The document discusses various applications of marketing technology (martech) systems for client acquisition, customer retention, direct sales, and conversion rate optimization. It describes features of martech dashboards for monitoring marketing communications, automating marketing workflows, and personalizing web experiences. Examples of specific applications include segmentation and recommendations, monitoring competitors, aggregating customer data, and analyzing customer purchase correlations.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Surprising failure factors when implementing eCommerce and Omnichannel eBusinessDivante
We work on the large Omnichannel and eCommerce projects in Europe. Therefore, we can see from the inside how many companies approach this topic. Comparing it with the obtained results, we can determine positive and negative factors influencing success with great certainty. In this presentation we share stories of companies that are not mentioned in our case studies. These are the stories of bad choices, leading to failure.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
Surprising failure factors when implementing eCommerce and Omnichannel eBusinessDivante
We work on the large Omnichannel and eCommerce projects in Europe. Therefore, we can see from the inside how many companies approach this topic. Comparing it with the obtained results, we can determine positive and negative factors influencing success with great certainty. In this presentation we share stories of companies that are not mentioned in our case studies. These are the stories of bad choices, leading to failure.
Webinar: B2BMage - Enable Magento 2.X with B2B FeaturesAPPSeCONNECT
We know that #Magento offers almost everything an e-commerce site would ever need to showcase products, carry out online transactions, offer customer service and run all your backend processes efficiently. The "B2BMage Extension" enables #B2B features in your Magento store and Transforms your Magento store into a powerful B2B platform.
#Magento2 #B2BMage
We recently had a Webinar on the topic "B2BMage: Enable Magento 2.X with B2B Features". The Webinar took place on 21st September 2017. Here are the key points covered in the webinar:
•Standard B2B Business Processes in eCommerce
•B2B Digital Commerce Trends
•5 most sought after B2B Features
•B2B Sales Cycle through Magento 2.X - B2BMage
Enable your Magento Store with B2B Features: https://insync.co.in/b2b-mage/
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
The Complete Transformation from Offline to Online Magento Implementation of a B2B Platform – a Case Study. This case study shows how we managed to reach 100.000.000 EUR of online revenue, within only 3 quarters last year.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
Magento 2.2 B2B, Pimcore, Open Loyalty - features and case studyDivante
Magento 2.2 features overview, what do work in B2B in real word - base on our case study for TIM.pl; Quick wins for B2B - Pimcore, Open Loyalty and other open source platforms
Using a multi lingual site & localization to drive international growthMiva
Learn the tools and techniques successful Miva Merchant sites are using to dramatically increase international revenue. During this interactive session, participants will benefit from the real-world experience of a fellow merchant as well as international e-commerce experts. Whether you are selling a lot or a little internationally right now, you will walk away from this session with an actionable plan to multiply your international sales.
This is my presentation from April 15, 2015 to the Marketo Marketing Nation Summit.
The topic covers the six drivers of eCommerce for B2B, the use cases (with examples) of B2B eCommerce, and some of the applications of marketing automation in an eCommerce application
Practicology CEO Martin Newman demonstrated how leading retailers and consumer-focused businesses are delivering against his Customer Mix framework to achieve customer-centricity.
"The complete transformation from offline to online - Magento implementation of B2B platform case study."
From zero to hero! TIM, the biggest cable provider in Poland has transformed their business from offline to selling 80% online in four years. Come and listen about the process of design and implementation of one of the biggest B2B platform in Poland.
Datamine’s campaign management platform stands as a unified environment for designing and executing complex campaigns, of several types, across a wide range of channels.
Campaign Data Analysis
Based on datamine’s Segment Designer as the rule definition toolkit for the formation of complex target groups and the interactive customer profiler, it sets new standards in target group design and analysis. Analyze your campaigns through extensive performance analysis & reporting – including OLAP models. Get insight on factors, demographics, resources or other attributes affecting campaign performance. Via suitable integration, CM extends existing Business Intelligence/ Customer Analytics infrastructure through systematic campaign and customer response data feeds.
Campaign Response Modeling
Improve your campaigns through systematic campaign response analysis & modeling: our data-mining models can unveil patterns explaining responses or even inspiring new contact & communication strategies.
