This document discusses barriers to adopting Enterprise 2.0 technologies in organizations. It identifies three classes of barriers: application barriers related to technology choices, cultural barriers regarding information sharing and trust, and structural barriers involving how work is organized. To overcome these barriers, the document recommends identifying the most impactful barriers, determining who is responsible for addressing each barrier, and developing plans to successfully break down the barriers.

1. Barriers to Enterprise 2.0(plus three steps to overcome) Shawn L Grubb May 30, 2010 www.bloomport.com

2. Agenda Definition – What is Enterprise 2.0 Three Classes of Barriers Application Cultural Structural So What? Three steps to overcome Sources

3. What is Enterprise 2.0? (E2.0) Web 2.0 a system of web-based technologies that provide rapid and agile collaboration information sharing and content distribution In an integration set of capabilities Enterprise 2.0 Same but reapplied at the corporate level Learning 2.0 Same but reapplied in the educational environment NET: Enterprise 2.0 and Learning 2.0 will have similar barriers

4. Barriers to E2.0 Three classes to address Application Barriers Owned by IT Resolution through diligence Cultural Barriers Owned by Leadership & HR Most difficult to adjust Often overlooked Structural Barriers “Awareness” owned by IT “It is what it is”

5. Application Barriers:IT owns overcoming Technology in search of a problem IT is enamored by the technology If you build it, they will use it Unrealistic expectations Facebook & Google are customer Benchmarks Technological choices: win big or go home The Enterprise much choose a solution Wrong choices are difficult to correct Business value: why should we invest? IT needs to articulate the value

6. Cultural Barriers:Leadership owns overcoming Information is power in the Enterprise E 2.0 gives up that power Powerbrokers will resist the change Trust contributors Wikipedia as a source: Millennial vs. Baby-boomer Would you trust Sales number from a site? Where is the reward? Will I be rewarded for time spent? Will give feedback on my contribution? Personal Risk Everyone will see my contribution Will I be punished for time spent?

7. Structural Barriers:IT owns awareness – but it is what it is Structural vs. free form Web 2.0 flourishes without control Enterprise is centrally planned Comfort with technology Baby Boomers & Gen X comfort Less of an issue: 50% by 2015 Silent Majority .012% of Wikipedia users contribute Sample size of the audience Not enough contributors

8. So What?Three Steps to Overcome Identify WHATare your barriers Which of these apply to you? Order by Impact x probability (IxP) WHOowns breaking the barrier Do they agree to work the issue? HOWwill we break the barriers? What does success look like? What steps will be taken

9. Sources AIIM. (n.d.). What is Enterprise 2.0. Retrieved 05 15, 2010, from AIIM: http://www.aiim.org/What-is-Enterprise-2.0-E2.0.aspx Banerjee, U. (2009, June 04). Retrieved 05 15, 2010, from Blog From the Other Side: http://setandbma.wordpress.com/2009/06/04/why-web-2-0-will-not-work-inside-enterprise/ BBC News. (n.d.). Retrieved 05 20, 2010, from http://news.bbc.co.uk/2/hi/business/8623881.stm Edison Research. (n.d.). Retrieved 05 10, 2010, from http://info.edisonresearch.com/download-twitter-usage-in-america-2010/?utm_campaign=Edison-Site&utm_source=Edison%20Site Facebook. (n.d.). Retrieved 05 15, 2010, from http://www.facebook.com/press/info.php?statistics Facebook. (n.d.). Retrieved 05 16, 2010, from http://www.facebook.com/press/info.php?factsheet Gilbert, S. J. (2008, 09 22). Retrieved 05 15, 2010, from Harvard Business School - Working Knowledge: http://hbswk.hbs.edu/item/6011.html Global Web Index. (n.d.). Retrieved 05 15, 2010, from http://globalwebindex.net/wp-content/uploads/2010/05/Global-Map-of-Social-Web-Involvement-Global-Web-Index-2009.pdf Howlett, D. (n.d.). ZDnet. Retrieved 05 15, 2010, from http://www.zdnet.com/blog/howlett/enterprise-20-what-a-crock/1228 Market Pulse. (2010, 05 05). Market Pulse. Retrieved 05 15, 2010, from Market Watch: http://www.marketwatch.com/story/google-wins-search-share-as-rivals-decline-report-2010-05-05 McMillan, R. (n.d.). Retrieved 05 15, 2010, from PCWorld: http://www.pcworld.com/businesscenter/article/196261/facebook_ids_hacker_who_tried_to_sell_15m_accounts.html O'BRIEN, K. J. (n.d.). New York Times. Retrieved 05 20, 2010, from http://www.nytimes.com/2010/05/21/technology/21streetview.html?src=busln O'Dell, C. (1998). If We Only Knew What We Know. Free Press. Paul, F. (2009, 05 26). Retrieved 05 15, 2010, from Forbes: http://www.forbes.com/2009/05/26/social-network-linkedin-entrepreneurs-technology-bmighty.html Snol, L. (2009, 05 19). Retrieved 05 15, 2010, from PCWorld: http://www.pcworld.com/article/165131/facebook_wins_the_social_network_war.htm Sullivan, A. (n.d.). The Atlantic. Retrieved 05 20, 2010, from http://www.theatlantic.com/magazine/archive/2008/11/why-i-blog/7060/ Ulanoff, L. (2004, 09 01). Retrieved 05 15, 2010, from PCMag: http://www.pcmag.com/article2/0,2817,1641593,00.asp

10. Shawn L. Grubb http://bloomport.com/

11. Key Words: Web 2.0, Enterprise 2.0, Learning 2.0, SharePoint, Social media,