Screen, Train, Supervise,
and Appreciate Volunteers Well.
- Protect clients and agency reputation
- Set clear expectations up front
- Ongoing feedback and support
- Recognition that is meaningful
Recommendation #8
To keep volunteers engaged...
Provide Leadership Development
and Career Ladders for Volunteers.
- Train volunteers to train others
- Provide advancement opportunities
- Recognize leadership roles
Recommendation #9
To get more volunteers...
Use Social Media and Technology
to Cultivate Volunteers.
- Facebook, Twitter, LinkedIn, YouTube
- Online volunteer orientation
- Volunteer management software
- Mobile apps for volunteer scheduling
Recommend
Could your mission statement describe any of several other organizations that are similar to yours? Do you just haul it out once a year for your annual report and 990? If you’ve been around for many years, you’re clear about your nonprofit’s value to your community, your stakeholders and/or your cause, why bother to revisit your mission statement?
The answers to these questions can make the difference between sustainable success and failure in several ways. Organizations that have a page-long mission statements and think that any effort to review it would be just empty wordsmithing may want to join us for this webinar to see what a rigorously crafted mission statement can do for marketing, fundraising, stakeholder loyalty, strategy, and managing change.
Enter your mission statement in the 4th annual What’s Your Mission? Competition, at http://bit.ly.SyPmission
Takeaways:
Why your mission statement is so important.
Why it’s worth editing your mission statement–and how to do it.
What’s in a good mission statement, and what’s not.
How a good mission statement forms the basis for strategic decisions.
How to measure your performance against your mission statement, and why that’s valuable.
Recruiting and Building a Strong and Effective BoardBloomerang
https://bloomerang.co/resources/webinars/
Today more than ever nonprofits boards are expected to raise significant amounts of money. Join Keith Curtis and Jay Love for a discussion on nonprofit boards. Keith’s extensive work with nonprofits over the past 30 years has provided the opportunity to interact with a wide variety of nonprofit boards of different sizes and levels of experience.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
The Artful Solicitor: Successful Major Gift Moves Management4Good.org
Major gifts fundraising is highly individualized. It focuses on the 10 percent who can give the 90 percent. Unlike direct response and special events, a major gift solicitation is most likely to succeed only when you physically and psychologically get in "front" of your prospects. Involvement is the key.
Moves Management, initially developed by G.T. "Buck" Smith and David Dunlop at Cornell University, is a disciplined process of relationship management that is the best way to assure the maximum return on investment. During the webinar, we will examine the process and explore the methods of moves management from prospect identification and research through involvement, solicitation and stewardship.
This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.
Could your mission statement describe any of several other organizations that are similar to yours? Do you just haul it out once a year for your annual report and 990? If you’ve been around for many years, you’re clear about your nonprofit’s value to your community, your stakeholders and/or your cause, why bother to revisit your mission statement?
The answers to these questions can make the difference between sustainable success and failure in several ways. Organizations that have a page-long mission statements and think that any effort to review it would be just empty wordsmithing may want to join us for this webinar to see what a rigorously crafted mission statement can do for marketing, fundraising, stakeholder loyalty, strategy, and managing change.
Enter your mission statement in the 4th annual What’s Your Mission? Competition, at http://bit.ly.SyPmission
Takeaways:
Why your mission statement is so important.
Why it’s worth editing your mission statement–and how to do it.
What’s in a good mission statement, and what’s not.
How a good mission statement forms the basis for strategic decisions.
How to measure your performance against your mission statement, and why that’s valuable.
Recruiting and Building a Strong and Effective BoardBloomerang
https://bloomerang.co/resources/webinars/
Today more than ever nonprofits boards are expected to raise significant amounts of money. Join Keith Curtis and Jay Love for a discussion on nonprofit boards. Keith’s extensive work with nonprofits over the past 30 years has provided the opportunity to interact with a wide variety of nonprofit boards of different sizes and levels of experience.
Many entrepreneurs – social, triple bottom line or otherwise – do not avail themselves of all potential capital sources when seeking funding to grow or scale, limiting prospects to cash flow their initiatives. This seminar explores a range of options for funding: external in the marketplace, internal within an organization, new ideas and classics not to overlook.
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
The Artful Solicitor: Successful Major Gift Moves Management4Good.org
Major gifts fundraising is highly individualized. It focuses on the 10 percent who can give the 90 percent. Unlike direct response and special events, a major gift solicitation is most likely to succeed only when you physically and psychologically get in "front" of your prospects. Involvement is the key.
