Lesson for the Master in Tourism Management of IULM University about Destination Management Organization, a special focus on e-commerce technologies and strategies.
Destination Management Public Sector and Tourism Policy Destination Image Development Attributes of Destination Destination Planning Destination Development and Sustainable Future
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
Destination Management Public Sector and Tourism Policy Destination Image Development Attributes of Destination Destination Planning Destination Development and Sustainable Future
The students who have asked difficult questions, which have helped us clarify our own thinking, and the students from many countries who have provided us with interesting insights into the national and cultural differences in tourist behavior.
PRESENTATION ON Tourist Area Life Cycle
The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”.
In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
PRESENTATION ON Tourist Area Life Cycle
The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”.
In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.
Destination Management Organization Overview and Toolkit Presentation to USAIDDavid Brown
A background on moving from competitive clusters to destination management organizations. An overview of the Destination Management Organization Toolkit developed by the Global Sustainable Tourism Alliance for the United States Agency for International Development.
We are delighted to share with you the exciting news about our latest initiative at Storydoers. We have recently run a comprehensive training combo aimed at promoting the digitisation of SMEs in the rural tourism sector as part of the Erasmus+ Programme.
The training combo comprises a series of engaging and informative sessions designed to improve the digital skills and capabilities of entrepreneurs in the local tourism sector. Our aim is to equip these businesses with the tools and knowledge they need to thrive in the digital age.
STORYDOERS. DIGITAL STORYDOING FOR LOCAL TOURISM is an initiative to foster responsible tourism skills and digitalisation of people in rural areas of Europe.
STORYDOERS is a project co-funded by the Erasmus + programme of the European Commission.
The consortium consists of:
Ecosystem Europe
Diesis Network
Bulgarian Chamber of Commerce and Industry
AITR-Turismo Responsabile
Walora
Wazo Coop
UNWTO Report: Online guest reviews and hotel classification sytemsDavid Vicent
Very nice report about the relationship between online reputation and the classic hotel classification system perception nowadays. Are the 3* Hotels where 3* Experiences happen? . The main importance of demand perception among our offer.
This study aimed to investigate the impact of mobile phone, land phone and internet (ICTs) on sales, market performance, room occupancy, profitability and credit facilities in the hospitality sector of tourism in the tourist city of Livingstone in Zambia. The study used multiple regression models to find out the relationship between dependent and independent variables. The study found that there was positive impact of ICTs usage on sales, marketing performance, room occupancy, profitability and credit facilities. The study found negative relationship between internet and profitability of the firm due to higher costs of internet access. The study suggested that the firms should work together as a pool to reduce internet costs, such as, the use of trivago.co.zm; booking.co.zm; hotels.com; agoda.com; expedia.com; etc.
11Proposal Part One - Part 1 Influence of Internet on TourismSantosConleyha
11
Proposal Part One - Part 1: Influence of Internet on Tourism Industry
Research Proposal: Influence of Internet on Tourism Industry
Introduction
The tourism industry has been among the best-valued sectors within the nation to generate massive revenue for the government. Besides, the industry is considered among the earliest since it started several decades ago. For an extended period, the industry uses Integrated Marketing Communications to promote their various products and services to the entire world. The introduction of technology in the industry leads to improvements in the sectors. Most individuals without extensive information on the tourism industry can access the data in their comfort zones. It implies that IT and internet technology play a significant role in ensuring effective strategy due to its existence globally.
Most European countries have tried to promote and implement internet technology in ensuring satisfactory delivery of products and services (Kayumovich, 2020). Since it has a custom within the tourism and hotel industry to provide intangible products and services, including but not limited to services alongside comfort, the internet has been an effective method of delivering its messages to the targeted customers. Also, through internet technology, the industry has achieved more customers in the global market, including the European market. The promotion of branding within the European tourism industry has been effective due to the introduction and implementation of internet technology. Thus, the internet is believed to significantly influence the tourism industry in various sectors, including but limited to infrastructure, travel, alongside the marketing sector. Before introducing the internet alongside the IT, travelling of customers was dangerous and unpleasant since travellers had constraint understanding of locations they were visiting.
