The document discusses the expanding market for wine in bag-in-box (BiB) packaging. It notes that while bottled wine still accounts for over half of global wine trade, BiB and other bulk wine formats are growing faster in both value and volume. Major importers of BiB include Sweden, Norway, the US, Germany and others, though declared import quantities sometimes differ from exporter declarations. The top BiB exporters by value are France, Germany, Italy, South Africa and Australia.

1. El VINO solo se DISFRUTA
con MODERACIÓN
Rafael del Rey
Observatorio ESPAÑOL del Mercado del VINO
The new bag-in-box market:
an expanding market
10th World Bulk Wine Exhibition
Amsterdam, 27 November 2018
12:30 p.m. Round table discussion on “The new bag-in-box market: an expanding market” with the participation of Robert Joseph, editor of Wine Business
International, Rafael del Rey, director of the OEMV (Spanish Wine Market Observatory) and Catherine Mendoza, in charge of Scandinavian Market
of Ciatti, company. This round table discussion will be moderated by Natalia Posadas-Dickson.

2. Amsterdam, Nov 27, 18
Global world wine markets are growing in both
value and volume despite lower production
2,27 2,30
2,12 2,19 2,13 2,15 2,17 2,20 2,27
2,08
2,23 2,32
2,52
2,61 2,54
2,75
2,85 2,90 2,94
13.756 14.159
15.023 15.278 15.767
16.404
17.789
20.001 20.192
18.065
20.945
23.348
25.420
25.957 25.938
28.485
29.113
31.018 31.467
6.057 6.148
7.077 6.964 7.399 7.640
8.214
9.084 8.895 8.686
9.388
10.077 10.097 9.937 10.207 10.365 10.233 10.706 10.709
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
TAM jun
Exports of wine and must in Euros & litres
Source: Data from GTA / OeMv
€/l
Mill €
Mill l.
2.8%
1.7%
4.5%

3. Amsterdam, Nov 27, 18
International markets - Trends
Bottled vs
“bulk” wine
60,8%
63,5%
65,4%
61,5% 60,7%
62,2%
59,8%
58,2% 57,9% 57,6% 57,4%
55,5% 56,2% 55,4% 55,3%
54,2% 54,4% 54,6% 54,2%
34,0%
31,2%
29,5%
33,0% 34,0%
32,4%
34,8%
36,3% 35,9% 36,4% 36,7%
38,4% 37,5% 38,0% 37,8% 38,6% 37,8% 37,3% 37,6%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
TAM
jun
Proportion of bottled and bulk in world wine trade
Bottled
Bulk & > 2l
Dichotomy
 Yes, there is a market for high-price, premium wines & icon wines, but …
 … surprisingly, also wines in bulk & > 2l are growing – even faster – as well
as their market share on total wine .
¿Why?
¿What type of wines?
¿Among which countries?
Since wine consumption is changing from traditional producers to new
consumers, wine has to travel.
The way of sending the wine to increasingly further destinations is changing

4. BiB IN WOLRD WINE TRADE
Amsterdam, Nov 27, 18

5. BiB IN WORLD WINE TRADE
Amsterdam, Nov 27, 18
[NOMBRE DE CATEGORÍA];
[VALOR]; [PORCENTAJE]
[NOMBRE DE CATEGORÍA];
[VALOR]; [PORCENTAJE]
BiB; 588,9; 2%
[NOMBRE DE CATEGORÍA];
[VALOR]; [PORCENTAJE]
Must; 131,1; 1%
Wine exports
y-on-y June 2018
Million €
31,467.1 M€
[NOMBRE DE CATEGORÍA]
[VALOR]; [PORCENTAJE]
[NOMBRE DE CATEGO
[VALOR]; [PORCENT
BiB; 430,9; 4%
[NOMBRE DE CATEGORÍA]
[VALOR]; [PORCENTAJE]
Must; 84,1; 1%
Wine exports
y-on-y June 2018
Million L
10,709.4 M l
Out of total wine & must exports (y-on-y June 2018):
 BiB represents 2% of total value = 589 M €
 And 4% of total volume = 431 M l
 At an average price of 1.37 €/l

