The document outlines the basics of effective communication, emphasizing the importance of both sending and receiving information. It highlights key strategies for effective communication, such as taking responsibility, understanding others' perspectives, and being clear in written communication, especially in emails. Additionally, it discusses the significance of listening as a critical component of successful communication.

1. EffectiveCommunication
The Basics

2. WHAT IS COMMUNICATION?
COMMUNICATION is the act of imparting or
exchanging information by speaking, writing, or using
some other medium. Bear in mind that this covers both
SENDING and RECIEVEING INFORMATION.
WHEN IS COMMUNICATION
SUCCESFUL?
Communication requires some form of feedback from
the receiver to the source. Successful communication
will take place if that feedback is in line with what the
source was aiming for when sending out the message
in the first place.
www.maximumadvantage.com

3. BENEFITS OF EFFECTIVE COMMUNICATION
Understanding the benefits of effective communication helps companies place a focus on developing a
workforce that is able to communicate within the firm and with customers, vendors and business partners.
Let’s itemize them, shall we…
Would you like to add a few????

4. HOW TO COMMUNICATE EFFECTIVELY
1. Take responsibility for the success of your communication. If they're not "getting it", it's because you're not
giving it in a way they can understand.
2. Realize that the unconscious mind is your greatest ally.
3. It's not about you. To communicate effectively, learn to see the world from the other person's perspective.
4. If what you're doing isn't working... do something different.
5. Every action has a positive intention. You just have to find it.
6. It's better to be successful than right. The world demands results, not excuses.
www.maximumadvantage.com

5. Use this exercise to prove it to yourself
Read this sentence eight times.
"IDIDNOT
STEALYOURMONEY
LASTNIGHT."

6. WRITTEN COMMUNICATION
Good communication skills go beyond conversations, but employees must know how to communicate well in written reports
and emails.
Email is a widely used tool for business communications, but a 2013 survey by Sendmail, Inc., found that it has caused
tension, confusion, or other negative consequences for 64 percent of working professionals.
So, how can you avoid your emails doing this? And how can you write emails that get the results you want?
• Don't over communicate by email.
• Make good use of subject lines.
• Keep messages clear and brief.
• Be polite.
• Check your tone.
• Proofread
• Any more?

7. BAD EXAMPLE
Subject: Revisions
Hi Jackie,
Thanks for sending that report last week. I read it
yesterday, and I feel that Chapter 2 needs more specific
information about our sales figures. I also felt that the tone
could be more formal.
Also, I wanted to let you know that I've scheduled a
meeting with the PR department for this Friday regarding
the new ad campaign. It's at 11:00 a.m. and will be in the
small conference room.
Please let me know if you can make that time.
Thanks!
Monica
GOOD EXAMPLE
Subject: Revisions For Sales Report
Hi Jackie,
Thanks for sending that report last week. I read it
yesterday, and I feel that Chapter 2 needs more specific
information about our sales figures.
I also felt that the tone could be more formal.
Could you amend it with these comments in mind?
Thanks for your hard work on this!
Monica
(Monica then follows this up with a separate email about
the PR department meeting.)

8. LISTENING
Listening is the ability to accurately receive and interpret messages in the communication process.
Listening is key to all effective communication, without the ability to listen effectively messages are easily
misunderstood – communication breaks down and the sender of the message can easily become frustrated or
irritated.
Successful communication is a two-way street. If management is doing all the talking, employees tend to tune out.
What's more, the people doing the real work of the company often have the best suggestions for improving it and are
often the first to see danger approaching.
Here are a few tips:
• Create formal feedback mechanisms
• Take input seriously
• Check management attitude
• Suspend judgment and evaluation
• Reward feedback (if/when necessary, in very little ways)
Now let’s listen to you 