11. An Example Closer to Home…
Marg ProperTies
• Blog
• Facebook
• Flickr
12. An Example Closer to Home…
Marg ProperTies
• Blog
• Facebook
• Flickr
• Twitter
13. An Example Closer to Home…
Marg ProperTies
• Blog
• Facebook
• Flickr
• Twitter
• Vimeo
14. • Web 2.0 triggered a populist adoption of the Internet as a
social tool – and a place to ‘hang out’
• In the public domain, software ‘wins’ by gaining wide
acceptance through viral adoption
• And the value of the networks increase as more people
adopt it
• Most software innovation is currently taking place in the
public domain
– This software advancement has taken place outside of the
hierarchical command & control environment of corporations
• While many corporations have embraced Web 2.0, most
are not sure how to incorporate it into their infrastructure
and leverage it as a business tool
The Web 2.0 Trend - Observations
15. • Social dimension of computing explodes
• Amount of free public data explodes
• Barriers between corporate systems and
public systems get blurred
• Corporate standards of usability fall behind
public system standards
Impact & Consequences
16. • Rich user experience, egalitarian methods of collaboration,
user participation, dynamic content, adaptive systems,
metadata…
• Data driven network effects – participants actions alter the
experience of other participants
• "models where masses of consumers, employees, suppliers,
business partners, and even competitors co-create value in
the absence of direct managerial control”
• The continuing technical evolution of the browser.
• The rejection of older technology as “no longer acceptable”.
Beyond the Buzz Word
17. Status Report
• Facebook, Twitter, MySpace, etc. are the new models
of building and maintaining social connections
• LinkedIn is the new career portal
• Blogs are the favored tool of self-expression
• Sites like YouTube and Flickr have quickly become the
de facto content management systems for the public
domain
• Wikis and forums are changing the way we
collaborate
18. Why does Web 2.0 matter?
• 28 million Urban Homes in India have PC or laptop
• PC penetration in urban India has doubled in the last
three years
• 9 million Broadband Internet Users in India
• 81 million Internet Users in India – 4.1% of the
World’s Internet Users (30th June 2010)
• 13 million Facebook user base in India (July 23 2010)
• Facebook users growing at 14.34% week-on-week
• 6 million+ LinkedIn users in India
19. What is it all about?
• Culture Change – Behavioral Change
• Acceptance of the Web 2.0 technologies and
understanding their impact on our business
• Collaboration and reduction of transactional time,
hence reducing costs
• Creation and Maintenance of our online presence on
the various Web 2.0 tools
• Having the enterprise ready to work with the changing
social environment with its information explosion
In short, it is about creating Enterprise Value…
20. Embracing Web 2.0 - ROI
• monitor social media ‘buzz’
– Google Analytics, Alexa - traffic to/from blogs, websites, etc
– Technorati blog authority
– Numbers of Twitter followers, YouTube views, etc
– Growth of online communities, etc
• But not just quantity – look at quality (eg: sentiment)
• ‘crowd-sourced’ feedback on company/product offerings
• customer loyalty, word of mouth recommendations
• number of sales leads (Dell’s Twitter-only deals earned $1m)
• improved recruitment
• increased media coverage (eg: thought leadership)
• brand equity
21. Examples of what we can / are doing
for our business...
• Possible use of Web 2.0 tools in our Business
– Intranet to bring the Cultural Change and Internal
Collaboration
– LinkedIn as Hiring Tool
– YouTube and Flickr as a Sales Tools with “Online
Walkthroughs” of our projects
– Blogs as Customer Interface and Customer Feedback
– Create User Communities through websites deployed
using web 2.0 technologies
– Using Flickr for Corporate Events
– Slideshare for Branding and share presentations,
documents and professional videos
– LIVE Streaming, Online Kiosks & Digital Signage
22. Possible Rollout Initial Initiative…
• Intranet - facilitate the initial Culture Change
through
– Discussion forums
– Intranet wikis
– Intranet blogs
– Instant messaging
– Intranet social networking
– Tagging, sharing, social bookmarking
COLLABORATING and SHARING within the
Enterprise
23. Possible Solutions need to be build
around…
Intranet
Company to Employee, Employee to Employee
Extranet
Company to Partners, Company to field staff,
Partners to Partners
Collaborative Websites
Knowledge sharing, research, team building,
Networking,
Enterprise Content
Management
Document creation, review, publishing and archiving
Portal
24. What next?
• Develop a Strategic Enterprise-Level Plan to
identify areas / Web 2.0 projects
• Evaluate Tactical Business Solutions by Project
• Evaluate Tactical Technology Solutions by
Project
• Rollout Initial Few Initiatives