6. El BiB represents 18.2% of total value and
10.8% of volume at June 2018.
Out of total “>10 l” category
Amsterdam, Nov 27, 18
2.535,1 2.645,1
3.544,5 3.558,1
540,1 588,9
415,7 430,9
2.798,2
3.075,2 3.234,0
3.840,6 3.960,2 3.989,0
Mill € 2016 Mill € 2017 Mill € 2018 TAM jun Mill Ltrs 2016 Mill Ltrs 2017 Mill Ltrs 2018 TAM
jun
> 2l category
> 2l
2 - 10l
> 10l
At an average price of 1.37 €/l as
compared to 0.74 €/l of real bulk
Growing in 2018 from Dec 2017
in both value and volume

7. Actually, within “bulk” (> 10l) (2017), we estimate that 21.6% of total value and 35.5% of volume
is bulk trade among producers (“supply”), with a great difference…
BiB & bulk – types of wine exports in bulk
Amsterdam, Nov 27, 18
2.535,1
3.544,5
547,2
1.259,9
1.987,9
2.284,6
540,1 540,1
415,7 415,7
3.075,2 3.075,2
3.960,2 3.960,2
Mill € 2017 Mill € 2017 Mill Ltrs 2017 Mill Ltrs 2017
12 meses
> 2l
2 - 10l
a cliente
final
Entre
productores
> 10l
.. at an average price of 0.43 €/l as compared to 0.87 €/l of bulk wine sold to final clients for local
distribution.
0,87
€/l
0,43
€/l
1,30
€/l

8. 12 countries declare to import more
tan 12 M€ worth of wine in BiB each:
• Sweden
• Norway
• USA
• Germany
• Belgium
• Finland
• Japan
• Canada
• Denmark
• United Kingdom
• Switzerland
• Slovakia
Who exports to whom
Amsterdam, Nov 27, 18
85% of total world
imports in value in this
format & 77% of total
volume
However, what they
declare to IMPORT is in
many cases different to
what exporters declare
to EXPORT them

9. Major differences arise in the cases of:
• Germany, which declares to import
only 38 M€ while exporters declare to
sell them 70 M€
• Belgium (21 M€ vs 36 M€)
• Canada (18 M€ vs 27 M€)
• Denmark (18 M€ vs 31 M€)
• UK (17 M€ vs 38 M€)
On the other hand, some markets declare
to import more than what exporters report
to sell them:
• Norway
• USA
• Japan
Who exports to whom
Amsterdam, Nov 27, 18
95
71
39
38
21
21
20
18
18
17
15
13
69
109
50
25
70
36
20
10
27
31
38
15
1
155
0 20 40 60 80 100 120 140 160
Sweden
Norway
USA
Germany
Belgium
Finland
Japan
Canada
Denmark
UK
Switzerland
Slovaquia
Others
Million €
Top importers – difference between
what they say they import and what
exporters say they sell to them
What they say they buy
What exporters say they sell to
them

10. Top exporters of BiB
Top exporters & importers
Amsterdam, Nov 27, 18
9,1
1,5
2,4
2,8
3,0
3,3
3,7
4,5
9,3
11,6
13,4
15,6
15,9
17,4
19,1
28,2
33,1
42,4
44,9
54,9
73,3
80,0
99,5
0,3%
19,6%
92,0%
1,3%
82,7%
96,0%
56,4%
50,5%
47,1%
96,2%
28,8%
55,3%
19,4%
8,0%
76,8%
45,4%
10,4%
6,4%
12,6%
27,4%
18,2%
82,8%
33,5%
0,0 20,0 40,0 60,0 80,0 100,0 120,0
Resto
Austria
Luxemburgo
Nueva Zelanda
Estonia
Noruega
Bulgaria
Suecia
Países Bajos
Finlandia
Hungría
Eslovaquia
Reino Unido
Estados Unidos
Dinamarca
Portugal
Chile
España
Australia
Sudáfrica
Italia
Alemania
Francia
EXports BiB y-on-y Jun 2018
Mill €
% BiB / total > 2l
In Euros, France and Germany lead
the ranking of top exporters of BiB,
followed by Italy, South Africa and
Australia
with Spain – largest world exporter –
far behind.
BiB is particularly important, within the
> 2l category, for Germany, Denmark,
Finland, Norway and Estonia
whereas it is relatively marginal for
Italy, Spain or Chile.

