7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
The e-commerce purchase journey is complex, and it can expand offline. Here, omnichannel is the only strategy that makes sense as it fosters interaction between retailers and shoppers across all channels, from storefronts to smart devices and desktops, through emails, call centers, smartphone applications, and even smart TVs.
The Chinese e-commerce model is a powerful example of what is possible to achieve with the right mobile-branding-customer service combination. China also serves as an example of how using big data and AI can boost sales and revenues.
Smarter Commerce: Transforming for a Customer Centric WorldInternetEvolution
In this paper, we first look at how and why technology trends are radically transforming customer expectations and the commerce cycle. Second, we examine what this sea change means for businesses, and how companies
Smarter Commerce: Transforming for a Customer-Centric World
need to adapt their mind-sets and operations to create a more virtuous customer experience cycle. Finally, we provide an overview of IBM’s Smarter Commerce initiative, focusing on its solutions to help midsize companies
market and sell. Throughout the paper, we reference specific examples of midsize companies that are using
Smarter Commerce solutions today to more easily determine and deliver what customers really want—
through more effective customer interactions, better information and insights, and improved processes.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
The global market for self service is experiencing growth, and research companies predict it will keep growing in the next few years. The main reason for growth is that self service can benefit both customers and companies.
Companies that deliver online self service are able to minimize costs (as long as service is provided efficiently) and benefit from increased customer satisfaction, customer loyalty, lifetime value and advocacy.
in terms of customer satisfaction, there is a clear preference for digital and multi-channel service. However, poor self service can cause the customer to abandon the channel. For organizations, self- service saves costs as long as the service is provided correctly and the information is synchronized between the different channels. Today, customer satisfaction is still very high when a live representative is involved, but our assessment is that in the near future, the picture may change following the entry of innovative tools that enhance the service experience significantly. We expect robots (or “bots”) to become the next preferred channel for self service, with the accumulation of data, which enables a better automatic service than ever before.
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
The e-commerce purchase journey is complex, and it can expand offline. Here, omnichannel is the only strategy that makes sense as it fosters interaction between retailers and shoppers across all channels, from storefronts to smart devices and desktops, through emails, call centers, smartphone applications, and even smart TVs.
The Chinese e-commerce model is a powerful example of what is possible to achieve with the right mobile-branding-customer service combination. China also serves as an example of how using big data and AI can boost sales and revenues.
Smarter Commerce: Transforming for a Customer Centric WorldInternetEvolution
In this paper, we first look at how and why technology trends are radically transforming customer expectations and the commerce cycle. Second, we examine what this sea change means for businesses, and how companies
Smarter Commerce: Transforming for a Customer-Centric World
need to adapt their mind-sets and operations to create a more virtuous customer experience cycle. Finally, we provide an overview of IBM’s Smarter Commerce initiative, focusing on its solutions to help midsize companies
market and sell. Throughout the paper, we reference specific examples of midsize companies that are using
Smarter Commerce solutions today to more easily determine and deliver what customers really want—
through more effective customer interactions, better information and insights, and improved processes.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
The global market for self service is experiencing growth, and research companies predict it will keep growing in the next few years. The main reason for growth is that self service can benefit both customers and companies.
Companies that deliver online self service are able to minimize costs (as long as service is provided efficiently) and benefit from increased customer satisfaction, customer loyalty, lifetime value and advocacy.
in terms of customer satisfaction, there is a clear preference for digital and multi-channel service. However, poor self service can cause the customer to abandon the channel. For organizations, self- service saves costs as long as the service is provided correctly and the information is synchronized between the different channels. Today, customer satisfaction is still very high when a live representative is involved, but our assessment is that in the near future, the picture may change following the entry of innovative tools that enhance the service experience significantly. We expect robots (or “bots”) to become the next preferred channel for self service, with the accumulation of data, which enables a better automatic service than ever before.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
ACI Digital future of retail - intro Iskander SmitInfo.nl
We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.
Presentation and panel took place at the office of info.nl at June 5, 2014.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Personalization ads are creepy: A vision through e commerce industryLauraPiamba1
The competitive market in the e-commerce industry has been increasing around the past years, using the latest technologies to recollect data and with it make unique user experience and reach out to their customers with personalized data and direct marketing.
The level of OVER-personalization of ads use to be originated by AI-Powered, that still needs the human-sense, turning out be to the creepy space for the consumers.
