This document discusses collaboration as the new platform for business. It notes that businesses face increasing complexity from employees, partners, and customers who demand better access and service. New technologies like mobility, video, social networking and virtualization are changing the way people work. The document advocates that businesses combine the best of on-premises and cloud-based collaboration technologies to empower employees and improve productivity and customer intimacy. Cisco's collaboration strategy is to offer solutions that provide the security, reliability and scalability of traditional enterprise technologies along with the flexibility, ubiquity and user experience of consumer technologies.

1. Colaboración
La Nueva Plataforma
para los Negocios
Fabián Dominguez
Gerente de Desarrollo de Negocios
Tecnologías Avanzadas
Cono Sur
fdomingu@cisco.com

2. Major Inflection Point That Is Changing The
Way People Work
Business
Financial Technological
Legal Societal
Competitive

4. Increasing Industry Complexity

5. Employees Partners Customers Business Leaders
“Why can’t I work “Give me equal access” “Give me faster, “Transform IT,
from home?” better service” transform our
customers, transform
“Let me use a “Empower me, Include “Let me contribute to the world”
Mac! Why won’t me, the solution, let me
you support my Help me help you ” voice my opinion ”
iPhone?”
The New Cross-Company Customer Business
Workspace Collaboration Intimacy Transformation

6. Where do we go from here?

7. Culture Process Technology
Collaboration Is The Platform For Business

8. Collaboration Technology Transformation
Virtualization Software Social Video Mobility
as a Service Networking Everywhere
@ Work

9. Mobility
We’ve only seen the beginning…

10. Video
Are Your Customers Ready?
Sources: IDC, Cisco ETAB survey Sep 2008

11. Video
Are Your Customers Ready?

12. Any Media, Anywhere, Any Device
TelePresence
Digital Media Systems
Physical Security

13. Social Networking At Work
Just look at what it’s done in the
consumer world…

14. Client & Server Software as a
Virtualization Service (SaaS)

15. Enterprises Challenged to Keep Pace
Technology Designed for Technology Designed for
the Enterprise: Security, the Consumer: Ubiquity,
Reliability, Scalability, Speed, Flexibility, Web
Availability 2.0, User Experience
Enterprise
CIO’s are caught in the middle Employee

16. Cisco Collaboration Strategy:
The Best of Both Worlds
Technology Designed for Technology Designed for
the Enterprise: Security, the Consumer: Ubiquity,
Reliability, Scalability, Speed, Flexibility, Web
Availability 2.0, User Experience
Combine the best of
premises-based and on-
demand collaboration
technologies to enable
choice and productivity
in unifying the new
workspace

17. The Changing Nature of Work
Who
What
When
Where
How

18. The Old
Workspace

19. Communications Device Overload
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20. Communications Device Overload
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21. The Unified Workspace
The New Workspace
Devices Networks Operating Business
Systems Applications

25. Cisco’s Commitment to Collaboration
Acquisitions New R&D Standards Market Interoperability
Partnerships Investment Leadership Leadership

26. Colaboración
La Nueva Plataforma para los Negocios

27. GRACIAS!!!