This document discusses World Jewish Relief's use of social networks and new approaches to engage young professionals in major donor fundraising. It introduces the presenters and provides an overview of WJR's work and major giving trends. It then outlines strategies for engaging young professionals through branding, events, and advocacy programs. It also discusses using social networks and virtual tools to conduct research and make introductions. Projections include raising £100k from major donors within three years through a dedicated staff member and continual learning.

1. “Social networks and the future of Major Donor
fundraising”
Paul Stein, Director of Fundraising & Marketing Communications,
World Jewish Relief
Sophie Ezra, Corporate and Major Gifts Fundraiser,
World Jewish Relief
Michelle Mitchell, Trusts and Major Gifts Fundraiser,
World Jewish Relief
Adam Pike, World Jewish Relief Council

2. Who are we?
Paul Stein Sophie Ezra Michelle Mitchell
Ignore Adam for now, we’ll introduce you to him later...

3. What is WJR?
• WJR international development agency
• Supporting vulnerable communities around the
world
• Responding to international disasters
• Raise £4.2m annually

4. Major Giving Trends
• More self made Major Donors
• “Go-Givers”
• Value for money, social investment and venture
philanthropy
• Young but socially conscious

5. Why Invest in Long Term
Fundraising?
• Future of the organisation
• Quick wins
• Accessibility
• Mentors and contacts
• Long term supporter journey

6. Young Professionals
How to engage?
•Create a strong brand
•Deliver dynamic events
•Encourage long term commitment

7. Young Professionals
Alternative methods?
• Target corporate networks
• Promote challenge and special events
• Launch ‘Advocates’ scheme

11. Social Networks and Maximising
Returns
• Research
• Ease of Introduction
• Personal Details
• Virtual Referrals
• Sourcing Expertise
• Virtual Black Books

12. The Donor’s View
• Adam Pike – WJR Council Member
• Young Philanthropy Co-Founder
• Management Consultant at Deloitte

13. Lessons Learned So Far
• Strategic successes – MDs / Corporates /
Challenge Events
• Brand
• Dynamic Leadership
• Supplementary to Major Giving

14. Future Projections
• £100k within three years
• Dedicated staff member
• Long term Major Donor income rise
• Continual Learning

15. Q&A
Thanks for listening to us! Any questions???

16. Major Donor Fundraising
Conference 2013
Please visit the Major Donor Special Interest
Group stand in the networking area to discover
the benefits of joining
LinkedIn: IoF Major Donor Fundraising Conference 2013 – join this group
for the opportunity to continue networking with your fellow delegates
Twitter: #iofmajordonors
Exhibitors:
Sponsor: