10th WBWE - Conferences: The opening speech was given by Pau Roca, Secretary-General of the Spanish Wine Federation (FEV) and candidate for the OIV Director General; he talked about the "Global situation of the wine sector".
In 2019, the WBWE celebrates 11 years attracting the entire international wine industry to Amsterdam with the very same objective: TO DO BUSINESS.
The Paris Luxury Market - Outlook for 2020David Bourla
Cushman & Wakefield has just published a report on the luxury retail-property market. Based on exhaustive data concerning retail store openings and development plans, the report provides a geographic overview of the Paris luxury market. In addition, various scenarios for 2020 are put forward.
Every year at the occasion of the Salon International de la Haute Horlogerie (SIHH), Digital Luxury Group unveils the results of the Haute Horlogerie category (18 brands) of the WorldWatchReport™, the leading market research in the luxury watch industry published in partnership with Europa Star, and the gracious support of the Fondation de la Haute Horlogerie.
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsDigital Luxury Group
This study covers 70+ luxury hotel brands within 10 key luxury markets and provides insights on the interest coming from luxury consumers. The unbiased information is derived from 133 million + consumer online searches.
The Paris Luxury Market - Outlook for 2020David Bourla
Cushman & Wakefield has just published a report on the luxury retail-property market. Based on exhaustive data concerning retail store openings and development plans, the report provides a geographic overview of the Paris luxury market. In addition, various scenarios for 2020 are put forward.
Every year at the occasion of the Salon International de la Haute Horlogerie (SIHH), Digital Luxury Group unveils the results of the Haute Horlogerie category (18 brands) of the WorldWatchReport™, the leading market research in the luxury watch industry published in partnership with Europa Star, and the gracious support of the Fondation de la Haute Horlogerie.
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsDigital Luxury Group
This study covers 70+ luxury hotel brands within 10 key luxury markets and provides insights on the interest coming from luxury consumers. The unbiased information is derived from 133 million + consumer online searches.
THE GLOBALIZATION OF THE WINE INDUSTRY IMPLICATIONS FOR OLD.docxoreo10
THE GLOBALIZATION OF THE WINE INDUSTRY:
IMPLICATIONS FOR OLD AND NEW WORLD PRODUCERS
Susan Cholette, Ph.D., San Francisco State University
Richard M. Castaldi, Ph.D., San Francisco State University
April Fredrick, San Francisco State University
Overview
The concept of industry globalization involves the movement in active competition toward a
worldwide marketplace environment, the integration of national markets, and leading rivals
competing head to head in different countries for worldwide leadership. Through a review of
academic, trade and popular press articles and an analysis of recent industry data, this paper
explores the globalizing forces that are currently reshaping the wine industry and how different
wine regions and the producers therein are reacting to or anticipating the changes.
As recently as ten years ago, the industry was highly fragmented. Wine producers in different
countries were isolated from each other, and most of the world’s wine drinkers consumed either
local wines or imports from nearby producers, such as the United Kingdom’s historical penchant
for French wine. As winemakers had minimal cross-border interaction, they followed their own
traditions.
The wine industry has changed dramatically in recent years. Decreases in tariffs, logistical cost
reductions and the lowering of other barriers to international trade have provided producers the
opportunity to sell their products outside of a limited region, as well as face competition from
distant suppliers. Wines from around the world are desired and sought after by consumers. This
new international access is reshaping how wines are produced and consumed alike, and those
able to adapt to this wider playing field will gain significant competitive advantage.
The purpose of this research effort is to 1) profile the major wine producing countries 2) identify
the primary driving forces and key success factors shaping the global wine industry and 3) to
identify which countries are best positioned to successfully capitalize on the opportunities and
counter the challenges brought by globalization and the other driving forces in the wine industry.
Profiles of Country Producers
To understand the different major players in the market this section examines several large wine
producing nations. While all countries have their own distinct winemaking styles, cultural and
business climates, this paper categorizes producers as either Old World or New World countries.
The Old World producers, defined as those within Europe, have a long, uninterrupted history of
wine production and consumption. The second smallest continent, Europe produced 73% of all
wine in 2001. The four largest European producers, France, Italy, Spain and Germany, accounted
for 73% of European wine production and 54% of global production (Table 1).
New World wine producing countries are defined as those outside of Europe. Five of the largest
and most establ ...
Euromonitor International’s presentation from VINfo Tasmania discusses key megatrends that will have the most impact on Australian wine industries through to 2030.
