E ma rketing 2
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E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile apps, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. The online marketing mix also consists of 7Ps - product, price, place, promotion, privacy, personalization, and payment
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E ma rketing 2
E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile devices, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. An online marketing mix considers the 7Ps of product, price, place, promotion, privacy, personalization, and payment in
E ma rketing 22
E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile apps, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. The online marketing mix also consists of 7Ps - product, price, place, promotion, privacy, personalization, and payment
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E commerce business models
The document discusses different types of e-commerce:
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- B2C e-commerce involves transactions between businesses and consumers through online retail stores. It was an early form of e-commerce.
- B2G e-commerce is commerce between businesses and the public sector, such as through government procurement websites. However, it is a small part of the overall e-commerce market.
- C2C e-commerce allows transactions between individuals, such as through online auctions, file sharing, and classified listings. It has potential to create new markets.
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The document discusses various topics related to electronic commerce (e-commerce), including different types of e-commerce models (B2C, B2B, etc.), how companies generate revenue online through various models like online catalogs, advertising, subscriptions, and direct fees. It also covers concepts like competitive advantage and transaction cost reduction for businesses conducting e-commerce.
The eBusiness Evolution
Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to trust, here to go and what to buy. At the same time, businesses are undertaking their own digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The challenge for business is how fast and how far to go down the road to the eBusiness evolution.
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This document discusses e-commerce, specifically business-to-business (B2B) e-commerce. It defines key terms like e-business, e-commerce, and discusses the differences between business-to-consumer (B2C) and B2B models. The document also summarizes that B2B spending is growing significantly and projected to reach over $1 trillion by 2003 in the US. Several industries are highlighted as being early adopters of B2B solutions like aerospace/defense, electronics, and chemicals. Factors that can help B2B e-marketplaces succeed are also discussed.
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E ma rketing 2
E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile devices, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. An online marketing mix considers the 7Ps of product, price, place, promotion, privacy, personalization, and payment in
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E-marketing refers to marketing through electronic means. It utilizes digital channels and technologies like the internet, email, mobile apps, etc. as opposed to traditional marketing techniques. Some key aspects of e-marketing include identifying target customers, anticipating their needs, and satisfying them. Common e-marketing models include business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business/citizens (G2B, G2C), and others. The online marketing mix also consists of 7Ps - product, price, place, promotion, privacy, personalization, and payment
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This summarizes an article describing various new e-business models:
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- B2G e-commerce is commerce between businesses and the public sector, such as through government procurement websites. However, it is a small part of the overall e-commerce market.
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This document discusses e-commerce, specifically business-to-business (B2B) e-commerce. It defines key terms like e-business, e-commerce, and discusses the differences between business-to-consumer (B2C) and B2B models. The document also summarizes that B2B spending is growing significantly and projected to reach over $1 trillion by 2003 in the US. Several industries are highlighted as being early adopters of B2B solutions like aerospace/defense, electronics, and chemicals. Factors that can help B2B e-marketplaces succeed are also discussed.
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E-commerce business models can include business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C). B2B involves transactions between businesses, like manufacturers selling supplies to other companies. B2C involves retailers selling directly to consumers online through virtual storefronts like Amazon and Barnes & Noble websites. C2C platforms like eBay allow individuals to sell goods to each other with the site taking transaction fees. E-commerce has grown significantly since emerging in the 1990s due to increased internet access and technology advances.
E commerce business model strategy opportunities and challenges in
This article presents and discusses the different business models adopted by e-commerce firms. It addresses the
issue of the business model, concerning the revenue-generating model, marketing-related costs, logistical
problems, risk of fraud and the demand for investment in technology. Some of the models are profitable and most
are not. The world is experiencing a sharp increase in this sale channel, but many operations are still losing a lot
of money
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- Statistics on internet and online shopping usage, showing a majority of US adults now regularly use the internet and over half have made online purchases.
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This document discusses e-business and accounting. It begins by defining e-business and e-commerce, noting that e-business involves using technology to support business processes and activities, while e-commerce specifically refers to buying and selling online. The document then examines various e-commerce models including B2B, B2C, C2C, C2B, and P2P models. It also explores emerging trends like web auctions, virtual communities, portals, and different e-business revenue models.
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E-commerce has gone through two eras since 1995, with the first from 1995-2000 seeing explosive growth in advertising products online, and the second from 2001-2006 involving a reassessment of e-commerce companies. There are several types of e-commerce models, including business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), peer-to-peer (P2P), and mobile commerce (M-commerce). E-commerce provides benefits like low entry costs, reduced transaction costs, and access to global markets, but also disadvantages such as the inability to examine products personally and security risks.
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Electronic commerce, commonly known as e-commerce, consists of buying and selling products or services over electronic systems like the Internet. It has grown significantly with widespread Internet usage and innovations in areas like online payment processing and supply chain management. There are two main types: business-to-business (B2B) commerce between companies, and business-to-consumer (B2C) commerce between companies and individuals. In the late 1990s, many Internet-based companies emerged but then failed in the "dot-com bubble," demonstrating the risks of online businesses. Successful e-commerce companies now take a long-term, relationship-building approach with customers to encourage loyalty.
