The document discusses the growth and popularity of social media and its benefits for businesses. It notes that over 200 million people use blogs and Facebook, and that social media can help businesses with reputation, differentiation, risk reduction, client retention, brand association, long term revenue opportunities and perception shifting. The document also provides statistics on time spent on social media and demographics of social media users. It argues that social media allows businesses to improve communication with clients, connect with new clients, and improve web traffic and search engine rankings.

1. New Marketing for Business: Social Engagement Unleashed

2. Who Uses Social Media? 222 Million people are on Blogger 200 Million people are on Facebook 126 Million people are on MySpace 64 Million people are on Flickr 93% of Americans believe a company should have a social media presence 85% believe a company should be active with customers in social media 56% feel a stronger connections with companies they interact with in social media

3. Social Media Reaches All Ages Facebook Twitter 15-29 65% 14% 30-44 76% 18% 44-65 73% 13% Facebook, leads all social networking sites with 87.3 million unique visitors in June ’09 (Neilsen) Twitter grew 1,928 percent in the US from June ’08 to June ’09, reaching a total of 21 million monthly unique visitors. (Neilsen)

4. Time Spent on Social Media Tools The total minutes spent on social networking sites in the U.S have increased 83% year-over-year. The total minutes spent on Facebook increased nearly 700% year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking site for the month. (Neilsen)

5. What Can Social Media Do For Your Brand? Reputation Differentiation Risk Reduction Client Retention Brand Association Long Term Revenue Opportunity Creation Perception Shifting PR and Exposure Client Education Network Growth Building Trust Innovation

6. Why are people participating? The right reasons to participate: Networking with business contacts General exposure Reconnecting with old friends Finding information Keep up on competitors Reaching a new demographic Appealing for donations Recruiting volunteers Improved search engine rankings

7. What's your approach? If you look at it from a broad view, social media is quite simple. There are 4 basic types of social media. Networking – LinkedIn, Facebook, Twitter, MySpace Information – Wikipedia, Digg, Blogs, Forums Bookmarking – Del.icio.us, StumbleUpon, Mixx Multi-Media – YouTube, Pandora, Flicker, Slide Share

8. How does this help my business? How does this help me grow my business? Improves “instant” communication with your clients. Opens up and provides a platform for an ongoing dialogue between you and your clients. Allows you to connect with new clients through non-traditional sources. Improves your company's web traffic and inbound links. Improving web traffic and inbound links are two key ingredients in getting promoted to the top of search results in Google and other search engines .

9. Should I do it ALL? NO! Relavancy Market Timely Appropriate Comfort Level

10. Luis Sandoval Jr. Social Media Coordinator, Gray Web Technology + Design Twitter: @graywebtech Facebook: www.facebook.com/graywebtech Email: [email_address] Phone: 210-820-0566 Web: www.graywebtech.com