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DigiQubeMedia - digital retail solutions
- 1. Digital Retail Solutions DigitalMarketing & Communications
- 2. DigiQubeMedia Our Approach Since 2008,our focus of service is to attain the optimum communication solutions using the latest digital high-end technologies by understanding the problem, analyzing the operation and providing right and feasible solution that meets with the customer objective.
- 3. DigiQubeMedia Our Expertise We arean innovative company that is driven by fresh and ingenious ideas, which offers expertise in areas such as : • Digital Media Communication • Innovative Software Solutions • Ingenious Interactive Solutions • Digital Signage Applications • Value added services and consulting
- 4. We are allabout Digital Solutions Our Smart & Innovative Solutions • Interactive Digital Applications • Smart Digital Projections • Digital Signage & Intelligent Digital Displays • Mobile Marketing • DigiCom & Advertising
- 5. We are allabout Digital Solutions Our Clients Portfolio : • MediaPro • Porsche Romania • BRD Bank • JTI Romania • Pepsico Romania • Orange Romania • Schwarzkopf (Wella) Romania • Antipa Museum • Danone Romania • Bucharest City Hall
- 6. We are allabout Digital Solutions We deliver smart innovative solutions for : • Retail • Banking • Corporate Communications • Hospitality & Hotels • Education • Public & Administration • Healthcare • Transportation
- 7. Retail Store Solutions • Optimising operating processes • Reduction of running costs • Informing customers in the right place at the right time • Quick reaction to promotions • Target groups addressed directly • Sales increase
- 8. Retail Store Solutions InnovativeDigital Retail App. • Projection for transparent surfaces • Interactive projections for transparent surfaces • Interactive multi touch board displays • Demo and Info displays for product presentation • Digital Signage • Mobile Marketing devices & software applications • Traffic counting solution • Augmented Reality applications & QR Code • ShopRobotic vending machines • Custom software applications
- 9. Projection for transparentsurfaces
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- 11. Interactive touch boarddisplays Characteristics: • Products/Services communication tool for customers and visitors • Connection to sales product/service data sources • Integration of your own corporate design • Different layouts (full screen, split screen etc.) • Interactive sale informations
- 12. Interactive touch boarddisplays
- 13. Interactive touch boarddisplays Are used for : • Increased attention and emotions by means of animated contents • Comparison options using filtering and product selection • Presentation of the range throughout all branches • Sales support for customer advisors for presenting products that are not currently available in the branch • Fully automatic content operation • Can be used easily for adding further product categories via a dropdown menu • Efficient customer advice
- 14. Interactive product advisor Solution • Entire product range displayed • Automatic product information • Products can be compared • Orders can be made • Statistics tool Solution feedbacks • Increased sales through “customer experience” • Relief of staff workload • Improved customer advice • Product availability at location can be displayed • Cross-media communication (online/offline worlds)
- 15. Interactive product advisor Benefits •Increased attention and emotions by means of animated contents • Comparison options by simply lifting up the device • Fully automatic content update • Efficient customer advice • Haptic customer experience • Increase in sales
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- 18. Retail Store Solutions MobileMarketing Three behavioral trends of mobile experience: 1. Convenience • Transform culture and business • Help people get things done easier • Offer tangible Value 2. Context • Curate the most relevant local knowledge • Help people find information that’s useful in real time 3. Fun • With Mobile, fun in unexpected places will expand in imaginative and meaningful ways • More frequently integrated into our lives • The easiest way to change people’s behaviors
- 19. Retail Store Solutions MobileMarketing Solutions
- 20. Retail Store Solutions MobileMarketing Solutions Proximity Marketing - Bluetooth and Wi-Fi Marketing
- 21. Retail Store Solutions MobileMarketing Solutions Proximity Marketing - Bluetooth and Wi-Fi Marketing • This technology will give you the strength to monetize your high traffic area and allow your business to send different campaigns fully customized to your liking. • Using this technology you could promote your business by sending still images such as PNG, JPEG, BMP, GIF, animated images, audio files such as in form of ring tones, video clips i.e. movie trailers, text files, promotional or discount contents, bar codes, mobile games and java applications, business card files etc, directly to all or just for targeted mobile phones. • There is no charge on any content the consumer downloads.
- 22. Retail Store Solutions TrafficCounting Solutions Customers counter technology is changing shopping, empowering and providing retailers with the data and analysis to detect sales and profit opportunities. Applications & Benefits • Our I-Count traffic count solution delivers multi-zone, bi-directional pedestrian traffic counting by combining shape recognition and motion detection in a robust and affordable product. • Effectively improves business results by transforming visitors to customers thereby enhancing the customer experience. • Provides accurate and reliable real-time data which becomes a powerful and effective tool for determining conversion rates, marketing effectiveness and workforce optimization. • Identifies peak sales opportunities, providing additional info and metrics.
