This document discusses leveraging social media for recruitment. It provides statistics on social media usage and job seekers' social media habits. It recommends developing a social media recruitment strategy that focuses on the top business objectives and resources. It also suggests being candidate-centric by asking what talent wants and personalizing communications. Companies should empower their community by asking members to submit content and form relationships. The goal is to create an infinite community by bringing people back, giving them reasons to share, and allowing multiple ways to personalize.

1. Leveraging Social Media for RecruitmentPresented By: Michelle Spellerberg Sr. Director, Emerging Media Solutions@mspellerberg

2. U.S. Social Media By The Numbers132.5MFacebook users67%Internet users on social media20.6MTwitter users147.8MPeople using social media21%Mobile phone users access social media

3. Job Seeker Social Media Usage30% use social media at least once a daySource: 2010 Personified Social Media Survey of active and passive Job Seekers

4. The Social Job Seeker55% said interacting with a company via social media gives them a stronger connection to the brand71% expect a company to respond to questions on social media40% are more likely to apply to a job at a company with a social media presence Source: 2010 Personified Social Media Survey

5. Getting Started

6. Social Recruitment StrategyWhat are the top 3 business objectives?How do these tie to recruitment?What resources do we have or need?People, money, time, content, technology, etc.Do we need a policy or guidelines?Do we need to train our recruiters and/or our employees?Do we know where the talent is and what they need?Is leadership on board?Do I know who my brand advocates are?How am I going to measure results?Long-Term Strategy Will not change your business overnight.

7. What Are People Saying?How Can I Improve?How do I get my community to interact?How Do I Create Action?How do Igrow my community?How Am I Different?Listen & LearnWhAnalyze & OptimizeCommunicate & EngageAdvertise & PromoteInnovate & StrategizeDesign & DevelopSocial Media Lifecycle

9. Be CANDIDATE Centric

10. Ask what your talent wants

11. Make it relevant

12. Personalize communications

13. Find your brand advocates

14. Create new content

15. Make your differentiator obvious

16. Talk about yourself only

17. Post only jobs

18. Be bland

19. Respond to only questions and negative posts

20. Be afraid to have some funBe Candidate CentricDODON’T