1) The document discusses strategies for donor engagement and fundraising for multiple sclerosis research, including marketing campaigns, social media outreach, and tracking donor trends.
2) Key donor trends include major donors continuing to give to fewer charities, more donations coming from individuals and corporations during strong economic times, and most generous donors planning their support.
3) Maintaining competition requires innovative ideas, creating community identity, and clear communication about donation goals to effectively engage donors and volunteers over time.
Mike Spear, Director of Product Marketing, StayClassy
Twitter Handle: @classy_mike
The old paradigm of reliance on major gifts and offline sources is changing. With the rise of mobile giving, peer-to-peer fundraising, and marketing automation, the future of nonprofit funding is online. Learn top strategies nonprofits are using to engage supporters, create movements, and build foundations for sustainable growth.
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Mike Spear, Director of Product Marketing, StayClassy
Twitter Handle: @classy_mike
The old paradigm of reliance on major gifts and offline sources is changing. With the rise of mobile giving, peer-to-peer fundraising, and marketing automation, the future of nonprofit funding is online. Learn top strategies nonprofits are using to engage supporters, create movements, and build foundations for sustainable growth.
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Nonprofit Turn-Arounds: The Road to Recovery When Your Organization Is in the...Bloomerang
http://bloomerang.co/resources/webinars/
Rebecca Davis, PhD, CFRE will give an overview of the turn-around process for nonprofits, discussing the dual bottom-line for nonprofits, the challenges of re-engaging community stakeholders, and the difficult road to recovery when your organization has been in the red.
The presentation was part of the Funding Conference in London on Monday 23 February 2015.
These presentations were part of the main plenary. Slides include Peter Lewis, Andrew Morris and Craig Dearden-Phillips MBE presentations.
Find out more about the Funding Conference from NCVO: https://www.ncvo.org.uk/training-and-events/funding-conference/workshops
Revenue Diversification through PhilanthropyMDW Consulting
Here are a few tips before embarking on integrating philanthropy into your nonprofit business model. First take a look at your organization's culture identifying the ideal path for your organization; that could be a particular type of fundraising or even deciding to go another route such as social enterprise.
https://bloomerang.co/resources/webinars/
Andrew Olsen, CFRE will distill what makes Mid-level donors and giving unique, and how successful organizations are maximizing giving from Mid-level supporters.
Major Gift Fundraising for Small Shops w/ Jay LoveBloomerang
https://bloomerang.co/resources/speaking/
Major gift philanthropy plays a highly significant role in the nonprofit sector worldwide. But what are the indicators small shops should focus on for the long-term health of their major gifts program?
In this session, we will dive into the groundbreaking research on major gift fundraising conducted by Adrian Sargeant PhD – Professor of Fundraising and Director at the Centre for Sustainable Philanthropy Plymouth Business School – and leading fundraising expert Amy Eisenstein, ACFRE.
This research contains survey data collected from hundreds of nonprofits, and illuminates their experience with major gifts. No matter the size of your organization, you will come away with additional insights.
Learning Outcomes:
- Discover how your major gift efforts compare with other nonprofits
- Learn the critical success factors that lead to major gift success
- Uncover 10 key recommendations for how revenue from major gift donors might best be developed
Using Fundraising Data to Increase GivingWest Muse
Presenter(s):
Sarah Kimmerle, Individual Giving Manager, Oakland Museum of California
Jen Villafane, Project Assistant, Fine Arts Museums of San Francisco
Moderator:
Eowyn Bates, Vice President of Institutional Advancement, San Diego Natural History Museum
Data mining and management are essential implements in your fundraising toolbox that enable you to focus, refocus, and strategize. Most museums use a development database to track donations and other basic information, but what else can you add to develop a better understanding of the participation and passions of your constituents? How can you use this knowledge to increase giving and engagement? This is an introductory session on managing and utilizing development data for museums of all sizes. #NutsAndBolts
Nonprofit Turn-Arounds: The Road to Recovery When Your Organization Is in the...Bloomerang
http://bloomerang.co/resources/webinars/
Rebecca Davis, PhD, CFRE will give an overview of the turn-around process for nonprofits, discussing the dual bottom-line for nonprofits, the challenges of re-engaging community stakeholders, and the difficult road to recovery when your organization has been in the red.
The presentation was part of the Funding Conference in London on Monday 23 February 2015.
These presentations were part of the main plenary. Slides include Peter Lewis, Andrew Morris and Craig Dearden-Phillips MBE presentations.
Find out more about the Funding Conference from NCVO: https://www.ncvo.org.uk/training-and-events/funding-conference/workshops
Revenue Diversification through PhilanthropyMDW Consulting
Here are a few tips before embarking on integrating philanthropy into your nonprofit business model. First take a look at your organization's culture identifying the ideal path for your organization; that could be a particular type of fundraising or even deciding to go another route such as social enterprise.
https://bloomerang.co/resources/webinars/
Andrew Olsen, CFRE will distill what makes Mid-level donors and giving unique, and how successful organizations are maximizing giving from Mid-level supporters.
Major Gift Fundraising for Small Shops w/ Jay LoveBloomerang
https://bloomerang.co/resources/speaking/
Major gift philanthropy plays a highly significant role in the nonprofit sector worldwide. But what are the indicators small shops should focus on for the long-term health of their major gifts program?
In this session, we will dive into the groundbreaking research on major gift fundraising conducted by Adrian Sargeant PhD – Professor of Fundraising and Director at the Centre for Sustainable Philanthropy Plymouth Business School – and leading fundraising expert Amy Eisenstein, ACFRE.
This research contains survey data collected from hundreds of nonprofits, and illuminates their experience with major gifts. No matter the size of your organization, you will come away with additional insights.