As a result, the existing vacationers of time had limited knowledge of the cultures and terrain alongside the climate change and patterns necessary to stimulate the travelling issues. Therefore, tourism sectors, including but not limited to tour companies, travel agencies and other like hotels, had developed strategies necessary to promote booking and reservation processes (David-Negre et al. 2018). However, several decades ago, popular sites were visited by tourists. It implies that the tourism sectors within the local or remote area faced challenges of securing sufficient clients as people were could not define the destination. Also, shortage of information on a particular region leads to reduced travelling by visitors. The research involved the utilization of relevant literature review on the subject matter to provide factual information. Therefore, the report offers adequate information on the influence of the internet on the tourism industry. This research would give me the stage to show my finding and view and also propose how the internet can be leveraged to an extend i ...
11Proposal Part One - Part 1 Influence of Internet on TourismBenitoSumpter862
11
Proposal Part One - Part 1: Influence of Internet on Tourism Industry
Research Proposal: Influence of Internet on Tourism Industry
Introduction
The tourism industry has been among the best-valued sectors within the nation to generate massive revenue for the government. Besides, the industry is considered among the earliest since it started several decades ago. For an extended period, the industry uses Integrated Marketing Communications to promote their various products and services to the entire world. The introduction of technology in the industry leads to improvements in the sectors. Most individuals without extensive information on the tourism industry can access the data in their comfort zones. It implies that IT and internet technology play a significant role in ensuring effective strategy due to its existence globally.
Most European countries have tried to promote and implement internet technology in ensuring satisfactory delivery of products and services (Kayumovich, 2020). Since it has a custom within the tourism and hotel industry to provide intangible products and services, including but not limited to services alongside comfort, the internet has been an effective method of delivering its messages to the targeted customers. Also, through internet technology, the industry has achieved more customers in the global market, including the European market. The promotion of branding within the European tourism industry has been effective due to the introduction and implementation of internet technology. Thus, the internet is believed to significantly influence the tourism industry in various sectors, including but limited to infrastructure, travel, alongside the marketing sector. Before introducing the internet alongside the IT, travelling of customers was dangerous and unpleasant since travellers had constraint understanding of locations they were visiting.
As a result, the existing vacationers of time had limited knowledge of the cultures and terrain alongside the climate change and patterns necessary to stimulate the travelling issues. Therefore, tourism sectors, including but not limited to tour companies, travel agencies and other like hotels, had developed strategies necessary to promote booking and reservation processes (David-Negre et al. 2018). However, several decades ago, popular sites were visited by tourists. It implies that the tourism sectors within the local or remote area faced challenges of securing sufficient clients as people were could not define the destination. Also, shortage of information on a particular region leads to reduced travelling by visitors. The research involved the utilization of relevant literature review on the subject matter to provide factual information. Therefore, the report offers adequate information on the influence of the internet on the tourism industry. This research would give me the stage to show my finding and view and also propose how the internet can be leveraged to an extend i ...
GesTools ASP is a cloud oriented company that provides disruptive solutions for the tourism sector.
This presentation shows an overview on our business proposal and specific solutions for regional promotion, DMCs and Hotel Groups.
Presentation done by Antonio Lopez de Avila, during "Digitally bringing products and destinations closer to demand" workshop, of the ENTER2015 eTourism conference
Similar to Destination Management & DMO Stories. A focus on commercial strategies. (20)
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. The Group: Opera21
2 Il turismo in rete. Semplicemente
Economics & HC 2011
Turnover 63 MI
Employees 700
The Branches
Economic Figures Clients
2011
>1000
4. Programme
Introduction
Destination Management Organization
Destination Management System
New Distribution Challenge
Destination 2 Distribution
The role of the DMOs in the Value Chain
International Case Studies
Italian Case Studies
4 Il turismo in rete. Semplicemente
5. Introduction
In a highly competitive market such as the current one, the tourists are becoming more
demanding, requiring attractive information in terms of completeness and accuracy,
conveyed through a variety of channels.
They pretend to choose a destination, to select a particular product and buy it, and all
through a single on-line automated process.
In this sense, the tourists experience the destination "in their mind" well before arriving at
the chosen destination, in other words, they experience "virtual" emotions before the real
one and absolutely this cannot be underestimated by those who work in the tourism
promotion.