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
The following whitepaper from IBM which throws more light on how digital marketers are leveraging technological tools to engage better with today’s digitally empowered customers.
eMarketer Webinar: The Future of Digital IdentityeMarketer
As a consumer, you know how difficult it can be to manage your identity online. How many email addresses, usernames, passwords and profiles do you maintain across a variety of platforms and devices? We’re betting the answer is several. As a marketer, you know your target audience is in the same boat—so how can you make sense of it all and get the right message to the right person? Topics in this webinar include: What tools and strategies can marketers use to deal with the fragmentation of digital identity? How are consumers attempting to take control of their identity online? What changes in digital identity will come as the internet of things takes deeper hold?
A “Mobile First” strategy is more important than ever. It requires more than merely transferring a general e-commerce experience into a mobile format as it is more instant and local, and it enables leveraging of the mobile device’s features, such as the camera. Proximity, personalization and loyalty are the three key themes for mobile in 2018.
Abstract della presentazione di Sergio Patano, Research & Consulting Manager di IDC Italia, tenuta nel corso del roadshow 'Innovazione tecnologica a supporto del business' che ha toccato Verona e Firenze nel corso del mese di settembre 2015
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
ACI Digital future of retail - intro Iskander SmitInfo.nl
We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.
Presentation and panel took place at the office of info.nl at June 5, 2014.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
Personalization ads are creepy: A vision through e commerce industryLauraPiamba1
The competitive market in the e-commerce industry has been increasing around the past years, using the latest technologies to recollect data and with it make unique user experience and reach out to their customers with personalized data and direct marketing.
The level of OVER-personalization of ads use to be originated by AI-Powered, that still needs the human-sense, turning out be to the creepy space for the consumers.
The high rate of technology penetration is affecting the state of financial services:
• Collaboration economy – driven by social media
• On the go behavior – driven by intensive lifestyles and the rise of mobile technology
• Convenience seeking – driven by connectivity (“the internet of things” and wearable technology)
Time spent on social networking by internet users worldwide is on the rise, causing more sharing and peer to peer behaviors resulting in the “collaboration economy”.
Global Mobile penetration continues to rise, giving birth to more on the go/ mobile financial solutions. Rising penetration of Wearable Technology offers opportunities for companies.
In the EU, online banking adoption rates are 49% in the EU, and in other countries, USA included, penetration surpassed 50%.
We expect Mobile financial services to grow at an accelerated rate, due to the increase in solutions offered through mobile devices as well as younger demographics demand for ultra-convenient solutions. According to the Federal Reserve, in the USA, use of mobile banking continues to rise but is yet to reach the rates of online banking: 43% of all mobile phone owners, and 53% of all smartphone owners with a bank account, had used mobile banking in the 12 months prior to the survey, compared to 71% who used online banking on a desktop, laptop or tablet computer in the same period.
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
The following whitepaper from IBM which throws more light on how digital marketers are leveraging technological tools to engage better with today’s digitally empowered customers.
eMarketer Webinar: The Future of Digital IdentityeMarketer
As a consumer, you know how difficult it can be to manage your identity online. How many email addresses, usernames, passwords and profiles do you maintain across a variety of platforms and devices? We’re betting the answer is several. As a marketer, you know your target audience is in the same boat—so how can you make sense of it all and get the right message to the right person? Topics in this webinar include: What tools and strategies can marketers use to deal with the fragmentation of digital identity? How are consumers attempting to take control of their identity online? What changes in digital identity will come as the internet of things takes deeper hold?
A “Mobile First” strategy is more important than ever. It requires more than merely transferring a general e-commerce experience into a mobile format as it is more instant and local, and it enables leveraging of the mobile device’s features, such as the camera. Proximity, personalization and loyalty are the three key themes for mobile in 2018.
Abstract della presentazione di Sergio Patano, Research & Consulting Manager di IDC Italia, tenuta nel corso del roadshow 'Innovazione tecnologica a supporto del business' che ha toccato Verona e Firenze nel corso del mese di settembre 2015
Innovation Without Compromise: The Challenges of Securing Big DataCloudera, Inc.
Hadoop is a powerful tool for today’s enterprise – providing unified storage of all data and metadata, regardless of format or source, and multiple frameworks for robust processing and analytics. However, this flexibility and scale also presents challenges for securing and governing this data.
