This presentation talks about tourism destination marketing and management in the era of online business. For all course presentations, including videos, please see https://www.tourismmarketingandmanagement.com/2016/11/11/what-is-e-business-in-tourism/
Destination Management & DMO Stories. A focus on commercial strategies.Matteo Ciccalè
Lesson for the Master in Tourism Management of IULM University about Destination Management Organization, a special focus on e-commerce technologies and strategies.
Destination Management & DMO Stories. A focus on commercial strategies.Matteo Ciccalè
Lesson for the Master in Tourism Management of IULM University about Destination Management Organization, a special focus on e-commerce technologies and strategies.
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
"Digital Transformation for European Tourism: How the future will be shaped" ...Giuseppe Taranto
"Digital Transformation for European Tourism: How the future will be shaped" - Giuseppe Taranto - Speech as Guest Speaker for mini MBA in World Class Enterprises focused on Digital Transformation in Tourism organized by Khon Kaen University and Payap University in Thailand. March 06, 2021
A presentation on the various components of Tourism i.e. the 5 A's of tourism which are attraction, accommodation, accessibility, amenities, activities.
PRESENTATION ON Tourist Area Life Cycle
The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”.
In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
"Digital Transformation for European Tourism: How the future will be shaped" ...Giuseppe Taranto
"Digital Transformation for European Tourism: How the future will be shaped" - Giuseppe Taranto - Speech as Guest Speaker for mini MBA in World Class Enterprises focused on Digital Transformation in Tourism organized by Khon Kaen University and Payap University in Thailand. March 06, 2021
A presentation on the various components of Tourism i.e. the 5 A's of tourism which are attraction, accommodation, accessibility, amenities, activities.
PRESENTATION ON Tourist Area Life Cycle
The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”.
In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
Tourism and the Sharing Economy - Seismonaut TourismSeismoTourism
Tourism and the Sharing Economy in a Danish perspective. See how the NorthSide festival uses peer-to-peer platforms to host their guests and how VisitVesthimmerland expanded their accommodation capacity by introducing Airbnb to the citizens. And learn how the DMOs and tourism organisations can benefit from the sharing economy that is here to stay.
3 Crucial Mobile Website Design Tips Your Tourism Marketing Strategy NeedsCasey Moore
With Google's now prioritizing mobile friendly websites in all search engine results, it has never been a more crucial time to ensure your mobile website is optimized for both user experience and search engine performance. Here are the top three things every travel and tourism mobile website needs:
City Tourism: Is the beaten path a thing of the past?TOPOSOPHY
Presentation by Manolis Psarros, Managing Director of TOPOSOPHY Destination Marketing Agency at WTM 2014 - City Tourism Seminar organized by European Tour Operators Association
Provides and overview of the main challenges, conditioners and opportunities for Destination Marketing Management by debating strategies used by successful destinations in light of current theories.
Vibes Communication is one of the best digital marketing agency in Noida. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in
#opentourism - Linked Open Data Publishing and Discovery WorkshopRaf Buyle
This session will bring a solution to one of the main issues in the field of application development for the tourism and leisure sector. A lot of projects fail because the underlying systems and databases are too difficult to connect or because it is too costly to do. We will share and discuss the ‘Open Standard for Tourism Ecosystems Data’, developed by touristic actors in Flanders and a tool for aggregating existing data and mapping it to the tourism vocabulary, which has been tested with local data in the region of West-Flanders.
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
Presentation done by Paraskevi Fountoulaki, Dr. M. Claudia Leue and Dr. Timothy Jung, during "Distribution systems" workshop, of the ENTER2015 eTourism conference.
Open Data Seminar
Department of Public Expenditure and Reform
D/Public Expenditure and reform, Government Buildings,
Merrion Street, Dublin 2
Conference Room 0.2, South Block
2.00pm, Wednesday 11 February 2015
Tracey P. Lauriault and Rob Kitchin
Programmable City Project, NIRSA, Maynooth University
Forecasting in tourism and hospitalityJuho Pesonen
COVID-19 has made forecasting more important in tourism and hospitality than ever before. In this video, I reflect upon my experiences and what I have learned about forecasting during the 2020 pandemic. I demonstrate forecasting in tourism by using business travellers in Finland as a case study. See the full presentation at https://youtu.be/AfGBA4mQrXw
Esityksessä käsitellään modernin digitaalisen markkinoinnin perustekijöitä. Esitys auttaa sinua tarkastelemaan yrityksesi nykyisiä markkinointitoimenpiteitä rakentavasti. Markkinointi on sekä tiedettä että taidetta ja markkinoinnin tekijöiden täytyy ottaa kaikki markkinointimahdollisuudet huomioon eikä asetella niitä vastakkain.