Webinar: B2BMage - Enable Magento 2.X with B2B FeaturesAPPSeCONNECT
We know that #Magento offers almost everything an e-commerce site would ever need to showcase products, carry out online transactions, offer customer service and run all your backend processes efficiently. The "B2BMage Extension" enables #B2B features in your Magento store and Transforms your Magento store into a powerful B2B platform.
#Magento2 #B2BMage
We recently had a Webinar on the topic "B2BMage: Enable Magento 2.X with B2B Features". The Webinar took place on 21st September 2017. Here are the key points covered in the webinar:
•Standard B2B Business Processes in eCommerce
•B2B Digital Commerce Trends
•5 most sought after B2B Features
•B2B Sales Cycle through Magento 2.X - B2BMage
Enable your Magento Store with B2B Features: https://insync.co.in/b2b-mage/
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
The Complete Transformation from Offline to Online Magento Implementation of a B2B Platform – a Case Study. This case study shows how we managed to reach 100.000.000 EUR of online revenue, within only 3 quarters last year.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
Magento 2.2 B2B, Pimcore, Open Loyalty - features and case studyDivante
Magento 2.2 features overview, what do work in B2B in real word - base on our case study for TIM.pl; Quick wins for B2B - Pimcore, Open Loyalty and other open source platforms
Using a multi lingual site & localization to drive international growthMiva
Learn the tools and techniques successful Miva Merchant sites are using to dramatically increase international revenue. During this interactive session, participants will benefit from the real-world experience of a fellow merchant as well as international e-commerce experts. Whether you are selling a lot or a little internationally right now, you will walk away from this session with an actionable plan to multiply your international sales.
This is my presentation from April 15, 2015 to the Marketo Marketing Nation Summit.
The topic covers the six drivers of eCommerce for B2B, the use cases (with examples) of B2B eCommerce, and some of the applications of marketing automation in an eCommerce application
Practicology CEO Martin Newman demonstrated how leading retailers and consumer-focused businesses are delivering against his Customer Mix framework to achieve customer-centricity.
"The complete transformation from offline to online - Magento implementation of B2B platform case study."
From zero to hero! TIM, the biggest cable provider in Poland has transformed their business from offline to selling 80% online in four years. Come and listen about the process of design and implementation of one of the biggest B2B platform in Poland.
Datamine’s campaign management platform stands as a unified environment for designing and executing complex campaigns, of several types, across a wide range of channels.
Campaign Data Analysis
Based on datamine’s Segment Designer as the rule definition toolkit for the formation of complex target groups and the interactive customer profiler, it sets new standards in target group design and analysis. Analyze your campaigns through extensive performance analysis & reporting – including OLAP models. Get insight on factors, demographics, resources or other attributes affecting campaign performance. Via suitable integration, CM extends existing Business Intelligence/ Customer Analytics infrastructure through systematic campaign and customer response data feeds.
Campaign Response Modeling
Improve your campaigns through systematic campaign response analysis & modeling: our data-mining models can unveil patterns explaining responses or even inspiring new contact & communication strategies.
Leverage my 20 years of hands-on, end-to-end, cross-channel digital marketing expertise and experiences with premier brands including: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, State Farm, Northwestern Mutual, Kmart, Pulte Homes and American Airlines
in a senior digital marketing leadership (CMO, Vice President, Officer, Director) position, responsible for driving growth & increasing marketing’s value contribution based on senior executive c-suite, brand & marketing leadership directives.
Additional positions of interest: digital marketing strategist, senior brand marketing manager, director of interface design & usability, director of brand websites and mobile applications, adobe marketing cloud administrator, adobe analytics (formerly omniture, sitecatalyst) analyst, digital user experience manager, targeting, personalization & optimization specialist, director of search marketing, digital media advertising strategist, mobile android / iphone applications manager, IT director of marketing technologies, digital transformation officer, digital evangelist
Customer Feedback Management
Corporate Criterion enables systematic, on-going user experience management and analysis, across a wide range of customer touch points - continuous user experience feeds towards your management dashboards.
The Survey process. Redefined
Design complex, structured questionnaires, define surveys in terms of target group (consumers to be contacted), execution resources, planning and administration. Depending on the configured channels and timing, consumers will be invited to participate as they become eligible according to target group membership, triggers and randomization.
