This document discusses using social media for admissions purposes. It covers why schools should use social media by reviewing usage trends of platforms like Pinterest, Google+, Tumblr, and Instagram. It discusses what content schools should share, focusing on visual stories and sources from faculty, students, and alumni. It explores the different audiences of prospective students, current families, and alumni. Finally, it provides tips on how to get started on each major platform and integrate social media into a school's website.
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
This presentation was given at the 2011 Texas School Public Relations Association Conference. The purpose of this session is to give school PR people some strategies and tips beyond just simply having a Facebook Page or Twitter profile. Leave lazy work behind and put social media tools to work
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
This presentation was given at the 2011 Texas School Public Relations Association Conference. The purpose of this session is to give school PR people some strategies and tips beyond just simply having a Facebook Page or Twitter profile. Leave lazy work behind and put social media tools to work
Making and telling a good story with StorifySue Beckingham
The workshop will look at Storify and how is has been used to support learning. It will consider the range of media that can be incorporated and how this can be used to construct rich narratives.
Digital Narratives Event: Digital Narratives: (re)storying learning experiences for a digital ageDate: Friday 8th January 2016Time: 0900-1600Location: Nottingham Trent University
Museum of the Riverina Social media Presentation Sally Gissing
A brief description of what social media is, the benefits of it's use and how we at the Museum of the Riverina in Wagga Wagga, NSW have used this valuable communication tool.
Surveying the Education Social Media Scene, NWAIS Seattle, 6/17/2014burma999
Learn why social media in education communication is so essential, explore integrated marketing, survey the major social platforms, and which schools are doing it well.
How to use social media in a professional environment and in a professional manner. Tips given to my staff and students. Shaun's ProSocialMedia Pyramid for manageable professionalism in a busy life. Happy to do a talk, get in touch.
Effects of Developers’ Training on User-Developer Interactions in Information...Jennifer McCauley
The importance of user-developer interactions during the development of an information system has been a long-running theme in information systems research. This research seeks to highlight a gap in the current literature: the contribution of the developer’s formal educational background to the relationship between developers and users. Using an interpretivist epistemology, the researchers employed qualitative interviews to examine how far developers’ perception of the importance of interacting with the user was influenced by their formal education, or the lack thereof. Interviewing both formally and informally trained developers, eleven categories of interest were identified as pertinent to determining the developers’ beliefs about the importance of user interaction. Three of these categories were explored as promising for future research: academic background, work experience, and developer’s access to user knowledge. This research has implications for education of information systems developers as well as for industry interested in hiring software developers.
Making and telling a good story with StorifySue Beckingham
The workshop will look at Storify and how is has been used to support learning. It will consider the range of media that can be incorporated and how this can be used to construct rich narratives.
Digital Narratives Event: Digital Narratives: (re)storying learning experiences for a digital ageDate: Friday 8th January 2016Time: 0900-1600Location: Nottingham Trent University
Museum of the Riverina Social media Presentation Sally Gissing
A brief description of what social media is, the benefits of it's use and how we at the Museum of the Riverina in Wagga Wagga, NSW have used this valuable communication tool.
Surveying the Education Social Media Scene, NWAIS Seattle, 6/17/2014burma999
Learn why social media in education communication is so essential, explore integrated marketing, survey the major social platforms, and which schools are doing it well.
How to use social media in a professional environment and in a professional manner. Tips given to my staff and students. Shaun's ProSocialMedia Pyramid for manageable professionalism in a busy life. Happy to do a talk, get in touch.
Effects of Developers’ Training on User-Developer Interactions in Information...Jennifer McCauley
The importance of user-developer interactions during the development of an information system has been a long-running theme in information systems research. This research seeks to highlight a gap in the current literature: the contribution of the developer’s formal educational background to the relationship between developers and users. Using an interpretivist epistemology, the researchers employed qualitative interviews to examine how far developers’ perception of the importance of interacting with the user was influenced by their formal education, or the lack thereof. Interviewing both formally and informally trained developers, eleven categories of interest were identified as pertinent to determining the developers’ beliefs about the importance of user interaction. Three of these categories were explored as promising for future research: academic background, work experience, and developer’s access to user knowledge. This research has implications for education of information systems developers as well as for industry interested in hiring software developers.