Mistä liiketoimintainnovaatiot syntyvät?Juho Pesonen
Käyn läpi liiketoimintainnovaatioiden syntyä edesauttavia tekijöitä. Innovatiiviset yritykset saavat kilpailuetua ja pystyvät palvelemaan asiakkaita paremmin sekä tehokkaammin. Innovaatiot ovat kilpailukyvyn keskeisin tekijä ja niiden syntyminen vaatii yrityksiltä resursseja, visiota, ja oikeinlaista johtamista. Yrityskulttuuri on innovaatioiden keskeinen mahdollistaja.
Ajatuksia matkailun verkkokaupan keskeisistä tekijöistä, esitetty Helsingin matkailuseminaarissa 11.4.2019. Verkkokaupan perusteet, markkinointi ja verkkokaupan tulevaisuus.
Asiakasuskollisuus ja suomalaisten hotelliketjujen kanta-asiakaskohjelmatJuho Pesonen
Kuinka suunnitella hotelleille kanta-asiakasohjelma, joka huomioi sekä vapaa-ajan matkailijat että liikematkailijat, ja kuinka paljon eri ihmiset matkustavat? Tutkimusartikkeli julkaistu Tourism Management -lehdessä.
Matkailumarkkinointi ja asiakaskokemusJuho Pesonen
Asiakaskokemus on noussut keskeiseksi kilpailukykytekijäksi matkailualalla. Markkinointi menee hukkaan jos asiakaskokemus ei vastaa sitä. Esityksessä käydään läpi, minkä takia asiakaskokemus on nyt niin tärkeää ja miten asiakaskokemusta voi kehittää.
Eri majoitustyyppejä suosivien maaseutumatkailijoiden motivaatiot, aktiviteet...Juho Pesonen
Tässä raportissa vertaillaan suomalaisia maaseutumatkailijoita, jotka suosivat eri tyyppistä majoitusta. Majoitustyypit ovat hotellit, maatilamajoitus, mökkimajoitus ja muu majoitus.
Tässä raportissa kuvaillaan suomalaisia maaseutumatkailijoita ja heidän matkustuskäyttäytymistään kotimaan maaseutulomalla. Raportissa esitellään tietoja maaseutulomasta, aktiviteeteista, motivaatioista, tiedonetsinnästä ja matkakohteen valinnasta.
Suomalaiset matkailualueet kansainvälisillä markkinoilla: näkökulmia ja tutki...Juho Pesonen
Tässä esityksessä käydään läpi useita eri tutkimuksia suomalaisten matkakohteiden johtamisesta ja markkinoinnista, keskittyen etenkin kansainvälisiin matkailijoihin.
A closer look at tourist information search behaviour when travelling abroad:...Juho Pesonen
Information search and the decision-making process of tourists have received great attention in tourism research literature and both are considered to be important theoretical and practical topics. This study contributes to these topics by studying international tourists during their trip in a destination using qualitative interviews and by focusing on the role of online marketing in tourists’ decision-making process. Altogether 57 international tourists in Savonlinna, Finland were interviewed during summer 2016 to find out the factors that affected their decision to come to Savonlinna. The results demonstrate how important it is for destinations to understand their international customers and understand what is the destination they should actually be promoting. Banners and social media do not seem to play an important role in new customer acquisition, but search engine optimisation and content marketing as well as product quality are at the top of the list.
E-business in tourism: Search engine marketing and advanced online businessJuho Pesonen
This presentation talks about advanced online business for tourism companies, including search engine marketing and e-mail marketing. For all course presentations, including videos, please see https://www.tourismmarketingandmanagement.com/2016/11/11/what-is-e-business-in-tourism/
Tourism Marketing and Management Master's Degree ProgrammeJuho Pesonen
Master's Degree Programme in Tourism Marketing and Management provides excellent study opportunity for those interested in working in the tourism field. We train those who are responsible for taking the field forward, both in academia as well as in practice. If you want to study tourism and make it better, then apply for our programme. See www.finlanduniversity.fi and www.uef.fi/tmm
Jakamistalous ja majoituspalvelut: analyysi käyttäjistä ja vaikutuksista matk...Juho Pesonen
Tässä esityksessä esittelen tuloksia kolmesta kotimajoitukseen liittyvästä tutkimusartikkelista. Artikkelit käsittelevät Airbnb:n ja vastaavien palveluiden käyttäjiä ja myös matkailijoita, jotka eivät kotimajoituspalveluita käytä.
Esityksessä käsitellään mobiiliteknologian, eli pääasiassa älypuhelimien ja tablet-laitteidein, vaikutuksia suomalaisille matkailuyrityksille. Lisäksi esitellään muutamia viimeaikaisia kehitysaskelia ja niiden mahdollisuuksia palvelun parantamiseksi.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
E-business in tourism: Destination marketing and management
1. Destination marketing and
management in digital tourism
E-business in Tourism -course
Finnish university network for tourism studies
Juho Pesonen, Ph.D., UEF, CTS
juho.pesonen@uef.fi
2.
