Master's Degree Programme in Tourism Marketing and Management provides excellent study opportunity for those interested in working in the tourism field. We train those who are responsible for taking the field forward, both in academia as well as in practice. If you want to study tourism and make it better, then apply for our programme. See www.finlanduniversity.fi and www.uef.fi/tmm

1. FINLAND UNIVERSITY
International Master’s Degree Programme
in Tourism Marketing and Management
UEF Business School

2. 3campuses
4
15 000
(Joensuu, Kuopio, Savonlinna)
faculties
degree students
20 000adult education students
2 800members of staff
€234million
of overall funding
Joensuu
Savonlinna
Kuopio

3. UEF
Rankings

4. UEF
Rankings

5. Centre for Tourism Studies

6. Centre for Tourism Studies
OUR EXPERTISE ACHIEVEMENTS
Coordinator of Finnish
University Network
for Tourism Studies for
20 years
Tourism research for
15 years
Funding from
European Commission, Tekes – the Finnish Funding Agency
for Innovation, Nordic Innovation Center, European Union
Regional Development Fund
Proven record
in international
research
117
peer-reviewed journal
articles

7. Centre for Tourism Studies
• Coordinator of Finnish University Network for Tourism Studies for 20 years
• Tourism research for 15 years
• Proven record in international research
• Funding from European Commission, Tekes – the Finnish Funding Agency for
Innovation, Nordic Innovation Center, European Union Regional Development Fund
• 117 peer-reviewed journal articles
SOME OF OUR EXPERTISE AND ACHIEVEMENTS
VAIHTOEHTOINEN
ESITYSMUOTO

8. Tourism
Marketing and
Management
International Master’s Degree
Programme in

9. Tourism Marketing and Management
• 15 students start Fall 2017
• Two year program in Joensuu campus
• Tuition Fee 8 000€ per year, total of 16 000€
• Students will receive M.Sc. (Econ. & Bus. Adm.)
Application period starts 1.12.2016 and ends 13.1.2017

10. Curriculum
Technology Nature Well-being
Sustain-
ability
1st Year
Introductory studies (5-10 ECTS)
Methodological studies (5-10 ECTS)
Studies in the major subjects (18-36 ECTS)
Tourist Behavior 6 ECTS
Destination Marketing 6 ECTS
Destination Management 6 ECTS
Project work in Tourism Business 1-6 ECTS
2nd Year
Studies in the major subject (6-12 ECTS)
Experience Design 6 ECTS
Information and Communication Technologies in Tourism 6 ECTS
Master’s seminar 10 ECTS
Master’s thesis 30 ECTS
GRADUATION: M.Sc. (Econ.)
Minor
studies (25-
30 ECTS)
Choose freely, for
example:
- Entrepreneurship
- Statistics
- Management
- Marketing
- Digital business
- Geography

11. Content of studies

12. Target group
• Our programme benefits especially those who work in the field of tourism business and
hospitality management. Participants will gain extensive knowledge of tourism, marketing,
management and development.
• This programme is suitable for e.g.:
– destination management personnel
– destination marketing personnel
– marketing managers
– hospitality managers
– district development officers
– rural development officers
– tourism marketing officers

13. Learning outcomes
After completing the programme,
participants will:
• know about the latest developments and research
in the field
• be able to apply their insights to everyday
business
• understand the meaning of customer value as the
cornerstone of modern business
• be able to provide useful insights into customer-
based research
• create insights to develop existing and new
services that lead to increased customer
satisfaction

14. Availability
Available upon request for commissioned
groups either onsite in the country of
destination or in Finland.
Programme structure and
length
The programme of 120 ECT will be carried our
over a period of two years. The programme is
taught in English.

15. Why our program?
• Top quality university
• Excellent staff
• Close collaboration with businesses
• Practical skills and knowledge
• Unique curriculum with strong focus
• We are developing tourism

16. Team
51peer-reviewed
journal articles
Including
• Tourism Management,
• Journal of Travel Research and
• Journal of Travel & Tourism
Marketing
Consultancies, keynotes,
supervised PhDs, tourism
projects
Juho Pesonen
Director of MDPTMM
email: juho.pesonen@uef.fi
tel: +358 40 184 2698
Raija Komppula
Professor
email: raija.komppula@uef.fi
tel: +358 50 438 7475
Henna Konu
Project manager
email: henna.konu@uef.fi

17. Juho Pesonen,
programme coordinator, Ph.D. (Econ.),
Centre for Tourism Studies
juho.pesonen@uef.fi

18. More information at
www.finlanduniversity.fi