5 Il turismo in rete. Semplicemente
6. The Tourism Product
The tourism product is a complex product, composed of local attractions and
services, which complement each other. In the creation‟s phase of the product, in
the sense of a global phenomenon, two components contribute to the process:
the Public
the Private
The tourism industry for its particular nature should thus be seen as a Tourism
Community.
6 Il turismo in rete. Semplicemente
7. The Tourism Community
The Tourism Industry is made of a number of multi-dimensional businesses,
caractherized by completely different attributes, business model, technology level
and culture.
This kind of community makes very difficoult to organize activities which concern
communication, cooperation and collaboration between actors.
The Tourism Community includes:
A number of government departments
Other official bodies
Residents, whether they are employed in tourism or not
Businesses – from the smallest owner-managed business to the largest
corporations, and including the carriers and the intermediaries (such as agents,
tour operators, conference organizers, etc); and their trade representative bodies.
And…
CUSTOMERS! whether leisure visitors or business tourism clients.
7 Il turismo in rete. Semplicemente
8. .
8 Il turismo in rete. Semplicemente
Organizzazioni
Turistiche Nazionali
Organizzazioni
Turistiche Locali
Organizzazioni
Turistiche Regionali
Linee Aeree
Autonoleggi
Bus / Ferrovie / Navi
Agenzie di viaggio
Incoming Agents
Tour Operator
CRS di gruppi /
consorzi
Glob. Distr. Syst. /
Comp. Reserv. Syst.
Ricettività Ristorazione Attrazioni
Shopping e
servizi
Servizi di supporto
al turista
Agricoltura ed
enogastronomia
Artigianato e
prodotti locali
Cultura e
tradizioni
Natura e
ambiente
Servizi di supporto
alle persone
Organizzazioni
sportive
TURISTI
POPOLAZIONE LOCALE
STAKEHOLDEREINFLUENZATORI
Autorità pubbliche /
DMO
Intermediari Trasporti
Fornitori Primari
Fornitori Secondari
The Tourism Community
10. Destination Management Organization
The World Tourism Organization (2004)
defines DMOs as the organizations responsible
for the management and/or marketing of
destinations.
Tourism is a rapidly evolving industry that has
become increasingly competitive in the global
marketplace and, as a sector, is facing a state
of transition.
The role of the Destination Marketing
Organizations (DMOs) world-wide is changing
from that of a supplier of information to an
enabler of e-business.
For DMOs, this transition means becoming a
Destination Management Organization
instead of just a Destination Marketing
Organization.
10 Il turismo in rete. Semplicemente
11. DMO Today
11 Il turismo in rete. Semplicemente
Destination Management Organizations (DMOs) are increasingly faced with the
prospect of diminished levels of government funding, with the requirement to
offset this through capitalizing on commercial opportunities arising from an
evolving e-business environment.
The objective for the DMO is to be the facilitator of Destination teamwork, so
that the interdependent elements of tourism are drawing up and working to a
common agenda, supporting each other, and avoiding duplication.
DMOs are moving away from using technology purely for its functionality and are
required to provide a significant level of strategic thinking to address their
commercial role.
12. DMO e-Business
The DMO has a particular responsibility to
tourism suppliers – to act as the integrator of
the many elements of the destination product
and present them to the marketplace under the
umbrella of the destination brand.
E-business provides an ideal way of doing this
more effectively.
12 Il turismo in rete. Semplicemente
E-business has been defined as: “improving business through connectivity”(1) and “the
use of Internet technologies to improve and transform key business processes” (2)
Source:(1)PriceWaterhouseCoopers; (2)IBM
13. DMO e-Business
A key focus of e-business is transformation of the value chain linking the tourism supplier
(or service provider) to the customer. This brings in:
e-marketing exploits the Internet and other forms of electronic communication to
communicate in the most cost-effective ways with target markets and to enable
joint working with partner organisations, with whom there is a common interest;
e-commerce is the sales activity undertaken through electronic distribution
channels;
e-distribution is the incremental market access achieved by distributing tourism
supplier information to customers through multiple electronic routes to market.
13 Il turismo in rete. Semplicemente
16. Destination Management System
Moving along the transitional path towards an e-enabled environment makes clear the
need to transform organizational functions, enabling DMOs to work in a fully
integrated way, through the use of common systems.
