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5 Steps to Social Selling Success, by Jana Gering

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Jana Gering, Content Manager at Acumatica, talks through creating a content net and social selling during the Marketing Breakout Track at the Acumatica Partner Summit 2015 in Long Beach, California.

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5 Steps to Social Selling Success, by Jana Gering

  1. 1. 5 Steps to Social Selling Success Jana Gering -@jana_kaye #APS15 Content Manager Better Faster Stronger Version 5.0
  2. 2. Social Selling Strategies for Success
  3. 3. 1. Show up • Communities are out there. Social selling starts with building a Content Net: • Twitter-have conversations • Instagram-share memorable visual images • Facebook-advertising/sharing/discussions • LinkedIn-Business connections, B2B conversations • Quora-find people who are asking and answering questions you care about
  4. 4. 2. Listen. • Social sharing is a conversation. Start by listening: • Who are the people you care about? • What do they talk about? • What questions do they ask? • Where are holding most conversations? • How do they communicate? • What are they amplifying? • D/T/F/R
  5. 5. Look into creating Personas
  6. 6. 3. Bring value to the conversation • Create your Own Content • This is you being an advisor • Pro: Unique • Con: Time-intensive • Connect with Branded Content • This is you being a promoter • Pro: Quick • Con: Branded • Curate 3rd Party Content • This is others amplifying your message. • Pro: Quick to share but… • Con: Requires research and relationships
  7. 7. 3. Trusted Content
  8. 8. 4. Be Efficient to be Consistent Find tools to help: • Schedulers • Hootsuite, Hubspot, Pocket • Content Aggregators: • Hootsuite • Tagboard • Measurements • Bit.ly • SimplyMeasured • Moz • Paid/Boosted posts • Facebook, twitter, instagram
  9. 9. 5. Be Responsive Schedule is King, Flexibility is Queen • Be responsive • Have fun, be human, make conversation. (proof of trust) • Be consistent • "Social Media Presence" means you're paying attention (trust!) • Be a team player • Promote others, share with compliments, graciousness, humor. People will amplify what they like.
  10. 10. Fun Social Selling-Sainsbury
  11. 11. Know—>Try— >Buy
  12. 12. • Do: • Share/RT • Think: • there are social selling communities I might be missing • Feel: • Encouraged that social selling is possible, especially if you already have good sales skills. • Remember…
  13. 13. Keys to Social Selling 1. Be Present 2. Be a Listener 3. Be a Contributor 4. Be Consistent 5. Be Responsive

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