11. Top exporters
Amsterdam, Nov 27, 18
Ger [VALOR DE X]; [VALOR DE
Y]; [TAMAÑO DE BURBUJA]
Aus [VALOR DE X]; [VALOR DE
Y]; [TAMAÑO DE BURBUJA]
Atr [VALOR DE X]; [VALOR DE Y];
[TAMAÑO DE BURBUJA]
Bul [VALOR DE X];
[VALOR DE Y]; [TAMAÑO DE
BURBUJA]
Chi [VALOR DE X];
[VALOR DE Y]; [TAMAÑO DE
BURBUJA]
Den [VALOR DE X]; [VALOR DE
Y]; [TAMAÑO DE BURBUJA]
Slv [VALOR DE X];
[VALOR DE Y]; [TAMAÑO DE
BURBUJA]
Spa [VALOR DE X]; [VALOR DE
Y]; [TAMAÑO DE BURBUJA]
USA [VALOR DE X]; [VALOR DE
Y]; [TAMAÑO DE BURBUJA]
Stn [VALOR DE X]; [VALOR DE Y];
[TAMAÑO DE BURBUJA]
Fin [VALOR DE X]; [VALOR DE Y];
[TAMAÑO DE BURBUJA]
Fra [VALOR DE X];
[VALOR DE Y]; [TAMAÑO DE
BURBUJA]
Hun [VALOR DE X];
[VALOR DE Y]; [TAMAÑO DE
BURBUJA]
Ita [VALOR DE X]; [VALOR DE Y];
[TAMAÑO DE BURBUJA]
Lux [VALOR DE X]; [VALOR DE Y];
[TAMAÑO DE BURBUJA]
Nor [VALOR DE X];
[VALOR DE Y]; [TAMAÑO DE
BURBUJA]
NZ [VALOR DE X]; [VALOR DE Y];
[TAMAÑO DE BURBUJA]
Nth [VALOR DE X]; [VALOR DE
Y]; [TAMAÑO DE BURBUJA]
Por [VALOR DE X]; [VALOR DE Y];
[TAMAÑO DE BURBUJA]
UK [VALOR DE X];
[VALOR DE Y]; [TAMAÑO DE
BURBUJA]
SAf [VALOR DE X]; [VALOR DE Y];
[TAMAÑO DE BURBUJA]
Swd [VALOR DE X]; [VALOR DE
Y]; [TAMAÑO DE BURBUJA]
Other [VALOR DE X]; [VALOR DE
Y]; [TAMAÑO DE BURBUJA]
0,00
0,50
1,00
1,50
2,00
2,50
3,00
3,50
4,00
0 10 20 30 40 50 60 70
Value & average price
(size = value)
Considering volume and average prices,
South Africa, Germany and Australia lead in
litres, at relatively low prices,
with France and Italy
around or above 2 €/l

12. Top exporters of BiB
Top exporters & importers
Amsterdam, Nov 27, 18
Top importers
9,1
1,5
2,4
2,8
3,0
3,3
3,7
4,5
9,3
11,6
13,4
15,6
15,9
17,4
19,1
28,2
33,1
42,4
44,9
54,9
73,3
80,0
99,5
0,3%
19,6%
92,0%
1,3%
82,7%
96,0%
56,4%
50,5%
47,1%
96,2%
28,8%
55,3%
19,4%
8,0%
76,8%
45,4%
10,4%
6,4%
12,6%
27,4%
18,2%
82,8%
33,5%
0,0 20,0 40,0 60,0 80,0 100,0 120,0
Resto
Austria
Luxemburgo
Nueva Zelanda
Estonia
Noruega
Bulgaria
Suecia
Países Bajos
Finlandia
Hungría
Eslovaquia
Reino Unido
Estados Unidos
Dinamarca
Portugal
Chile
España
Australia
Sudáfrica
Italia
Alemania
Francia
EXports BiB y-on-y Jun 2018
Mill €
% BiB / total > 2l
9,3
1,5
1,6
1,7
1,7
1,9
2,2
2,6
2,8
3,2
3,7
4,1
6,2
6,8
9,1
9,4
9,9
12,7
15,3
17,0
17,6
17,6
20,0
20,6
20,8
37,9
38,9
70,7
94,5
3,9%
11,6%
11,2%
63,8%
12,2%
12,8%
56,1%
2,9%
3,8%
5,4%
65,0%
9,1%
69,1%
5,5%
2,8%
15,1%
48,1%
16,7%
3,0%
19,2%
18,6%
30,1%
53,0%
21,7%
6,6%
14,9%
86,7%
58,6%
0,0 20,0 40,0 60,0 80,0 100,0 120,0
resto
Rumania
Nueva Zelanda
Taiwán
Polonia
Austria
Letonia
Italia
Rusia
República Checa
Croacia
Serbia
Portugal
Estonia
China
Francia
Países Bajos
Eslovaquia
Suiza
Reino Unido
Dinamarca
Canadá
Japón
Finlandia
Bélgica
Alemania
Estados Unidos
Noruega
Suecia
IMports BiB y-on-y Jun 2018
Mill €
% BiB / total > 2l
As expected – and already seen last year
– Sweden and Norway lead imports of
BiB,
followed by USA and Germany, below 40
M litres according to THEIR figures (not
what producers declare to sell them)
Belgium, Finland and Japan.
In the “>2l” category, BiB is fundamental
to all three Scandinavian countries,
also important to Japan and some central
European countries (Slovakia, Estonia,
Serbia, Croatia)
while marginal to USA, UK and
Netherlands

