Social Media in Higher Education Roundtable DiscussionSprout Social
Social media should play an important role in your higher education marketing, but developing a successful strategy can be tough. Every school has a multitude of departments and organizations each with unique audiences and goals. Building a strategy that fits all of your needs requires a lot of thought.
That’s why we’ve invited four leading social marketers in the higher education space to join us for a roundtable discussion on how to make sure your organization succeeds on social media. This roundtable discusses some of the most important questions our customers and fans had, including:
-How to choose the best social networks
-How to structure a university account
-How to find amazing content to share
-How to prove the value of social media
-Their best tips, tricks & tools
Social Media in Higher Education Roundtable DiscussionSprout Social
Social media should play an important role in your higher education marketing, but developing a successful strategy can be tough. Every school has a multitude of departments and organizations each with unique audiences and goals. Building a strategy that fits all of your needs requires a lot of thought.
That’s why we’ve invited four leading social marketers in the higher education space to join us for a roundtable discussion on how to make sure your organization succeeds on social media. This roundtable discusses some of the most important questions our customers and fans had, including:
-How to choose the best social networks
-How to structure a university account
-How to find amazing content to share
-How to prove the value of social media
-Their best tips, tricks & tools
Social Recruiting 101 with Jazz and Sprout SocialSprout Social
Hiring competition is tough, and sourcing the top candidates for your recruiting funnel is a very real challenge. This deck discusses the importance of using social media for recruiting and how you can get started.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
What is A PR Guy Doing at AdTech NYC was a presentation by PR Newswire Global Director of Emerging Media at the AdTech NYC Conference on Nov. 9, 2011. This presentation was part of the session entitled: Marketing on Facebook, Twitter and Google+ Best Practices for Turning "Like" into "Love" run by Chris Brogan.
A presentation given by Danny Whatmough (@dannywhatmough) at #omnlondon on 17th January 2013. Download the full research at http://www.emlwildfire.com/tech_social_media
Learn how to build and optimize your social recruitment strategy through social media tools such as Facebook, Twitter, FourSquare, and more. By the end of this webinar, you should be able to start using social media to find, engage and hire top talent.
This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC.
The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.
I also outlined best practices for and additional Social Media platforms that young adults can participate in.
Can humanity achieve a sustainable balance within our closed ecosystem, or have we reached the point where that vision is just another example of the hubris of human exceptionalism? Is it time to switch our focus from sustainability to one of resilience in the face of societal collapse and industrial decline?
The Role of the Community Manager: Turning Content into ConversationsMarisa Peacock
Managing your school’s Facebook takes more than just pushing out content. It requires that you facilitate conversations with your followers. Learn how to engage, promote and monitor your community so that you’re building valuable and meaningful relationships that benefit both your school and its fans.
Social Recruiting 101 with Jazz and Sprout SocialSprout Social
Hiring competition is tough, and sourcing the top candidates for your recruiting funnel is a very real challenge. This deck discusses the importance of using social media for recruiting and how you can get started.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
What is A PR Guy Doing at AdTech NYC was a presentation by PR Newswire Global Director of Emerging Media at the AdTech NYC Conference on Nov. 9, 2011. This presentation was part of the session entitled: Marketing on Facebook, Twitter and Google+ Best Practices for Turning "Like" into "Love" run by Chris Brogan.
A presentation given by Danny Whatmough (@dannywhatmough) at #omnlondon on 17th January 2013. Download the full research at http://www.emlwildfire.com/tech_social_media
Learn how to build and optimize your social recruitment strategy through social media tools such as Facebook, Twitter, FourSquare, and more. By the end of this webinar, you should be able to start using social media to find, engage and hire top talent.
This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC.
The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.
I also outlined best practices for and additional Social Media platforms that young adults can participate in.
Can humanity achieve a sustainable balance within our closed ecosystem, or have we reached the point where that vision is just another example of the hubris of human exceptionalism? Is it time to switch our focus from sustainability to one of resilience in the face of societal collapse and industrial decline?