Moves Management, initially developed by G.T. "Buck" Smith and David Dunlop at Cornell University, is a disciplined process of relationship management that is the best way to assure the maximum return on investment. During the webinar, we will examine the process and explore the methods of moves management from prospect identification and research through involvement, solicitation and stewardship.
This document was created by an individual or individuals who submitted a proposal so he / she / they may present at the Office of Faith-Based and Community Initiative’s 2011 Conference on Service and Volunteerism (GCSV11). This proposal was approved by the Indiana Commission on Community Service and Volunteerism (ICCSV) and other community partners. Sharing this document is a courtesy extended by the OFBCI to conference attendees who may want to reference materials covered at the GCSV11, and the OFBCI in no way not responsible for specific content within.
"Volunteerism 2.0: Involving Highly Skilled Volunteers in Your Organization" presented by Stacy Baker from the Institute of Conservation Leadership.
Additional volunteerism report available at https://www.icl.org/resources/publications/volunteerism-20-skilled-volunteers-bring-new-talent-organizations
Moves management is based on the premise that
being able to effectively track and measure activity
from prospects to donors will yield results for your
organization for years to come.
- Finding opportunities for cultivation
- Forecasting gift income
- Becoming focused and goal oriented
- Developing a strategy for each donor opportunity
Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...Wild Apricot
Expert Webinar - Converting Volunteers From Joiners to Stayers with Tobi Johnson
Tobi Johnson will help you understand what drives volunteer satisfaction and show you how to design an onboarding process that speeds up engagement. Plus, we'll share a list of volunteer orientation "must haves".
Webinar participants will learn:
-What motivates today’s skilled volunteers
-Why onboarding is all about emotions and expectations
-Why all volunteers shouldn’t be treated the same
-How to improve key touch points for volunteers throughout the screening, matching, orientation, and training processes
-How to promote volunteer leadership through peer-to-peer knowledge sharing
Lisa Hoffman, Nonprofit Consultant
Whether your organization is new to individual fundraising, or has an established program, you will learn tactics and techniques critical to success in this interactive workshop. Lisa will approach the topic from a continuum perspective, beginning with finding new donors, and concluding with exquisite stewardship once they have given."
Do you ever wish you could get all of your board members involved in donor and fund development? Then this workshop is what you need to create a program where all your board members will be working with you on resource development.
Most nonprofits involve volunteers in program areas and administrative areas. You might not be aware, however, of the many ways you can involve volunteers in your fundraising activities. This webinar will outline ways you can involve volunteers in fundraising, where to find volunteers, how to recruit them, and how to keep them enthused about your organization.
Nonprofits today are faced with unprecedented challenges, and yet we continue to approach board leadership using concepts from thirty years ago. As our organizations enter into new territory, so our boards need to lead differently - yet we continue to put our efforts into getting the structure 'right'. But there is no magical number of board members or committees, or use of Robert's Rules of Order or Consent agendas, that will transform our boards into the strategic thinkers or powerful decision makers they need to be. Instead, structure must be seen as only the foundation - and board behavior and dynamics approached in a new way - to lead effectively into the future.
Community Literacy of Ontario has completed this Volunteer Management Toolkit. It is originally intended for Literacy Volunteers, but all in all it's good across fields.
Your nonprofit board of directors can be more effective at bringing money in the door. Here are 9 ways to get them started fundraising for your organization.
Boomer Solution: Skilled Talent to Meet Nonprofit Needsazgrantmakers
Slides from a presentation by Carol Kratz, Program Director at Virginia G. Piper Charitable Trust, speaking at Arizona Grantmakers Forum's April 11th program "Engaging Older Adults as Untapped Resources."
To grow philanthropy in the new economy, savvy nonprofit board members, executives and advancement leaders have increased efforts to solicit major gifts. Learn how to align a fundraising team to secure “stretch gifts.” Gain insights to help develop and execute strategies for your team to discover, qualify, engage and ask the right donor-investors. This webinar will offer ways to reach and find resonance with donor-investors and to sustain a compelling conversation for effective engagement and solicitation of major gifts. Hear how to execute a fundraising plan that brings real returns on investment.
Kay is a veteran volunteer, development officer, and consultant whose books, presentations,
and consulting have changed the vocabulary of the development profession and inspired countless individuals and organizations to perform at the highest levels. In her keynote, she will share what she has learned, what we can learn from what she has learned, and what she sees for the future of our profession.
How to Overcome Your Board's Fear of Fundraising, Once and for All4Good.org
The purpose of this webinar is to think systematically through the process of getting your board involved with fundraising. We'll discuss how to help your board understand and overcome their fears; explore and act on their passions and become dedicated ambassadors, advocates and askers.