This document contains a useful overview of Argentina´s wine industry that thru its unique terroir, tradition and innovative culture has been growing for the last decade due to the advantegous international market needs.
This document was produced by ProsperAr, Argentina´s Investment Development Agency.
If you need further assistance contact us at info@prosperar.gov.ar or use our website www.prosperar.gov.ar
Rafael del Rey, director of the OEMV (Spanish Wine Market Observatory); Robert Joseph, editor of Wine Business International; and Catherine Mendoza, in charge of Scandinavian Market of Ciatti company, took part on a round table discussion about "The new bag-in-box market" at the 10th World Bulk Wine Exhibition.
This document shows the growth of industry and its possibilities. By Rafael del Rey.
Closing Case The Growing Trade in Growing Grapes Wine iWilheminaRossi174
Closing Case: The Growing Trade in Growing Grapes
Wine is one of mankind’s oldest and most important industries. Archaeological evidence of wine
production dates back to 6000 B.C.E Hieroglypics from 3000 B.C.E. depict Egyptians enjoying celebratory
cups of wine. The Bible records Jesus’ first miracle, turning water into wine at the wedding feast at Cana.
Today, some 18.6 million acres of land are devoted to vineyards, which yield 26 billion liters of wine
annually. The EU produces about 55 percent of this output, with France, Italy, and Spain accounting for
the bulk of the EU’s production. The United States, Australia, China, South Africa, Chile, and Argentina
are the largest non-European producers.
Unti the 1980s, French vineyards were the dominant force in the global wine trade, with Italy, Spain, and
Germany trailing behind them. These Old-World producers benefitted from centuries of tradition and
their reputations for quality and sophistication. The mystique of French wine was in part attributable to
the belief by oenophiles (a word for wine experts) that terroir and the character of the grape itself
contributed to the creation of unique characteristics for each vineyard’s wine. (Terroir means “a sense
of place” and includes numerous factors that convey character to the wine, including soil chemistry,
topography, and the microclimate of an individual plot of land.) So critical is terroir to the French wine
industry that in the nineteenth century, French officials assessed the quality of the wine produced in
each French vineyard and established an elaborate schema for categorizing the wines according to their
location and quality – Grand cru, Premier cru, etc. Known today as the Appellation d’origine controlee
(AOC) (controlled designation of origin) system, effectively the French government provided a quality
assurance and consumer protection program for lovers of French wine. Under the AOC system, for
example, the only wines that can bear the label “Champagne” must be fermented from grapes grown in
the Champagne region of northeastern France. Grand cru champagne must originate from lands
specifically designated as such by the AOC system. The Italian and the German governments established
similar programs.
The Old World producers, although dominant, were not invulnerable to global competition, particularly
after the so-called “Judgment of Paris” in 1976, when a British wine merchant living in Paris organized a
blind taste-testing competition between French and Californian wines. To the surprise of nearly
everyone, the judges rated California wines as superior to those of French wines in the two contested
categories. (Bottle Shock, a 2008 movie starring Alan Rickman, dramatizes the events surrounding the
Judgment of Paris.) Nonetheless, French wines command a price premium in the export market,
averaging more than $6.00 a liter compared to only $3.00 for wines from Australia, ...
State of world vitiviniculture situation OIV noviembre 2014Jose Martos
Presentación sobre el estado del mercado mundial vitivinícola, realizada por el Director General de la Organización Internacional de la Viña y el Vino (OIV) en el 37 Congreso Mundial celebrado en Mendoza (Argentina) entre el 9 al 10 de noviembre de 2014.
La presentación, en inglés, analiza las siguientes materias: (i) surface area of vineyards, (ii) grape (global grape production, grape for fresh consumption y dried grape), (iii) wine (production: 2014 first estimation, consumption of wine, y wine trade), y (iv) the sparkling wine market.
OIV world vitiviniculture situation in 2012Jose Martos
Presentación "World Vitiviniculture situation in 2012" del XXXVI Congreso Mundial de la Viña y el Vino, celebrado en Burcarest en junio del 2013, patrocinado por la Organización Internacional de la Viña y el Vino (OIV).