“Destination Management Systems are systems that consolidate and distribute a
comprehensive range of tourism products through a variety of channels and platforms,
generally catering for a specific region, and supporting the activities of a destination
management organization within that region. DMS attempt to utilize a customer centric
approach in order to manage and market the destination as a holistic entity, typically
providing strong destination related information, real-time reservations, destination
management tools and paying particular attention to supporting small and independent
tourism suppliers.”
Destination Website Effectiveness – A Delphi Study-based eMetric Approach, Proceedings of the Hospitality Information
Technology Association Conference, Frew, A.J. and Horan, P (2007), HITA 07, Orlando, USA
16 Il turismo in rete. Semplicemente
17. Destination Management System
Destination Management Systems have been designed to assist DMO, CVBs and
Tourist Offices in capitalizing on their own reservation potential, thus generating more
income for tourism promotion for their region.
It handles information and reservations between tourist boards, service providers and
consumers. DMS should provide multi-product reservation capabilities such as
accommodation, packages, excursions, transfers and other products on a “pay per
booking basis”. This services can be updated at any time through an extranet.
The system should enable the Destination Management Organization to sell its
products through it‟s own call-and information centers and online on the Internet for end
customers or professional travel agents. All should be done from one system.
17 Il turismo in rete. Semplicemente
18. Destination Management System: Hotel Availability
The focus in the first instance is on providing hotel booking transactions:
Each accommodation provider has direct access to the Availability Extranet, allowing
them to manually update their room allocation as required and therefore building up a
repository of available stock. The provider can indicate if this is a guaranteed or indicative
allocation.
The guaranteed method means that the rooms can be sold directly to the
public through the site, without any interventions.
The indicative method requires the provider to confirm availability before
the room can be sold, and offers a flexible approach for establishments who
still wish to take advantage of this sales channel without having to commit
guaranteed stock.
18 Il turismo in rete. Semplicemente
19. 19 Il turismo in rete. Semplicemente
Destination Management System: Hotel Availability
In both of these methods, the provider simply logs into the extranet and can
then update number of units, cost and basis against each of their room types for
the current week. This information can then be copied simply from one week to the
next, so the updating process is made simpler.
20. Destination Management System Values
A key driver of change in the commercial sector is the need to demonstrate and add
value to the distribution value chain.
In general, the commercial sector – particularly the airlines and major hotel groups –
has made heavy use of information technology, whilst technology implementation
across the DMO value chain has been relatively limited.
Commercial hotel groups have been strong on transactions and weak on
destination information. With the DMO value chain, it has been the reverse.
Generally, there has been little or no interaction between these two sets of value
chains.
The situation is now changing; thanks to the DMS it is now realistic for any player within
the system to communicate electronically with any other. Thus, at a general level, the
opportunity exists for greatly increased business-to-business (B2B) communication
and for increased direct selling to consumers.
20 Il turismo in rete. Semplicemente
21. DMS – Consumer Side Added Value
On the consumer side, now DMOs can optimize their position as holders of significant
content and brand equity, differentiating themselves from direct competitors.
They can add value to consumers positioning the destination brand as the reference
point for travel research and booking. In practice, this means providing:
Unbiased, comprehensive, high quality information to increase consumer
confidence;
A safe and secure transaction environment;
Exclusivity based on price, local knowledge, customized packages and offers.
21 Il turismo in rete. Semplicemente
22. DMS – Supplier Side Added Value
22 Il turismo in rete. Semplicemente
On the supply side, DMOs have an opportunity to add value in the form of incremental
support, services and third party affiliations from one source that the supplier would
otherwise not easily get access to.