13. But who sales to whom?
Amsterdam, Nov 27, 18
Exporter Sweden Norway USA Germany Belgium Finland Japan Canada Denmark
United
Kingdom Switzerland Slovaquia
Other
exports to
other
markets
Total
exports
TOTAL EXPORT 109.025.596 49.666.996 25.021.197 70.371.735 36.359.929 20.453.695 10.297.624 27.030.069 31.350.670 38.492.979 14.768.741 1.182.104 154.871.438 588.892.773
France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242
Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000
Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684
Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585
Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208
Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856
United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505
Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955
Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568
Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201
Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839
Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189
Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235
Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102
Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691
Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994
Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539
South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339
Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252
Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709
New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905
USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582
Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593
TOTAL WORLD EXPORT OF WINE IN BAG-IN-BOX TO:
(value: euros) ( year-on-year June 2018)
Analysing largest commercial flows of BiB among top producers and markets, in both
value and volume, during 12 months up to June 2018, we reach some conclusions…

14. But who sales to whom?
Amsterdam, Nov 27, 18
Exporter Sweden Norway USA Germany Belgium Finland Japan Canada Denmark
United
Kingdom Switzerland Slovaquia
Other
exports to
other
markets
Total
exports
TOTAL EXPORT 109.025.596 49.666.996 25.021.197 70.371.735 36.359.929 20.453.695 10.297.624 27.030.069 31.350.670 38.492.979 14.768.741 1.182.104 154.871.438 588.892.773
France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242
Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000
Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684
Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585
Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208
Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856
United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505
Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955
Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568
Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201
Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839
Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189
Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235
Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102
Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691
Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994
Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539
South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339
Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252
Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709
New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905
USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582
Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593
TOTAL WORLD EXPORT OF WINE IN BAG-IN-BOX TO:
(value: euros) ( year-on-year June 2018)
Analysing largest commercial flows of BiB among top producers and markets, in both
value and volume, during 12 months up to June 2018, we reach some conclusions…
Top wine world exporters are the top players in the
BiB business, although with some peculiarities

15. But who sales to whom?
Amsterdam, Nov 27, 18
Exporter Sweden Norway USA Germany Belgium Finland Japan Canada Denmark
United
Kingdom Switzerland Slovaquia
Other
exports to
other
markets
Total
exports
TOTAL EXPORT 109.025.596 49.666.996 25.021.197 70.371.735 36.359.929 20.453.695 10.297.624 27.030.069 31.350.670 38.492.979 14.768.741 1.182.104 154.871.438 588.892.773
France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242
Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000
Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684
Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585
Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208
Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856
United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505
Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955
Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568
Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201
Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839
Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189
Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235
Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102
Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691
Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994
Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539
South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339
Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252
Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709
New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905
USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582
Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593
TOTAL WORLD EXPORT OF WINE IN BAG-IN-BOX TO:
(value: euros) ( year-on-year June 2018)
Analysing largest commercial flows of BiB among top producers and markets, in both
value and volume, during 12 months up to June 2018, we reach some conclusions…
To a large extent, BiB is a growing business done by distributors in
distributing countries (Germany, Denmark, UK, Finland, Holland)…
… to consumers in Scandinavian and other Anglo-Saxon markets

16. But who sales to whom?
Amsterdam, Nov 27, 18
Exporter Sweden Norway USA Germany Belgium Finland Japan Canada Denmark
United
Kingdom Switzerland Slovaquia
Other
exports to
other
markets
Total
exports
TOTAL EXPORT 109.025.596 49.666.996 25.021.197 70.371.735 36.359.929 20.453.695 10.297.624 27.030.069 31.350.670 38.492.979 14.768.741 1.182.104 154.871.438 588.892.773
France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242
Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000
Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684
Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585
Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208
Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856
United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505
Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955
Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568
Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201
Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839
Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189
Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235
Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102
Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691
Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994
Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539
South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339
Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252
Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709
New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905
USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582
Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593
TOTAL WORLD EXPORT OF WINE IN BAG-IN-BOX TO:
(value: euros) ( year-on-year June 2018)
Analysing largest commercial flows of BiB among top producers and markets, in both
value and volume, during 12 months up to June 2018, we reach some conclusions…
A business, that some traditional producers have not yet understood
nor profit from

