The document discusses the rise of social media and the emergence of 'Generation C', a demographic characterized by their constant connectivity and collaborative nature in the workplace. It emphasizes the importance of adopting Enterprise 2.0 technologies to enhance communication, collaboration, and information flow within organizations. The document advocates for creating a collaborative ecosystem that fosters participation and can be achieved through appropriate software implementation.

2. A new blog is created every second (BBC News)

3. More than 3,000 new books are published every day

4. TEENS lead on technology adoption patterns. Young adults want more quality news but report difficulty in getting it. (JupiterResearch, 2007 AssociatePress Report 2008)

5. Company EMAIL and data production is estimated to be growing at 25 – 30% annually @

6. By 2010 it’s predicted to double every 72 hours The amount of new technical information is doubling every 2 years …

7. Think Enterprise 2.0 Is just a Fad?

8. If MySpace were a country, with 110 million monthly active users , it would be the 11th largest in the world (between Japan and Mexico)

9. Social Websites are Officially more popular than Porn Time Magazine, Oct 31, 2007

11. That’s no Fad.

12. *That’s Generation C. It describes a new kind of wired individual … *Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/

13. Generation C communicates in a connected environment , conversationally

14. An Ecology of RELATIONSHIPS & technology

15. an ecology… or rather a geekology

16. ( HA !)

17. Generation C has never not been connected …

18. Generation C currently work for you…

19. Generation C are fans of the collaborative enterprise

20. Generation C are WE US OURS ALL OF US the TEAM Partners employees

21. It’s not about talking at …

22. It’s not about talking to …

23. It’s about talking with …

24. So, how do you create fans of your employees?

25. Create a Collaborative Enterprise.

26. ( DUH )

27. How do you do that ?

28. Buy software.

29. The End.

30. No, Really. How do you do that ?

31. Implement the technology Create an ecosystem Deliver value . to so you can

32. What does Generation C Value?

33. Control Collaborators Community Connected Creative Cool Conversation Communicate Channel Consumer 2.0 Content Collect Co-Creators Choices Context Convenient Carry Converse Casual Comfortable

34. How does a Generation C ecosystem function?

35. ME You Information Flow Before Enterprise 2.0… Push Pull requests email, paper, chat room, one off solutions, invitation only, intentional, end point focused …

36. With Enterprise 2.0…

37. ME becomes WE

38. With Enterprise 2.0… Information Flow Continuous Creation Continuous Requests Ubiquitous Availability …

40. What about that technology part?

41. Is it simply Web 2.0 point solutions in the workplace ?

42. no

43. I know! It’s more social networks . It’s FaceBook for the enterprise!

44. NO

45. Public Web Technologies Don’t Scale Up or Down or In to Enterprise levels

46. Enterprises want Platform based Web 2.0 Industry Analysts have found that a platform approach to Enterprise 2.0 solutions from a known enterprise vendor is strongly desired.

47. Enterprise 2.0 technology is about transforming the way people work with each other and information meeting expectations expanding efficiency technology as enabler

48. Enterprise 2.0 technology is providing information in CONTEXT Enterprise 2.0 technology is enabling PARTICIPATION

49. So let’s talk about CONTEXT

50. We Operate in an Attention Economy …

51. Users Create Context Socially – the WAY information is presented and delivered ORIGINAL INTENT? WHAT’S THAT?

52. Distractions are measured in opportunities, revenue, & efficiency LOST

53. Attention is gained & maintained by presenting information in Context

54. Attention Yields Participation

55. So let’s talk about PARTICIPATION

56. Users PARTICIPATE with each other on INFORMATION presented through SYSTEMS … … E 2.0 allows systems to surface content to users in context …

57. Which gains attention Which stimulates participation Which generates new and better content Which is presented contextually

58. The Goal of Participation : Tap the enterprise brain Aggregate inputs Precipitate valuable outcomes Enable employees

59. What does this DO for ME ?

60. Enterprise 2.0 Platform Enables : The long tail, Increased responsiveness, feedback cycle, idea incubation, interaction platform, rich – context sensitive review Enterprise 2.0 Platform Yields : collaboration, crowd sourcing, prediction markets, collective recommendations, ratings, & classifications

61. What is doing about this ?

62. Oracle Enterprise 2.0 Fusing Web 2.0 Technology & Capability applications web collaboration content Enterprise 2.0

63. Oracle Enterprise 2.0 With Enterprise Information Systems & Applications applications web collaboration content Enterprise 2.0

64. Oracle Enterprise 2.0 On Enterprise class platforms to transform how we work within Enterprise & across Enterprises applications web collaboration content Enterprise 2.0

65. HOW?

66. With leading Fusion Middleware Products that foster participation by surfacing information in context to connected users, systems, and assets…

67. By engaging in the CONVERSATION we call DOING BUSINESS

68. The Experts Agree… AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008

69. Oracle Leads Enterprise 2.0 with the First Integrated User Interaction Platform that’s Built for the Enterprise using Key and Emerging Standards and Leveraging the Oracle Platform E 2 O

71. How does business handle these times ?

72. Buy software

73. The End.

74. (Really)