Customer experience measurements through Corporate Criterion become parts of the customer record – within the data warehousing or the Marketing database – ready to be cross-analyzed against any customer dimension and attribute.
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Mart...Digital Marketing, Inc.
Senior Digital Marketing Strategy, Technology & Analytics Leader profile Martin Terbrack
Leverage my 20 years of hands-on, end-to-end, cross-channel digital marketing expertise and experiences with premier brands including: Microsoft, Ford, Lincoln, Land Rover, Jaguar, Chrysler, State Farm, Northwestern Mutual, Kmart, Pulte Homes and American Airlines in a senior digital marketing leadership (Digital Transformation Officer, Chief Marketing Officer, Chief Marketing Technologist, Digital Experience, Technology & Analytics Vice President,) position, responsible for driving growth & increasing marketing’s value contribution based on senior executive c-suite, brand & marketing leadership directives.
Additional positions of interest: digital marketing strategist, senior brand marketing manager, director of interface design & usability, director of brand websites and mobile applications, adobe marketing cloud administrator, adobe analytics (formerly omniture, sitecatalyst) analyst, digital user experience manager, targeting, personalization & optimization specialist, director of search marketing, digital media advertising strategist, mobile android / iphone applications manager, IT director of marketing technologies, digital transformation officer, digital evangelist
Preferred location: Detroit Metropolitan Area, South Eastern, Michigan, U.S. remote
Willingness to travel: Up to 50%,
Are you willing to relocate: Only for executive level opportunities
The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.
Gartner has recognized Liferay as a Leader in the newly created Magic Quadrant for Digital Experience Platforms, formerly the MQ for Horizontal Portals. In this key report for digital decision makers, Gartner evaluated 21 providers of digital experience platforms (DXP) based on their completeness of vision and ability to execute.
Read the independent analysis to learn why Gartner positioned Liferay as a Leader for Digital Experience Platforms.
Design complex, structured questionnaires, define surveys in terms of target group (consumers to be contacted), execution resources, planning and administration. Depending on the configured channels and timing, consumers will be invited to participate as they become eligible according to target group membership, triggers and randomization.
Customer experience measurements through Corporate Criterion become parts of the customer record – within the data warehousing or the Marketing database – ready to be cross-analyzed against any customer dimension and attribute.
Learn how to connect the dots across multiple platforms to measure and capture ROI for marketing lead generation, Wordpress, CMS and CRM.
Presented by Rob Marlbrough at the San Diego AMA's Art of Marketing in May 2012.
A brief presentation I gave at the American Marketing Association San Diego's Art of Marketing Conference in May 2012.
It covers marketing platform integration, the main types of platforms, and how to boost ROI using different marketing platforms.
Retail Insights is an emerging boutique company that shelves point solutions; aims to engage, resolve and support day to day challenges of our customers. With a strong domain expertise in Retail as a backbone and handpicked technology leaders, we make a wonderful team driving next generation retail solutions.
Retail Insights today is all about connected customer experience across channels; an omni-channel business seamlessly costcnnecting clicks to bricks. Consumerization and Socially Engaged business platforms are the areas of focus to provide customer centric approach, beyond mobility, analytics and cloud.
Retail Insights customers have been able to achieve the following benefits from their Omni-channel initiatives:
* 15% increase of in-store sales
* 20% improvement in cross-sell effectiveness
* 40% reduction in time-to-market.
Retail Insights has helped customers over 50+ successful transformations, by being a partner in following areas:
Smarter Retails Platforms & Solutions (Omni Channel Needs)
1. In-store Kiosks – Price matches, Product Recommendations, Virtual Assistance etc.
2. Mobile Solutions– Contextual Offers, Geo Fencing, Endless Aisles, Retail Execution/Store Mapping and Self Checkouts etc.