3.
4. What is a destination?
•Network
•Place
•Combination of travel products (Buhalis, 2000):
– Attractions
– Accessibility
– Amenities
– Available packages
– Activities
– Ancillary services
8. Destination ICT systems
•DMO = Destination Management Organisation
•DMS = Destination Management System
•DMS connects internal and external resources.
•DMOs mission is to create a image for a destination, coordinate
businesses and public actors within the destination and provide
information to tourists before and during the trip. (Gretzel et al.,
2006; Choi et al., 2007; Wang 2008; Inversini and Cantoni, 2009).
•Leadership, management and marketing
9. What is a DMS?
•Information system, distribution channel, strategic management
system and intranet.
•Combines and distributes information about a regional supply of
tourism products.
•Marketing and selling.
•Complicated system
11. DMS
•Nine success factors (Park & Gretzel, 2007).
– Quality of information
– Ease of use
– Reacting
– Security and privacy
– Usability
– Trust
– Interactivity
– Personification
– Satisfaction
•DMO website.
12. Customers have to be tracked online
•Travel search (http://www.tnooz.com/article/travel-research-
google-online-acitvity):
– 17 times
– 129 minutes
– 32,5 sites
– During 73 days in 13,8 different days.
13.
14. Tools for management and marketing of a
destination / business
•http://chiefmartec.com/2016/03/marketing-technology-landscape-
supergraphic-2016/
15. Destination management
•Putting it all together.
•Big picture.
•Network management.
•Strategy planning and management.
•Combining resources:
– http://remotecontroltourist.com/
– http://www.tnooz.com/article/explore-melbourne-live-remote-
controlling-real-people-ground/
18. What kind of roles does DMOs play in the era
of online marketing?
19. Introduction
•Destination Management (or Marketing) Organizations are central
players in tourism domain.
– NTOs, NTAs, RTOs, DMOs, CVBs
•Ongoing discussion in the tourism literature on the role of DMO.
– What is the role of DMO in competitiveness of the destination? (Pike &
Page, 2014)
– How can we quantify promotional activities of DMOs in long term? (Pike
& Page, 2014)
•DMOs are non-profit entities which aim at the generation of the
tourists’ visits in a given area (Gretzel et al., 2006).
11.11.2016 19Juho Pesonen & Raija Komppula
20. Introduction
•Information and communication technologies are changing travel,
tourism and hospitality.
•DMOs have had to adapt to digital world.
•DMOs in traditional information flow was only to collect tourism
information such as attractions, hotels and other facilities, and provide
them to potential tourists through print media or website (Lee &
Wicks, 2010)
– New information flow and power of consumers.
•Not only to adapt but to lead the change (Borzyszkowski, 2014).
•What is a good DMO and what it should do?
– Background in Saimaa destination.
11.11.2016 20Juho Pesonen & Raija Komppula
22. Roles of DMOs (http://www2.unwto.org/en/category/technical-product-
target/destination-management-organizations)
• Statistical Strengthening and Development of a Tourism Satellite Account
(TSA)
• Product Development and Diversification
• Marketing and Promotion Plan
• Value Chain Analysis and Local Economic Development
• Institutional Strengthening and Public-Private Partnership
• Tourism Legislation and Regulation
• Tourism Physical Planning and Resort Development
• Tourism Development Master Plans and Strategic Development Plans
• Tourism Policy
11.11.2016Juho Pesonen & Raija Komppula 22
24. Research aims
•Understand what DMO’s should do in the age
of ICTs
– What are the roles and actions of DMO’s?
•Literature review: what tourism academics have
been studying regarding DMO’s and digital
technologies?
•Helps us to understand what are the responsibilities
of DMOs.
11.11.2016Juho Pesonen & Raija Komppula 24
25. Methodology
•Scopus database
•TITLE-ABS-KEY ( "destination management organi?ation " ) OR TITLE-
ABS-KEY ( "destination marketing
organi?ation" ) AND PUBYEAR > 2005 AND ( digital OR online OR
ict OR technology OR role OR website OR strategy OR social medi
a OR smart OR intelligent OR internet )
•Resulted in 204 document results in Scopus. Abstracts of all these papers
were read and evaluated if they are somehow connected to the topic of
DMOs in digital world. Altogether 117 papers were included to be
further examined based on their abstracts. Besides these there were also
17 papers that were connected to the topic but could not be accessed
because of pay walls.
•12 roles were identified.
11.11.2016Juho Pesonen & Raija Komppula 25
26. 4.1 Leadership
•DMOs should be the leaders in the area in tourism function
development (Borzyszkowski, 2014)
•Leading branding process (Dickinger & Lalicic 2015)
•Contributing to customer satisfaction (Bulchand-Gidumal et al., 2013)
by creating possibilities for businesses to thrive.