Supporting and building the destination „brand‟ umbrella under which suppliers can
extend their marketing reach
Developing a central resource on the complete range of products within the
destination
Maximizing distribution either direct to consumers or through onward distribution
via third parties that would be difficult or impossible for the supplier to achieve on
his/her own
Providing the ability to conduct secure, automated transactions
Provision of a suite of business services and distribution choices
23. Destination Management System
23 Il turismo in rete. Semplicemente
DMO
Booking
• Dynamic packaging
• On-line Booking
• Channel Manager
• Management System
Web Site
• SEO/SEM
• Social MKTG &
Reputation
• Mobile Application
• Affiliate
• Call center
Multichannel
distribution
• GDS
• Retail Chain
• GDO
• New Actors2.0
Content
aggregation
• Accomodations
• Events
• Itinerary
• Focus
Business
intelligence
• Reputation Analysis
• Customer Profiling
• CRM
24. Destination Management System - Modules
24 Il turismo in rete. Semplicemente
Product Management
At the heart of the DMS is the Tourism Product Database. This database holds
information about all accommodation, places to visit, events and tourist facilities
that are likely to be of interest to visitors planning a holiday in your destination
Enquiry Management
Primarily this module is used by the Call Centres and Tourist Information
Centres (TICs) to manage the full range of calls, bookings and brochure
requests that are received.
Visitor CRM
to manage all the consumer information that is accumulated from the Tourism
Offices, Call Centre and Web Site activity on a day-to-day basis. For all
departments it will also act as a Customer Relationship Management tool
providing the user with the usual audit trail of communications with each and
every prospective visitor to the region.
Business CRM
Customer Relationship Management tool
25. Destination Management System - Modules
.
.
25 Il turismo in rete. Semplicemente
Reporting
The Management Reporting module provides reporting tools across the whole
spectrum of activity of the system and covers all the Key Performance Indicators of
a Destination Management Organization (DMO).
Availability Management and On-line Bookings
An important goal of any DMO is to facilitate real-time online bookings for its
providers and the key to this is up-to-date information about room availability.
Accomodation On-line Booking: A key part of being able to sell
accommodation stock through a destination site is being able to access provider
availability. The DMS offers an availability extranet for providers to facilitate the
gathering of this information. It also offers the possibility to connect directly to the
property management system.
Payment and Settlement The DMS is typically integrated with a 3rd Party
payment provider for the processing of credit card transactions. The system
takes the card and payment details at the time of booking and stores them in an
encrypted format ready to be verified and processed.
26. DMS Operation Management Key Feature
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Product Management Key Feature Enquiry Management Key Feature
Types of Accommodation,
Events,
Attractions,
Eating and drinking
Conferences and Weddings Venues,
Activities,
Entertainment,
Facilities,
Retail,
Transport,
Towns and Villages
Beaches etc.
Managing the Enquiry Queue
Brochure Requests
Book a Bed Ahead
Over the Counter Booking
Telephone Booking Enquiry
Web Booking Post Processing
Information Requests (e.g. What to Do?)
Fullfilment
27. DMS CRM Key Feature
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Visitor CRM Key Feature Business CRM Key Feature
Quick Add Wizard enables a DMS user to
quickly create a new consumer record,
simultaneously checking for an existing record
to prevent duplicate data.
Lifestyle Interests of each consumer
History of all conversation details
Demographic Profiling
Booking History
Brochure Request and Fullfilment History
Market Source
Preferred method of Communication
Opt-In/Data Protection
Sophisticated search and selection by all above
criteria
Search results can be compiled into Mailing
Lists, the complete data set for which can then
be exported (in CSV format) for mail merges, e-
Mail outs, labels etc.
Registered Date
Created and Amendment information
Various notes fields
Link to Rapid Address Lookup Software
Quick Add Wizard enables a DMS user to
quickly create a new business record,
simultaneously checking for an existing record
to prevent duplicate data.
Many to Many links between organizations and
contacts
Roles, Responsibilities and Special Interests for
each Contact
History of conversation details
Sophisticated search and selection by various
criteria
Search results can be compiled into Mailing
Lists, the complete data set for which can then
be exported (in CSV format) for mail merges, e-
Mail outs, labels etc.
Joined / Renewal Dates (if a Member of the
DMO)
Financial Contribution and History
Various notes fields
28. DMS Reporting and Online Booking Key Feature
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Reporting Availability Management and On-line
Bookings
Monthly Booking Analysis
Failed Bookings
Monthly Brochure Request Analysis
Call Centre User Reports (Performance
Evaluation)
Customer Analysis Report
Geographical Booking Analysis
Hotel Booking Analysis
Hotel Booking Summary
Hotel Stock Availability Report
Market Source Analysis (Campaigns/Special
Offers)
Key Performance Indicators
Accomodation On-Line Booking
Payment and settlement
29. DMS – Tourism Office Outcome
The Look & Feel is studied for
operators and professionals to
make the research as
accurate as possible.