- 23. Retail Store Solutions TrafficCounting Solutions Product & Technology • Incorporates advanced military based shape recognition and motion detection technologies, providing separate counting of adults, children, carts, etc. • Delivers consistent greater than 95% accuracy, operating at full frame rates and adapting in real-time to changing environmental conditions. • Each device unit can cover up to five separate detection zones. • The simple administration utility located on a centralized server enables remote calibration, zone changes, auditing and reporting hierarchy for all devices displayed in your shop network.
- 24. Retail Store Solutions AugmentedReality & QR Code as Marketing tools Augmented Reality This new technology, called Augmented Reality, is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery. In most cases, though, when Augmented Reality is referred, it is meant that the superimposed graphics and they way they appear depend on the tracking, the localization of the position and orientation of real physical objects.
- 25. Retail Store Solutions Augmented Reality – Key Types 1.Pattern, Image or Marker – The AR system performs simple pattern recognition on a shape, marker (usually on a framed card in the real world scene) or face and replaces it with a static or moving element e.g: a 3D model, info, audio, video stream or loop etc: You view the ‘items’ in the scene with you 2.Outline or Recognition – This is where your hand, eye or body outline is picked up and seamlessly ‘merged’ with the virtual elements. Simple example where you can pick up a 3D object that doesn’t exist because the system is tracking your hand outline. 3.Location, Way finding, Geo-Location – Based on detailed GPS or triangulation location & position /view of the camera/device the AR system can overlay information precisely over buildings or people as you move through real space.
- 26. Retail Store Solutions Augmented Reality – Key Types 1.Pattern, Image or Marker Marker is usually a square black and white illustration with a thick black border and white background. Here are some examples:
- 27. Retail Store Solutions AugmentedReality – Key Types 1.Pattern, Image or Marker For example, in the Figure, the green creature appears always on top of the black square card. If that card, a real world object, is moved or rotated, so will also do the creature.
- 28. Retail Store Solutions Augmented Reality – Key Types 2.Outline or Recognition
- 29. Retail Store Solutions Augmented Reality – Key Types 3.Location, Wayfinding, Geo-Location
- 30. Retail Store Solutions QRCode as Marketing tools QR Codes – Applications • Sharing • Create Community • Calls to Action • Social Proof • Analytics
- 31. Retail Store Solutions QRCode as Marketing tools QR Codes could link to: • Installation instructions • Sources for replacement parts and service • Directions to your business • The process for buy/hiring your professional services • Valuable coupons and special offers • Recommendations for complementary products and services • Free mp3 downloads • Customer feedback forms
- 32. Retail Store Solutions ShopRobotic Whatis ShopRobotic ? • ShopRobotic delivers an amazing retail experience with genuine consumer attraction. • The system features a revolutionary robotic arm or ‘pickhead’, and this breakthrough feature creates a new and innovative way of delivering goods. • In addition to the patented and revolutionary pickhead, ShopRobotic features am amazingly flexible and modular cabinet arrangement giving the client complete control over design, lighting, consumer interface as well as product range and configuration.
- 33. Retail Store Solutions ShopRobotic Features • Interactive touch screen technology, • Soft delivery system enables fragile products to be dispensed, • Large delivery drum allows for complete variety of product size, • Interchangeable internal fixtures to allow product the space required, • Optional end pod screens allowing for marketing and advertising opportunities, • Purchase assurance guarantee (No payment – No product), • On-line reporting for complete sales history, • Customized to your brand guidelines and architecture whilst executing your brand strategy.
- 34. Retail Store Solutions ShopRobotic Benefits • Eliminates security issues on high-value, high demand items • Delivers consistently high merchandising standards – the clutter free environment gives your brand the visibility it deserves • Can be open 24 / 7 – creating revenue where it didn’t previously exist. • Reduces staffing issues and personnel costs • Stimulates impulse sales • Sited internally or externally, can be used in any environment; Retail, Leisure, Forecourts, Shopping malls, Airports, Schools
- 35. Retail Store Solutions ShopRobotic SoftwareCapabilities : • Remote access for changing media, pricing, brand information and user interface across single or multiple units • Remote diagnostics allows faults to be resolved without the need for emergency call-outs • Stock quantities automatically decrease with each transaction allowing complete stock level control • Full video capabilities including streaming (where connection allows) in attract and product mode • Each product screen allows for 4 media files – advertising, promotional offers, marketing • 24 hour on-line reporting providing extensive sales information
- 36. DigiQubeMedia Because our goalis to provide friendly and responsive support, and in case that you find our field of expertise interesting or if you have any questions, please contact us at: +40 744 344 331 info@digiqube.ro …and we will be happy to provide some fresh ideas for your too.
- 37. DigiQubeMedia Thank You foryour attention !