The Role of the Community Manager: Turning Content into ConversationsMarisa Peacock
Managing your school’s Facebook takes more than just pushing out content. It requires that you facilitate conversations with your followers. Learn how to engage, promote and monitor your community so that you’re building valuable and meaningful relationships that benefit both your school and its fans.
Pillars or Sandcastles? [with speaker notes]John Van Doren
Can humanity achieve a sustainable balance within our closed ecosystem, or have we reached the point where that vision is just another example of the hubris of human exceptionalism? Is it time to switch our focus from sustainability to one of resilience in the face of societal collapse and industrial decline?
During 2014, Harris Poll conducted 760+ surveys with global Enterprise organizations on behalf of Hootsuite. Research topics related to social media included: usage, benefits and challenges, strategies and implementation and usage and benefits of a management platform.
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
A webinar with the American Marketing Association (AMA) and Spredfast SMMS on the 6 ways to use social media to build business with the introduction of the Social Media Pocket Guide.
How social media has impacted society. One educator's strategy for social media sharing and why everyone should consider social media as part of helping the organizations they love.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives.
Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuite’s largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
A recent Webinar on tips and tricks for getting executive buy in for social media and managing your community presence. By Michelle Spellerberg (@mspellerberg), Sr. Director of Emerging Media Solutions at CareerBuilder
The purpose of this document is to provide a snapshot view of the top 4 most popular social media channels, their purpose and some South African statistics. This cheat grid could assist you in establishing your social media goals and guide your strategic approach. We explore Facebook, Twitter, Instagram and LinkedIn in a grid.
February 2015
How to Bring Your Social Media In-House and Make it Thrive!Marisa Peacock
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective.
Let’s learn how to bring marketing in-house and build a social media team that can thrive over time.
Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem. Either you have too much content and you don’t know how to streamline it efficiently, or you don’t have any content and you lack the time, effort, or know-how to create it!
Patient Acquisition, Engagement and Retention in the Digital Age Marisa Peacock
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
Behaviors Matter: Understanding Your Customers’ Behavior to Improve Customer ...Marisa Peacock
Engagement is what engagement does. Every brand is different and as a result some audiences will act differently than others. Ultimately, it comes down to how your customers behave, what you want users to do and the experiences that you’re creating for them. You know your audience better than anyone — or at least you should. Like anything on social media — there isn’t a definitive formula. Instead you need to invest some time and energy (and some money) into learning more about what motivates your audience so you can cultivate a meaningful customer relationship.
Use Your Words: Leveraging Customer Conversations to Enhance Your Content Mar...Marisa Peacock
No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths. From keywords, online reviews, and conversations taking place across social media, it’s easier than ever to listen to what your fans, haters and ambassadors are saying. Learn how to identify your different types of customers online; explore ways organizations can incorporate user-generated content into marketing campaigns; and understand the realities in making customer reviews an effective part of your brand’s marketing strategy.
5 Ways to Use Social Media to Jumpstart Your Marketing EffortsMarisa Peacock
Why do you need social media for your business? Let me count the ways. With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Research shows that Millennials (a generation of roughly 80 million individuals) are changing the rules of brand marketing, redefining purchase habits, and revolutionizing the shopping experience. They prefer being able to interact with brands through digital channels versus historical marketing tactics such as circulars or in-store advertisements and because of that they’re using technology and mobile communication to change how they interact with brands. Retailers interested in appealing to Millennial consumers will learn how to provide this young, but influential demographic, with a more shareable and social shopping experience.
Developing Personas for Effective MarketingMarisa Peacock
Building meaningful personas for your marketing outreach efforts can help you relate and deliver relevant information to your customers. Learn how develop personas that accurately represent your current and target audiences. These personas will help you develop the right content to the right people on the right platform.
The Social Shopper: How Retailers Can Connect with Shoppers Marisa Peacock
Considering that four in ten social media users have purchased an item online after sharing it on Twitter, Facebook or Pinterest, there is much to gain by leveraging the loyalty and sustained satisfaction that social media can bring. Successful social media campaigns start with understanding the behaviors associated with your audience. Learn best practices designed to get the most out of social media as you launch campaigns to connect with customers.
