The document outlines key aspects of e-commerce management, including organizational structures, business models, revenue strategies, payment methodologies, and implementation processes. It highlights global trends, growth drivers, and the importance of a robust e-business infrastructure for creating competitive online environments. Recommendations for strategy applications in e-marketing and customer relationship management are also discussed, along with essential tools for analysis and design.

1. Ecommerce
Management
Yo u r C o m p a n y N a m e

2. CONTENT
2
Introduction
Strategy & Applications
Business Models
Revenue Model
Payment Methodologies
Implementation
KPI’s & Dashboard

3. 3
INTRODUCTION
E-business and E- Commerce
Organizational Structure
E- Business Infrastructure
Trends and Key Drivers
E- Environment

4. INTRODUCTION TO E- BUSINESS AND E- COMMERCE
4
Service Area
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Clientele
Offering
Logo Logo Logo Logo
Service 1 Service 2 Service 3 Service 4
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Introduction
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Mission
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Vision

5. SANDRA BUTLER
Marketer
JULIE GREEN
Designer
RICHARD HICKS
Sales Manager
MARK NICHOLS
Team Lead
SEAN PARKER
Programmer
NICHOLAS CRUZ
Team Lead
MICHAEL SHAW
Programmer
JOHN LORES
Junior
CHARLES LITTLE
QA
DOUGLAS RILEY
QA
EUGENE FOSTER
QA
JONATHAN LANE
Manager
JERRY WAGNER
Technical Director
EMMA LYNCH
QA Lead
HENRY BENNETT
Chairman & CEO
ORGANIZATIONAL STRUCTURE (1/2)
5
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6. ORGANIZATIONAL STRUCTURE (2/2)
6
Online Campaign Manager
Online Partner Manager
E – CRM Manager
Head of Online
Marketing
Development Manager Prod 1
Develop Manager Prod 2
Develop Manager Prod 3
Head of
Development
Sales & Promotions Manager
Content Manager
Head of Sales &
Operations
E – Commerce/ Manager
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7. E- BUSINESS INFRASTRUCTURE(1/2)
7
The ability to respond
quickly to changing
requirements
Flexibility
Acquisition and maintenance
costs for servers, licenses and
other software and hardware's
Costs
Level of satisfaction of particular
requirement, learning about
service and execution quality
Scope & Performance
Government, industry and firm
particular needs in the area of
security, consistence and
protection are covered
IT Security &
Compliance
Administration accessibility,
consistency of delivery and
satisfaction of the service level
agreements
Reliability &
Trustworthiness
Offered support and capacities
for controlling, checking and
individualization of the web
interface
Services & Cloud
Management
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8. E- BUSINESS INFRASTRUCTURE(2/2)
8
CRM, Supply chain
management, Data
mining, Content
Management Systems
Web Browser and server
software and standards,
Networking software
and database
management systems
Physical network and
transport standards
(TCP/ IP)
Permanent magnetic
storage on web servers
or optical backup or
temporary storage in
memory (RAM)
Web content for internet,
extranet and Internet
sites, customers’ data,
transaction data,
clickstream data
E- Business Services
Applications Layer
Systems
Software Layer
Transport or
Network Layer
Storage/
Physical Layer
Content and
Data Layer
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9. WORLD WIDE TRENDS IN E- COMMERCE INDUSTRY
9
Global Retail E-Commerce Market
(2019, $ Billion)
271 (25%)
United States
319 Million Inhabitants
288 Million Internet Users
200 Million Digital Buyers
316 Million Inhabitants
247 Million Internet Users
183 Million Digital Buyers
1,388 Million Inhabitants
626 Million Internet Users
346 Million Digital Buyers
127 Million Inhabitants
110 Million Internet Users
87 Million Digital Buyers
548 Million Inhabitants
180 Million Internet Users
88 Million Digital Buyers
158 (20%)
European Union2
293 (25%)
China
69 (7%)
Japan
9 (1%)
Asean 63
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10. E- COMMERCE TRENDS
10
Increase Loyalty
70% of people are expected to be more loyal to brands incorporating AR as part
of their shopping experience
Growth in E - Commerce
Ecommerce sector is expected to see double – digit growth until 2020 when
sales will exceed $4 Trillion
Voice Assistants
In 2018, One of the leading drivers of innovation in the ecommerce industry will
be voice assistants
Mobile E - Commerce
In 2018, Mobile ecommerce is expected to generate $600 million and that 40%
of all ecommerce revenue will come from mobile over the next year
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11. KEY GROWTH DRIVERS
11
Lower Operational Costs
› Decreased real estate costs;
investment funds as far as rentals,
energy costs, worker costs and so
forth
› Reduced stock expenses with shift
from inventory-led models is to
commercial center models
Wider Customer Reach
› Web interface making it easier to connect
with non metro areas
› Driving e commerce players asserting
50% to 60% of incomes from T2/T3 areas
Increasing Internet
Penetration
› web entrance, rising
broadband speeds facilitating
development
› Mobile data clients in country is
required to build four times to
achieve 1200 million by 2018
Rise in Demand for
Global Products
› Clients in developing markets
hoping to purchase established
international brands
› Increase in worldwide
transportation adding to cross
border e-commerce growth
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12. E- ENVIRONMENT
12
Competitors Partners Customers/ Clients Communities
Your Text Here Add Text Here Add Text Here Add Text Here
Legal/ Regulation Technology Economic Forces Work Force
Add Text Here Add Text Here Add Text Here Add Text Here
Strategies
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13. 13
STRATEGY &
APPLICATIONS
E- Business Strategy
Supply Chain Management
E- Marketing
Customer Relationship Management