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E commrce
The document discusses the topics of e-commerce and customer relationships on the internet. It provides an overview of the history and development of e-commerce beginning in the 1970s with electronic funds transfer between large corporations and financial institutions. By the 1990s, electronic data interchange was used by more types of businesses. The document also discusses different types of e-commerce models including business-to-business, business-to-consumer, peer-to-peer, and consumer-to-business. Additionally, it covers factors that affect acquiring, retaining, and the buying process of customers, as well as the implementation of e-CRM strategies in customer relationships.
Business to Business Electronic Commerce
B2B electronic commerce involves transactions conducted electronically between businesses over the internet. It provides benefits for both buyers and suppliers such as reduced costs, increased market efficiency, and access to new customers and markets. There are different models for B2B e-commerce including online catalogs, exchanges, auctions, and intermediary-oriented marketplaces. Effective B2B strategies consider factors such as price determination methods, revenue sources, costs, control structures, and value-added offerings.
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This paper discusses e-commerce as a model for global competition. It defines e-commerce and classifies it into four main types: business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer. The advantages and disadvantages of e-commerce are provided. Several e-commerce business models are described including e-shops, e-procurement, e-auctions, third party marketplaces, virtual communities, and value chain service providers. Factors that contribute to the future growth of e-commerce in India are presented. Top online shopping sites in India are listed and the paper concludes by stating that e-commerce has brought both opportunities and challenges through globalization.
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The document discusses various aspects of e-tailing and online retail, including:
1) It describes different e-tailing business models such as direct marketing, pure-play e-tailers, and click-and-mortar retailers.
2) It discusses online travel services and how they provide traditional and unique services to customers while benefiting and limiting consumers.
3) It covers online banking and personal finance services, including viewing accounts, paying bills, and managing finances from anywhere with an internet connection.
E commerce and strategic management
The document discusses various aspects of e-commerce including definitions, examples, patterns, and strategic impacts. It describes how e-commerce can be used for intra-business, business-to-business, and business-to-consumer exchanges. It provides examples of how e-commerce enables added value, differentiation, cost leadership, and a strategic focus. Key applications include improved communication, mass customization, efficiency gains, and penetrating new markets.
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The document discusses e-business and emerging trends. E-business involves using information technologies to support business activities, including e-commerce. Key aspects of e-business include its cost-effectiveness, global market reach, and streamlined ordering processes. Emerging trends center around micro-payments, mobile technologies, social media, and customization to enhance the user experience on a global scale.
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The document outlines 9 types or channels of e-commerce:
1. Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Government (B2G), Government-to-Business (G2B), Government-to-Citizen (G2C), Peer-to-Peer, and M-Commerce. Each type involves electronic transactions between different entities such as businesses, consumers, and government. Examples are provided for some types.
customer behavior in e-commerce
The document discusses e-commerce technologies, consumer behavior in e-commerce, factors that influence customer behavior, and web marketing strategies. It describes how businesses use technologies like the internet, dynamic content generation, and client-server architectures to enable e-commerce. It also examines how consumer values, web experiences, and segmentation can be used to target different customer groups in e-commerce.
E-commerce Business Models
E-commerce business models can include business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C). B2B involves transactions between businesses, like manufacturers selling supplies to other companies. B2C involves retailers selling directly to consumers online through virtual storefronts like Amazon and Barnes & Noble websites. C2C platforms like eBay allow individuals to sell goods to each other with the site taking transaction fees. E-commerce has grown significantly since emerging in the 1990s due to increased internet access and technology advances.
E commerce business model strategy opportunities and challenges in
This article presents and discusses the different business models adopted by e-commerce firms. It addresses the
issue of the business model, concerning the revenue-generating model, marketing-related costs, logistical
problems, risk of fraud and the demand for investment in technology. Some of the models are profitable and most
are not. The world is experiencing a sharp increase in this sale channel, but many operations are still losing a lot
of money
Web technology and e commerce ppt
This document provides an overview of a course on web technology and e-commerce. It discusses topics that will be covered like the growth and potential of the internet, web protocols and technologies, web commerce models, e-marketing, online payment systems, and web design. It also provides learning outcomes and summaries of key concepts for several of the topics, such as the history and evolution of the internet, e-commerce models, online payment methods like debit and credit cards, and e-customer relationship management.
E-Ccommerce Overview
This document provides an overview of e-commerce, including:
- A definition of e-commerce as the integration of technologies to allow individuals and organizations to exchange information related to the sale of goods and services online.
- Statistics on internet and online shopping usage, showing a majority of US adults now regularly use the internet and over half have made online purchases.
- Descriptions of the benefits and risks of e-commerce for both consumers and businesses.
- Examples of different e-commerce business models like B2C, B2B, and C2C.
- Data on the rapid growth of e-commerce retail sales and predictions it will reach $250 billion by 2014.