Join IDC analysts, Carl Olofson and Mike Versace, as they discuss the changing world of big data security with Eddie Garcia, Information Security Architect at Cloudera, and Anil Earla, Chief Data and Analytics Officer of IS at Visa.
During this live roundtable discussion, you will:
Gain an understanding of how securing big data differs from traditional enterprise security
Learn about the latest tools and initiatives around Hadoop platform security
Hear how one of the largest payment processors approaches big data security and regulatory concerns
SaaS Add-on Services for Cloud Foundry Powered by AppDirect (Cloud Foundry Su...VMware Tanzu
Business-Track breakout session presented by Paul Arnautoff, Director of Business Development at AppDirect.
Two years ago, Pivotal Cloud Foundry partnered with AppDirect to launch a Services Marketplace to make it easier for Developers to find, buy and use the tools they need to build cloud software. With the recent development of Pivotal's V2 Service Broker, the AppDirect services catalog is now available through not only Pivotal Web Services, but also any private or public deployment of Cloud Foundry anywhere. In this discussion, Paul Arnautoff will highlight how AppDirect integrated with the CF Service Broker and is extending the consumption of 3rd party services across a growing network of PaaS marketplaces as well as how ISVs can integrate once with the services catalog to distribute through any Cloud Foundry deployment.
Evolving Enterprise Networks for Future Initiatives - The Importance of a Lif...DImension Data
Watch the video where IDC and Dimension Data explain these slides here: https://plus.google.com/u/0/events/cst8n88thku8for3odj6vihj8bs
The ICT industry is in the midst of a shift to a new technology platform for growth and innovation, a shift that occurs once every 20-25 years. IDC terms this the '3rd Platform' - built on mobile devices and apps, cloud services, mobile broadband networks, big data analytics, and social technologies.
By 2020, when the ICT industry reaches USD 5 trillion - USD 1.7 trillion larger than it is today - at least 80% of the industry's growth, and organisations' highest-value leverage of IT, will be driven by these 3rd Platform technologies. In addition, there'll be an explosion of new solutions built on the new platform and rapidly expanding consumption of 3rd Platform technologies in emerging markets.
Today, 3rd Platform technologies and the services around them generate only about 20% of all IT spending, but they are growing, collectively, at about 18% per year - six times the rate of the rest of the IT industry. As we look toward 2020, it's easy to see that these technologies will inevitably become the 80% of all IT spending.
Alfresco Day Amsterdam 2015 - "Digital Transformation in the Netherlands", IDCAlfresco Software
Alfresco Day Amsterdam 2015 - "Digital Transformation in the Netherlands. Three Things to consider when launching ECM", Jan van Vonno, Senior Analyst, IDC
In this video from the IDC Breakfast Briefing at ISC'13, Earl Joseph presents: HPC Trends.
View the presentation video:
http://insidehpc.com/?p=38402
Check out more talks from the show at our ISC'13 Video Gallery: http://insidehpc.com/isc13-video-gallery/
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred SteubeFred Steube
The rapid pace of digital innovation has media companies scrambling to figure out which new emerging technology will be a hit with consumers and how to reach these consumers on these many new channels. Traditional media like print, TV, radio, and outdoor media will need to take advantage of wearables, beacons, digital wallets, augmented reality, etc and will have to respond to disruptive technology to remain competitive in an increasingly dynamic business landscape.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
Today, nearly 43% of the world is connected to the internet1, enabling us to talk, share photos, and conduct business halfway across the globe. As a result, we have seen more technological advancements in the past 10 years than we’ve witnessed in the past 10,000 years. And in the next five years, we’ll see even more advancements.
In this overview provided by BI Intelligence, Business Insider’s premium subscription research service, we identify the key trend in each of our top vertical areas including Mobile, E-Commerce, Digital Media, Digital Financial Services, and the Internet of Things.
The Rise of Mobile Technology in Retail - Infographic by RapidValueRapidValue
This Infographics talks about the trends of mobility in retail and the reasons behind the strong pursuance of mobile technology by retailers. It also depicts the importance of omnichannel retail and statistics about new technologies like Augmented reality and Internet of things.
Webinar: Preparing Your Business for MobileArman Rousta
The webinar was conducted on Thursday, March 3rd, 2011 by Blueliner's Digital Marketing Manager, Chris Walbert.