Major gift fundraising is more productive and predictable with a structured moves management process, yet common obstacles hold many nonprofits back. Learn how to get beyond “shoulda/coulda/woulda” & seize 2012 as the year you cultivate a new level of sustainable support. Plus: take away tools & templates that let you hit the ground running, ready to make your moves in a matter of just a few hours.
View this presentation for information on employing Volunteer Engagement Standards in your organization. Download the self-assessment at www.volunteerwisconsin.org.
"Volunteerism 2.0: Involving Highly Skilled Volunteers in Your Organization" presented by Stacy Baker from the Institute of Conservation Leadership.
Additional volunteerism report available at https://www.icl.org/resources/publications/volunteerism-20-skilled-volunteers-bring-new-talent-organizations
Moves management is based on the premise that
being able to effectively track and measure activity
from prospects to donors will yield results for your
organization for years to come.
- Finding opportunities for cultivation
- Forecasting gift income
- Becoming focused and goal oriented
- Developing a strategy for each donor opportunity
Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...Wild Apricot
Expert Webinar - Converting Volunteers From Joiners to Stayers with Tobi Johnson
Tobi Johnson will help you understand what drives volunteer satisfaction and show you how to design an onboarding process that speeds up engagement. Plus, we'll share a list of volunteer orientation "must haves".
Webinar participants will learn:
-What motivates today’s skilled volunteers
-Why onboarding is all about emotions and expectations
-Why all volunteers shouldn’t be treated the same
-How to improve key touch points for volunteers throughout the screening, matching, orientation, and training processes
-How to promote volunteer leadership through peer-to-peer knowledge sharing
Lisa Hoffman, Nonprofit Consultant
Whether your organization is new to individual fundraising, or has an established program, you will learn tactics and techniques critical to success in this interactive workshop. Lisa will approach the topic from a continuum perspective, beginning with finding new donors, and concluding with exquisite stewardship once they have given."
Do you ever wish you could get all of your board members involved in donor and fund development? Then this workshop is what you need to create a program where all your board members will be working with you on resource development.
Most nonprofits involve volunteers in program areas and administrative areas. You might not be aware, however, of the many ways you can involve volunteers in your fundraising activities. This webinar will outline ways you can involve volunteers in fundraising, where to find volunteers, how to recruit them, and how to keep them enthused about your organization.
Nonprofits today are faced with unprecedented challenges, and yet we continue to approach board leadership using concepts from thirty years ago. As our organizations enter into new territory, so our boards need to lead differently - yet we continue to put our efforts into getting the structure 'right'. But there is no magical number of board members or committees, or use of Robert's Rules of Order or Consent agendas, that will transform our boards into the strategic thinkers or powerful decision makers they need to be. Instead, structure must be seen as only the foundation - and board behavior and dynamics approached in a new way - to lead effectively into the future.
Community Literacy of Ontario has completed this Volunteer Management Toolkit. It is originally intended for Literacy Volunteers, but all in all it's good across fields.
Your nonprofit board of directors can be more effective at bringing money in the door. Here are 9 ways to get them started fundraising for your organization.
Boomer Solution: Skilled Talent to Meet Nonprofit Needsazgrantmakers
Slides from a presentation by Carol Kratz, Program Director at Virginia G. Piper Charitable Trust, speaking at Arizona Grantmakers Forum's April 11th program "Engaging Older Adults as Untapped Resources."
To grow philanthropy in the new economy, savvy nonprofit board members, executives and advancement leaders have increased efforts to solicit major gifts. Learn how to align a fundraising team to secure “stretch gifts.” Gain insights to help develop and execute strategies for your team to discover, qualify, engage and ask the right donor-investors. This webinar will offer ways to reach and find resonance with donor-investors and to sustain a compelling conversation for effective engagement and solicitation of major gifts. Hear how to execute a fundraising plan that brings real returns on investment.
Kay is a veteran volunteer, development officer, and consultant whose books, presentations,
and consulting have changed the vocabulary of the development profession and inspired countless individuals and organizations to perform at the highest levels. In her keynote, she will share what she has learned, what we can learn from what she has learned, and what she sees for the future of our profession.
How to Overcome Your Board's Fear of Fundraising, Once and for All4Good.org
The purpose of this webinar is to think systematically through the process of getting your board involved with fundraising. We'll discuss how to help your board understand and overcome their fears; explore and act on their passions and become dedicated ambassadors, advocates and askers.
Major gift fundraising is more productive and predictable with a structured moves management process, yet common obstacles hold many nonprofits back. Learn how to get beyond “shoulda/coulda/woulda” & seize 2012 as the year you cultivate a new level of sustainable support. Plus: take away tools & templates that let you hit the ground running, ready to make your moves in a matter of just a few hours.
