This document provides a summary of the top 4 social media channels - Facebook, Twitter, Instagram, and LinkedIn. It outlines the purpose and target audiences of each platform as well as some statistics about social media usage in South Africa. The cheat sheet is intended to help establish social media goals and strategies for brands. Key details include how each platform is used, how brands can engage, and metrics to measure success.

1. Social Media Cheat Grid
@WeCollaborateSA
#SocialMedia
The purpose of this document is to provide a snapshot view of the top 4
most popular social media channels, their purpose and some South African
statistics. This cheat grid could assist you in establishing your social media
goals and guide your strategic approach.
the top 4 channels explored

2. FACEBOOK TWITTER INSTAGRAM LINKEDIN
NEED TO
KNOW
Most established channel.
Broad reach. Advanced
targeting.
Well established micro blogging
platform. Huge potential for reach.
Time intensive.
Owned by Facebook.
High engagement
through integration and
following hashtags.
Business-focused social media
for marketers. It’s more than a
CV.
WHO’S ON IT Everyone. Teens using it less.
Images and video is key.
Wide audience. Tech. Marketing.
Entertainment. News.
Millennial and teens, early
adopters. Fashion.
Nature. Photography.
Business people. Recruiters.
Brands. Thought leaders.
SOCIAL IN SA 11.8 Million users
9.2 Million via Mobile
6.6 Million users
7-9 best time to post
1.15 million users 3.8 million registered accounts
HOW PEOPLE
USE IT
81% of posts are photo’s
Average updates 150
characters long.
140 characters per post
51% of tweets contain links
61% contain hashtags
Upload images. 15 sec
videos. Hashtags.
Location based. Double
tap image to like.
Build personal brand. Search
for jobs. Share knowledge.
Join groups. Post articles of
interest.
HOW BRANDS
USE IT
Publish high quality visual
content. Extension of brand
campaigns. Non fans to fans.
Deal with complaints.
Identify brand lovers.
Competitions and sports related
content get most retweets Real
time participation is key. Host
twitter chats. Respond to questions
and customer support.
Publish high quality visual
and video content to
engage with fans.
Showcase brand
experiences.
Content distribution,
publishing tech, business,
news and insights. Text and
visual content. Recruitment.
Ask questions. Advice.
WHAT IT CAN
HELP ACHIEVE
Awareness. Brand equity.
Purchase intent. Traffic.
Reach and insights.
Awareness. Brand equity.
Purchase intent. Traffic. Reach and
insights.
Creatively extend and
integrate your TV
campaign. Build a visual
aspect to your brand.
Brand equity and engagement.
Establish brand as “the
company to work for”.
Connect with decision makers.
MEASURE Shares. Comments. Likes.
Video Views. Engagement.
RT’s. @replies. Favourites.
Followers. Hashtag usage.
Likes, Comments,
Hashtags, Shares.
Comments. Likes. Shares.
Reach. Interactions.
INTERESTING Fastest Growing Segment 31
– 40 crowd
Best time to post 9am –
10am and Thursdays
Extremely high engagement.
85% of tweets come from mobile
devices. Twitter overtakes FB
usage fro SA brands.
Cape Town dominates.
Most popular hashtags
#SouthAfrica #CapeTown
#Love
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*SOME INFO & STATS SOURCED FROM: WorldWideWorx: Social media landscape Report 20154/15
*INSIGHTS BY #WECOLLABORATESA
Social Media Cheat Sheet

3. About WeCollaborate
Partnerships beyond the banner
Fuelled by a passion for people and brands, WeCollaborate is a specialist communications and connectivity
agency. Driven by integration, we build up brands with digital and innovation at the center of the strategy. You
have an objective, and we will meet your brief by developing tailor made solutions, with the right people, to
transform your business.
We work with Global and South African brands, igniting their digital presence and ensuring their always-on
connectivity and hardware solutions are taken care of.
Our key products and services include Brand and Digital strategy, IT & Connectivity Solutions and a Digital &
Social media learning lab. We offer clients Social Media Audits. For more information visit www.socialaudit.co.za
MIKE PAXINOS
IT Innovator & Communication solutions specialist
I believe the world should always be connected. I provide hardware & backup and connectivity solutions.
Technical support and systems integration is the backbone of most businesses in the connected world.
mike@wecollaborate.co.za
CHERYLANN SMITH
Digital Innovator & Social media specialist
I am a passionate, innovative big picture thinker who can connect digital and social to all other aspects
of the client business to drive growth opportunities
cherylann@wecollaborate.co.za

4. THANK YOU
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