We are pleased to share the documents presented at the round table discussion on “Vineyard and climate change”, in which Enrico Peterlungen, José Ramón Lissarrague and Gregory Jones participated on the 2nd day of the #10thWBWE
We are pleased to share the documents presented at the round table discussion on “Vineyard and climate change”, in which Enrico Peterlungen, José Ramón Lissarrague and Gregory Jones participated on the 2nd day of the #10thWBWE
THE GLOBALIZATION OF THE WINE INDUSTRY IMPLICATIONS FOR OLD.docxoreo10
THE GLOBALIZATION OF THE WINE INDUSTRY:
IMPLICATIONS FOR OLD AND NEW WORLD PRODUCERS
Susan Cholette, Ph.D., San Francisco State University
Richard M. Castaldi, Ph.D., San Francisco State University
April Fredrick, San Francisco State University
Overview
The concept of industry globalization involves the movement in active competition toward a
worldwide marketplace environment, the integration of national markets, and leading rivals
competing head to head in different countries for worldwide leadership. Through a review of
academic, trade and popular press articles and an analysis of recent industry data, this paper
explores the globalizing forces that are currently reshaping the wine industry and how different
wine regions and the producers therein are reacting to or anticipating the changes.
As recently as ten years ago, the industry was highly fragmented. Wine producers in different
countries were isolated from each other, and most of the world’s wine drinkers consumed either
local wines or imports from nearby producers, such as the United Kingdom’s historical penchant
for French wine. As winemakers had minimal cross-border interaction, they followed their own
traditions.
The wine industry has changed dramatically in recent years. Decreases in tariffs, logistical cost
reductions and the lowering of other barriers to international trade have provided producers the
opportunity to sell their products outside of a limited region, as well as face competition from
distant suppliers. Wines from around the world are desired and sought after by consumers. This
new international access is reshaping how wines are produced and consumed alike, and those
able to adapt to this wider playing field will gain significant competitive advantage.
The purpose of this research effort is to 1) profile the major wine producing countries 2) identify
the primary driving forces and key success factors shaping the global wine industry and 3) to
identify which countries are best positioned to successfully capitalize on the opportunities and
counter the challenges brought by globalization and the other driving forces in the wine industry.
Profiles of Country Producers
To understand the different major players in the market this section examines several large wine
producing nations. While all countries have their own distinct winemaking styles, cultural and
business climates, this paper categorizes producers as either Old World or New World countries.
The Old World producers, defined as those within Europe, have a long, uninterrupted history of
wine production and consumption. The second smallest continent, Europe produced 73% of all
wine in 2001. The four largest European producers, France, Italy, Spain and Germany, accounted
for 73% of European wine production and 54% of global production (Table 1).
New World wine producing countries are defined as those outside of Europe. Five of the largest
and most establ ...
Euromonitor International’s presentation from VINfo Tasmania discusses key megatrends that will have the most impact on Australian wine industries through to 2030.
This document contains a useful overview of Argentina´s wine industry that thru its unique terroir, tradition and innovative culture has been growing for the last decade due to the advantegous international market needs.
This document was produced by ProsperAr, Argentina´s Investment Development Agency.
If you need further assistance contact us at info@prosperar.gov.ar or use our website www.prosperar.gov.ar
Rafael del Rey, director of the OEMV (Spanish Wine Market Observatory); Robert Joseph, editor of Wine Business International; and Catherine Mendoza, in charge of Scandinavian Market of Ciatti company, took part on a round table discussion about "The new bag-in-box market" at the 10th World Bulk Wine Exhibition.
This document shows the growth of industry and its possibilities. By Rafael del Rey.
Closing Case The Growing Trade in Growing Grapes Wine iWilheminaRossi174
Closing Case: The Growing Trade in Growing Grapes
Wine is one of mankind’s oldest and most important industries. Archaeological evidence of wine
production dates back to 6000 B.C.E Hieroglypics from 3000 B.C.E. depict Egyptians enjoying celebratory
cups of wine. The Bible records Jesus’ first miracle, turning water into wine at the wedding feast at Cana.
Today, some 18.6 million acres of land are devoted to vineyards, which yield 26 billion liters of wine
annually. The EU produces about 55 percent of this output, with France, Italy, and Spain accounting for
the bulk of the EU’s production. The United States, Australia, China, South Africa, Chile, and Argentina
are the largest non-European producers.
