SlideShare a Scribd company logo
VijayRam
Overview
 Social media marketing refers to the process of gaining
website traffic or attention through social media sites
 77 % of B2C companies and 43 % of B2B companies
find customers on Facebook.
 And the numbers prove high across other platforms
too, including
Twitter, LinkedIn, Google+, Pinterest, and Instagram.
 Effectively managing your social media sites will
produce higher brand recognition, more leads, and
more conversions
Most Popular
Important Channels
 Facebook : Put a Facebook “like” button somewhere on
the homepage of your website.
 YouTube: A well-done YouTube video can give viewers
a comprehensive overview of your business or of a
product or service
 LinkedIn: You can create your company page and post
content
 Twitter: Post updates, communicate with new/existing
clients
Few tips to make Social media
manageable.
 Keep it Simple
 Set a Schedule
 Find Tools to Work Smarter(Hootsuite, Sprouter)
 Integrate with What You're Already Using
 Be active on your Facebook page.
 Frequently leave comments on social media sites that
you follow
Measuring your results
 Shares and re-tweets
 Blog post activity
 Fan and follower counts
 Mentions
 Traffic
 Search engine optimization
 Sales: Have your sales increased?
How Social Media Is
Changing The World
Conclusion
 Social media marketing is a huge asset to any business
in today’s world. Your efforts can pay off big time and
motivate you to become a social media marketing
expert. Social media can and will do some awesome
things for your bottom line.
Thank You

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Social Media Marketing by Vijay Ram

  • 2. Overview  Social media marketing refers to the process of gaining website traffic or attention through social media sites  77 % of B2C companies and 43 % of B2B companies find customers on Facebook.  And the numbers prove high across other platforms too, including Twitter, LinkedIn, Google+, Pinterest, and Instagram.  Effectively managing your social media sites will produce higher brand recognition, more leads, and more conversions
  • 4. Important Channels  Facebook : Put a Facebook “like” button somewhere on the homepage of your website.  YouTube: A well-done YouTube video can give viewers a comprehensive overview of your business or of a product or service  LinkedIn: You can create your company page and post content  Twitter: Post updates, communicate with new/existing clients
  • 5. Few tips to make Social media manageable.  Keep it Simple  Set a Schedule  Find Tools to Work Smarter(Hootsuite, Sprouter)  Integrate with What You're Already Using  Be active on your Facebook page.  Frequently leave comments on social media sites that you follow
  • 6. Measuring your results  Shares and re-tweets  Blog post activity  Fan and follower counts  Mentions  Traffic  Search engine optimization  Sales: Have your sales increased?
  • 7. How Social Media Is Changing The World
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Conclusion  Social media marketing is a huge asset to any business in today’s world. Your efforts can pay off big time and motivate you to become a social media marketing expert. Social media can and will do some awesome things for your bottom line.