View this presentation for information on employing Volunteer Engagement Standards in your organization. Download the self-assessment at www.volunteerwisconsin.org.
Volunteer Wisconsin has compiled this information for organizations interested in targeting different generations for volunteer opportunities. Learn tips for effectively engaging different generations.
From the Inside Out: Creating a Culture of Volunteer EngagementVolunteerMatch
Are the things you value and believe about volunteers reflected in your organization’s culture? Too often volunteers are thought of as a “nice to have” rather than a critical component to success. If there’s a lack of understanding of the real value volunteers bring to your organization, or if you want to consciously develop a culture that welcomes volunteers this workshop will help you work within your organization to create real inclusion and understanding of the work volunteers do.
Now, more than ever before, volunteer engagement professionals have an opportunity to be champions of talent management within their organizations. This webinar will provide ideas and strategies for volunteer professionals who are ready to embrace change and their roles in this changing environment. Learn how to respond to emerging trends, issues, and opportunities and explore how a small investment in volunteer engagement can yield significant impact and outcome.
Unlock the Secrets to Working Effectively with Baby Boomers. Learn insights from their childhood and life events that have shaped their values, views, work ethic, styles of communication, learning, leadership and more.
At the Chamber's 8/14 Non-Profit Roundtable ArtsCenter Executive Director, Art Menius shared with members the keys to building a strong board for non-profit organizations.
Organizational Capacity-Building Series - Session 2: Foundations of an NGOINGENAES
This session discusses key issues to consider when starting an NGO. These presentations are are part of a workshop series that was implemented in Nepal and 2016 as part of the INGENAES initiative.
At VolunteerMatch we have a unique view into what volunteers are looking for in an opportunity. The age of one-size fits all volunteer engagement is coming to an end. This webinar will start with a review of some of the things that we know about what volunteers are looking for in an opportunity. It will then help you use this information to start designing volunteer opportunities and determining who is the “right” volunteer for your program. You’ll also learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how social media makes this even more important.
This is a great introduction to some of our more advanced webinars including Where do I go from here? Engage Volunteers in New Ways, and Developing a Strategic Plan for Volunteer Engagement
Handouts from the Volunteerism Conference 2012, covering topics such as
- Corporate Volunteerism
- Volunteer Management & Engagement
- Individual Volunteerism
- School and Student Volunteerism
2018-07 Systems Integration Best Practices for Integrating Your Business Appl...Raffa Learning Community
How much time does your organizations spend getting data to and from critical business systems such as your donor management, association management, membership and accounting applications? What about time sheets, expense reports and payroll data? Have you made customizations to your systems that make packaged integrations difficult to work with? In this session we will share considerations, best practices and use cases from actual customer integrations that may help you tackle your next integration project.
Join Raffa Technology & BI360 for an informative session on best practice approaches to managing your budget process beyond Microsoft Excel. Come learn how you can help your organization increase productivity, insight and decision making while decreasing the manual keying and inaccuracies inherent with Microsoft Excel. This seminar includes a presentation of the BI360 budgeting and reporting software.
In today’s accounting environment, there is mounting pressure to run leaner while becoming more effective than ever. Meeting deadlines, reviewing or preparing reconciliations and providing support requires new approaches to mitigating errors and compromising the integrity of your SOFP and SOA. It doesn’t have to be that way.
Join nonprofit industry leader Raffa, PC and BlackLine to discover a simpler way to perform your reconciliation process that allows you to focus on analysis, risk mitigation, and value creation for your organization.
Not every organization can afford to have a full time CIO on staff. But someone will be fulfilling the role, even without the title. This seminar will help you understand the role a CIO fulfills within your organization, the areas you may not be addressing without a CIO, the risks and opportunities mitigated by the presence of a CIO, and the new world of outsourced IT.
Additionally, we will discuss if your organization can thrive without the latest technology, whether your IT team is doing what they should be, how your IT infrastructure measures up to best practices, and what technology you may be missing out on.
With the ever-increasing threat of viruses, security breaches, and cyber theft, it is important to understand the basics of network and internet security. In this session, you will learn how to pass the security portion of your audit and how to protect your hardware. We will also discuss security in the cloud and Privacy Laws.
This class is beneficial to IT, Operations, and Administrative professionals.