For more on Blueliner and the 7 Pillars of Digital Marketing, please visit BluelinerNY.com
Digital technology has impacted the lives of consumers and businesses around the world. With access to
the internet and the lowering cost of smart devices, audiences use the internet to improve their daily
lives. In this connected world, access to information is seen as a necessity rather than a convenience
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Key Trends 2014
This presentation demonstrates
key trends 2014.
Report contains understanding of con
sumer, marketing, technology trends,
and Recommendations.
I. Marketing Trend
II. IT Trend
III. Recommendation
3.
4. 1. Top 10 hot consumer trends
City life will be
transformed by 2016
Users prefer fingerprints
To passwords
40% want to log their
physical activities
Quality of experience
when using internet is
falling behind that of voice
The smartphone is the
primary internet device
The rise of streaming services
allows people to view content
on the movie
60% believe sensors will be
commonplace by 2016
48% use apps. to check
their data consumption
38% watch video clips
recommended by their
friends several times a week
People minimize risk by
being more cautious online
Source : Ericsson Consumer lab
5. 2. 7 Marketing trends 2014
Trends Description
The second Screen 88 % of consumers use their mobile phones while watching television*, and
savvy marketers are already designing campaigns with this 2nd screen in mind.
All hail the images
Between Facebook’s redesigned News Feed ads and the emergence of
Instagram and Pinterest ads, it’s clear that highly visual content is driving the
future of digital advertising
Video is the new King The # of online video watchers is expected to double to 1.5B by 2016, yet just
24 % of national brands are using video to market to consumers.
The rise of the feed
Social media now accounts for the majority of time spent on the internet, with
60 percent of that time being spent on mobile devices. The primary format for
engaging on these social networks? The news feed.
Small data is the new
big data
Small data is timely, meaningful, & actionable without a lot of in-depth analysis.
It’s comprised of all the bits of information that consumers send out both on/off
line, such as search traffic, shopping habits, and social media interactions
Go Hyper-local or
go home
Small businesses have relied on hyper local for years to pull in traffic and
consumer dollars. But with Facebook and Twitter both stepping into
the game, larger companies are starting to pay attention, too.
Mobile still matters The number of mobile broadband connections worldwide is expected to hit 2.1
billion in 2013, nearly three times the total of fixed-line Subscriptions
6. 3. Digital marketing trends
US digital marketing spending is $50B, 28% of marketing spending.
Digital marketing trends to watch in 2014….
Trends Trends
Content is a king - Regular,
interesting and personalized
Content targeting!
Video consumption will still grow
thus create many for your brands.
Rise of video based landing pages!
Search marketing is still #1 tool to
invest in (Google+ will help to get
better ranking)
Real-time marketing in action
Social marketers must act & react
according to current situations
“Mobile optimized” is a must.
“Designed for mobile” is trend
Hashtags will become a leading
search tool.
Email is not dead!
Email with social sharing will rock!
Rise of responsive Email design
Increase in geo-targeting and location
based services.
Push : opt-in, Pull : users interact with mobile
Pictures, pictures, pictures – use
everywhere! Choose different
format depending on the platform.
Bot
traffic
Bot traffic reaches 62% of all internet
traffic & advertisers waste $9.5B (‘13)
– 34% of online & 38% of mobile ad
inventories are fraudulent (IAB1)
1. Form of metadata tag for msg., social text etc, 2. interactive advertising bureau
7. 4. 7 eCommerce trends 2014
Trends Recommendations
1 True, real-time personalization for everyone Adapting marketing campaigns,
site language
2 Mobile payment gets easier
($235 → $325 38%↑,‘14)
Mobile payment friendly, integrating
with 3rd party apps like PayPal
3 Multi-device redefines point of sales
→ 32% of e-Commerce traffic by tablet in US
Apply for responsive design &
optimize mobile site for browsing
4 Multi-channel selling (39% of AMZ sales, merchant)
→ BBY & Tesco use eBay
Alternative places to additionally sell
your products (eBay & Amazon)
5 Data + Analytics (Walmart, Target, Amazon)
→ Core biz. practice & investment
Customer data analytics can improve
up-sell, cross-sell & retain customers
6
Shopping gets social (Tumblr, Facebook)
→ Content marketing is to attract & retain customers
by creating & curating valuable content
Use analytics to understand the ROI
on social activity & the channels with
highest conversion
7 Delivery 2.0 (20M Prime users spent 53% more)
→ Next day delivery, Amazon Prime, eBay shutl
Evaluate the importance of delivery
Consider outsourcing fulfilment
8. 5. US eCommerce market
US eCommerce sales $265B in 2013, computer & CE is the largest category in
sales ($57.4B), mobile commerce becomes 16% of retail eCommerce sales
US e-Commerce Market Growth US e-Commerce forecast by category
US e-Commerce sales growth (‘12 ~ ’18, CAGR) : 13.9%
source: exclude travel & event tickets, eMarketer, April 2014
US retail e-Commerce sales, 2012 ~ 2018, $ billions
9. 6.US eCommerce key players (1/2)
The top 10 merchants accounted for 50% of all top 500 sales.
$133B out of $263B(30%↑: Walmart, Macy’s, 20%↑: Apple, Amazon
Growth rate in 2013 US e-commerce sales
How much the Top 500 grew in 2013 ?
$216.2 B → $ 263 B
Amazon’s 2013 growth rate (27.1% → 30.4%)
Source : The internet Retailer 2013 top 500 guide
13.4%
21.6%
30.4%
Top 10 online retailer ($ Billion)
Amazon
($56.4 → $67.9)
Apple
[3 → 2↑]
($14.7 → $18.3)
Staples
[3 → 2↓]
($10.3 → $10.4)
Wal-Mart
($7.7 → $10)
Sears
[6 → 5↑]
($4.2 → S4.9)
Liberty
Interactive
[5 → 6↓]
($4.3 → $4.8)
Netflix
[10 → 7↑]
($3.6 → $4.4)
Macy’s inc
[14 → 8↑]
($3.2 → $4.2)
Office Depot
[7 → 9↓]
($4.1)
Dell
[8 → 10↓]
($3.9 → $3.5)
10. 6.US eCommerce key players (2/2)
Retailers invest eCommerce & hire marketing/IT staffs.
leaders move to mobile commerce & leveraging Omni-channel
Case Description Revenue
▪ Amazon leading US e-Commerce
- Digital e-Commerce innovator (Digital = Cash Flow = Low price)
- Data Driven Automation, Dominates Digital goods market
$67.9 B (‘13)
1st online
▪ Commerce guided by human accommodation
- 800 M iTune accounts (3X amazon, 7X eBay accounts)
- Integrate 2 ecommerce sites (iTunes,apple.com) and apple store
$14.7 B (‘12)
→ $18.3B (‘13)
2nd online
▪ Digital innovation & Transformation : Walmart.com (1,600)
- Build own shopping search engine “Polaris”
- Build warehouse for web order, acquires 12 digital tech ventures
$7.7B (‘12)
→ $10B (’13)
4th online
▪ 50% of total revenue generated by online
- e-Commerce expert (Faisal Masud EVP), focus on ecommerce $10.4B (‘13)
▪ Macy’s (8th online) hires IT staff and invest for ecommerce
- average 30% online growth past 3 years (14th → 8th)
- Omni-channel success (aligning inventory offline with online)
$3.2B (’12)
→ $4.2B (‘13)
▪ Expand sales product from PC/CE to athletic product
- Own fulfillment (2013), Partnership with Puma for china
- Open B2B marketplace (2014)
$2.7B (‘13)
11. 7. Amazon vs. BBY history
Amazon Sales surge while Best buy stalls & declines
Annual* revenue, billions of dollars.
BBY reaches
250 stores
BestBuy.com
launches
BestBuy acquires
Geek Squad.
BestBuy opens
first china store
iPhone
launch
Circuit City
closes
Kindle
Launches
Amazon Prime
Launches
Amazon Web
service launches
1-click
shopping
Fire phone
Launches
Buy KIVA
Systems2)
Kindle fire
launches
Price Check
apps. Launches
4G LTE starts in US
US Smartphone market
saturates in 20151)
∙ Innovator 1st 2.5% (‘07),
∙ Early adopter 13.5% (‘10),
∙ Early majority 34% (‘12),
∙ Late majority 34% (‘15)
App store
Launches
Instant
video
Launches
Sell books
Sell music
& movie
Sell HA &
digital goods
Sell other goods3)
Sell office products
& starts free shipping
MP3 Launches
*BBY’s 2013 revenue really represents the 12 months ending March, 2014,
1) Business Insider, Aug. ’13, 2) KIVA : Warehouse Robotics Company, 3) CE products, toys, games, SW etc.