14. E- BUSINESS STRATEGY(1/2)
14
Increase E-Commerce
Search Usability
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Use High-Quality Photographs
& Good Product Descriptions
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Try Personalizing
the Home Page
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Optimize Shopping
Cart Functionality
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Build
E-mail Lists
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15. E- BUSINESS STRATEGY(2/2)
15
Improve Your Social Media Strategy
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Create Landing Pages
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Implement User Generated Content
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Focus on Consistent & Unique Content
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Build Advertising Strategies
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16. SUPPLY CHAIN MANAGEMENT
16
Delivery
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Expedition
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Safe Payment
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Customer
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Online Store
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Product & Offers
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17. E-MARKETING (1/2)
17
Presence Drive Convert Retain
Stranger Visitors Leads Customers Advocates
Website
Design
Content
Marketing
Personas
& STP
Branding &
USP
Competitive
Intelligence
Value Offer
Creation
SEO
Email
Marketing
Social
Media
Online
Advertising
Event &
Webinars
Contest &
Competitions
Landing
Page
Lead Magnet/
Gated Content
Website
Lead
Nurturing
Remarketing
NPS
Survey
Advocacy
Programmes
Stellar
Customer
Service
Became a
Customer
Sales
Follow Up
Qualified by
Lead Score?
Create a persuasive online presence Drive relevant traffic to your website Convert visitors & lead to customers Turn existing customers to advocates
Yes
Yes
No
No
No
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18. E-MARKETING (2/3)
18
On Page
Key Research
Good content
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Search Engine Optimization
Content Marketing
Email Marketing
Off Page
Link Building
Social Shares
Your Text Here
Blog posts
Infographics
Your Text Here
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Story telling
Testimonials
Others:
Promotions
New Products
News/Updates
Follow Up
Newsletters
Pay Per click Advertising
Social Media Marketing
Optimization
Key Research
Ad Optimization
Landing Page Optimization
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Channels
Facebook
Twitter
Linkedin
Instagram
YouTube
Tactics
Vedios
Photos
News
Contest
Promotions
Mobile Responsive
Site Speed
Your Text Here
A/B testing
Your Text Here
Ads
Your Text Here
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19. E-MARKETING (3/3)
19
Using Digital Technology
› Add strategy here
Social Media Marketing
› Facebook
› Twitter
› Instagram
› LinkedIn
› Videos and photos
› Your Text Here
Content Marketing
› Blog posting
› Infographics
› Testimonials
› Your Text Here
› Your Text Here
Email Marketing
› Promotions
› Follow-ups
› New products
› Your Text Here
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Campaign Marketing
› Add strategy here
SEO
› Keyword research
› Link building
› HTML optimization
› Local SEO
› Your Text Here
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20. CUSTOMER RELATIONSHIP MANAGEMENT (1/2)
20
CRM
Strategy
Sales & Marketing Strategies
Sales Executing /
Project Management
Customer
Satisfaction
Creating an
Opportunity
Closing
the Deal
Leads Entering
from Funnel
Qualifying
Leads
Converting
to Contract
Identifying
Stakeholders
Associating
Account to CRM
Finding the
Opportunity
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21. CUSTOMER RELATIONSHIP MANAGEMENT(2/2)
21
Lead Nurturing Through Cold Calls And Emails
Data Collection From XYZ Sources
Customer Trends Customers Purchase Products With Greater Discounts
Deeper Analytics Big Data Analytical Tools To Be Used For Analysis
Trend Based Sales Understanding The Trends From Sales Pattern
Connecting The Team Add Text Here
Task Management Add Text Here
Product Returns Add Text Here
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22. 22
BUSINESS
MODELS
E- Shops
E- Malls
E- Procurement