Adam Grant, in a recent Atlantic article, says it best: “People Don’t Actually Know Themselves Very Well.” Do you agree? He argues that your coworkers are much better at rating aspects of your personality than you are. Studying thousands of people at work show that coworkers are more than twice as accurate when asked to assess how stable, dependable, friendly, outgoing and curious you are. In this workshop, we will give you an opportunity to solicit feedback in advance of the workshop, reflect on feedback you’ve received, and provide a safe and confidential environment to explore your blind spots. Those blind spots may be related to the way you see yourself as a manager or leader or perhaps how you think about intergenerational differences. We’ll discuss the importance of self-awareness and provide some tools to help you integrate new knowledge about yourself in practical ways at work.
Not every organization can afford to have a full time CIO on staff. But someone will be fulfilling the role, even without the title. This seminar will help you understand the role a CIO fulfills within your organization, the areas you may not be addressing without a CIO, the risks and opportunities mitigated by the presence of a CIO, and the new world of outsourced IT.
Additionally, we will discuss if your organization can thrive without the latest technology, whether your IT team is doing what they should be, how your IT infrastructure measures up to best practices, and what technology you may be missing out on.
Keeping reserves for a “rainy day” is a good practice for all nonprofit institutions, but how much should your organization set aside? A percentage of annual budget? Three-to-six months? Our answer is: it depends. Each nonprofit is unique and can experience distinct unexpected circumstances that may affect its long-term financial health.
This session, led by mark Murphy of Raffa Wealth Management, will focus on how to conduct a risk assessment that will assist your nonprofit in quantifying financial risks and opportunities. Once completed, this risk assessment aims to assist in finding the appropriate reserve level for your unique organization.
Whether you are in the initial phases of creating your nest egg or revaluating longstanding reserve levels, this session is for you.
Help your organization make better informed decisions. Join the Raffa Technology team and Prophix to discover how best in class organizations are using financial automation to drive improved budgeting, strategic financial analysis and better business decision making.
Learn how organizations are automating the financial budget process to deliver more accurate and timely information in the financial planning process.
Not every organization can afford to have a full time CIO on staff. But someone will be fulfilling the role, even without the title. This seminar will help you understand the role a CIO fulfills within your organization, the areas you may not be addressing without a CIO, the risks and opportunities mitigated by the presence of a CIO, and the new world of outsourced IT.
Additionally, we will discuss if your organization can thrive without the latest technology, whether your IT team is doing what they should be, how your IT infrastructure measures up to best practices, and what technology you may be missing out on.
1. Build Capacity with
Dynamic Volunteer
Engagement
• Reed Dewey, Principal
• October 31, 2012
Thrive. Grow. Achieve.
2. Getting Started
• Informal, fun & confidential
• About Reed
• About you:
1. Organization, role, how long in position.
2. What you most want to get out of today?
3. Learning Objectives
Attendees will:
• Learn about the business case for better
volunteer utilization
• Gain strategies for advocating for better
engagement of volunteers
• Learn about nonprofit trends and the
impact of dynamic volunteering
Continued – next slide
4. Learning Objectives
Attendees will:
• Benefit from case examples and session
discussion
• Have an assessment of where their
organization is related to volunteer
engagement
• Gain a framework for moving forward
• Take away tools and a first-cut plan of
action
5. Including – Real Life Success Stories
Findings from the
Volunteer Engagement Stars Report
A partnership between Volunteer Frontier and the
Center for Nonprofit Advancement
6. The Current Environment
• Great recession
• More need, fewer resources
• The toll on nonprofits
• Impact on staff and
volunteers alike
7. How Agencies Have Responded?
• More time & energy on fundraising
• Reducing costs and services
• Using rainy day funds – if available
• Volunteer Power? Often seen as nice add
on but not central to operations.
8. The Untapped Resource…
Capacity Building Volunteers
• Leaders & Managers
• Professionals for projects and ongoing work
Volunteers that are strategically engaged for results
9. Nonprofit Capacity Challenges…
Nonprofits…
• 48% struggle with funding core
programs
• 38% lack of resources for
infrastructure – the top challenge.
• 79% spend 2% or less budget
supporting infrastructure
Common Impact Studies, 2008 & 2010
10. The Challenges...
• 9 out of 10 nonprofits said they need
more skilled volunteer support.
yet…
• 57% of nonprofits say they don’t have
the capacity to engage skilled
volunteers
Deloitte Study, (2009)
11. More Challenges…
Only:
• 6% of NPs think they effectively
balance volunteer skills well
• Only 8% think they were effective at
defining volunteer roles
• Only 13% felt they provided sufficient
resources for volunteer engagement
Reimaging Service Report, 2009
12. Talk time…
What have been
your challenges with
engaging volunteers?