3. Store Digitalization – Electronic SEL, Digital Signages, E-Catalogue, Mobile BI, Mobile POS & Augmented Reality
4. Eye Tracking Solutions like Interactive Screens
Better Connected Solutions to achieve ( Connected Customer Experience)
1. Single view of Customers across multiple channels
2. Personalised promotions
3. Single view of Inventory, Loyalty and Reward management & e-coupons
4.Click & Collect, Returns to Store, Drop Ship etc
Cloud Solutions to gain flexibility, agility and lower total cost of ownership
1.Migrating existing on-premise SW solutions to Private/Public Cloud environment
2.Implementing new SW solutions on a Private/Public Cloud environment
Similar to Marketing Tech Engine - Meet Magento PL 2015 (20)
The eCommerce Platforms in the Global Setup Divante
A feature-by-feature comparison of top-notch eCommerce platforms like Shopware 6, Magento 2, Spryker, commercetools, and Salesforce Commerce Cloud.
Selecting the right platform for the company’s global eCommerce is probably the most important decision at the early stage. Depending on the current and future needs, the selected eCommerce application will define your company’s direction and the elements required for fast development.
We compare five eCommerce solutions by analyzing six major aspects that should be considered when selecting a platform for global eCommerce. These functionalities were selected due to their impact on rollouts and future global eCommerce management, they include: country and language; structure and design; order and product management; customer and group management; pricing, taxes, and currencies; payments and shipping.
If you're interested in making your online store expansion efficient, read the ebook Global Rollouts for eCommerce: https://bit.ly/global_rollouts_for_ecommerce
It's a comprehensive book for CTOs, CMOs, and CDOs facing the challenge of global eCommerce rollouts: a practical guide to planning and expanding online stores using existing and emerging technologies.
The eCommerce Trends 2020 report is a comprehensive guide through emerging technologies in the world of online sales. It is based on the extensive research, run by Divante and Kantar, among over 250 eCommerce experts representing 8 countries. The report is complemented with trends rankings, implementation examples, and opinions from 20 independent experts.
Key learnings:
- Going Mobile for higher CR
- The future lies in AI
- Security is at stake
- Asia sets the new standard
- Technology natives win
and more!
Download full version: https://divante.com/ecommerce-trends
Async & Bulk REST API new possibilities of communication between systemsDivante
Async & Bulk REST API - new possibilities of communication between systems - Marek Borzęcki, Team Leader at Divante
Presentation originally presented at Magento Lightning Talks meetup on October 3rd, 2019, in Divante HQ.
Learn more at Divante at https://divante.com
Check out more Magento Lightning Talks at https://divante.com/blog/tag/magento-lightning-talks/
Magento Functional Testing Framework a way to seriously write automated tests...Divante
Magento Functional Testing Framework - a way to seriously write automated tests in your project? - Łukasz Adamczyk, QA at Divante
Presentation originally presented at Magento Lightning Talks meetup on October 3rd, 2019, in Divante HQ.
Learn more at Divante at https://divante.com
Check out more Magento Lightning Talks at https://divante.com/blog/tag/magento-lightning-talks/
Die Top 10 Progressive Web Apps in der ModernbrancheDivante
Wir Ihnen 10 Beispiele von Online-Shops aus der Modebranche, die Progressive Web Apps nutzen. Erfahren Sie mehr über deren Geschichten und die geschäftlichen Vorteile, die durch den Mobile-First-Ansatz und Progressive Web Apps erzielt werden.
How to reduce customer churn?
There are many ways to do that. First of all, customers should trust you. Sound easy but in the end, it’s extremely hard for a brand to gain trust. The market is very competitive and customers requirements are constantly growing. If you interesting about customer churn and how to stop it, we created a report about it.
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...Divante
Magento Imagine 2018 Presentation
Developing eCommerce since 2004, I‘ve seen how successful B2B clients digitize their businesses and how they onboard users
eCommerce trends from 2017 to 2018 by Divante.coDivante
We asked managers about their eCommerce investments last year and about investment plans for this year.
What are the most important trends, game changers and quick wins.