Unti the 1980s, French vineyards were the dominant force in the global wine trade, with Italy, Spain, and
Germany trailing behind them. These Old-World producers benefitted from centuries of tradition and
their reputations for quality and sophistication. The mystique of French wine was in part attributable to
the belief by oenophiles (a word for wine experts) that terroir and the character of the grape itself
contributed to the creation of unique characteristics for each vineyard’s wine. (Terroir means “a sense
of place” and includes numerous factors that convey character to the wine, including soil chemistry,
topography, and the microclimate of an individual plot of land.) So critical is terroir to the French wine
industry that in the nineteenth century, French officials assessed the quality of the wine produced in
each French vineyard and established an elaborate schema for categorizing the wines according to their
location and quality – Grand cru, Premier cru, etc. Known today as the Appellation d’origine controlee
(AOC) (controlled designation of origin) system, effectively the French government provided a quality
assurance and consumer protection program for lovers of French wine. Under the AOC system, for
example, the only wines that can bear the label “Champagne” must be fermented from grapes grown in
the Champagne region of northeastern France. Grand cru champagne must originate from lands
specifically designated as such by the AOC system. The Italian and the German governments established
similar programs.
The Old World producers, although dominant, were not invulnerable to global competition, particularly
after the so-called “Judgment of Paris” in 1976, when a British wine merchant living in Paris organized a
blind taste-testing competition between French and Californian wines. To the surprise of nearly
everyone, the judges rated California wines as superior to those of French wines in the two contested
categories. (Bottle Shock, a 2008 movie starring Alan Rickman, dramatizes the events surrounding the
Judgment of Paris.) Nonetheless, French wines command a price premium in the export market,
averaging more than $6.00 a liter compared to only $3.00 for wines from Australia, ...
State of world vitiviniculture situation OIV noviembre 2014Jose Martos
Presentación sobre el estado del mercado mundial vitivinícola, realizada por el Director General de la Organización Internacional de la Viña y el Vino (OIV) en el 37 Congreso Mundial celebrado en Mendoza (Argentina) entre el 9 al 10 de noviembre de 2014.
La presentación, en inglés, analiza las siguientes materias: (i) surface area of vineyards, (ii) grape (global grape production, grape for fresh consumption y dried grape), (iii) wine (production: 2014 first estimation, consumption of wine, y wine trade), y (iv) the sparkling wine market.
OIV world vitiviniculture situation in 2012Jose Martos
Presentación "World Vitiviniculture situation in 2012" del XXXVI Congreso Mundial de la Viña y el Vino, celebrado en Burcarest en junio del 2013, patrocinado por la Organización Internacional de la Viña y el Vino (OIV).
We are pleased to share the documents presented at the round table discussion on “Vineyard and climate change”, in which Enrico Peterlungen, José Ramón Lissarrague and Gregory Jones participated on the 2nd day of the #10thWBWE
We are pleased to share the documents presented at the round table discussion on “Vineyard and climate change”, in which Enrico Peterlungen, José Ramón Lissarrague and Gregory Jones participated on the 2nd day of the #10thWBWE
We are pleased to share the documents presented at the round table discussion on “Vineyard and climate change”, in which Enrico Peterlungen, José Ramón Lisarrague and Gregory Jones participated on the 2nd day of the #10thWBWE
Tasting session and presentation on "Benefits of oak alternatives for the upgrading and protection of bulk wines" conducted by Nicolas Rappeneau and Pierre-Etienne Brethenoux on the 27th of November 2018 at the #10thWBWE
On the 27th of November 2018, the first presentation was given by Bernard Augé, President of Coop. Languedoc-Roussillon, on “Opportunities of resistant varieties in the Languedoc-Roussillon region”.
On the first day of the #10thWBWE, the last talk (“New business opportunities for bulk wine”) included a tasting session conducted by Jean Luc Favarel, Research and Development director of Pera-Pellenc group.
José Bartolucci and Cristina Pandolfi led a discussion on "Argentina: a long-term provider". Bartolucci presented the Argentinean Chamber for Bulk Wine whilst Pandolfi shared information on the wine industry of Argentina.
José Bartolucci and Cristina Pandolfi led a discussion on "Argentina: a long-term provider". Bartolucci presented the Argentinean Chamber for Bulk Wine whilst Pandolfi shared information on the wine industry of Argentina.
The book "The future of the wine has changed" was presented at the #10thWBWE. The author himself, Robert Joseph, consultant for and editor of Wine Business International, also participated in a round table discussion on the bag-in-box market.
Tips from the round table on "New trends in wine consumption in the US marketplace", with the contribution of Cyril Penn, journalist at The Wine Business; Deborah Parker Wong, DWSET; and Liza B. Zimmerman, principal of Liza the Wine Chick, a freelance writing and consulting business.
They were in the 10th World Bulk Wine Exhibition talking about the US Wine market, trends and consumption habits.
Cruz Liljegren was in charge of talking about the Scandinavian wine trends in 2019, with a conference that took place on the first day of the 10th World Bulk Wine Exhibition.