13. Talk time…
What have been
your successes with
engaging volunteers?
14. The Opportunities
Nonprofits with 50 volunteers AND
strong volunteer management model…
core organizational capacities were
significantly stronger
Only 11% of all nonprofits
met this threshold
Reimaging Service Report, 2009
15. Opportunities
Nonprofits can get large return on
investment by utilizing skilled boomer
volunteers
• Self-directed teams
• Volunteers to orient, train, and coach
other volunteers
National Council on the Aging, Respectability
Initiative Study, (2010)
16. Golden Opportunities…
• Volunteers donate ten times
more than non-volunteers
($2,593/yr vs. $230/yr).
• 67% of volunteers donate to the
same charities where they
volunteer.
(Source: Fidelity, Volunteerism/Giving Rpt, 2009
17. US Giving:
• 81% from individuals
• 14% from foundations
• 5% from corporations
Volunteers who give – major implications
for Major Gifts (especially older givers)
Source: Giving USA, 2011
18. Time Out - Mini Assessment…
Complete the
Volunteer Engagement Self- Assessment
21. Focus: Home Repair for Low-Income people
(part of National Network)
Volunteers: 1,500 total
Number of volunteer hours: 12,000 hours
Value of volunteer service: $500,000
Agency Budget: $1.2 million
Number of clients served/year: 235
Delivered: $1.3 million in repairs
22. Engages Broad Cross-Section of
Volunteers:
• Episodic
• Skilled
• Leader
• House Captain
• Area Coordinator
• Ambassador
• Strong business engagement in all areas
23. Talk time…
To what degree does your
nonprofit leverage the full
spectrum of volunteering?
26. Opinions and Beliefs About the
Role Volunteers Can Play..
• Starts early in most organizations
• Is often hidden, unspoken
• Is part of the organization culture
27. “We tried having a
volunteer but they…”
(did something bad or didn’t do enough, etc…)
One strike, volunteer engagement is out
But, staff don’t work out? Hire another one!
28. • Staff overworked, don’t have time
• Short-term time horizon
• Perceive little benefit
• Staff concerned about their jobs
29. A Little Bit About
“Organizational Culture”
Edgar Schein (2004) identifies three distinct
levels in organizational cultures:
• artifacts and behaviors –
(physical, spoken)
• espoused values (values and rules)
• assumptions - (unconscious, deeply
embedded)
30. Talk time…
What is your organization’s
overt and covert attitudes
towards volunteers and how
they are engaged?
34. Trend #1
Agencies Seeing the Interchangeable
Nature of Their Stakeholders
Social media & engagement
marketing is driving the
change.
The nexus of donor
and volunteer engagement…
35. Social Media Frenzy!
80% of internet users participate
in voluntary groups…
Source: The Social Side of the Internet, Pew Internet
& American Life Project, 2011
36. Creators
Evangelists
Donors/Volunteers
(Reed added this)
Spreaders
Listeners
Source: The Networked Nonprofit by Beth Kanter and Allison Fine
Based on the “Ladder of Engagement”
37. Power of Engagement…
DC Region’s Give To The Max Campaign:
• Only one day to give online
• Nonprofits told friends to give
• For Love of Children: $86,000
• Little Lights Ministries: $38,000 (726
gifts)
Through Razoo & local community foundation network
38. Steal ideas from the fundraisers!
Elements of Cultivation:
• Get people interested
• Seek out their ideas
• Ask for money
• Show results
Invite, Educate, & Engage
40. • Staff: 10 full-time; 2 part-time
• Volunteers: 515 total; 53 ongoing
• Number of volunteer hours: 6,600
• Value of volunteer service: $211,200
• Agency Budget: $800K
41. • 40,000 e-mail list
• 4,000 members
• 3,750 Facebook followers
• 1,250 Twitter followers
42. “We’re seeing that with social media, the
lines are blurring between who’s a follower,
volunteer, or contributor.”
- Shane Farthing, Executive Director, WABA
43. WABA Tips…
• Write volunteer support into grants
• Focus on engagement
• Regular e-mails
• Separate volunteer E-mail list
• Semi-autonomous volunteers
• Encouraging special projects
44. Talk time…
To what extent does your agency
see the interchangeable nature
of its stakeholders?
and…
Do you see ways in which
stakeholders could be further
cultivated for a variety of efforts?
45. Human Services – Helping low income
people
Volunteers: 11,000 total; 125 ongoing
Number of volunteer hours: 30,000 hours
Value of volunteer service: $669,600
Agency Budget: $1,150,000
46. “It’s about giving your time, stuff, and
money. If you understand our work,
our hope is that you’ll end up giving all
three!”