It allows to use the same
functions and options of the
BtoC version.
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30. DMS – Web Services Outcome
30 Il turismo in rete. Semplicemente
31. DMS – Mobile / Kiosk Outcome
Web sites and Visitor Centers are the 2 most obvious channels through which
tourism product is made available. However, in this increasingly digital world,
applications are required to deliver visitor information through a whole range of other
devices including kiosks, mobile handsets, hotel TV, etc.
31 Il turismo in rete. Semplicemente
Mobile
Kiosk
33. New Distribution Challenge
33 Il turismo in rete. Semplicemente
A newly unexplored opportunity for Destinations is the distribution of content
and inventory to third parties.
More specifically, the opportunity is opened up for DMOs to act as an
intermediary in consolidating the full range of destination products (particularly
the small - and medium-size enterprises, which most need DMO support), and
distributing it electronically to third parties, such as travel agents and other players
in the travel trade.
Currently, there is much inefficiency in the management of the value chain.
Many small - and medium – size companies are using incompatible e-business
processes, ICT systems infrastructures as well as data exchange models. It
results in a difficulty to be distributed through global BtoB channels such as GDS,
GDO, Tour Operators, etc.
A Destination Management System can facilitate the distribution offering a
unique technology system to the whole range of content providers, allowing
easier integration with third parties, such as the GDS.
35. New Distribution Challenge
35 Il turismo in rete. Semplicemente
On the internet, DMOs can promote their destination as an electronic content
provider, offering equal opportunities of visibility to local SMEs.
DMOs have still not explored the possibility to distribute and promote their
destinations through GDS which provides the main links to systems of tour
operators and travel agents worldwide.
The main cause is the lack of technology of DMOs and the need to choose the
right partners for a complex project as the global distribution involves.
Developing a capability to distribute content and inventory to third parties means
that a DMO must be able to establish a critical mass of hotels and other forms
of accommodation, an excellent level of data quality, and significant levels of
inventory.
36. New Distribution Challenge
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Developing a consistent level of inventory is key to the success of distribution
through third parties and can often be difficult to achieve.
The key is to deliver sufficient volumes of bookings to incentivize suppliers to keep the
inventory up to date. Suppliers will generally only do so when there are sufficient
bookings being received, but in a start-up situation it takes time to reach a critical mass
of bookings.
This is the main reason why is crucial the choise of an important Global Distributor and
a reliable Technology and Consulting Partner.
37. New Distribution Challenge
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Nowadays most of the Destinations reach the same level of richness in terms of
on-line contents and information, tourists are bombed with images and videos that
make them, on one hand, aware of what they are going to see, on the other hand,
completely lost about what they prefer to see.
Comes into play the professional role of the Travel Agent who is able to
recognize the expections and economic boundaries of a customer addressing
the right offer to the right person.
39. Destination 2 Distribution
39 Il turismo in rete. Semplicemente
Destination 2 Distribution is the partnership project of Amadeus Italy and
Travel2one/Opera21 for the commercial development of the Destinations‟ offer.
Through the integration of the platform XDMS (contents, portal, booking B2C) Opera21
with the Amadeus B2B local and international distribution platforms, we want to
progressively provide the opportunity to aggregate and promote the distribution of
tourist products and cultural proposals of the Italian territory through the Amadeus
national and international professional distribution network.
41. Destination 2 Distribution
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DMOs that wish to encourage inbound tourism to their destinations cannot limit
their service to the provision of information; they need to facilitate bookings
and reservations through all channels.
For the firts time, the entire industry of tourim professionals get access to a
unique local destination content, that goes beyond the traditional GDS offer,
such as independent hotels, accommodations, local events and potentially
ground transportation, ancillary services, etc.
DMOs have the possibility to communicate directly with the sellers of their
products: travel agents, tour operators, etc. They can promote and push
marketing campaigns in specific markets and seasons, addressing special offers,
informing about events, activities and the entire range of information available
through the Destination Management System.
An high quantity of quality information is reachable through a BtoB channel,
offering the whole spectrum of services and products of a territory.