•https://destinationthink.com/change-management-dmo-destinations-
proactive/
11.11.2016Juho Pesonen & Raija Komppula 26
27. 4.2 Infrastructure development
•Therefore, DMOs and destination stakeholders should critically
evaluate traffic flows, airline needs, what routes to fund, how to
cooperate throughout value chain (Hvass, 2013).
•DMOs should know what kind of infrastructure development in the
region would benefit the tourism the most.
11.11.2016Juho Pesonen & Raija Komppula 27
28. 4.3 Collaborating with external stakeholders
•E-learning for travel agents (Kalbaska et al. 2012)
•Working with airlines (Hvass, 2013)
•Collaborating with other destinations (Wang, 2008)
11.11.2016Juho Pesonen & Raija Komppula 28
29. 4.4 Collaborating with internal stakeholders
•Collaboration within the destination to increase competitiveness (Fyall
et al., 2012)
•New technological tools that enable collaboration and measuring it
(Baggio et al., 2010).
11.11.2016Juho Pesonen & Raija Komppula 29
30. 4.5 Website & Destination Management System
•Website evaluation (Li & Wang, 2010)
•Different DMO websites (Luna-Nevarez & Hyman, 2011)
•Tourist decision making process (Nelson, 2015)
•Website quality and performance (Fernandez-Cavia et al. 2014;Vasto-
Terrientes, 2015; Stepchenkova et al., 2010)
•https://destinationthink.com/content-marketing-dmos-visit-
philadelphia-engagement/
11.11.2016Juho Pesonen & Raija Komppula 30
31. 4.6 Collecting customer information and
communicating it to relevant stakeholders
•Web 2.0 as a new opportunity to learn about tourists (Dickinger &
Lalicic, 2015)
•https://destinationthink.com/data-driven-destination/
11.11.2016Juho Pesonen & Raija Komppula 31
32. 4.7 Marketing and communication
•4.7.1 Attracting new customers
•Lange-Faria & Elliot 2012, Tham
et al., 2013, Milwood, 2013;
Marine-Roig, 2014: user generated
content and social media presence
•Pan & Li, 2011: Search Engine
Optimization
•Xiang et al. 2010: Search Engine
Marketing
•Advertising (Choe et al., 2013
•https://destinationthink.com/desti
nation-needs-find-unique-selling-
proposition/
11.11.2016Juho Pesonen & Raija Komppula 32
4.7.2 Keeping existing customers
• Li & Wang, 2010
• Murdy & Pike, 2012 & Pike et
al., 2011: Customer relationship
marketing
33. 4.8 Disaster recovery and crisis management
•How to get tourists back (Walters & Mair, 2012)
•Communication during crisis (Volo, 2008)
11.11.2016Juho Pesonen & Raija Komppula 33
34. 4.9 Destination image and brand communication
•Nelson, 2015
•Jabreel et al. 2016
•Destination image through social media pictures: Stepchenkova &
Zhan 2013.
•Image gap (Chen et al., 2012)
•https://destinationthink.com/destinations-brand-advertising/
11.11.2016Juho Pesonen & Raija Komppula 34
35. 4.10 Keeping up with the developing technology
•Lee & Wicks, 2010: DMOs learning to use new technologies
•Komesli et al., 2011: Implementing latest technology such as website
ontologies
11.11.2016Juho Pesonen & Raija Komppula 35
36. 4.11 Sales
•DMOs are also selling tourism product online (Masiero & Law, 2015)
11.11.2016Juho Pesonen & Raija Komppula 36
38. Results• Leadership
• Infrastructure development
• Collaborating with external stakeholders
• Collaborating with internal stakeholders
• Website
• Collecting customer information
• Marketing
– Getting new customers
– Keeping existing customers
• Disaster recovery and crisis management
• Destination image and brand communication
• Keeping up with developing technology
• Sales
• Sustainability
11.11.2016Juho Pesonen & Raija Komppula 38
39. Conclusions
•The goal of this paper was to identify what kind of roles DMOs have
to take in the age of ICTs
– According to this literature review, DMOs have huge responsibility
• ICTs in destinations
• Marketing, telling the story
• Stakeholders relationships
• Leadership
•First study to present academic analysis on the roles of DMOs
•Provides an overview and references on the topic
•Provides a big picture by combining various research streams
11.11.2016Juho Pesonen & Raija Komppula 39
40. Conclusions
•What really is a destination and how destination resources should be
used?
•Can destinations work together for different markets?
– NTOs, regional DMOs and cities
– Collaborative marketing and management
– Who should take what roles?
•Academics have been careful with their advices
– A lot of descriptive research, how things are
– Less recommendations for every day choices destinations have to make
(e.g. which markets to choose Dwyer et al., 2014)
– What can be measured, not what should be measured (Morgan et al.,
2012)
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