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- 2. CITIZEN ADVOCACY CENTER CAC is almost 2 decades old It has come a long way It is established, well-considered, venerable A lot has been achieved in the last year Change in ED New Staff New Tech Massive cleanup
- 3. CITIZEN ADVOCACY CENTER Non profits – some stats
- 8. CITIZEN ADVOCACY CENTER Charities Raising More Money, But Still Losing Donors (2012)
- 9. CITIZEN ADVOCACY CENTER Charities Raising More Money, But Still Losing Donors (2012) For the first time in five years, charity respondents to the annual Fundraising Effectiveness Project survey saw positive gains in giving, but still continued to lose donors faster than they gained them.
- 10. CITIZEN ADVOCACY CENTER Charities Raising More Money, But Still Losing Donors (2012) The survey, developed by the Association of Fundraising Professionals (AFP) and the Urban Institute, shows that for every $100 a charity gained in 2012 from new donors, the return of previous donors and increased giving from current donors, it lost an average of $96 from lapsed donors and smaller gifts from current donors—for a positive gain of $4.
- 11. CITIZEN ADVOCACY CENTER The results are troubling because we’re seeing a trend of charities relying on fewer donors giving larger gifts. More important, however, is keeping donors for longer than a year, since it’s much cheaper to retain existing donors than it is to continually find new ones Elizabeth Boris, director of the Center on Nonprofits and Philanthropy at the Urban Institute.
- 13. Quantifying a charity's value CITIZEN ADVOCACY CENTER • For nonprofits, attracting major donors means: • Being transparent • Being accountable • Tracking and measuring results • Professionalizing your marketing and development efforts • Having a Web-based presence • Actively promoting your brand
- 14. Quantifying a charity's value CITIZEN ADVOCACY CENTER Touting "we make a difference" doesn't cut it these days. Nor are today's funders satisfied with simply knowing how many people your organization served last year. What they are most interested in is what long-lasting impact your organization has had on the individuals and communities it serves.
- 15. CITIZEN ADVOCACY CENTER There are lots of Non-profit resources
- 16. CITIZEN ADVOCACY CENTER More than 4,000 books on non-profits alone!