Download full version from: http://go.divante.co/ecommerce-trends-2018/
Trends we asked about:
Content Marketing
Big Data
Business Intelligence
Email Automation
Chatbots (Conversational Commerce)
Digital Content
Social Commerce
Cloud Hosting
Multimedia Content – better photos/…
Marketplaces
Omnichannel
Personalization
In-Store PickUp
Predictive Analytics
General Data Protection Regulation…
Automated Pricing Optimization
Automated Promotion Management
Free Shipping / Returns
In-Store Digital Touchpoints
Mobile App
Same Day Delivery
Drop Shipping
Order Management Systems
Other AI based tools
Own Brands
Personal Shopping
Price Intelligence
Progressive Web App (PWA)
Programmatic Ad Buying
Recommendation Systems
Customized Products
Data-driven Loyalty
Microservices Architecture
Online Security
Wearables
Algorithmic Driven Supply & Demand
Cross Border Commerce
Cryptocurrencies (Bitcoin / Ethereum)
mPayments
Open API Economy
Security
Subscription Business Models
Visual Search
Beacon Technology
Headless Approach
Serverless Architecture
IoT
Push Notification
Virtual Reality
Alexa and other voice interfaces
Drones
3D printing
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentationDivante
Vue.js, mobile first, offline second eCommerce frontend, we're developing under MIT - http://vuestorefront.io. Become a contributor today - https://github.com/DivanteLtd/vue-storefront
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. MARTECH – PRACTICAL APPLICATION
2
Client acquisition
• Dashboard for monitoring and
managing communication in paid
media, e.g. Google AdWords,
DoubleClick, Google Shopping,
affiliate networks, aggregators and
price comparison sites, social media;
• Centralized media plan;
• Aggregation of marketing activities;
• Remarketing aggregation;
• Aggregation of a client acquisition
cost (actual cost);
• Combining data from marketing, CRM,
call centers and other off-line sources;
• Antifraud systems;
• A network of dynamic landing pages;
• Unified analytics - connecting tools,
e.g. Google Analytics, Gemius, CMS.
Purchasing retention
• Dashboard for monitoring and
managing communication with clients
in owned media, e.g. e-mail, SMS,
push notification;
• Marketing automation;
• Customer segmentation;
• Product recommendations;
• Loyalty programs;
• Customer scoring (customer
assessment and valuation);
• Unified analytics - connecting tools
e.g. Google Analytics, Gemius, CMS,
system marketing automation.
Direct sales
• Vendor dashboards for managing
communication with clients in
on-line and off-line media;
• Monitoring customer health;
• Cross- and up-selling web/marketing
mechanisms for use by vendors;
• Predefined components for
communicating with customers, e.g.
everyday brochures ready to send;
• Mechanisms of product
recommendation;
• Mechanisms supporting direct sales,
e.g. potential and risk customer
alerts.
CRO/UX automation
• Layout personalization;
• Product recommendations;
• Search engine personalization;
• Navigation personalization;
• Management dashboards for website
personalization.
4. ACTIONABLE DATA
4
Purchase History
CRM
Cookies (behaviours on www)
GA API
Social Media
SalesManago
Customer’s data:
Sales Data
e-Commerce / ERP / POS
Data Aggregation
Algorithms and Logic
Big Data
+ Reco Engine
Cloudera
Reporting
Personalized
Communication
Dynamic content
Marketing
Automation:
Sales Dashboard
7. PERSONALIZATION AND/OR MARTECH – DEVELOPING
7
Analysis of shopping
habits
Prototype of
personalization
elements
Testing
personalization
prototypes
Designing a dedicated
MarTech solution
Implementation
and integration
Goal – to detect key
purchasing habits, system
constraints and develop the
concept of solution and project
scope.
Realization – workshop, input
data analysis (database
analysis in the areas of trade,
product and customer), IT
systems analysis; preliminary
technical analysis.
The effect of work –
conclusions from the
conducted analyses (used in
marketing, sales, IT and UX)
MarTech and personalization
development plan, a
preliminary plan of MarTech
and personalization
mechanisms application in the
organization.
Goal – to develop the first version
of personalization and Martech
components (segmentation
mechanisms, recommendation
mechanisms, data aggregating and
processing mechanisms) along
with a plan of their use/
implementation.
Realization – creating concept,
mockups, developing prototypes
of mechanisms operating
independently of the current IT
system.
The effect of work – prototypes of
personalization and MarTech
mechanisms and a plan for testing
them.
Goal – to test and optimize
personalization and Martech
prototypes.
Realization – research/testing,
optimizing the mechanisms
(conceptual work, mockups,
developing prototypes of
mechanisms operating
independently of the current IT
system).
The effect of work – tested and
approved prototypes of
personalization and MarTech
mechanisms; revised MarTech
and personalization development
plan.