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
Friends, Followers & Feedback: Social Media Policies and Evaluation.
Nicole Drake and Katie Urban's presentation from the 2010 Ontario Museum Association Conference in Toronto.
Leveraging Social Media in Higher Education MarketingCareer Co
Find out how colleges, universities, and career schools can leverage social media to connect with students. Effective Student Marketing and The CollegeBound Network show you how you can take control of the conversations... before the conversations take control of you!
Social Media is a place where you will find the target audience for your products. Hire instagram influencers, youtube influencsers from the best influencer network. Explore http://www.class15.com
NSPRA/Ohio Social Media Presentation for Schools 2010Shane Haggerty
A presentation on how to build a social media campaign delivered in 2010 to the Ohio Chapter of the National School Public Relations Association. Presenters included Billy Fischer and John Fimiani from Oxiem Marketing Technology, Shane Haggerty from Ohio Hi-Point Career Center and Lee Cole from Pickerington Local School District.
Social Media With a Strategy - Nonprofits and Religious OrganizationsSee3 Communications
In "Social Media With a Strategy", Michael Hoffman will cover the fundamentals of social media, what the major tools are, and how they affect your organizational approach to engagement. Using real life case studies and best practices, he'll demonstrate how your organization can equip its members to become brand ambassadors online, how your staff can share news and events using compelling new media, and how you can turn your education and advocacy campaigns into online movements.
More info: http://www.see3.net/event/religion-communication-congress-2010
How to Bring Your Social Media In-House and Make it Thrive!Marisa Peacock
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective.
Let’s learn how to bring marketing in-house and build a social media team that can thrive over time.
Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem. Either you have too much content and you don’t know how to streamline it efficiently, or you don’t have any content and you lack the time, effort, or know-how to create it!
Patient Acquisition, Engagement and Retention in the Digital Age Marisa Peacock
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
Behaviors Matter: Understanding Your Customers’ Behavior to Improve Customer ...Marisa Peacock
Engagement is what engagement does. Every brand is different and as a result some audiences will act differently than others. Ultimately, it comes down to how your customers behave, what you want users to do and the experiences that you’re creating for them. You know your audience better than anyone — or at least you should. Like anything on social media — there isn’t a definitive formula. Instead you need to invest some time and energy (and some money) into learning more about what motivates your audience so you can cultivate a meaningful customer relationship.
Use Your Words: Leveraging Customer Conversations to Enhance Your Content Mar...Marisa Peacock
No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths. From keywords, online reviews, and conversations taking place across social media, it’s easier than ever to listen to what your fans, haters and ambassadors are saying. Learn how to identify your different types of customers online; explore ways organizations can incorporate user-generated content into marketing campaigns; and understand the realities in making customer reviews an effective part of your brand’s marketing strategy.
5 Ways to Use Social Media to Jumpstart Your Marketing EffortsMarisa Peacock
Why do you need social media for your business? Let me count the ways. With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Research shows that Millennials (a generation of roughly 80 million individuals) are changing the rules of brand marketing, redefining purchase habits, and revolutionizing the shopping experience. They prefer being able to interact with brands through digital channels versus historical marketing tactics such as circulars or in-store advertisements and because of that they’re using technology and mobile communication to change how they interact with brands. Retailers interested in appealing to Millennial consumers will learn how to provide this young, but influential demographic, with a more shareable and social shopping experience.
Developing Personas for Effective MarketingMarisa Peacock
Building meaningful personas for your marketing outreach efforts can help you relate and deliver relevant information to your customers. Learn how develop personas that accurately represent your current and target audiences. These personas will help you develop the right content to the right people on the right platform.
The Social Shopper: How Retailers Can Connect with Shoppers Marisa Peacock
Considering that four in ten social media users have purchased an item online after sharing it on Twitter, Facebook or Pinterest, there is much to gain by leveraging the loyalty and sustained satisfaction that social media can bring. Successful social media campaigns start with understanding the behaviors associated with your audience. Learn best practices designed to get the most out of social media as you launch campaigns to connect with customers.