- Mark Bergel, Executive Director
47. Wider Circle Hot Tips
• Tapping the power of interns
• Education to all who’ll listen
• Inspiring message of hope
• Using volunteer leaders liberally
• Hard to know who’s a volunteer!
The culture: positive, fast paced,
empowering for staff and volunteers.
48. Trend #2
Agencies Shifting From
Management to Engagement Model
Agencies interviewed said…
• Moving more to two-way dialogue
• More selling and helping people
connect with the mission
• More volunteers have WIFM (what’s
in it for me) & want to see results
49.
50. • Human Services Agency for Seniors
• Staff: 22 full-time; 12 part-time
• Volunteers: 580 total; 150 ongoing
• Number of volunteer hours: 700+/-
51. Iona Hot Tips…
• Staffer has volunteer screener (sort
direct service & skilled vols up front)
• Skilled volunteers have one-one
interview with staff/lead volunteer
• Write volunteer support into grants
• Staff see success - now want more
volunteers
• Development volunteer story
52. Iona Website
• Specific, but also open ended
• Get people to call to find out more
• Engage first, then figure out best fit
(example next page)
53. From Iona Website…
Specialist Pro-bono Volunteers |
Time : Weekdays 10-5 (and virtually)
Provide professional expertise and tangible
guidance to Iona. Areas of need include:
Marketing/ Communications, Business
Development and Financial Planning.
54. A Changing Paradigm?
FROM TO
volunteer management volunteer engagement
recruitment cultivation and networking
placement negotiation and agreement
supervision support
recognition acknowledgement
controlling empowering
Pre-set positions position sculpting
Source: Boomer Volunteer Engagement, by Fixler, Eichberg & Lorenz, 2008
and Scott Martin. Minor modifications made by Volunteer Frontier.
56. Talk time…
Pros and Cons of:
Volunteer Management
vs.
Volunteer Engagement
Directions: Break into pairs, talk about
what you think are the pros and cons
of each approach &nwhen best used?
58. Changing Generational Characteristics
Traditionalists Boomers Gen-Xers Millennials
Valued civic Suspicious of Self-reliant and Entrepreneurial;
duty, respect for organizations; independent; Self-
authority, blending anti-authoritarian; questions confidence, sens
in, following the motivated by self- authority, respe e of individuality
rules, organization fulfillment cts and uniqueness
al loyalty Empty nesters? competence, n
ot titles
Increasing Individuality
59. Volunteer Motivations
based on McClelland’s Motivation Theory
I benefit
I lead “Good for me”
(Power) Added: Not part
of original theory
I belong I make it
better
(Affiliation)
(Achievement)
60. Talk time…
What motivates each volunteer?
Do you know? (it’s OK if you don’t know!)
I lead I benefit
“Good for
(Power) me”
I make it
I belong better
(Affiliation) (Achieve-
ment)
61. Trend #3
Well-Managed Nonprofits Are
Investing in Capacity Building
Volunteers
• Fundraising volunteers
• Skilled volunteers
• Leader/project volunteers
62. Fundraising Volunteers
Staff: 15 full-time; 16 part time
Volunteers: 720 total; 580 ongoing
Number of volunteer hours: 23,295
Value of volunteer service: $1,181,121
Agency Budget: $2,500,000
63. Arlington Free Clinic – Hot Tips
• Annual Fundraising event - staff
support the Volunteer Leaders. Raise
$600K with minimal staff time
• Community Council - Members
provide professional services and
contacts to their network
• Non-Board Members serving on
finance committee
64. Skilled Volunteers…
• Staff: 83 full-time; 11 part time; 5
temporary
• Agency Budget: $24 million
• Network: 700 nonprofit partners
• Skilled volunteers: Provided $228,000 in
professional services lat year
65. “Volunteers bring expertise and passion
to the Food Bank which is profound.”
- Lynn Brantley, CEO
Capital Area Food Bank
66. Capital Area Food Bank
• 145 individual skilled volunteers gave
$36,000 in services
• Law firm gives $101,000 in legal
services
• Consulting firm gives $25,000 in
consulting
• Ambassadors program
67. Talk time…
To what degree could your agency further
involve volunteers in skilled volunteering?
Directions: Take a moment and jot down 2-3 new
areas where you could utilize professional
volunteers. Note a few areas where skilled
volunteers are already being engaged.
