The document discusses maximizing IT investments with Enterprise 2.0. It outlines business challenges like inefficient paper-driven processes and siloed knowledge workers. Enterprise 2.0 is presented as a solution to connect people, content, and processes using tools like social computing, collaboration, and integrating business applications. Examples are provided of companies using Enterprise 2.0 to improve customer satisfaction, retire legacy applications, and create centralized content management solutions.

1. <Insert Picture Here>
Maximizing Your IT Investments with Enterprise 2.0
Andreas Stellatos
Principal Sales Consultant, ECM/E2.0 SEE

2. <Insert Picture Here>
Program Agenda
• Business Challenges
• Enterprise 2.0
• Getting Started with Enterprise 2.0
• Customer Examples
• Closing - Q&A

3. <Insert Picture Here>
Business Challenges:
Source of Inefficiencies

4. Content in Our Organizations: Snapshot
Documents, Images, Email…ever increasing
Online content is exploding into 988 exabytes in
2010 and generally the Digital Universe is growing
into 35 trillions of GBs within the next 10 years*.
IDC: Digital Universe Decade, Are You Ready?, May 2010

5. Paper-Driven Processes Increase Costs and
Cause Inefficiencies
Processes take weeks instead of days or
even hours. Cannot easily find, access or
share information. Paper documents are
easily lost or misplaced. Responding to
customer or partner requests takes time, and
inaccurate or out-of-date information gets
distributed
• Costs
• Shipping/Mailing (remote to corporate)
• Handling/Processing (copying, faxing)
• Storage
• Destruction
• Inefficiencies
• Increased document cycle time
• Decreased employee productivity
• Reduced document security and control
• Inadequate customer and partner service

6. • Difficulty accessing new
information outside of
silos – discovery costs
are high
• Communication vehicles
cause process lag and
jeopardize content
security & accuracy
• Overall corporate
knowledge suffers
• Inability for workers to
expand networks and
share interests decreases
efficiency
Knowledge Workers Operate in Silos

7. • Inability to associate
content to multiple
business applications
• Users across systems
cannot easily share and
collaborate on business
processes
• Inefficient human
element of business
processes causes
process lag
• No single source of
truth for content driving
business processes
SharePoint
Processes Span Multiple Systems Creating
Process Gaps

8. 60% Work is often
duplicated because
people are unaware
of each other’s work.
54% Opportunities
to innovate are
missed because the
right people do not
work together.
40% of IT budgets
are spent on
integration
30% of large
enterprises run 5 or
more packaged
applications
83% of employees
waste time
searching for
information
80% of an
organization’s
content is
unmanaged
35% growth in email
and data annually
Content
Explosion & Silos
Disconnected
Teams
Process Flows
Span Multiple Apps
Individual, Team & Enterprise Challenges
*Harvard Business Review – Harris Poll of 536 Knowledge Workers
“Benchmarking Your Collaboration Strategy” – Forrester, November 2009

9. “Enterprise 2.0: Driving creativity, productivity and
collaboration”
UK study reveals:
•The average worker spends over an hour (61.55 minutes) a week
locating documents or files either from e-mail, personal folders or in the
company / shared file servers
•People waste 74 minutes a week copying, pasting and re-entering the
same information into different documents
•80% of workers use their e-mail to store information and files
•96% are open to the introduction of new technologies to help make their
working practices more efficient
•In the past, 44% found insufficient training was a barrier to adopting these
new technologies, while one third (35%) did not find them simple or
intuitive to use
•40% of social network users say they are easier to use than workplace
software

10. <Insert Picture Here>
Enterprise 2.0:
Connecting People,
Content & Processes

11. Collaborate/share
info with Team
Members
Enterprise 2.0
Explained
E2O
Create/
Access
Content
Improve
Processes

12. Web 2.0 in the Enterprise = Enterprise 2.0
Connecting People, Content & Processes
Enterprise 2.0 is the use of
Web 2.0 tools and technologies in the workplace that
empower end users to collaborate more effectively,
find and share information in the proper context,
and improve the business processes in which they work.

13. Enterprise 2.0 Enables Next-Generation Workplace

14. Mike Blackmore
Architect, BT Management
Integration

15. Source: “Leading in Times of Transition: The 2010 CIO Agenda”, Gartner, January 2010
Top CIO Initiatives for 2010

16. Distributed
Capture
Centralized
Capture
Content Repository
Enterprise
Applications
Workflow/Monitor
Document
Attachments
• Capture documents anywhere
Decrease shipping costs
Eliminate paper handling and
storage costs
• Store and manage all images &
documents in central repository
Reduce cycle time/improve
process insight
• Route and delegate images/documents
and monitor process
Ensure document accuracy
• Attach and access documents from
applications
E2.0: Streamline Paper Processes & Unify Content