Have you been struggling with ambitious crowd-funding, mobilizing your community, or how to sustain your venture in the long-term? The LearnServe Social Action Summit presented topics about how to integrate social media into venture plans.
Why Your Content Marketing Strategy Needs a Strong Listening Culture #lavaconMarisa Peacock
Slides from my LavaCon 2013 presentation
A content strategy is usually only as good as a company’s listening culture. By creating a listening culture, a company will be able to listen to the trends and behaviors of its constituents so it can adjust decision-making processes to reflect and respond to what they hear.
It is predicted that in 2013, 10 billion mobile coupons will be redeemed. And yet, 40.7% of mobile customers say that their coupon redemption varies on a merchant-by-merchant basis, indicating that it isn’t always easy to figure out how to redeem them. This presentation examines ways to successfully deliver coupons via mobile apps, mobile browsers or through SMS based services so that they are not only delivered to the right customer at the right time, but that they are effectively redeemed, as well.
The Role of the Community Manager: Turning Content into ConversationsMarisa Peacock
Managing your school’s Facebook takes more than just pushing out content. It requires that you facilitate conversations with your followers. Learn how to engage, promote and monitor your community so that you’re building valuable and meaningful relationships that benefit both your school and its fans.
At Intelligent Content 2011 in Palm Springs, I presented about the importance of developing content strategies for your company's social media marketing initiatives.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2. What we’re going to cover
Why: Trends & Statistics, Social Media Usage
What: Using Content to Tell Stories
Who: Your Audience
How: Getting it Done
Staffing
Your website
Pinterest
Google+
Tumblr
Instagram
4. Why: Social Media Expands Beyond
Facebook, Twitter
In the last year, we’ve seen new social networks
emerge: Google+, Pinterest, Tumblr among
others
Pinterest now has over 10.4 million registered
users, 97.7% are female
Google+ has 100 million users
Instagram has 50 million users
Tumblr has 42.6 million blogs
11. What: Visual Content
New social media platforms favor visual
content
Let your digital assets find their voice
Tap into emotion
Be interesting and/or humorous
Ask questions and solicit responses
Learn to let pictures promote your brand
Social media can be an extension of your view
book
12. What: It’s (Always) About Content
Social Media content is…
Updated reasonably regularly
Timely
What happened/is happening this week
Not what happened last month
Expected to ask questions & ask others to
share their experiences
13. What: The Good News About Content
Good news!
You have things happening every day that are
actually interesting
You are (hopefully) already creating great content
And it’s easy to put this content onto social media
It’s actually pretty easy
Seriously, it’s not all that hard
Also, feel free to repurpose digital assets into
informal social media ready “snippets”
14. What: Sources of Content
You have the sources
Administrators – News/blogs, events
Faculty & Students – Class projects, trips, artwork
Coaches – Scores, game recaps
Alumni – Their lives and memories, archives
Let them contribute!
Your fans will get involved and conversations will
happen
15. 15
What: Your School’s Stories
Schools on Tumblr
http://choatemusic.tumblr.com/
http://hotchkisslookbook.tumblr.com/
Schools on Pinterest
http://pinterest.com/sewickley1838/
http://pinterest.com/mastersny/
16. 16
What: Your School’s Stories
Schools on Google+
Choate Rosemary Hall
The Hun School
Schools on Instagram
Hathaway Brown
Ithaca College
Oberlin
18. 18
Who: Your Audience is Changing
The way people are responding on social
media tools is changing. The applications or
social media tools have altered and audiences
have shifted or grown.
Long winded wordy posts are being replaced with
more and more visual, impactful content like
photos and video.
19. Who: Your Audience & Your Content
Note that there is a tremendous overlap in the
content that is of interest to these groups
Priorities one two three
Prospective
Families
About News Events
Current Families Events News
Alumni News Events
20. 20
Who: Find Your Audience
See what content they
are already pinning
from your website:
http://www.pinterest.c
om/source/yourwebsit
e
22. Before We Proceed…
Q: Does this mean I don’t need a Facebook
page or Twitter presence?