This documents shows facts and figures about Scandinavian wine market and trends.
Catherine Mendoza, in charge of Scandinavian Market of Ciatti company; Rafael del Rey, director of the OEMV (Spanish Wine Market Observatory); and Robert Joseph, editor of Wine Business International, took part on a round table discussion about "The new bag-in-box market" at the 10th World Bulk Wine Exhibition.
This document shows the figures about the Scandinavian countries. By Catherine Mendoza.
The MASTERCLASS “THE ART OF BLENDING WINE” will take place in the 10th WORLD BULK WINE EXHIBITION, which will be held in Amsterdam on the 26th and 27th of November.
Throughout two days, different KEYNOTE LECTURES and WORKSHOPS will be carried out by the best professionals and the best companies of the sector. With an ambitious proposal that includes exceptional masterclasses and uniques workshops to cover a comprehensive program that starts from the knowledge of blending and its technique, to reach its application: red, white, sparkling wines, etc., and the elements: barrels, woods, etc .
Objective: To demonstrate that when incorporating grape pomace into the asphalt binder, two different effects are identified: An antioxidant effect a filler effect.
Winery wastewater valorisation system based on constructed wetlands.
South-West Europe region accounts for 25% of the European vineyard area. The wine sector has notable environmental implications, some of them related to water and fertilization: consumption of water in cellars, production of liquid spills, use of fertilizers in the vineyards.
Department of Chemical Engineering and Food Technology, Faculty of Sciences, University of Cádiz, Agrifood Campus of International Excellence (CeiA3), IVAGRO, Puerto Real, Cádiz, Spain.
Kaempferol increases levels of coenzyme Q in kidney cells and serves as a biosynthetic ring precursor
Complete study available in Free Radical Biology and Medicine. 2017 Sep;110:176-187.
doi: 10.1016/j.freeradbiomed.2017.06.006. Epub 2017 Jun 9.
RED GRAPE WASTES TO ELABORATE A FUNCTIONAL BEVERAGE: BIOACTIVE AND SENSORY PROFILE
Agroindustrial Engineering Program, Universidad Privada del Norte (UPN)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
1. Global situation
of the
wine sector
Amsterdam, Nov 26th, 2018
1In collaboration with the
Pau Roca
Spanish Wine Federation
Secretary General
Amsterdam Nov 26, 2018
2. Amsterdam Nov 26, 2018 2
Key trends in the wine world
1.Relative equilibrium between
supply and demand
2.Increased globalisation
3.New consumers geographical
shift of trade flow
4.Risk of Bi-polarisation. Role of OIV
3. Amsterdam Nov 26, 2018 3
Equilibrium? Difference between supply and demand
of wine (must, alcohol, etc) seems to be decreasing
51,5
41,3
34,0
53,6 54,7
38,2
27,0 26,6
59,8
41,1
38,0
18,0 19,0
30,0
23,4 24,2
14,0
47,1
29,5
33,7
31,0
3,5
273
266 262
281 280
266
257
264
297
278 283
268 269 272
264 267
258
290
270
275 273
247
282
222 225 228 227 226 228 230
237 237 237
245
250 250
242 241 243 244 243 240 241 242 243
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
World wine production & consumption
Source: Data from GTA / OeMv
Diferencia
Producción mundial de vino
Consumo mundial de vino In 2017-18 minimum historic difference between
production and estimated consumption.
However, much larger production expected for 2018
4. 2,27 2,30
2,12 2,19 2,13 2,14 2,17 2,20 2,29
2,08
2,23 2,32
2,52 2,61 2,54
2,75 2,85 2,90 2,94
13.767 14.166
14.964 15.259 15.775
16.393
17.750
19.924 20.042
17.953
20.950
23.345
25.413 25.942 25.929
28.482
29.112
31.011 31.467
6.066 6.157
7.061 6.958 7.413 7.643 8.197
9.048 8.749 8.614
9.386
10.069 10.094 9.933 10.206 10.364 10.233 10.706 10.709
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 YoY Jun
18
World wine exports in Euros and Litres
Source: Data from GTA / OeMv
€/l
Mill €
Mill l.
World wine exports are growing, particularly after 2010,
even in volume this year (despite lower production).