23. E- SHOPS
23
Web Portal
› List Sellers who sell the
desired portfolio products
› Get customers browsing
through the products
› Create appealing discounts
› Customer Shops for the
desired products
› Seller ships the product to
customer
› Product Accepted and Not
returned back
› Seller gets his agreed price
of the product minus the
commission charged
Web Portal
Listing Fee &
Convenience Fee
› Sellers charged listing fee
for selling on website and
Customers charged
› Convenience Fee for faster
Delivery
Logistics
› Logistics Pvt Ltd -To ship
products of sellers
Digital Media
› Selling Ads (to sellers and
brands) and other related
products like co-branding
and co-advertising
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24. E-MALLS
24
Competitor's website
Competing with own online
fashion category but a big boost to
the overall online fashion
Cash and Carry
Wholesale division
Product Launch
Unofficial – charge people to
launch a product on their
Marketplace
PhonePe
Mobile Wallet on the Lines of
PayTM and others
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25. E-PROCUREMENT FOOD DELIVERY EXAMPLE
25
Customer Browses
Menu Option
Adding the Food to
the Delivery Cart
Placing
the Order
Flexible
Payment Method
Delivery Received
by the Customer
Third Party/ Inhouse
Delivery Service
Restaurant
Prepares the Food
Store Owner
Receives Payment
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26. REVENUE MODEL
26

27. REVENUE MODEL(1/2)
27
Commission
Income, percentage
of a transaction
made by the
settlement (affiliate
program)
Transaction
Income of online
sales paid by the
buyer
Sale
Paid by the buyer
Registry
Paid by the buyer only
one time
Subscription
Income of the
subscription fees to
become a member, Paid
by the buyer and/ or
vendor
Use
Your Text Here
Advertisement
Income of the ad banners
posted on the shopfront.
Paid by the vendor
Revenue
One Time Recurrent
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28. REVENUE MODEL(2/2)
28
Premium Advertisement
Services for Restaurants
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3rd Party
Ad Services
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Commission on Orders
from Restaurants
› Your Text Here
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Delivery
Services
› Your Text Here
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29. PAYMENT METHODOLOGIES
29

30. PAYMENT METHODOLOGIES(1/4)
30

31. PAYMENT METHODOLOGIES(2/4)
31
WE
ACCEPT

32. PAYMENT METHODOLOGIES(3/4)
32
Choose a Payment Methods
Click one of the options below
Pay with
Credit Card
Pay with
PayPalTM
Pay with
Amazon PaymentsTM

33. PAYMENT METHODOLOGIES(4/4)
33
Select one of available payment method(s):
Credit Card
Online Check
Personal Check
Gift Certificate
Money Orders
Custom Payment Method
UPS – Cash on Delivery
PayPal
International Bank Draft
Open Account
Institutional Purchase Order
Cash

34. 34
IMPLEMENTATION
Change Management
Analysis And Design
Implementation And Maintenance

35. CHANGE MANAGEMENT
35
Share the Vision
The reason for the change should be clear. Change is happening because there is a need
Measure Results
The change had to happen for a reason.
Implement the change
Change is better received when it’s implemented in phases.
Communicate through phases
The change project should have a kick off with all staff to explain why the change is needed
and continue to host or share updates to keep the teams and company informed.
Establish Measures of Success
Work with the team to establish what would be considered successful and how can that be measured.
Build a Plan
As a guide to how things should proceed, the team should work collaboratively on establishing a plan.
Involve those Impacted by the change
Those who are most impacted by the change should be involved in planning and implementing change
Lead by Example
Culture is key when it comes to business operations and management needs to help set the tone.
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36. ANALYSIS TOOLS(1/2)
36