A: No. Many, if not all of these additional
platforms can be integrated within your
Facebook page and Twitter profile.
Visual content allows you to connect with your
users as the expand networks.
23. Getting it Done: Social Media
Policies
How does copyright affect your digital assets?
use watermarks, and cite sources as
appropriate, especially when using user-
generated or professional content.
Get permission to use photos of alumnae,
students, guest speakers, as necessary.
24. Getting it Done: The Big Picture
Don’t over-think your strategy, keep it simple
Don’t be afraid to post a single piece of content
“everywhere” (website, Pinterest, Tumblr)
There is a big overlap in the content that is of
interest to current and prospective families
Experiment with content -- see what gets
noticed.
25. Getting it Done:
Staffing for Social Media
Set a Reasonable Goal
At least a few posts per week
Create a calendar/topics
Schedule contributions and give people tips and
templates
Put someone in charge
Give them the ability to gather and post content
Don’t forget the weekend!
26. Getting it Done: Your Website
Providing links
Only link to where you are active!
Homepage and/or where they are accessible on every
page (header or footer)
You can also provide links on specific pages, but there
should be some reason
Don’t feel like you have to send them “away”
You can use embed tools to place feeds on
your pages
Tumblr Feed
Instagram feeds
Pin boards
30. How: Pinterest
Showcase Your School
Show off buildings, popular classes, campus
Reflect Your School’s Lifestyle
Promote traditions, history, mission
Crowdsource
Ask users to pin an image of themselves wearing
School uniform, emblem, gear
Provide Behind-the-Scenes Access
provide backstage access or yet-to-be-seen images of
school teams and guest speakers
Promote Buzz
used a collaborative board to pin favorite photos,
trends and clips from past week's events.
31. 31
Getting it Done: Pinterest
Measure Your Reach
www.pinreach.com
www.pinpuff.com
www.pinerly.com
Pin a Quote/Share As Image
www.shareasimage.com
33. How: Instagram
Keep content fresh, interactive, and aligned
with the brand attributes you want your fans to
notice
Post pictures that have meaning to your users
and induce shares
Encourage users to get involved in your
content creation.
Give followers a better understanding of how
what happens at your school.
34. 34
Getting it Done: Instagram
Embed photos
www.embedagram.com
Measure engagement
statigr.am
Create a vanity url
followgram.me
Send a postcard
postagramapp.com
36. How: Tumblr
Share small chunks of media
Share others content
Provide relevant, thematic content
Tag your posts: use words that are specific
Curate your best content: share from other
social media sites, blogs
Use a Watermark:
drives people back to your site no matter how
many times it gets reblogged and expanded
across the Tumblr.
37. Getting it Done: Tumblr
Be productive:
HelloTxt.com: updates all of your social networks
from the web, email or third party applications all at
once, including your tubmlr.
Tumblr Post: post photos, videos, mp3s, quotes
and links to your Tumblr page by dragging and
dropping content onto the extension's status bar
icon (addons.mozilla.org/en-
US/firefox/addon/tumblr-post/)
39. How: Google+
Segment and create content for followers,
leads and other people you do business with
Engage user who find you via Google searches
Use hangouts to have Live Q&As, discussion
forums
Create unique content -- avoid cross posting.
41. 41
Getting it Done: Google+
Promote your Google+ Page, Feed
Google+ Widgets: (gplusapi.appspot.com)
Compare Stats
SocialStatistics.com
Find People
FindPeopleOnPlus.com
Share across networks
Extended Share for Google+ (Chrome only)
G++ (Firefox & Chrome)
42. Final Thoughts
Define your goals and have a plan – start small,
but start well!
Gather & Investigate
Look at what others are doing (not just schools)
Be realistic about what you can do
Think strategy, tie-ins with existing content and
brand, leveraging what you already have in place
It’s inevitable - you might as well have fun with
it