42. Destination 2 Distribution FVG Case Study
42 Il turismo in rete. Semplicemente
TurismoFVG is the Destination Management Organization of Friuli Venezia Giulia, a
region in the north-est of Italy, which has among its objectives to develop the regional
tourism system providing guidelines and collaborating with all actors.
Turismo FVG facilitates the promotional and marketing activities thanks to the
Opera21/Travel2one‟s technology platform XDMS. (content, portal, B2C booking).
Turismo FVG through the integration of the platform XDMS with the Amadeus B2B
local and international distribution platforms, intends to progressively make available to
their tourist and cultural resources, the opportunity for a strategic and targeted
distribution in target markets.
The portal aggregates a range of content such as events, exhibitions and about 2000
accommodations (hotels, cottages, B&B, farm houses, campings etc.) which will be
distributed through the Amadeus International Network.
53. The role of the DMOs in the value chain
53 Il turismo in rete. Semplicemente
54. The role of the DMOs in the value chain
54 Il turismo in rete. Semplicemente
Distribution Service Provider
Distribution Service Providers own or are responsible for managing their own technology and
offer a transactional booking service with real-time online bookings. The role is highly
commercialized, and the DMO is at liberty to negotiate and create third party distribution
partnerships on behalf of its suppliers. This role may differ in some aspects depending on the
commercial role of the DMO.
Representation Intermediary
In this role, technology is outsourced to a preferred third party and suppliers have the option to
be distributed through this third party. The DMO has limited responsibility for technology or
operational management. Ensuring inventory levels are maintained can be more difficult
because supplier attention may be diverted to other Distribution Providers which also provide
them with bookings. In this role, the DMO has less control over the supplier-consumer value
chain, and suppliers have more choice in distribution.
Booking Facilitator
Where a DMO may not wish to become involved in transactions, or adopt a commercial role, it
can facilitate transactions – providing a product search facility (ideally with inventory
associated to it) and then passing on the booking to the supplier. A Distribution Provider may
take the opportunity to manage the role of booking provider on the DMO‟s behalf. This role
may differ in some aspects depending on the commercial role of the DMO.
55. The role of the DMOs in the value chain
55 Il turismo in rete. Semplicemente
The type of transactional model being adopted by DMOs is closely related to the political,
legislative and bureaucratic situation and may change region by region or state by state.
For instance, in Italy is not allowed to the PA to gain any kind of net income from economic
activities, even in the case of acting as a facilitator of transactions.
58. VisitScotland
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The website www.visitscotland.com is the official site of VisitScotland, the National Tourist
Board of Scotland. The company behind www.visitscotland.com (e-Tourism Ltd) operates
as a private/public partnership with a role of Distribution Service Provider.
The company is in the final stages of completing the build of a proprietary booking
engine, and has plans to develop the content and inventory for white labelling to third
parties. Significant effort has been put into communicating the booking functionality to
suppliers, and other players in the tourist board domain such as Area Tourist Boards
(ATBs), and TICs have access to the booking interface.
As a private/public partnership, the company has a commercial imperative to deliver
revenues, and is developing a distribution capability to allow white labelling of the product
in the future as the booking capability matures. In the interim, suppliers will be
encouraged to maintain inventory levels on the booking engine, and quality control
processes are in development to ensure that the site has rooms available.
This will give the company an opportunity to earn revenues from third parties, serving
those third parties with real time booking capabilities and offering the supplier additional
distribution and exposure that they would not otherwise achieve on their own.
Source: Destination Management Organisations - Getting in the Way of Business By Ally Dombey, Roger Carter and Gaelle Renault
Sep 2003
60. Wonderful Copenhagen
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Wonderful Copenhagen (WoCo) is the official convention and visitors bureau of Greater
Copenhagen. WoCo has adopted a booking strategy of outsourcing its booking
technology, and has recently launched an online booking facility through its
website, www.visitcopenhagen.dk, and call centre.
A Swedish company, Visit Technologies, developed the booking engine. The launch of the
web-booking engine represents an extension to the previous booking capability available
through the call centre
The technolgy does not allow to compare hotel rates but it just give the possibility of a SSO
to the Hotel landing page.
Commission is charged on each booking and shared between WoCo and Visit
Technologies. Visit Technologies developed the booking engine for Copenhagen based on
the prospect of future revenues, therefore there were no development costs incurred. Third
parties can also use the system.
