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Tourism &

The Sharing Economy
- in a Danish perspective
By Lisa Ingemann, Head of Seismonaut Tourism
2 Danish examples
… and also
How does the sharing
economy affect the
destinations’ visitor
service role?
Kilde: http://www.manifestus.dk/
NorthSide’s values:

Music + Innovation + sustainability
Sharing Economy Social Travel
= better experiences
http://palloc.com/ios-7-wallpaper-widescreen.html
http://palloc.com/ios-7-wallpaper-widescreen.html
http://palloc.com/ios-7-wallpaper-widescreen.html
Only a few hotels and B&Bs in the municipality
http://palloc.com/ios-7-wallpaper-widescreen.html
> 100 citizens
Expand the accommodation capacity
http://palloc.com/ios-7-wallpaper-widescreen.html
How does the sharing economy
affect the destinations’ visitor
service role?
Naturligvis en tendens, som kommer i forlængelse af
udbredelsen af smartphones og tablets.
https://www.flickr.com/photos/nathaninsandiego/2640651842
The Silent

Traveler
https://www.flickr.com/photos/epicantus/15232556209
“The silent traveler” is
a traveler that uses his
smartphone instead of
contacting established
visitor service staff.
“The silent traveler” is
a traveler that uses his
smartphone instead of
contacting established
visitor service staff.
https://www.flickr.com/photos/epicantus/15232556209
The traveler is his own
problem solver and is
therefore ‘invisible’ to
certain parts of the tourism
industry – especially the
traditional tourist offices.
http://palloc.com/ios-7-wallpaper-widescreen.html
Naturally, a trend which is an extension
of the popularity of smartphones and
tablets.
https://www.flickr.com/photos/janitors/15709720925
A new form of 

visitor service & 

tourist information
Peer-to-peer tourist information

(citizens as hosts and tourists sharing information)
The modern destinations’ tourist-focused
tasks can be divided into three areas.
Tourist
org
Tourism

Biz
Other

actors
Tourist
Peer-to-peer tourist information

(citizens as hosts and tourists sharing information)
Tourist
org
Tourism

Biz
Other

actors
Tourist
http://palloc.com/ios-7-wallpaper-widescreen.html
Tourists expect the same
quality, information and
services through all
channels and all people.
- and it is the modern
destinations’ task to ensure
that everyone is prepared
for the job.
Kilde: Caitlinator på Flickr
5 step guide 

to involve peers/citizens/hosts
1. Invite Airbnb hosts, GoMore drivers,
Couchsurfring-hosts, Vayable guides, etc.
2. Educate them about the destination - what to see,
do and eat
3. Show them the tourism website and apps
4. Keep them updated on events
5. Give them printed tourist city maps, etc.
Host
Tourist
Host
Tourist
Tourist
Tourist
Empowering hubs in the network

(citizens as hosts and tourists sharing information)
www.seismonaut.com/tourism
twitter.com/seismotourismfacebook.com/SeismonautTourism
Thank you for listening

Let’s talk

lisa@seismonaut.com

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