Have you been struggling with ambitious crowd-funding, mobilizing your community, or how to sustain your venture in the long-term? The LearnServe Social Action Summit presented topics about how to integrate social media into venture plans.
Why Your Content Marketing Strategy Needs a Strong Listening Culture #lavaconMarisa Peacock
Slides from my LavaCon 2013 presentation
A content strategy is usually only as good as a company’s listening culture. By creating a listening culture, a company will be able to listen to the trends and behaviors of its constituents so it can adjust decision-making processes to reflect and respond to what they hear.
It is predicted that in 2013, 10 billion mobile coupons will be redeemed. And yet, 40.7% of mobile customers say that their coupon redemption varies on a merchant-by-merchant basis, indicating that it isn’t always easy to figure out how to redeem them. This presentation examines ways to successfully deliver coupons via mobile apps, mobile browsers or through SMS based services so that they are not only delivered to the right customer at the right time, but that they are effectively redeemed, as well.
At Intelligent Content 2011 in Palm Springs, I presented about the importance of developing content strategies for your company's social media marketing initiatives.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
"Protectable subject matters, Protection in biotechnology, Protection of othe...
Edsocialmediasummit2010
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2. Strategic Marketing for Schools:Blending Web & Social MediaPart 1. Marisa Peacock, Sr. Marketing Manager
3. What We Know about Social Media…. It allows for TRANSPARENCY Executive engagement in crucial Sandy Carter, VP of Service-Oriented Architecture (SOA) & WebSphereStrategy, Channels & Marketing at IBM says: it’s almost unethical for executives to advocate use of social media and not be engaged themselves.
4. What We Know about Social Media…. Tweets from the Chiefs BusinessWeekprofiled 50 CEOs who use Twitter, either personally or professionally, including: @kevinrose Kevin Rose, Founder and CEO of Digg.com @zappos Tony Hsieh, CEO of Zappos.com @techcrunch Michael Arrington, CEO of Techcrunch.com @SunCEOBlog , CEO of Sun Microsystems @gcolony, CEO of Forrester Research @livestrongceo, CEO of Livestrong Foundation @finkd, Mark Zuckerburg, CEO of Facebook @stevecase, Co-Founder of AOL @richardbranson, Chairman of Virgin Group @biz, Co-Founder of Twitter @ev, CEO of Twitter
8. What We Know about Social Media… It allows for PARTICIPATION – on all sides Interactive is the new buzzword, but what does it mean? What is considered interactive? Asking questions Video, audio, live streaming Dynamic content Sharing Providing new ways to engage with traditional media
9. What We Know about Social Media… It’s about CONNECTING with others Schools can build a loyal following or fans & followers from a variety of industries and backgrounds. It’s not just about parents and alumnae Audiences expand exponentially, spreading messages instantaneously Goes beyond mailing lists Doesn’t make assumptions about demographic
10. 4 Myths about Social Media It’s a fad You can’t control your image/message It’s free and easy It doesn’t require a strategy
11. Why You Need a Social Media Strategy You wouldn’t produce print materials that don’t support your school’s marketing strategy – producing social media shouldn’t be any different.
12. Why You Need a Social Media Strategy What you say can reach more people Social Media is a team effort It requires a shift in priorities The starting point is not always the website
13. Why You Need a Social Media Strategy When thinking about social media and how you might leverage specific tools, you need to focus on the whole organization and not just a particular function. Everyone plays a role.
14. Components of a Social Media Strategy Dynamic Content marked by usually continuous and productive activity Accessibility Captions, titles, subtitles, links to additional info Distribution Channels create, share and discover relevant content with others Consistency Establish frequency, analytics, patience, Responsiveness communication with users, response to issues
15. Beyond Twitter & Facebook Produce dynamic content with free, easy-to-use, third-party tools Vuvox Issuu Vimeo
16. VuVox Media creation, made easy www.vuvox.com Real world example: The Washington Post: Fashion Week 2009 School example: The Madeira School: a Day in the Life
17. Issuu You Publish. www.issuu.com Real world example: The New York Times Style Magazine School example: The Pomfret School
18. Vimeo Video Sharing www.vimeo.com Real world example: The White House School example: St. Luke’s School The Madeira School