Goal - to design the final version of
MarTech and personalization
solutions, create mockups, and
the implementation backlog.
Realization – creating final Axure
mockups, preimplementation
analytics,
The effect of work – Axure
mockups, implementation
backlog, planned implementation
analytics (IT and the mechanism
application in the organization).
Goal - implementation of
personalization and Martech
mechanisms, using the gained
knowledge in the current sales
and marketing activities.
Realization - IT implementation
carried out under the strict
supervision of a MarTech
engineer.
8. VENDOR DASHBOARD – ALERTS BY SEGMENT
8
Source: http://www.slideshare.net/RetentionGrid/your-retention-marketing-todos-for-each-customer-loyalty-segment/
Potential applications:
• Detecting customers’ potential by
segmentation e.g. frequency of purchase,
the time since the last purchase or
purchase value;
• Preparing and/or automatic delivery of
pre-defined e-mail campaigns, e.g.
win-back campaigns for new customers
who have not got back to a store;
• Detecting promising customer segments,
working on customers using layers: an
increase in purchase frequency,
increasing the purchase value, reducing
the time since the last purchase.
9. CRO – PERSONALIZED LAYOUT
9
Potential applications:
• Homepage tailored to the customer's
profile (blocks, offer, navigation,
pop-ups), personalization based on
historical data, e.g. a logged in and not
logged customer and data from external
sources, e.g. Facebook;
• Dynamic website elements (blocks,
pop-ups) appearing depending on the
profile and behavior on the website.
10. VENDOR DASHBOARD – OFFER BY SEGMENT
10
Source: http://workingperson.com/, http://www.windsorcircle.com/
Potential applications:
• Automatic preparation and/or sending an
e-mail message containing products and
promotions tailored to customer
segments or individual customers;
• Managing recommendations engine,
taking into account the business logic,
promotions, inventory and marketing
plans.
11. VENDOR DASHBOARD – MARKETING AUTOMATION
11
Source: http://www.preact.com/, https://rjmetrics.com/resources/reports/ecommerce-buyer-behavior/
Potential applications:
• Messages sent automatically to the
customer at a pre-planned scenario,
e.g. abandoning the ordering process,
abandoning a shopping cart, abandoned
page (while browsing);
• A sequence of messages welcoming and
introducing the client (onboarding);
• A sequence of messages reactivating or
recovering the client;
• Dedicated offer of the day/week sent
automatically to customers.
12. VENDOR DASHBOARD
12
Source: https://canopylabs.com/
Potential applications:
• Specifying up-selling recommendations
(product range, time of transfer
recommendations) directly at the level of
individual clients;
• Specifying preferred format and
frequency of contact by the sales
department;
• Tracking individual user behavior (on-line,
off-line);
• Detecting clients with increased risk of
loosing them.
13. VENDOR DASHBOARD – UP–SELLING ALERT
13
Source: http://www.preact.com/, https://rjmetrics.com/resources/reports/ecommerce-buyer-behavior/
Potential applications:
• Detecting customer segments with similar
shopping preferences;
• Detecting clients with specific behavior,
e.g. impulsive shopping, promotion
shopping, purchasing supplemental
stocks of a product;
• Detecting customers interested with the
selected product, product type or kind of
promotion/trigger e.g. a discount coupon
for free delivery.
14. VENDOR DASHBOARD – REORDER/REPLENISHMENT ALERT
14
Source: https://www.justrightpetfood.com/
Potential applications:
• Detecting the correlation between the
next purchase and a specific product
(purchase recurrence);
• Developing customer segments that are
willing to renew stocks of a product;
• Automatic preparation and/or sending
e-mails convincing customers to repeat
the purchase.
• Managing the described communication.
15. ACQUISITION – MONITORING COMPETITION ACTIVITIES
15
Source: Dealavo
Potential applications:
• Monitoring of prices, offers, promotional
campaigns, the scope of marketing
activities by competition; daily update of
data; alerts.