17. HR
Finance
Sales
Legal
E2O
IT Marketing
Create Richer
Connections
• Group/team workspaces
• Social user profiles
• Personal and group activity feeds
E2.0: Empower Knowledge Workers to Connect,
Contribute, Share & Access
Self-Service
Contribution
• Company/product blog
• Team project wikis
• Discussion forums
Share & Access
Anywhere
• Company/customer portal
• Corporate intranet
• Content management repository

18. Initiate
Order
Enter Items
and Prices
Credit Check
Create
PO?
Provide
Payment
Submit
Order
C
R
M
Check
Customer
Info
E2.0: Bridge Process Gaps
MDM Hub
Check Price
in ERP
Credit Info
from ERP
Authorize
Payments
Order
Fulfillment
Invoicing
E
R
P
Yes
No
Discount
Requested
Authorize
Discounts
G A P SE
2
0
• Store
• Access and
Share
• Collaborate

19. <Insert Picture Here>
Getting Started
with Enterprise 2.0

20. What You Need in an Enterprise 2.0 Platform
Information Access
Modern
User Experience
Content
Explosion & Silos
Enterprise Content
Management
Disconnected
Teams
Social Computing &
Collaboration
Challenge … Enterprise 2.0 …
Process Flows
Span Multiple Apps
Social BPM, Certified
Application Integration

21. Enterprise 2.0 Platform
User Experience
Integration Infrastructure
Search
Web
Services
Adapters Content SOA & BPM
Social Computing
& Collaboration
Third party
repositories
CRM ERP Legacy
Applications
BI Data Sources
Enterprise
Portals
Team
Spaces
Dashboards Composite
Apps & RIA
Collaborative
Applications
Multi-Channel
Access
Content Management
Security
Enterprise 2.0 Solution

22. Enterprise 2.0 Platform
Oracle WebCenter Suite
Integration Infrastructure
Search
Web
Services
Adapters Content SOA & BPM
Oracle WebCenter
Services
Third party
repositories
CRM ERP Legacy
Applications
BI Data Sources
Enterprise
Portals
Team
Spaces
Dashboards Composite
Apps & RIA
Collaborative
Applications
Multi-Channel
Access
Oracle Content
Management
Identity
Management
Oracle Enterprise 2.0 Solution

23. Integration Infrastructure
Search
Web
Services
Adapters UCM SOA & BPM
WebCenter Services
Wikis, Blogs, Mashups, Analytics, RSS, Social Networking
Third party
repositories
CRM ERP Legacy
Applications
BI Data Sources
Enterprise
Portals
Team
Spaces
Dashboards Composite
Apps & RIA
Collaborative
Applications
Multi-Channel
Access
Identity
Management
Oracle WebCenter Suite
WebCenter Spaces
Personal Spaces, Group Spaces & Templates
.NET App Accelerator
WebCenter Framework
Portlet Integration, Metadata Services, Composer, Business
Dictionary, Task Flows
WebCenter Real Time & Intelligent Collaboration
Instant Messaging, Presence, Conferencing
Connections, Brokering, Indexing
Oracle WebCenter Suite & Services

24. Integration Infrastructure
Search
Web
Services
Adapters EAD SOA & BPM
Core Content Services
Third party
repositories
CRM ERP Legacy
Applications
BI Data Sources
Enterprise
Portals
Team
Spaces
Dashboards Composite
Apps & RIA
Collaborative
Applications
Multi-Channel
Access
Identity
Management
Capture
Web Content
Management
Archiving Imaging
Oracle Content Management
Digital Asset
Management
Document
Management
Information Rights
Management
Records & Retention
Oracle Content Management

25. Oracle Enterprise 2.0: Integrate and Extend Your
Business

26. <Insert Picture Here>
Enterprise 2.0 in Action:
Use Cases & Benefits

27. • Achieve better
integration with
suppliers
• Lower purchasing
costs
• Develop products
• Solve problems
• Develop products
and services
• Manage knowledge
• Enhance company
culture
• Foster
collaboration
• Training
• Identify and recruit
talent
• Acquire new
customers
• Improve customer
service
• Develop products
• Enable customers
to interact with
each other
• Marketing
B2C ~ Customers B2B ~ Partners B2E ~ Employees
How are Companies Using Enterprise 2.0?

