Community Management

How Web 2.0 Will Change the Way Business Gets Done Emanuele Quintarelli December 5 th , Milan Community Management

Knowledge Management Dream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Knowledge Management aimed to elicit tacit knowledge, best practices, relevant experience from people throughout a company and make this information widely available KM is the past. We need to stop wasting hours of time searching and focusing on the business task at hand.

The Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enterprise 2.0 – A Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers” (Andrew McAfee)

Examples of Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enterprise Trends ,[object Object],[object Object],[object Object],Three broad and converging trends concerning the changing relationship between those who offer technologies and those who use them.

Enterprise 2.0 vs Traditional Enterprise Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Value and Adoption Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Online survey with 119 CIOS about 6 technologies (blogs, wikis, podcasts, RSS, social networking, content tagging) – Forrester Dec 2006

IBM - Wikis to Spur Innovation ,[object Object],WikiCentral uses wikis as a collaboration tool to help formulate new ideas, develop and manage projects, create documentation and build a collaborative network of innovators across divisions and geographies. IBM uses wikis to bring together clients, partners and IBM employees . DeveloperWorks is a comprehensive, technical resource for developers. Developers from many companies and geographies discuss and build valuable content related to products, solutions, industry standards, training programs Redbooks team is currently piloting wikis for authoring and publishing technical documentation built by clients, partners and IBM experts to get hands-on and document experience with technical solutions. Wikis make team authoring and publishing easier and more accessible (67.000 registered wiki users, 4.000 wiki instances, 56.000 pages) (27 external wikis for developers)

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Is informal, bottom-up organization a revolution in how enterprises work? Collaboration between workers is becoming far more dynamic, and the availability of essential business data is resulting in better business decisions and larger revenues

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