2. • Launched 2010
• 400 million+ monthly
users
• 40 billion+ photos
have been shared
• 3.5 billion daily likes
• 70 Million photos per
day
3. Is a great way to:
tell your agency’s story
build your tribe
connect with influencers, advocates, board
members and other citizens in an engaging,
visual way
shine a light on what’s going on in SC!
8. Username
This should also be your
agency’s name.
The difference is your
username can’t have any
spaces.
9. Website
This is the only clickable
URL on your Instagram
page.
Link to your agency’s
website or link to your
latest promotional page.
10. Bio
This is where you will
capture the attention of
other users.
Clearly describe what your
agency does, and speak
directly to your target
audience.
12. User-generated
content
• Let your fans and subscribers
on other networks know you’re
on Instagram!
• When your community starts
@mentioning you on their own
pages, it starts a ripple effect.
13. Calls to Action
• Ask a question.
• Tell users to tag a friend.
• Do anything that makes
users engage instead of
browse.
14. #Hashtags
• Hashtags lead to content
discovery.
• They have the power to
connect completely
unrelated individuals and
brands to specific moments,
places and experiences.
17. Determine your
objectives.
• What will Instagram allow
you to do that other
platforms don’t?
• Of your target audience,
who is active on Instagram?
• How will Instagram
integrated with other
networks in your social
media strategy?
18. Set a (flexible)
content calendar…
• Determine post frequency.
• Make sure your Instagram
content is in line with key
dates and campaigns for
your agency.
19. …but be timely too!
• Some of the best
Instagram content occurs
spontaneously.
• By preparing a general
calendar in advance, you
give yourself the flexibility
to capture opportunities
when they occur.
21. Who will…
• Set guidelines for
community management?
• Monitor analytics
• Manage comments,
@mentions and direct
messages?
• Authorize regramming
user content?
24. Useful Social Media Links
• Social Media Examiner: Lots of helpful articles, podcasts, and videos to help you
stay on the leading edge of social media.
• Content Marketing Institute: How-to guides, blog posts, and training
opportunites.
• HubSpot Blog: Inbound marketing explained.
• American Marketing Association (AMA): Great community for marketers.
Columbia, SC has its own chapter that meets monthly/features industry leaders
from our region and beyond.
• American Advertising Federation (AAF) of the Midlands: Lots of networking
opportunities. Meet folks who are the best at what they do in marketing &
advertising.
• Klout: Monitor your influence and the influence of others.
Editor's Notes
According to study by sprout social.
First you want to lay a good foundation. That means setting up your profile correctly.
First you want to lay a good foundation. That means setting up your profile correctly.
First you want to lay a good foundation. That means setting up your profile correctly.
First you want to lay a good foundation. That means setting up your profile correctly.
First you want to lay a good foundation. That means setting up your profile correctly.
150 characters:
Accurately explain who you are and what you do Personify your brand
Target ideal followers
Instagram isn’t about how much money you can spend, it’s about relationships.
Ask a question
Tell users to tag a friend
Anything that makes users engage instead of just browse
Ask a question
Tell users to tag a friend
Anything that makes users engage instead of just browse
Data pulled from Curalate
2 is the “magic number”, but unlike twitter, you can use as many relevant hashtags as you like!
Instagram’s focus on visual sharing offers a unique platform to showcase your culture and people in addition to your services.
Followers can interact with your organization in a way that feels more casual than on other networks.
Instagram’s focus on visual sharing offers a unique platform to showcase your culture and people in addition to your services.
Followers can interact with your organization in a way that feels more casual than on other networks.
During events, but ready to publish quickly to take advantage of real-time engagement with your tribe.
Instagram’s focus on visual sharing offers a unique platform to showcase your culture and people in addition to your services.
Followers can interact with your organization in a way that feels more casual than on other networks.