12. 8.Amazon “show rooming” risk
Male show roomers retail index : Computer & CE relevant retailers
Female show roomer retail index : Home goods & clothing
Amazon Show rooming – Retailer Risk Index
showroom visitor index, index of 100 = average representation
13.
14. 1. IT trend outlook 2014
Source Trend 1 Trend 2 Trend 3 Trend 4 Trend 5 Trend 6
Gartner Mobile Devices
battle
Mobile Apps. &
application
The Internet of
Things (IOT)
Hybrid Cloud &
Personal cloud
S/W defined
Anything
Smart
Machines
IDC Mobile platform
/OS battle
Smartphone/
Tablet vs. others
Social
networking/Biz.
IOT (Internet of
Things) Big Data Cloud Service
Deloitte Cognitive
Analytics
Digital
Engagement
Social
activation/
Crowd source
Cloud
orchestration
In-memory
revolution
Real-time
DevOps.
Accenture Digital-physical
blur
Data supply
chain
Architecture
Resilience
Business of
Application (S/W)
Harnessing Hyper
scale Crowd source
IBM Big Data Mobility Cloud
Computing Social Networks Security
PWC Business
Analytics
Socially enabled
biz. processes
Mobile customer
engagement Cybersecurity On-demand biz. &
technology service
Sensors/3D
print/wearable
Insights
1. Mobile computing & Service, 2. Cloud computing & on-demand service,
3. Social Network for biz. Adoption, 4. Data analytics & Big data,
5. IOT (Internet of Things), 6. Security
15. 2. IT shifts from back office to front office
Moving back office to the front office lines. CIOs are focusing on
technologies that support closer customer engagement.
CIOs focus on customer side topics
New turf: CIOs spend more time on
customer-related activities
Frontal assault: CIOs adopt technologies
for connecting with customers
CIOs, three specific issues (top of mind),
are....
• Engage with digitally enfranchised customers
• Excel at the basics
• Boost internal and external collaboration
Insight story: CIOs are shifting their focus
to tools that turn data into intelligence
Source : IBM CIO survey
16. 3. Case study : Walmart (1/3)
Walmart invested heavily in back end systems, now focus on front
end digital marketing to understand consumers
Back End (~ 2010) Front End (2010 ~ )
Invested in Data driven IT & communication
- Track sales and merchandise inventories in stores
- Owned the largest & most sophisticated computer
systems in the private sector (incl. MPP1)
- All information related to sales &inventories was
passed on through an satellite comm. System
Key Back End Systems
Retail Link System ($4 B)
- Monitor the sales of goods at stores & replenish
inventories of 10,000 suppliers
- Details of daily transactions (10 m↑/day) were
processed via this system
CPFR2, TPS3 (Transaction Process System)
DSS4, Satellite System, EDI5, UPC6 code, RFID7
Hub(distribution center) & Spoke(store) system
Moves from Big Box retailer to
e-Commerce Innovator (CEO drive)
▪ Handles consumer data
- 1 million customer transaction data/hr.
- 245M customers walk in store/week
▪ Walmart.com grows CAGR 30% since 2011
- 4th US online commerce in 2013
- Expecting $13B of e-Commerce in 2014
▪ Walmart uses big data analytics
- Walmart labs use social media analytic platform
→ taxonomy : products, people, locations, events,
and interests
- Halloween and black-Fridays
▪ Acquires 12 digital/analytic firms since 2011
- mobile, social, big data, e-commerce etc
1.Massive Parallel Processor, 2. Collaborative planning, forecasting & replenishment, 3. Transaction process systems,
4. Decision support system, 5. Electronic Data Exchange, 6. Universal Product Code, 7. Radio Frequency Identification
17. 3. Case study : Apple (2/3)
Apple has achieved biz. Success through the use of IT & invested
not only core tech., but also front end system for consumer service
Product Core technology Customer-centric Front End service
Invested in key technology for product
differentiation1 (39 out of 61 in M & A)
- Platform : iOS, iTunes, iCloud, iWork, iAd, iBook
- Application : music, picture, video, voice, map,
data, internet, search engine etc.