Learning Outcomes:
- Discover how your major gift efforts compare with other nonprofits
- Learn the critical success factors that lead to major gift success
- Uncover 10 key recommendations for how revenue from major gift donors might best be developed
Using Fundraising Data to Increase GivingWest Muse
Presenter(s):
Sarah Kimmerle, Individual Giving Manager, Oakland Museum of California
Jen Villafane, Project Assistant, Fine Arts Museums of San Francisco
Moderator:
Eowyn Bates, Vice President of Institutional Advancement, San Diego Natural History Museum
Data mining and management are essential implements in your fundraising toolbox that enable you to focus, refocus, and strategize. Most museums use a development database to track donations and other basic information, but what else can you add to develop a better understanding of the participation and passions of your constituents? How can you use this knowledge to increase giving and engagement? This is an introductory session on managing and utilizing development data for museums of all sizes. #NutsAndBolts
Es un documento dentro del Programa de Laboratorio de Innovación Educativa del FONDEP, se planifica con la finalidad de lograr consolidar los SIETE CRITERIOS DEL MARCO DE INNOVACION Y BUENAS PRACTICAS EDUCATIVAS
Organizational Capacity-Building Series - Session 11: FundraisingINGENAES
This session describes key aspects of organizational fundraising. These presentations are are part of a workshop series that was implemented in Nepal and 2016 as part of the INGENAES initiative.
Internal and external audiences: developing a strategy to engage hearts and m...CharityComms
Alina O’Keeffe, engagement manager, Sands, the stillbirth and neonatal death charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
Peer to Peer Canada Challenge programs-summitRachel Kubicki
ACG was proud to present with the Canadian Diabetes Association and RealBuzz at the first Peer to Peer Forum Canada. Learn more about Endurance programs and how to make them work for your nonprofit! #p2pcanada2015 #acginc #teamwork #endurance
2. Introduction
• Overview of course
• What is OL 342?
• Multiple Sclerosis
• What is it?
• Our goal as a team
3. Donor Engagement
• Marketing their campaign
• Multimedia: asking questions, inspiration for donors
• Social Media: gets the word out there, also finds donors
• Specific department
• Handles the interaction between NMMS and the donor
throughout the year
• Tries to find more/new recruits
4. Donor Trends
• Nine Characteristics
1. Major donors continue to give, narrowing down charities
2. Better the economy more money given
3. Lower income donate more than higher income
individuals
4. Most generous donations are by mail
5. Generous donors plan their support
6. People are always given
7. Demographics
8. Inquire about charities through other people, website,
visiting the organization, etc.
9. Successful organizations stay focused on donors
5. Improvement Opportunities
• Long-term goals!
• Competition
• Effective funding by strategic planning
• Engage and retain volunteers and donors
• Market the organization
• Social media
• Differentiating from similar organizations
• Positive partnerships with others
• Communication with donors
• Will find others to fight for the cause
• Generate resources
• Add value to the organization to make mire sustainable
6. Financial Support
• Most support comes from people donating less than $100
• Donations
• Individuals
• Corporations
• Contribute more than 32 million nationwide
• Fundraisers
• Walks, bike, muck fest, etc.
• Corporate Partnerships
• Allergan, Bank of America, BP, Fed Ex, Sam’s Club, etc.
• Pharmaceutical Organizations
8. Organizational Structural Impact
• What do they do differently?
• How to efficiently find new volunteers and
donors
• Necessary to build a stronger brand awareness
• Find effective ways to maintain brand
recognition
9. Learning From Their Competitors
• Make their brand and orange ribbon more
recognizable
• Raise awareness and donations by selling wrist-
bands and ribbons
• Make more opportunities for people to donate
• Get more knowledge out
about what MS is and how
it affects people
10. What MS Does Better!
• All of their fundraising money is spread out
evenly
• If needed gives information on financial aid,
physical therapy, ect.
• Have lots of local events so the people can feel
the local support
• Gives 85% of donations to research
11. How to Maintain Competition
• Coming up with innovative ideas to stay
competitive
• Creating identity within a wider range of the
community
• Clear motives of
donations and goal
12. Maintaining Competition Cont.
Advantages :
• Employee empowerment
• Less conflict
• No domination
Disadvantages:
• Over worked
• Less focus on sections
• Stress
Solution:
• Offer internships to college students
14. Things To Consider
• Number of new donors
• Number of repeat
donors
• Overall Fundraising
• Number of new
volunteers
• Number of repeat
volunteers
• Total number of
volunteer hours
• Low turnover rate of
employees = greater
profit
• Low turnover rate of
volunteers = greater
profit
15. Logic
• Year 1: 15 volunteers
• All first timers
• Year 2: 25 volunteers
• 9 returning volunteers
• 16 first timers
• Increase in 16 volunteers
• What if all 15 from year one returned?
• Increasing the number of returning volunteers increases
overall productivity and awareness.
16. How To Prepare For Change
• Systems model of change
• Framework to use for identifying “ what to
change” and “how to evaluate the success of a
change”.
• Focus on 4 components
17. Systems Model Of Change
Inputs
• Assets
• Mission Statement
• Vision
Outputs
• Department Level
• Individual Level
Strategic Plan
• Way to allocate the
budget
• Strategic plan 2011-2015
Target elements
• People: info session
• Methodology: workflow,
job design,
• Social factor:
communication,
leadership
19. Spreading the Word
• Educating common population
• Social media (Facebook, Twitter, Instagram)
20. Recommendation
• 85% going to
research
• 70% going to
research
• 130*.7 > 100*.85
Recommendation
Administrative
Cost…15%
Media
Advertisement
…15%
Research…70%