28. E2.0 Improves Customer Satisfaction (42%  80%)
Wind River
• Customer service
portal
• Personalized
experience
• Collaboration tools
• Composite
application
• Oracle E-Business
Suite integration
• Web content
management

29. COMPANY OVERVIEW
• Global leader in device software optimization (DSO)
• Technology is deployed in more than 300 million devices
worldwide by industry leaders like Apple, Hewlett-Packard,
Boeing, Motorola, NASA, and Mitsubishi
CHALLENGES/OPPORTUNITIES
• Replace an Online Customer Support Application built on
PHP, PERL and CGI.
• Integrate with Oracle eBS and iSupport.
• No clear view of customer
SOLUTION
• Personalize customer online experience based on the
product and services relevant to their profiles
• Composite Application with eBS functionality surfaced as
ADF components and related content from UCM through
WebCenter
• Extensible Enterprise 2.0 platform to rollout out discussions &
wiki & blog
RESULTS
• Improved customer experience
leading to increased customer
loyalty
• Increased customer satisfaction
from 47% to 82%
• Flexible infrastructure leading to
fast upgrade time and lower TCO
Wind River
Personalized Customer Service Website
WebCenter Suite + UCM

30. Université Laval is Quebec City’s largest university, with 42 thousand
users - including students, faculty and employees.
Oracle Enterprise Content Management powers:
• the document repository for digital e-learning environment - a student
and professors’ portal where content is managed by Oracle
WebCenter 11g;
• content management system for www.ulaval.ca in addition to 30
peripheral Web sites; and
• manages electronic documents for researchers, faculty, and services,
including the library where more than 5 million books are scanned,
stored in Oracle Universal Content Management and published over
the Web.
E2.0 connects people, content & processes

32. E2.0 Retires 46 Legacy Applications
British Telecom
• Composite
Applications
• Flexible User
Interface
• Design dashboard
• Collaboration tools
• Web 2.0
experience

33. COMPANY OVERVIEW
• One of the world’s leading providers of communications
solutions and services
• Over 110,000 employees, operations in 170 countries,
generating more than $29 B annually
CHALLENGES/OPPORTUNITIES
• Disconnected view of the business from within each holding
company: BT Global Services, Openreach, BT Retail and BT
Wholesale
• Design dashboard including enterprise applications along
with custom application data to better track performance
SOLUTION
• Global Line of Business Portal with complete integration
using SOA Suite, OBIEE, WebCenter Suite, UCM and IdM
Suite
• Injected ability to discuss, comment, and adjust business
processes leveraging WebCenter’s Web 2.0 Services
RESULTS
• Proactively correct service
outages with early alerting to
maintain agreed service
agreements
• Due to quick success, many
new projects will leverage the
Portal platform and add new
Web 2.0 experience for
customers, partners, and
employees
British Telecom
Global Line of Business Portal

34. National Revenue Agency
Bulgarian Ministry Of Finance
Requirements
• Need to consolidate intranet and general unstructured
information
• Great volumes of scattered content became challenge and
cost-effective
Solution
• Oracle Content Management deployed as the central
repository for ALL unstructured content plus centralized
document, fax, email capturing with Oracle Document
Capture.
• About 40million records/documents and rising, access from HQ
& remote sites
Benefits
• Adhere to Gvmnt compliance regulations
• Greatly reduced volume of paper moving around the
organization
• Big federated records management project under way

35. Solution
• Implemented Oracle Universal
Content Management to create a
central information hub, highly
secured and reliable.
Institutul pentru Tehnologii Avansate
Content Management Solution
Results
• Ensured continuous highly-secured
access to highly-sensitive information
• Eliminated duplication and unused
content
• Improved quality, availability and
awareness of critical information
• Accelerated internal business
processes
• Increased operational efficiency
COMPANY OVERVIEW
• Institute for Advanced Technologies is part of
Romanian Intelligence Service and has a primary role
of assuring the technical support for the entire
institution, specially the ones related to
information&technology and communications
CHALLENGES/OPPORTUNITIES
• Create a centralized, highly-secured repository for all
the organization national-wide data
• Manage in a secure and efficient manner the content
of the organization
• Speed up the approval time for specific workflows or
document flows
• Enforce policies of retention and security on the
content stored
• Create very complex document workflows

36. Oracle Enterprise 2.0 Enables the Modern Enterprise
• Connecting People, Content &
Processes
– Modern User Experience
– Enterprise Content Management
– Social Computing & Collaboration
– Business Process & Application
Integration
• Improving Enterprise
Productivity
– Faster Time to Market
– Drive Innovation
– Competitive Advantage
Gartner MQ Leader
• Enterprise Portal
• Enterprise Content Management
• Enterprise Records Management
• Web Content Management
Forrester Wave Leader
• Enterprise Portals
• Conventional Web Platform
• Web Content Management
• Enterprise Content Management

37. Questions?
• Oracle’s Enterprise 2.0 blog:
http://blogs.oracle.com/enterprise20
• Twitter:
http://twitter.com/OracleE20
• Facebook:
http://facebook.com/OracleE20
• Is your organization ready for
Enterprise 2.0? Take an
assessment to find out!
http://getsocial.oracle.com

38. For More Information
search.oracle.com
or
oracle.com