2.8%
1.7%
4.5%
Amsterdam Nov 26, 2018 4
Increase globalization
5. Considering Algeria in the XIX century as part of France, “the share of global wine production that was exported
was no higher at the end of the first globalization wave [WWI] – nor indeed in 1960 – than it was in 1860, at
around 5 percent. By contrast, exports as a share of global wine production grew from 5 percent to 15 percent
between 1960 and 1990, and then to 40 percent by 2012”
240
226 222 225 228 226 226 228 230
237 239 238
244
255 251
243 242 244 244 243 240 241 242 243
44
52 55
61 65 64 60 65 68 72 77 79
84
90 90 88
94
101 101 99 102 104 102 107
18,2%
22,9%
24,6%
26,9%
28,5%
28,4%
26,7%
28,6%
29,5%
30,5%
32,1%
33,2%
34,6%
35,1%
35,8%
36,2%
38,8%
41,3%
41,4%
40,9%
42,5%
43,0%
42,3%
44,0%
0
50
100
150
200
250
300
86-90 91-95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16p 17e
World wine consumption World wine exports % export/ cons.
Amsterdam Nov 26, 2018 5
Increase globalization
Wine trade is a large part of total wine consumption. See
book by Anderson & Pinilla, recently awarded by OIV prize
6. Amsterdam Nov 26, 2018 6
Increase globalization
Actually, in historical
perspective, globalization of
wine (new consumers) is a
quite recent phenomenon.
With Spain
exporting heavily
to France during
Phylloxera
Italy taking
the lead in
the 1970s
Quickly
followed
by France
And again
Spain
7. Top world Exporters -
VALUE
0
1
2
3
4
5
6
7
8
9
10
Billion€
France
Italy
Spain
Chile
Australia
USA
Germany
New Zealand
Portugal
Argentina
South África
Others
In more recent years, world exports are growing for
almost all top producers
Amsterdam Nov 26, 2018 7
Increase globalization
8. Other world Exporters -
VALUE
0,0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
0,8
Billion€
United Kingdom
Hong Kong
Singapur
Netherlands
Latvia
Lithuania
… even for non-producers: some countries act as large distributors to the world (UK),
Japan (Singapore), China and Asia (HK) or Russia (Lithuania and Latvia)
Distribution is key,
particularly for producers
Amsterdam Nov 26, 2018 8
Increase globalization
9. Olite, 22 nov 18 9
New consumers – evolution 2016-17
Who imports?
Wine consumption
is changing in the
world, moving from
the “old Europe” to
North América,
Eastern Europe and
Asia
North America
7,121 mill €
23.5% of total
Chg. 16-17:
4.3%
EU
12,759 mill €
42.1% of total
Chg. 16-17:
3.1%
Other Europe
2.651mill €
8.8% of total
Chg. 16-17:
15.2%
Asia
6.324 mill €
20.9% of
total
Chg. 16-17:
7.6%
Latin
América
505 mill €
2.0% of total
Chg. 16-17:
26.4%
Africa
136 mill €
0.5% of
total
Chg. 16-17:
5.4%
Pacific
681 mill €
2.2% of
total
Chg. 16-17:
7.3%
With very interesting opportunities
in the Southern Hemisphere
13. Is there a bipolar situation?
Candidate’s statement in the OIV Gral. Assembly , Punta del Este - Uruguay, 23rd Nov. 2018
• One issue that concerns me is that the current situation might be exploited to
convey the idea of a confrontation between wine-growing models, or between
different blocs.
• It is my intention to serve all the Member States; it is the mission of the Director to
seek harmony and the highest possible degree of consensus, precisely in the
interest of the vine and wine sector, over the world.
• If there are different affinity groups, above all in the area of trade agreements
between groups of wine-producing countries, the OIV cannot stand on the
sidelines; on the contrary, it must find the best way of creating a single global
space, including all Member countries, and seeking to encompass those countries
that are not currently our partners. We aspire to increase the capacities and
credibility of the OIV. Specifically, I consider that following the European Union’s
entry as Observer, we must look to the World Wine Trade Group, which includes
countries that are already members of the OIV, which would be a great
opportunity for collaboration within the industry and for global balance
Amsterdam Nov 26, 2018 13
14. Amsterdam Nov 26, 2018 14
Some conclusions
1. Since world trade of wine is changing following the
trends / understanding the consumer.
2. Rules can be a burden for free trade. It is necessary to
find the best way so as they do not create barriers.
Free-trade/ access – responsibility – playing with the
same trade rules to ensure competition.
3. Purpose : to prevent/overcome any division of the
global market
15. Global situation
of the
wine sector
Amsterdam, Nov 26th, 2018
15
In collaboration with the
Pau Roca
Spanish Wine Federation
Secretary General
Amsterdam Nov 26, 2018
