What is a PR Guy Doing at AdTech NYC?

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What is A PR Guy Doing at AdTech NYC was a presentation by PR Newswire Global Director of Emerging Media at the AdTech NYC Conference on Nov. 9, 2011. This presentation was part of the session entitled: Marketing on Facebook, Twitter and Google+ Best Practices for Turning "Like" into "Love" run by Chris Brogan.

Business Technology

Michael Pranikoff
Global Director,
Emerging Media
PR Newswire
http://about.me/michaelpranikoff
michael.pranikoff@prnewswire.com
Twitter / @mpranikoff

LIKE US, PLEASE LIKE US &
FOLLOW US….PLEASE

PEOPLE DON’T WANT TO JUST LIKE, THEY WANT TO LOVE

Credit: WIN-Initiative

LOVE HAS TO START INTERNALLY. THIS IS OFTEN WHAT OUR
INTERNAL MARKETING, PR, & IR DEPARTMENTS ARE DOING.

http://www.flickr.com/photos/captaintim/2645277774/

The Message Comes Into Focus

Companies Need:

• Direct access to consumers

• Opportunities to engage with
Public Marketing
audiences Relations
• Continuous Messaging that is
easy to share

• Analytics, ROI

They want to communicate in a
way that combines PR, Marketing
Advertising
and Advertising.

39% of search users link
search ranking to company
prominence.

Jupiter Research

PR Newswire User Conference in Washington DC - Integrating Social Media, Measurement & Monitoring into Branding Strategy on April 14, 2010. • Ways to overcome hurdles to implementation and gain organizational buy-in • How establishing guidelines can ensure that social media touch points stay true to your brand • Listening to your audience to identify emerging trends surrounding your industry, brand, and competition • Identifying and engaging with influential and relevant sources in social media Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff

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Can you get more traffic to your site with SEO and content marketing? Sure, but why! We all know that optimizing your website for search engines and creating great content will bring people to your site. The steps and strategies for doing this are countless. However, we don’t always take the time to stop and ask ourselves why were’re doing this. What benefit is it to have more people simply look at a website and move on with their day? We’re going to delve into conversion rate optimization to discover how to get the most from the traffic you have, before worrying about getting more visitors. Sure, you’ll learn a thing or two about SEO and content marketing while you’re here. However, the primary focus will be on the reasons you want more traffic and what those visitors can do for you.

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Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.

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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬" 𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc. Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging ⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬: ➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH ➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH ➢FreenBecky 1st Fan Meeting in Vietnam ➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS ➢ WOW K-Music Festival 2023 ➢ Winner [CROSS] Tour in HCM ➢ Super Show 9 in HCM with Super Junior ➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival ➢ Korean Vietnam Partnership - Fair with LG ➢ Korean President visits Samsung Electronics R&D Center ➢ Vietnam Food Expo with Lotte Wellfood "𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."

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[Note: This is a partial preview. To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit. Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability. LEARNING OBJECTIVES 1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments. 2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts. 3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations. CONTENTS 1. Introduction and Key Concepts of Sustainability 2. Principles and Practices of Sustainability 3. Measures and Reporting in Sustainability 4. Sustainability Implementation & Best Practices To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations

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What is a PR Guy Doing at AdTech NYC?

1. WHAT IS A PR GUY DOING HERE?

2. Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff

4. LIKE US, PLEASE LIKE US & FOLLOW US….PLEASE

7. PEOPLE DON’T WANT TO JUST LIKE, THEY WANT TO LOVE Credit: WIN-Initiative

8. LOVE HAS TO START INTERNALLY. THIS IS OFTEN WHAT OUR INTERNAL MARKETING, PR, & IR DEPARTMENTS ARE DOING. http://www.flickr.com/photos/captaintim/2645277774/

10. IT’S ABOUT THE MESSAGE!

11. The Message Comes Into Focus Companies Need: • Direct access to consumers • Opportunities to engage with Public Marketing audiences Relations • Continuous Messaging that is easy to share • Analytics, ROI They want to communicate in a way that combines PR, Marketing Advertising and Advertising.

12.

13. Building the Foundation

14. 39% of search users link search ranking to company prominence. Jupiter Research

15.

16.

17. http://youtu.be/fToOx6Ft9o8

18.

19. http://youtu.be/GeLtUzSjETQ

20. Make Your Content Directional

21. Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff

Editor's Notes

SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.

What is a PR Guy Doing at AdTech NYC?

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