37. ANALYSIS TOOLS(2/2)
37

38. ANALYSIS AND DESIGN(1/3)
38
Bonus Rate Time Spent Active Time
Large
E-Commerce
Small
E-Commerce
Rank 1-10,000
as per Alexa
Rank
Rank 10,000-
100,000 as per
Alexa Rank
9.4% 34%
Large
E-Commerce
Small
E-Commerce
Rank 1-10,000
as per Alexa
Rank
Rank 10,000-
100,000 as per
Alexa Rank
70 sec 200 sec
Large
E-Commerce
Small
E-Commerce
Rank 1-10,000
as per Alexa
Rank
Rank 10,000-
100,000 as per
Alexa Rank
23% 12.5%

39. ANALYSIS AND DESIGN(2/3)
39
0K 10K 20K 30K 40K 50K 60K 70K 80K
Jul-19
Aug-19
Sep-19
Oct-19
Nov-19
Dec-19
Pageviews VS Unique Pageviews
Pageviews
76.83K
Nov 2019:39.39K
Unique Pageviews
58.89K
Nov 2019:33.54K
Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
0K
10K
20K
30K
40K
50K
60K
70K
Pageviews VS Unique Pageviews
Users
66.69K
Nov 2019:37.83K
Sessions
37.83K
Nov 2019:20.28K
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40. Goal1: Registered via any form
0.67%
Site Avg: 0.67% (0.00%)
Average Value
$372.40
Site Avg: $372.40 (0.00%)
Bounce Rate
51.76%
Site Avg: 51.76% (0.00%)
Average Time on site
00:04:33
Site Avg: 00:04:33 (0.00%)
Visits
18,701
% of Site Total: 100.00%
% New Visits
59.43%
Site Avg: 59.35%(0.14%)
ANALYSIS AND DESIGN(3/3)
40
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41. 41
ECOMMERCE
MANAGEMENT
KPIS &
DASHBOARD
KPI Metrics
KPI Dashboards

