How social media has impacted society. One educator's strategy for social media sharing and why everyone should consider social media as part of helping the organizations they love.

1. Tweet
Success
@coolcatteacher
www.coolcatteacher.com/gaetc

2. Outline of Today’s Presentation
1. Overview of the social media landscape and why it is important in
the world today (you can tell this to parents and admins who don’t
get it)
2. My Personal Social Media Strategy and Tips
This can be applied to any use of social media but I’m taking this from
my personal use so you can get the big picture.

3. yearsTo get to 50 million subscribers

4. yearsTo get to 50 million subscribers

5. yearsTo get to 50 million subscribers

8. yearsTo get to 50 million subscribers

9. daysTo get to 50 million subscribers

10. daysTo get to 50 million subscribers

11. M arketing
A rts
R ecreation
E ntertainment

12. Lex Prin
• An example of a principal gone
viral
• Also see: “Snow Day”
• https://www.youtube.com/watch?v=0
ZJwgXkTz_c

13. Ron Clark
• Instagram

14. Snow Day
Parody

15. Modern
Marketing/Communications Mix
•Traditional
•Digital
•Social

16. What does this mean for schools?
•The new, easier way to get the
attention and resources you need.
(or attract attention your school
doesn’t want)

17. “The Sexiest Teacher on Twitter”

20. Email Open Rates
•2002: 37.3%
•2005 26%
•2011 17%

21. Banner Click Through Rates
•Mid 90’s 3%
•2000’s .5%
•2010 .1%

22. “Email, banner, and search
engine results are going
down except for those who
have a social component”
Gary Vaynerchuk
@garvyvee

23. 2016 Trends
• 62% of 18 to 24 year olds would buy a YouTuber endorsed product
• The average person spends 1 hour and 40 minutes a day on social
media
• 70 million Americans will use adblockers in 2016
• 70% of millenials use adblockers
• http://mediakix.com/2016/09/10-top-influencer-marketing-statistics-for-
2016-infographic/#gs.FAmYRvQ

25. Mass MediaFROM
The Age of
Social MediaTO
The Age of

26. Marketing-Induced Consumer-to-Consumer
Word of Mouth Generates more than
X
The Sales of Paid Advertising

27. Customers Referred by
Other Customers have a
%
Higher Retention Rate

28. %Of Millennials feel it is their responsibility
to help friends and family make
SMART PURCHASE DECISIONS

29. %The percentage of a population holding an
unshakable belief to convince
the rest of the population to
ADOPT THE SAME BELIEF.

30. Brand Advocates are
%
More likely to be seen as a GOOD SOURCE
of information by people around them

31. A WORD-OF-MOUTH
recommendation is
the Primary factor behind
20-
50%Of all Purchasing Decisions

32. Social MediaYOU
May not be on
ChildrenBUT
Your
ARE

33. Social MediaYOU
May not be on
ParentsBUT
Your
ARE

34. Social MediaYOU
May not be on
CommunityBUT
Your
IS

35. 2016 Statistics
http://mediakix.com/2016/09/10-top-influencer-marketing-statistics-for-2016-infographic/#gs.FAmYRvQ

36. Where Twitter in all of this?

37. • Personally
• Your Classroom
• The Causes You Love

38. M arketing
A rts
R ecreation
E ntertainment

39. A Peek in Trends & My
Personal Strategy
Design Your Own Tweet Success Strategy

40. Examine our
“to be” list
before
we make our
“to do” list

41. I want to be
encouraging to
teachers. We need
great men and women
to help this profession
and I want
to be one of them.

42. Why do I share?
• Because it is my calling
• To be helpful
• To be inspiring
• To be a counterbalance to all of the negative stuff coming at teachers
• I LOVE IT.

43. How Will I Share?
• In ways that have the most impact
• Follow the trends
• Listen to friends
• In ways I can do outside class time
• Scheduling Tools
• I must be a great teacher or I’m a hypocrite.
• In ways that suit my strengths and interests
• I play with stuff and reflect on what happens!!!
• I will always be ethical and disclose all relationships but I will only recommend companies and
products that I would recommend anyway.

44. When Do I Share?
• Mornings between 6am – 7 am, I schedule posts, etc.
• I set blog posts to Tweet and go out automatically
• I automate everything I can!

45. My Key Places (in order of priority)
1. Facebook
2. Twitter
3. Pinterest
4. Tumblr
5. YouTube
6. Flipboard
7. Instagram
8. Slideshare
9. Linked In

46. My secret to Tweet Success
•Helpful
•Humorous
•Inspiring
•Entertaining
•Improve people’s lives
•Learn & ask questions

47. I am fascinated by people.

49. TREND: Video is an important way to get out
your message

50. TREND: Facebook Video is Gaining

51. TREND: Facebook, Linked In, Twitter start Hosting
Video and GIVING PREFERENCE TO IT over
YouTube

52. Strategy: Upload Video Directly to Facebook
TIP:
Make sure you
have a Fanpage
for your school
or you

53. Use the Scheduling Tool

54. Use the Scheduling Tool

55. STRATEGY: Learn to understand Twitter Video

56. TREND: YouTube Has the Money
(Trackable Sales)

57. Strategy: Amp Up My YouTube Channel
(And my school’s)
www.youtube.com/coolcatteacher

58. TREND: Slideshare is Becoming Where
Educators Share Ideas

59. Strategy: Continue to Share but
Embed YouTube Videos in Presentations

60. Strategy: Learn More About Slideshare

61. TREND: Companies are Paying for Social Leads
(Trackable Sales)

62. Strategy: Move Away from Click Ads to
Relationships with Companies I Love

63. TREND: Twitter Growth is Slowing

64. TREND: Education Tweets Dominate Twitter

65. STRATEGY: Be Strategic About How I Use
Twitter

68. My Essential Twitter Tools
• Commun.it – Following, Responding, Trying not to miss anything (now
buffer does this, so I just stopped using.)
• Hootsuite – Reading, Following, Scheduling for Twitter Chats
• Bufferapp – Scheduling Posts, Analyzing Successful Posts,
Understanding What Resonates with Teachers
• Twitter App – For following and conversing sometimes
• SumAll – To track Stats of all networks

69. I’ve got lots to LEARN
•I will investigate and
learn new tools.

70. Every child in the UK age 5 and up
will be taught to program
every year starting in 2014

73. Do something today that your
future self will thank you for.

74. You are all influencers…

75. Tweet
Success
@coolcatteacher