17. But who sales to whom?
Amsterdam, Nov 27, 18
Exporter Sweden Norway USA Germany Belgium Finland Japan Canada Denmark
United
Kingdom Switzerland Slovaquia
Other
exports to
other
markets
Total
exports
TOTAL EXPORT 109.025.596 49.666.996 25.021.197 70.371.735 36.359.929 20.453.695 10.297.624 27.030.069 31.350.670 38.492.979 14.768.741 1.182.104 154.871.438 588.892.773
France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242
Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000
Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684
Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585
Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208
Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856
United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505
Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955
Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568
Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201
Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839
Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189
Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235
Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102
Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691
Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994
Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539
South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339
Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252
Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709
New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905
USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582
Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593
TOTAL WORLD EXPORT OF WINE IN BAG-IN-BOX TO:
(value: euros) ( year-on-year June 2018)
Analysing largest commercial flows of BiB among top producers and markets, in both
value and volume, during 12 months up to June 2018, we reach some conclusions…
It is a great business within Europe…
…and across the US-Canadian border

18. But who sales to whom?
Amsterdam, Nov 27, 18
Exporter Sweden Norway USA Germany Belgium Finland Japan Canada Denmark
United
Kingdom Switzerland Slovaquia
Other
exports to
other
markets
Total
exports
TOTAL EXPORT 109.025.596 49.666.996 25.021.197 70.371.735 36.359.929 20.453.695 10.297.624 27.030.069 31.350.670 38.492.979 14.768.741 1.182.104 154.871.438 588.892.773
France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242
Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000
Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684
Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585
Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208
Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856
United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505
Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955
Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568
Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201
Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839
Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189
Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235
Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102
Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691
Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994
Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539
South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339
Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252
Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709
New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905
USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582
Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593
TOTAL WORLD EXPORT OF WINE IN BAG-IN-BOX TO:
(value: euros) ( year-on-year June 2018)
Analysing largest commercial flows of BiB among top producers and markets, in both
value and volume, during 12 months up to June 2018, we reach some conclusions…
With producers from the Southern Hemisphere concentrating sales
in North America & Germany (Australia), some to Scandinavia
(South Africa & Chile), and New Zealand in UK

19. But who sales to whom?
Amsterdam, Nov 27, 18
Exporter Sweden Norway USA Germany Belgium Finland Japan Canada Denmark
United
Kingdom Switzerland Slovaquia
Other
exports to
other
markets
Total
exports
TOTAL EXPORT 109.025.596 49.666.996 25.021.197 70.371.735 36.359.929 20.453.695 10.297.624 27.030.069 31.350.670 38.492.979 14.768.741 1.182.104 154.871.438 588.892.773
France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242
Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000
Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684
Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585
Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208
Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856
United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505
Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955
Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568
Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201
Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839
Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189
Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235
Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102
Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691
Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994
Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539
South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339
Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252
Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709
New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905
USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582
Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593
TOTAL WORLD EXPORT OF WINE IN BAG-IN-BOX TO:
(value: euros) ( year-on-year June 2018)
Analysing largest commercial flows of BiB among top producers and markets, in both
value and volume, during 12 months up to June 2018, we reach some conclusions…
And Spain lying behind

20. Bag-in-Box: a market to follow
Amsterdam, Nov 27, 18
An interesting container for distribution and
distributors…
… particularly in some countries
Closely linked to trade in bulk
A great business for some…
Need to understand the markets
and the markets’ differences

21. By the way, very stable along different months in
the year
Amsterdam, Nov 27, 18
27,2
30,5
35,5
32,8
41,4
36,6 37,1
34,8
32,5
35,3 35,2
36,7
31,1
33,7
36,6 36,7
43,7
41,9
38,6
0
5
10
15
20
25
30
35
40
45
50
Millones
BiB exports per month (Mill ltrs)

22. Rafael del Rey
Observatorio ESPAÑOL del Mercado del VINO
The new bag-in-box market:
an expanding market
Amsterdam, 27 November 2018El VINO solo se DISFRUTA
con MODERACIÓN
Gracias
Thank you
Much more
information at:
www.oemv.es