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@outwritepr
@anthony_bullick
How social media can boost a
business’ reputation – and sales
Thursday 6 October, 2016
Who we are
• 21 years providing high quality content
• Digital as standard
• Bespoke strategies
• Coaching and training
• ...
Informal
and
interactive
• Best social media content to use
• Social media analysis and evaluation
• What is a social medi...
45% of B2B marketers
have gained a customer
through LinkedIn
B2B marketers who use Twitter generate, on
average, twice as ...
• SMART
• Link to your overall business goals
• How much can you commit?
• Who will own it?
Strategy
and
objectives
• How ...
• Attention
o Unique visits / followers
• Engagement
o Retweets / comments / favourites
• Influence
o Follower profile / a...
• Who are your audiences?
• When do they want it?
• How do they want it?
Content
is
King
• What content interests them?
“I...
Content
is
King
• Tips and advice
• Company and industry news
• Customer service
• Offers and promotions
• Humour
Posts wi...
Analysis
and
evaluation
• Social media’s own analytics
• Third party analytics
• Hootsuite
• Followerwonk
• Google Analyti...
LinkedIn
• 250 – 350 words
• Add value
• Include pictures and other media
Publish a post on LinkedIn to become an expert c...
LinkedIn
• Your profile gets viewed
• After networking events
• Activity eg liking and commenting
Improve your profile to ...
Twitter
• Timeline algorithm
• Character limit
• Retweet your own posts
Recent changes – take note of all changes because ...
Twitter
• #s aren’t just for the top 10 trends
• Use them to take part in conversations
• Use them to summarise
#Dos #And ...
Facebook
Visual is huge. Don’t picture your Facebook posts without an image.
Facebook
• Quality content that adds value
• Paid social media
• Audience targeting
• Content
• Analytics
Reach is decreas...
YouTube
• Your own communication channels
• Third party publications
• Google search results
• Via the second biggest sear...
Hootsuite
• Use it as a monitoring tool
• Use it to schedule posts
• Use it for your analytics
Social media management too...
• Exciting opportunities
Recap
• Objectives and strategy
• Quality content
• Evaluation
Questions?
And immediate
next steps
www.outwrite.co.uk
@outwritepr
@anthony_bullick
• Create a content calendar
• Connect ...
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
Outwrite PR Social Media training
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Outwrite PR Social Media training

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A slideshow used as part of social media training given to 10 businesses at the Royal Bank of Scotland's Colwyn Bay offices.

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Outwrite PR Social Media training

  1. 1. @outwritepr @anthony_bullick How social media can boost a business’ reputation – and sales Thursday 6 October, 2016
  2. 2. Who we are • 21 years providing high quality content • Digital as standard • Bespoke strategies • Coaching and training • Experts in crisis management • A 24/7 team
  3. 3. Informal and interactive • Best social media content to use • Social media analysis and evaluation • What is a social media strategy? • Review individual platforms
  4. 4. 45% of B2B marketers have gained a customer through LinkedIn B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t. 72% of all internet users are now active on social media. Why you should be excited
  5. 5. • SMART • Link to your overall business goals • How much can you commit? • Who will own it? Strategy and objectives • How can social media help you? 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights.
  6. 6. • Attention o Unique visits / followers • Engagement o Retweets / comments / favourites • Influence o Follower profile / audience profile • Sentiment o Positive / negative / neutral / change Typical KPIs • Authority o Inbound links / external coverage
  7. 7. • Who are your audiences? • When do they want it? • How do they want it? Content is King • What content interests them? “Interesting content” is one of the top three reasons people follow brands on social media.
  8. 8. Content is King • Tips and advice • Company and industry news • Customer service • Offers and promotions • Humour Posts with videos attract three times as many inbound links as plain text posts.
  9. 9. Analysis and evaluation • Social media’s own analytics • Third party analytics • Hootsuite • Followerwonk • Google Analytics How have you performed against your objectives? What type of content performed best? Worst?
  10. 10. LinkedIn • 250 – 350 words • Add value • Include pictures and other media Publish a post on LinkedIn to become an expert commentator • Insert links • Respond to comments
  11. 11. LinkedIn • Your profile gets viewed • After networking events • Activity eg liking and commenting Improve your profile to enhance your reputation • ‘People also viewed’ • ‘You may know’
  12. 12. Twitter • Timeline algorithm • Character limit • Retweet your own posts Recent changes – take note of all changes because they affect your Twitter activity and subsequent results
  13. 13. Twitter • #s aren’t just for the top 10 trends • Use them to take part in conversations • Use them to summarise #Dos #And #Don’ts #When #It #Comes #To #Using #Hashtags. #Thissectionisveryimportantsopleasepayattention
  14. 14. Facebook Visual is huge. Don’t picture your Facebook posts without an image.
  15. 15. Facebook • Quality content that adds value • Paid social media • Audience targeting • Content • Analytics Reach is decreasing. So is Facebook still worth it? And how can I increase reach?
  16. 16. YouTube • Your own communication channels • Third party publications • Google search results • Via the second biggest search engine Quality of the video is almost irrelevant – content is key. But how can you attract people to watch it?
  17. 17. Hootsuite • Use it as a monitoring tool • Use it to schedule posts • Use it for your analytics Social media management tools help you be more effective and efficient online.
  18. 18. • Exciting opportunities Recap • Objectives and strategy • Quality content • Evaluation
  19. 19. Questions? And immediate next steps www.outwrite.co.uk @outwritepr @anthony_bullick • Create a content calendar • Connect with Outwrite online • Look at your social media analytics

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