68. Leader/Project Volunteers
New Your Cares Leadership Ladder
Report (2009)
• Improved marketing and communication
• Revamped volunteer orientation
• Better communication with volunteers
• More leadership development
opportunities
69. Leadership Ladder Report
Results:
• E-mail subscribers (80% increase)
• Conversion to volunteers (70% up)
• Individual volunteering (20% up)
• More team leaders (84% increase)
New York Cares, 2009
71. Major NY Cares conclusion…
“Organizations wishing to retain
more volunteers should take
serious steps to ensure that
from the minute volunteers walk
in the door, they are cared for,
appreciated, and responded to
as individuals.”
72. Hospice
Caring of
Montgomery
County
Staff: 4 full-time; 4 part-time
Volunteers: over 390 total; 200 ongoing
Number of volunteer hours: 29,469
Value of volunteer service: $736,725.
Agency budget: $590,350
Number of clients served/year: 1,800+
73. Hospice Caring of
Montgomery County…
• Volunteer leaders run most agency
fundraising events (50% of budget)
• Volunteer house team model
• Good staff-volunteer relations
• Training helps vet volunteers
• Group facilitators
74. “With the right training and support,
volunteers can take on positions of
great responsibility and leadership.”
Jeannette Mendonca, Executive Director
Hospice Caring of Montgomery County
75. Putting it All Together…
Action Steps To Greater
Volunteer Engagement
(Review Handout Together)
76. Putting It All Together…
1. Complete planning sheet -individually
(10 minutes)
2. Get into pairs (15 minutes)
Each person talks (7 min) about their
thinking from the planning sheet and
seeks input from the other person.
77. Recommendation #1
To be inviting for volunteers…
Create An Organizational Culture
That Embraces Volunteers.
• Assess where you are
• Engage stakeholders
• Start with pilot – new uses of volunteers
• Integrate volunteering across the agency
78. Recommendation #2
To attract leaders…
Make Capacity Building Volunteers
a Part of the Team.
– Try not calling them “volunteers”
– Give them professional identity
– Give them ownership
79. Recommendation #3
To raise more money…
See Today’s Volunteer As
Tomorrow’s Donor.
80. Recommendation #4
To get more in-kind services and support
Involve the Business Community –
in Skilled Volunteering &
Ongoing Partnerships.
81. Recommendation #5
To attract volunteers…
Appeal To the “New
Breed” of Volunteer.
• Find the best fit for volunteers and the
agency.
• Roles & assignments with tangible
outcomes.
(also a good book by Jon and Tom Mckee)
82. Recommendation #6
To utilize volunteers well…
Invest in Volunteer Management.
• Train and support volunteers & staff
• Dedicate staffer to volunteering
Write $$ into grant apps for volunteer
Support.
83. Recommendation #7
To avoid getting burned…
Verify Volunteer Competency &
Dedication - Then Trust Them.
(Especially for leader and skilled volunteers)
84. Recommendation #8
Strive for longer term volunteers…
Give ownership/leadership to volunteers.
Utilize interns & other regulars.
UPS Studies in early 2000s tooFunders want to fund programs, not capacity
And earlier UPS studies from early 2003/2004Deloitte - needs of nonprofits
Core capacities - leadership, adaptive, management and technical
Tips:Current volunteers orient, train, and coach new volunteers Volunteers as community advocatesVolunteers making own plans; giving input Leader volunteers as project leaders
UPS Studies in early 2000s tooFunders want to fund programs, not capacity
Help Eds see that all kinds of volunteers are needed for successMost NPs do direct-service and board service. But it’s often a donut hole in the middle that’s left out.Have you been able to get skilled and leader volunteers?
Demonstrating the spectrum of volunteer engagement…
Evolution from volunteer based to staff based NP…
Nonprofits I work with have hard time showing results of more volunteers
Viral nature things
Why successful – fully engaged volunteers.
Call them to find out if NPs are also getting more volunteers board members…
1,000 on vol e-mail list
Tell intern story. Teachers, holiday gift drive, fun run, bookkeeper, drivers, team leaders,Nomenclature issue – intern, not a volunteer
In capacity building roles especially - New Breed of volunteer out there.WWII duty to WIFM
Couldn’t find front desk volunteers!Lily Fisher – partnership work
Development Volunteer story
Volunteer knows needs of organization.Not all capacity building positions are on website.
Note: Field of Volunteer Management is important. It’s more a philosophy about how we engage people – especially at the skilled and leadership levels.Through eyes of capacity building volunteer, they don’t like it, are turned off by it.
Who is target audience for Unpaid Staff?
Research showing “make it better is very strong driver”Boomers – want to make a difference – accomplish something
Tell BG story…of paying events person 10K, but had been volunteer before.
Clinic culture. Staff job is to support volunteers.
Increased volunteer engagement and leadership at New York Cares