B2G Market
The Business-to-Government market is about strategic positioning to take advantage of opportunity. Small businesses must be prepared to take advantage of the opportunities because contracts between $3,000-100,000 must be awarded to small businesses. However, small businesses MUST RESPOND or allow the government to compete the opportunity without restriction. Without restriction enables large prime contractors to secure federal business, then subcontract the business to small businesses for a large percentage of the profits.
E commerce ppt
The document discusses various topics related to electronic commerce (e-commerce). It defines e-commerce as business conducted over the Internet that allows customers to pay and view items online. It also discusses trends in e-commerce like the growth of China's internet population and the rise of big shopping days like Black Friday and Cyber Monday. Finally, it covers different models of e-commerce including business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C) as well as keys to success like understanding customers, finding relationships, and moving money securely.
E Commerce+ Ppt
This document discusses e-commerce, including business-to-consumer (B2C) and business-to-business (B2B) models. It provides an overview of key concepts in e-business and e-commerce. The document also analyzes the size and growth of the B2B market, drivers for B2B adoption, and factors for success in B2B e-marketplaces.
E business and accounting
This document discusses e-business and accounting. It begins by defining e-business and e-commerce, noting that e-business involves using technology to support business processes and activities, while e-commerce specifically refers to buying and selling online. The document then examines various e-commerce models including B2B, B2C, C2C, C2B, and P2P models. It also explores emerging trends like web auctions, virtual communities, portals, and different e-business revenue models.
E commerce business model
E-commerce has gone through two eras since 1995, with the first from 1995-2000 seeing explosive growth in advertising products online, and the second from 2001-2006 involving a reassessment of e-commerce companies. There are several types of e-commerce models, including business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), peer-to-peer (P2P), and mobile commerce (M-commerce). E-commerce provides benefits like low entry costs, reduced transaction costs, and access to global markets, but also disadvantages such as the inability to examine products personally and security risks.
H4 neelavathy
Electronic commerce, commonly known as e-commerce, consists of buying and selling products or services over electronic systems like the Internet. It has grown significantly with widespread Internet usage and innovations in areas like online payment processing and supply chain management. There are two main types: business-to-business (B2B) commerce between companies, and business-to-consumer (B2C) commerce between companies and individuals. In the late 1990s, many Internet-based companies emerged but then failed in the "dot-com bubble," demonstrating the risks of online businesses. Successful e-commerce companies now take a long-term, relationship-building approach with customers to encourage loyalty.
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E ma rketing 2
- 1. E- MARKETING
- 5. 32
- 6. E-Marketing Electronic Marketing “ ”
- 7. E- marketing
- 10. Traditional Marketing) E- Marketing
- 14. E-Marketing
- 15. Identifying)
- 16. Anticipating) E-Marketing easy Jet (http://www.easyjet.com)
- 17. Satisfying) E-Marketing
- 18. (e-Marketing Strategic Planning)
- 19. e- Marketing
- 20. Business Customer Government
- 21. 9 B2B B2G B2C G2B G2G G2C C2B C2G C2C
- 22. Business to Business : B B EDI (Electronic Data Interchange) Extranet Just-in-time
- 23. Business to Consumer : B C (SMEs) World Wide Web e-Mail Web Site Web Site
- 24. Business to Government : B G (Government Procurement)
- 25. Customer to Customer : C C Web site
- 26. Consumer to Business (C B) Internet Online
- 27. Government to Business/Citizens G B, G C)
- 28. B2B Model B2B (Business to Business) Ex. www.FoodMarketExchange.com
- 29. B2G Model B2G (Business to Government)
- 30. B2B Model www.plasticsnet.com
- 31. B2C Model (Business to Consumer) www.amazon.com ,www.jobsdb.com Ex. www.AR4U.com, www.Tohome.com
- 34. G2G Model Government Fiscal Management Information System :GFMIS) www.gfmis.go.th
- 35. G2C Model Government to Citizen e-Government , e-Citizen Smart Card
- 37. C2G Model email email
- 38. C2C Model www.thai2hand.com www.ebay.com
- 39. C2C Model Ex. www.ThaiSecondhand.com, www.Ebay.com
- 40. Online Marketing Mix 6 C’s Long tail
- 41. Online Marketing Mix Jerome McCarthy Michigan State University 4P’s Product + Price + Place + Promotion 3 Personalize or Personal Interest + Personal Network + Public Commentary
- 42. Product Privacy Place 7P’s Payment Price Personalize Promotion
- 43. 1. Product E-Commerce • (Digital Goods Product) Software (Palm Software, ) Media (Music, Picture) (E-Book) • (Physical Goods Product) Books, Computer, , Silk Screen, •
- 44. 2. Price • ( • • -
- 45. 3. Place • • / Friendly user • • •
- 46. 4. Promotion • & PR Banner, E-mail • Up Sale Cross Sale Up Sale Up Sale Cross Sale
- 47. 5. Privacy ( • Privacy Policy • - E-Mail
- 48. 7. Payment • Credit Card – Payment • Credit Card
- 49. Content Convenience Community 6C’s Communication Commerce 6 Customization
- 51. e-Marketing