42. 42
43.6%
Carts Initiated
6,817 Total Sessions
on site
Shopping Cart
Sessions (Last 30 Days)
8
Carts Abandoned
61 Carts Initiated
Shopping Cart
Abandoned (Last 30 Days)
$240
Average Order Value
Order
Value
77.1%
Completed
Target: 75%
Shopping Cart
Conversion Rate
138 Orders
179 Carts Initiated
$184
Per Visit
Target: $200
Revenue
Per Visitor
ECOMMERCE MANAGEMENT KPI METRICS (1/2)
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43. ECOMMERCE MANAGEMENT KPI METRICS (2/2)
43
Average Order Value
=
$125
Gross Profit Margin
85%
38.5%
Cart Abandonment…
29%
45%
Viral Coefficient
40%
1.25
21
Avg. Product Views
Product Views per Session
24.2%
Coupon Usage Rate
Coupon Conversion
78.2% First Visit Conversation
Target: 80%
New Customer of First Visit
3
Order not delivered within 7-10 days
On – Time Delivery
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44. ECOMMERCE MANAGEMENT KPI DASHBOARD (1/2)
44
OCT 15 NOV 15 DEC 15 JAN 16 FEB 16 MAR 16
Product PAGE Visits 675 570 -15.6% 162 -71.6% 102 -37.1% 48 -52.3% 122 152.5%
Completion Rate 0.3% 0.1% -69.5% 0.2% 167.8% 0.1% -43.3% 0.1% -49.4% 0.2% 139.7%
New Customers 858 1,072 24.9% 0 -100.0% 14 32 128.6% 11 -65.6%
Returning Customers 900 1,448 60.9% 116 -92.0% 0 -100.0% 48 0 -100.0%
Avg. Revenue/ Buyer $2,814 $1,177 -58.2% $181 -84.6% $526 190.2% $105 -80.1% $1,104 954.9%
Total Transaction 4,793 3,717 -22.5% 46 -98.8% 18 -60.0% 46 15.0% 9 -80.0%
Total Revenue 4,947,485 2,947,485 -40.1% 21,017 -99.3% 7,360 -65.0% 8,372 13.8% 12,144 45.1%
Total Revenue $966,814 $68,535 -92.2% $10,400 -84.8% $16,380 57.5% $17,160 4.8% $23,563 37.3%
Salesforce Accounts by Country
Pingdom & Google Analytics: Load Time vs Response Time
Sales by Product
QuickBooks & Shopify: Marketing Expenses and Sales (Last 30 Days)
Conversion
How are my marketing effects impacting conversions and sales?
3.20
vs. 2.00 prev. month
Avg. Number of Order per
Customer (Last 30 Days)
Avg. Product Price
$1,952
Last 100 Subscriptions
Visitors Online Now
29%vs $1,504 prew 100 Subscriptions
0.51$
0.51$
0.51$
0.51$
0.52$
0.52$
0$
10$
20$
30$
40$
50$
Axis Title
Avg.ResponseTime
LoadTime
Axis TitlePage Load Time (GA) Rediirection Time (GA) Server Response Time (GA) Response Time (Pingdom)
Dec 1,12:00PM TO Dec 2,10:00AM
0
5
10
15
20
25
Advertising & Promotion
2,345
3,500 Max(7 day): 5,000Min(7 day): 0
0
5
10
15
20
25
Amount Sold
$23,544
11.11%
vs $21,189 (prev.)
$258,908
11.42%
vs $232,370 (prev.)
Feb by Product Current YTD
Product Amount %Sold
Rocks $2,475 28.45%
Trimming $2,250 25.86%
Maintenance & Repair $2,231 25.65%
Pest Control $1,448 16.64%
Installation $250 2.87%
Gardening $45 0.51%
Total $8.699
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45. ECOMMERCE MANAGEMENT KPI DASHBOARD (2/2)
45
$10,854
Total Sales this month
1,220
Total volume sold this month
$15
Average Purchase Value
15.23%
Growth in Sales this month
12.31%
Growth in Volume sold this month
10.45%
Growth in AVERAGE Purchase Value
New
Customers,
43%Returning
Customers,
57%
Returning
vs New
Customers
Product A,
$1,231.00
Product B,
$3,213.00
Product C,
$2,421.00
Product D,
$4,155.00
Revenue
by Product
0
2000
4000
6000
8000
14-Sep 14-Oct 14-Nov 14-Dec 15-Jan 15-Feb
Monthly trend in Sales by Product
Product A Product B Product C Product D
0
2000
4000
6000
8000
14-Sep 14-Oct 14-Nov 14-Dec 15-Jan 15-Feb
Monthly trend in Sales by Product
Email SEO Phone Social Media
Profit & ROI by Channel
Channel Revenue Expenses Profit ROI Volume Sold
Email Marketing $4,342 $3,425 $917 27% 510
SEO $3,256 $1,370 $1,886 138% 390
Phone Marketing $1,085 $1,522 -$437 -29% 110
Social Media $2,171 $1,294 $877 68% 210
Total $10,854 $7,611 $3,243 43% 1,220
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46. REVENUE MODEL
46

47. ECOMMERCE MANAGEMENT ICONS SLIDE
47

48. 48
ADDITIONAL SLIDES

49. 49
COFFEE BREAK
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10:00 am to 10:15 am
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50. STACKED COLUMN
50
4.3
2.5
-3.5
-4.5
2.4
4.4
-1.8
-0.8
-6
-4
-2
0
2
4
6
8
Product 01
Product 02
Product 01
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changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.

51. AREA CHART
51
4.3
2.5
-3.5 -4.5
2.4
4.4
-1.8
-0.8
-5
-4
-3
-2
-1
0
1
2
3
4
5
Product 02
Product 01
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.

52. TIMELINE
52
25 Jan
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12 Mar
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23 Aug
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10 Jun
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2020

53. 53
Our Goal
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Goal 1
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Goal 2
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Goal 3

54. MAGNIFYING GLASS
54
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Text Here
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Text Here

55. Lego
55
03
01
02
04
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56. MIND MAP
56
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57. ABOUT US
Target Audience
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Preferred by Many
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Value Client
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57

58. 58
THANK
YOU
Email Address
emailaddress123@gmail.com
Address
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Contact Number
0123456789