The Vine is an area within the WBWE, conceived to encourage new businesses that evolve around wine and vine industries. Using every resource, and expanding every possibility, such an initiative shows the great potential that can be developed in the sector. Food Colour & Quality Laboratory, Department of Nutrition & Food Science, Universidad de Sevilla. Further information about "The Vine Science Award" on http://www.worldbulkwine.com/thevine/ing/posters.html