- H/W : Chipset, micro LED display, Flash memory,
firewiire chipset
IT aligned business strategy
▪ iPod : iTunes music service platform
▪ iPad : App Store launched to support device
▪ All devices : iOS is standard OS platform
▪ iCloud : support All apple product support and
web service (incl. email/file share/storage)
Build up consumer service infrastructure
▪ Evolution of consumer service in apple
- iTools (2000) : Internet S/W service for apple
- .MAC (2002) : email, disk storage service
- MobileMe (2008) : expand service to mobile
- iCloud (2011) : $1B to build consumer service
cloud data center
▪ Expand data center for future service (4 → 72)
- Plan 3 more DCs in NC, Reno, China
- Plan to buy internet infrastructure to boost
performance and future TV content service
▪ Acquires 31 digital/Web tech. firms since 1988
- 513% of total M&A in apple since 1988
- 714% of total M&A in apple since 2010
1.Core technology H/W + Core technology S/W, 2. 7 Data Centers : Cupertiino, Newark, Santa Clara (CA), Maiden (NC), Reno (NV),
Prineville (OR) , Beijing (China) 3. 31 out of 61, 4. 22 out of 31
18. 3. Case study : Amazon (3/3)
Amazon leverages IT & digital technology to make BMI1 of online store
→ eMarketplace → Web service (AWS2, MT3) → Digital content service
→ OEM manufacturer → Logistics & distribution (1 hr. Drone delivery)
1 Great execution & business innovation by digital technology
Data driven automation & digital technology provides a significant advantage to outperform one’s
competitors
▪ Digital enables limitless inventory : starts 1 category (books) to 16 main categories
▪ Digital boosts customer care
- Invest data & human driven customer service
- Acquires Zappos (#1 customer care know-how, new audience – young women)
▪ Customer centric e-Commerce innovation (Invest IT to create seamless & integrated shopping experience)
- 1-click ordering, multi-device support, price check, next day delivery for prime
2 Invest 6% of revenue focus on Distribution & Logistics
Amazon’s secret recipe : Leverage its digital advantage to optimize supply chain & logistics
▪ Buy KIVA systems : Warehouse robotics & automation technology
▪ Digital driven supply chain : hires C-level from Walmart (CIO, CLO4)
- Computerized supply chain, supply & distribution network (50 fulfillment centers over 8 countries)
▪ Developing Drones delivery : US delivery within 60 minutes
1. Business Model Innovation, 2 Amazon Web Service, 3. Mechanical Turk : Human Intelligent Service
4. Chief Logistics Officer
19. 4. Big Data trend 2014
1. Big Data Grows Bigger: The growth of social media, mobile devices, & machine sensors is
generating a wealth of bits that either didn't exist or weren't accessible a few years ago.
2. Support for New Analytic Apps: Demand for new analytic apps (incl. automated reports,
dashboards, predictive analytics, & decision support) putting on Data Scientists & Developers.
3. Hadoop Matures: With the open source projects like YARN, Hadoop functionality improves &
enables new capabilities, such as real-time analysis. Now consider it for mission critical apps.
4. Security/Privacy: CEOs want security. Users want privacy. CIOs make a greater effort to build
security, privacy, and governance policies into their big data systems and processes.
5. Designing for Cognitive Computing: Data Scientists begin to design for cognitive capabilities
such as sense-finding, natural language, decision-automation & semantic search functions.
6. Big Data in Marketing: Marketing is a sweet spot for adoption, but CMOs and their staffs
are not able to handle all the big data and analytics requirements
7. Chief Data Officer: Expect more companies focus on developing a corporate data strategy &
a data-driven culture with an emphasis on data security & LOB self service capabilities.
8. Data Scientists: Big data demands a new breed of data scientists who can make sense of the
data coming in from mobile, social, and sensing that require design & architecture of applications
9. Data Quality: Data quality is at the heart of all data initiatives. The old saying garbage in =
garbage out still holds true today.
Source : http://practicalanalytics.wordpress.com/2011/12/12/big-data-analytics-use-cases/
20.