16. ACQUISITION – DATA AGGREGATION
16
Source: Hybris
Potential applications:
• Aggregation and integrating data from
multiple sources, e.g. CRM, Call Center,
Google Analytics, Marketing Automation
system, cash system, marketing tools, etc.;
• Managing a single mediaplan and
purchasing media from one panel (data
integration from internal systems with
marketing tools, e.g. AdServer, Marketing
Automation, affiliate networks);
• Supplementing aggregated data with
external data e.g. demographic or social
profile, data correctness.
17. ACQUISITION – FEED MANAGEMENT
17
Source: Lengow
Potential applications:
• Marketing management based on an offer
– emitting product ads (XML);
• Promotion management in the context of
sponsored links, Google Shopping, price
comparison websites, offer aggregators,
affiliate networks, dynamic remarketing
(product presentation), RTB (product
presentation), social media (Facebook
Ads, Pinterest), marketplace (Allegro,
eBay, Amazon and other );
• Managing pricing and promotions policy
from a single panel.
18. CORRELATION ANALYSIS
18
Potential applications:
• Detecting product + product correlation,
e.g. most frequently purchased product;
• Detecting correlation between
customers/users;
• Detecting correlation between behavior
on the website (visiting specific sites),
and purchasing;
• Detecting correlations between
stimuli/triggers and purchasing e.g.
customer response to promotions;
• Detecting correlation between th time of
purchase and the scale and type of
purchased products;
• Detecting correlation between repeating
purchase.
19. CORRELATION ANALYSIS
19
Potential applications:
• Detecting product + product correlation,
e.g. most frequently purchased product;
• Detecting correlation between
customers/users;
• Detecting correlation between behavior
on the website (visiting specific sites),
and purchasing;
• Detecting correlations between
stimuli/triggers and purchasing e.g.
customer response to promotions;
• Detecting correlation between the time of
purchase and the scale and type of
purchased products;
• Detecting correlation between repeating
purchase.
21. PERSONA ANALYSIS
21
Potential applications:
• Analysis of shopping habits according to
personas defined on the basis of
interviews and/or testing, e.g. promotion
hunters, gift buyers, thrifty customers,
novelty fans, buyers using
recommendations, etc.
• Analysis of stimuli/triggers in an offer or a
marketing strategy stimulating customers
to action;
• Modeling triggers and a method of
communication (range, scope and
frequency) broken down by individual
personas;
• Combining qualitative and quantitative
research.
22. ANALYSIS OF PROBABILITY
22
Potential applications:
• Construction and optimization of
probability models;
• Detecting customers with the highest
likelihood of purchase recurrence;
• Detecting customers most likely to be
lost;
• Detecting breakthroughs in building
customer loyalty, e.g. „Starting the
purchase of product X significantly
increases the chance of being loyal" or
"after the fifth purchase the customer
becomes loyal."
23. SHOPPING SEQUENCE ANALYSIS
23
Potential applications:
• Detecting purchase sequence in the
following aspects: product category,
product brand, specific product or cart
size;
• Detecting shopping preferences
depending on the order of purchase.
24. ANALYSIS AND PREDICTION OF CUSTOMER VALUE IN TIME
24
Potential applications:
• Analysis and customer segmentation
according to customer value in time
detecting characteristics common to the
most successful clients;
• Predicting customer lifetime value (using
probability analysis);
• Detecting Pareto 20% (the best clients
in terms of purchase value) and aspiring
segments.
25. FIRST PURCHASE ANALYSIS
25
Potential applications:
• Analysis of marketing activities (traffic
sources, media, campaigns,
triggers/discounts, season) for generating
new customers;
• Detecting marketing components
responsible for bringing new customers;
• Calculating the cost of acquiring a new
customer;
• Multichannel analysis (taking into
account conversion attribution).
26. TOUCHPOINTS ANALYSIS
26
Potential applications:
• Detecting key points of contact with an
offer (website, application, landing pages,
marketing, off-line);
• Modifying UX/marketing so that they lead
customers to the appropriate places on a
website;
• Detecting and removing unwanted
elements in UX/marketing.
27. ANALYSIS AND PREDICTION OF CUSTOMER VALUE IN TIME
27
Potential applications:
• Analysis of marketing activities (traffic
sources, media, campaigns,
triggers/discounts, season) for expected
customer value in time, the likelihood of
purchase recurrence and the likelihood of
becoming a loyal customer;
• Detecting marketing components
responsible for bringing the most valuable
customers.