented,adviceshouldnotgiven
tothepersonforpinpointinghis
mistakesratheritshouldbe
helpfulforhisimprovement

97. Effectiveadvicepromotes
understandinganditcanbea
twowayprocessifthe
subordinatestaffgiven
freedom

99. Orderisanauthoritative
communicationpatternandit
isdirectivetosomebody
alwaysasubordinatetodo
something

100. Orderswillbewrittenandoral
orders,generalandspecific
orders,proceduraland
operationalorders,mandatory
anddiscretionaryorder

101. Order should be clear and
complete ,execution
shouldbe possible and
given in a friendly way

103. Suggestion is supposed to
be very mild andsubtle
formofcommunication

104. Suggestionsarewelcomedfor
itisnotobligatorytoaccept
them,itcanbevoluntaryand
anonymousandsubmitted
throughsuggestionboxes

106. Persuasionmaybedefinedasan
effort‘toinfluencetheattitudes
,feelings,orbeliefsofothers,or
toinfluenceactionsbasedon
thoseattitudes,feelings,or
beliefs

108. Educationisaveryconscious
processofcommunication,it
involvesbothteachingand
learningbywhichorganizations
providetotheiremployeesinthe
formoftraining

109. Education is given for
management , employees
and outside public

111. Iftheemployeesdonotabideby
thenormsoftheorganization
warningisapower
communicationtoolanditcanbe
generalandspecific

112. Specific warning should
be administered in
private and after
thorough investigation

113. The aim of the
warning should be the
organization
betterment

115. Morale stands formental
health andit is a sum of
several qualities like
courage, resolution ,
confidence

116. High morale and
effective performance
go hand to hand

117. Motivationisaprocessthat
accountforanindividual
intensity,direction,and
persistenceofefforttowards
attainingagoal

119. Communication’smainideaistogive
andreceiveinformationbecause
managersneedcomplete,accurate
andpreciseinformationtoplanand
organizeemployeeneedittotranslate
planningintoreality

120. Information will
cover all aspects of
the business

122. Counseling is given to
solve employees mental
stress and improve the
employees productivity

124. Finally discipline is the
foremost part of any
business communication

125. Thevariousdisciplinarycodes
areeffectivelycommunicated
toemployeesthrough
disciplinarycodes

126. ?

127. Communication generally
and mass communication in
particular has a great deal
to serve a diversity
of purposes human beings
have always wished to
achieve

128. The strong effects of
striving to achieve
purposes of human
communication are visible
and helped bring harmony
of living in a number of
ways

129. EFFECTS OF
COMMUNICATION

130. Discovery

131. The immediate effect of
communication is to discover
something – from an individual to
an idea to physical exploration –
as a consequence of generating
a message

132. Relationship

133. Next to discovering, the
most important effect of
communication is to create
relationship with people
and things around

134. Helping Out
Others

135. Hallmark of communication
effects has been the human
effort to provide assistance to
other fellow beings

136. At a lower scale as well, a
piece of communication
works miracle to save lives
of many

137. Stimulation

138. An advice from a teacher
may effect into activating
students to work more
seriously, or conduct
research on a given topic

139. Relaxation

140. Among effects of
communication one huge area is
the relief which is effective when
an exchange of ideas or even
receiving of messages is done in
common life

141. Social Growth

142. Growth of social values, physical
structures and increase in the
overall intellectual level of a
society are result of the net
effect it receives from the every
day communication

143. Time and
Space

144. Effects of communication are
not limit to present day
activities but as a matter of
fact they go beyond the limits
of time and space

145. Most scientific inventions, like
radio, are the result of a multiple
pieces of communication made
by scientists over a period of 150
years

146. ?

147. Common barriers
Categorization of
barriers

148. CommonBarriersto
Effective Communication

149. 1
The use of jargon

150. 1 Theuseofjargon
Using over-complicated,
unfamiliar and/or
technical terms

151. 2
Emotional barriers
and taboos

152. 2 Emotionalbarriersandtaboos
Some people may find it difficult
to express their emotions and
some topics may be completely
'off-limits' or taboo

153. 3
Lack of attention,
interest, distractions, or
irrelevance to the
receiver

154. 3 Lackofattention,interest,distractions,or
irrelevancetothereceiver
Ineffective listening lead to
misunderstandings and a
breakdown in communication

155. 4
Differences in
perception and
viewpoint

156. 4 Differencesinperceptionandviewpoint
Differing perceptions,
beliefs and attitudes of
people often lead to
miscommunication or
standoffs

157. 5
Physical disabilities such
as hearing problems or
speech difficulties

158. 6
Physical barriers to
non-verbal
communication

159. 6 Physicalbarrierstonon-verbalcommunication
Not being able to see the non-
verbal cues, gestures, posture
and general body language can
make communication less
effective

160. 7
Languagedifferencesand
the difficultyin
understandingunfamiliar
accents

161. 8
Expectations and
prejudices which may lead
tofalse assumptions or
stereotyping

162. 8
Expectationsandprejudiceswhichmayleadto
falseassumptionsorstereotyping
People often hear what they
expect to hear rather than what
is actually said and jump to
incorrect conclusions

163. 9
Cultural
differences

164. 9 Culturaldifferences
The norms of social
interaction vary greatly in
different cultures, as do the
way in which emotions are
expressed

165. Categories of
communicationbarriers

189. SIXRULESOFEFFECTIVE
COMMUNICATION

190. SIXRULESOFEFFECTIVE
COMMUNICATION

191. ’

193. Thank You
Namaste!!

194. REFERENCES

195. REFERENCES