In this scenario, the commission split is worked out between Visit Technologies, the hotel
and the third party, with no further commission being generated by WoCo.
Source: Destination Management Organisations - Getting in the Way of Business By Ally Dombey, Roger Carter and Gaelle Renault
Sep 2003
62. Switzerland Tourism
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Switzerland Tourism, through www.myswitzerland.com, has adopted a role combining the
development of a relationship with a primary booking provider while still offering hotels
the option to receive bookings from the site via other booking providers where those
relationships exist. The primary booking partner on MySwitzerland.com is the company
Switzerland Destination Management (SDM). Switzerland Tourism has a 24% stake in
SDM and a commission fee is charged on all bookings. Booking revenues are split
between the two companies.
SDM has tight control processes for data quality and inventory management. This has
supported their ability to create third party partnerships with over 400 affiliates who use
the SDM data and inventory.
SDM will interface with an affiliate using a combination of solutions depending on the size
of the affiliate and its revenue potential. Interfaces with minor affiliates are generally based
on simple links from the site to the SDM booking engine. Proprietary interfaces are
developed with major affiliates based on the Open Travel Alliance (OTA) standards.
Currently, 20% of SDM revenue is generated from the MySwitzerland.com site, the
remaining 80% is generated from affiliate partnerships.
Source: Destination Management Organisations - Getting in the Way of Business By Ally Dombey, Roger Carter and Gaelle Renault
Sep 2003
64. Italian Case Studies
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Italy differs from international case studies for the complex legislation and bureaucracy of
the country, region by region laws may change and so does the role of DMOs.
Tourism Offices or DMOs cannot be involved in transactions, thus adopting a commercial
role, but it can facilitate transactions providing a product search facility and booking
engine in the DMO‟s website.
The consumer have the possibility to look and book in the same «environment», having
guaranteed the quality of information and secure transaction.
Usually DMOs try to trade off between the needs of the customers and the suppliers, it
results in complex but secure transaction processes which imply a so-called «pre-
autorizathion» of a symbolic amount of money in order to check the validity of the crediti
card,
66. Love VDA
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Turismo VDA is the Regional Office for Tourism of Valle D‟Aosta and promotes an online
booking facility through its website, www.lovevda.it, and call centre. It allows the booking
online with a guarantee by credit card, the payment is fully made at the
accommodation.Travel2one is the provider of the DMS.
"Valle d'Aosta Booking does not charge on your credit card. The credit card is required to
guarantee your reservation. An amount of € 1.00 will be temporarily blocked on your credit
card for the sole purpose of verifying the validity and availability, it will be back by the middle
of the month following the month of the reservation.”
Do not ask for commissions to the accommodation
They also sell through the call center of the Office Régional du Tourisme
They are developing a dynamic packaging tool with accommodations, services and
ancillaries, in order to match the increasing desire of the demand for “all inclusive
packages”
They make available to consortia / destinations and individual suppliers the possibility to
use the booking widget displaying it on their websites
68. Turismo FVG
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TurismoFVG is the Destination Management Organization of Friuli Venezia Giulia. It
promotes an online booking facility through its website, www.turismofvg.it, and call centre.
It allows the booking online with a guarantee by credit card, the payment is fully made at
the accommodation.
“The data of your credit card are required by Turismo FVG only to verify the validity estimates
without charge. In order to safeguard and encrypt your credit card information when in transit
to us, we use the "Secure Socket Layer" (SSL) and https (http secure). Only in case of No
Show, fees not refundable or tariffs that provide for advance payment or deposit, TurismoFVG
may disclose, subject to verification and safely, the number of credit card only if the
accommodation provided in the general conditions of the same.”
Do not ask for commissions to the accommodation
They make available to consortia / destinations and individual suppliers the possibility to
use the booking widget displaying it on their websites
Turismo FVG is the first italian DMO to approach the distribution through third parties. It
has adopted a distribution strategy of outsourcing its booking management through the
GDS. Travel2one operates as a Distribution Service Provider.
69. 69 Il turismo in rete. Semplicemente
Grazie!
Matteo Ciccalè
matteociccale@gmail.com
mciccale@opera21.it
Matteo_ciccale