The document discusses the use of information and communication technologies (ICTs) for tourism destination management. It describes how destination management organizations can use destination management systems and ICT tools like websites and mobile applications to manage destinations, disseminate tourism information, and coordinate tourism offerings. The document also outlines some benefits of ICT for various tourism sectors like airlines, hotels, and tour operators in areas like online booking, yield management, and reducing distribution costs.

1. Presentation on -
A Study On Application of
ICT for Tourism in
Destination Management
Presented By:
Prajwal.M,
2nd year MTTM,
Mahajanas p.g. college,
Mysuru.

2. Information and
Communication
Technologies
In
Tourism

3. ICT Today:
 Cell Phone applications (SMS).
 Digital cameras.
 Internet.
 Wireless (WiFi and WiMAN).
 VOIP.
 GPS & GIS.
 Convergence (data, voice, media)
 Digital radio.
 Applications on demand.

4. ICT’s for Tourism Destination Management
Destinations:
 Characteristics of Tourism Destinations:
1. Satisfy the need for traveling.
2. Amalgam of products, facilities & services that comprise the ‘total tourism product’.
3. Bring together a number of tangible elements & attractions, intangible aspects &
facilities/services.
4. Planning, management & marketing are undertaken by public sector or partnerships
between stakeholders of the local tourism industry.
5. Need to disseminate information globally as destination – naïve travelers require more
information.
 Management & Marketing Objectives:
1. Ensure sustainable balance between economic benefits and socio-cultural and
environmental costs.

5. Destination Management Organisations:
 Destination Management Organisations – DMOs:
1. Destination management & marketing.
2. Promote a destination’s tourism by maintaining the social,
cultural, economic and environmental basis(political function).
3. Represent all suppliers in a democratic way.
4. Training and education.
5. Supporting SME structured tourism industry.
6. Often governmental institutions.
7. Paid by tourism related taxes.
8. Implemented as hierarchical network (NTO,RTO,LTO).

6. Destination management systems (DMSs):
 A collection of computerised, interactively accessible
information about a destination.
 Satisfy the information & reservation needs of buyers.
 Support travellers to create a personalised destination
experience.
 Major promotion, distribution & operational tools for SMTEs &
destinations.
 Improve the functions & performance of DMOs.
 Provide the essential info-structure for DMOs.
 Support destinations in strengthening their competitiveness.

7. Tourism Distribution via DMOs & DMSs:
Tourism distribution mechanisms and the role of DMOs and DMSs

8. DMSs within the Distribution Network:

9. Methodology for DMS Development:
 Prepare an eTourism destination strategy.
 Develop a strategic overview, brand, look and feel of the destination
offering.
 Determine functional specifications & business model of the DMS.
 Establish technical specifications, procurement and update programme.
 Select system suppliers and/or software developers.
 Organise the data collection and input to content management tools.
 Build, pilot and test the DMS and the web site.
 Host and maintain the DMS and the various sites.
 Register the site with search engines and maintain ranking.
 Provide analysis of users and their usage of the site.
 Develop feedback mechanisms.
 Establish long-term strategy and account for technological upgrades.
 Monitor, evaluate and review process regularly.

10. Critical Issues for DMSs:
 Accessible through the Internet & mobile devices.
 Establish the destination info-structure through computerisation
& networking of the entire population of enterprises at
destinations.
 Be interoperable with a wide range of technological platforms.
 Conform to latest standards and flexibility.
 Represent the entire destination itinerary.
 Disseminate information about everything related to a
destination.
 Act as a neutral network at the destination level that enables
industry to act & co-ordinate its actions proactively & reactively.

11. Strategic Destination Management:
Destination development:

12. ETS Portal System:
 ETS Framework:
1. Freely configurable booking platform for tourism products
2. Enables searching and reservation/booking of tourism products
3. Serves as basis for instantiating different theme or region specific
portals
4. Administration cockpit enables the configuration of specific
portals as instances of the framework
 Current applications
1. Region portals Altmühltal, Fränkisches Seenland, Donau-Ries
2. Theme portals „historische Häuser“ or „Urlaub auf
dem Bauernhof“ in Bayern

13. Benefit of ICT on Tourism:
 Increase their internal efficiency and manage their
capacity and yields better.
 Interact effectively with consumers and personalize the
product.
 Revolutionaize tourism intermediation and increase the
point of sale.
 Empower tourists to communicate with other tourists.
 Support efficient cooperation between partners in the
system value
 Enhance the operational and geographic scope by
offering strategic tools for global expansion.

14. ICT’s and Airlines
 Online reservations.
 Electronic Ticketing (e- Ticket).
 Yield management.
 Electronic auction for last minute available seats.
 Disintermediation and redesign of agency
commission scheme.
 Productivity of the new electronic distribution
media.

15. ICTs and Hotel
 Property management system(PMS) coordinate
front office, sales, planning and operational
functions by administrating reservations and
managing the hotel inventory.
 PMSs integrate the back and front of the house
management and improve general administration
function.

16. ICTs and Tour Operators:
 Offering customized package.
 Updating e-brochure regularly.
 Saving commission and reducing cost of
developing, printing, storing, distributing
brochure.
 Making travel booking online.
 Consumers information search.

17. Conclusion
 ICTs represent a paradigm shift in the tourism
industry.
 ICTs provide innovative strategic tools for
destination to improve the impact of tourism by
disseminating information and coordinating their
offering.