21. 2014 trends summary
Key Trends Recommendations
▪ Personalization : content targeting, User
experience, responsive design etc
▪ Marketing : email → multi media
Front end investment tops for
Mobile, social, big data, cloud etc
3
Marketing/Digital Marketing Trend
→ Digital engagement & adoption
1
▪ Mobile/Social dominance, cloud based service
▪ Big Data : Data ↑ (social/media, mobile, IOT)
▪ Security : cyber security, security of IOT etc
1
Sell the holl, not the drill
Focus on front end system for business
▪ Apple invests on cloud center ($B’s)
▪ Amazon invests on warehouse &
logistics (6% of total revenue)
2
Digital marketing adoption is popular
Digital Marketing practices are soaring
▪ outsourcing → in-house among leaders
Ensure core competency & performance
▪ Increase bot traffic by faulty marketing
3
Set up digital transformation strategy
Walmart : Bigbox retailer → ecommerce innovator
Apple : Manufacturer→ retailer & content service
Amazon : e-commerce (direct sales → marketplace),
IT infra. Service (AWS), OME manufacturer
with service (Kindle, TV, Phone)
e-Commerce Trend
→ consumer interface & insights 2
▪ Personalization, multi device, Social
▪ Omni channel selling, Data analytics
22.
23. Digital marketing trend
Rise of responsive email design Rise of Video based landing design
SOCIAL MEDIA IS
BECOMING MORE
VISUAL
25. Bot traffic
Global advertisers are expected to waste $9.5B on bot traffic in 2013
- Some publishers create or buy fraudulent bot traffic to increase ads revenue
Bot traffic 2013 Using Data to prevent traffic fraud
Collecting Metadata
There are hundreds of pieces of metadata
tied to every click & conversion that provide
valuable information about the identity of
the person behind the click
Spotting Patterns
Using advanced pattern recognition
technology, we can analyze click lead &
downstream sales data to identify trends that
indicate bot traffic
Sorting Traffic
Traffic sources for each campaign are
categorized as low intent or high intent based
on the presence of bots & the likelihood of
conversion
Optimizing Spend
Campaigns can then be optimized for hight
intent traffic only. Allowing advertisers to
reach real consumers with high lifetime value
Theft of content/email
Data(Credit cart) theft, Malware infection, site hijack
Marketing intelligence gathering, Performance down
Posting of irrelevant content, Search Engine blacklisting
Source : Incapsula
26. Digital = Cash Flow = Low price
Amazon use digital technology to leverage its high positive cash flow
- Average a product stays : 70 days BBY’s shelf vs. 33 days on Amazon
Average a product stays; 70 days on Best Buy’s shelf
33 days on Amazon’s one
Leveraging its high positive cash flow, Amazon is able to maximize margins and
beat all other retailers when it comes to pricing.
27. Amazon : Digital goods dominating underway?
In each Digital market, Amazon fights for its monopoly
28. Walmart : Digital goods dominating underway?
Walmart has been building an internet technology company with world-best-class
ecommerce capabilities inside the world largest retailer
Walmart digital technology acquisition history
Kosmix : Walmart Labs
Web search & data analytics
OneRiot
Social/mobile media campaign
Grabble
Mobile receipts technology
Set Direction
Mobile commerce app dev.
Tasty Labs
Social S/W incubator
OneOps
Cloud computing PaaS
Inkiru
Predictive Data Analytics
Torbit
Web acceleration technology
2011 2012 2013 2014
Small Society
iOS mobile app development
Social Calendar
Facebook social reminders app.
Yumprint
Recipe & meal planning
Adchemy
ecommerce product search
(12 acquisitions since 2011)
29. Apple M & A history
Acquires 61 technology firms since 1988, 39(64%) are core technology for business
and 22 (36%) of M&A are front end service for consumer
Network Innovation
Orion Network Sys.
Styleware
Nashoba systems
NeXT
Power Computing
Corp.
Bluefish Labs
√Bluebuzz (ISP)
Spruce technologies
√PowerSchool
√Nothing Real
Zayante (Firewire)
√Silicon Grail Corp.
√Propel Software
√Prismo Graphics
√Emagic
(music production S/W)
√Quattro Wireless (iAd)
Intrinsity (SoC)
√Siri (Voice control S/W)
√Poly9 (Web based map)
Polar Rose
IMSense
√Placebase
√Lala.com
SnappyLabs
√Burstly (app test)
LuxVue technology (LED)
√Spotsetter (Social Search)
√Swell, √BookLamp
√Beats Electronics
1988 1989 1997 1999 2000 2001 2002 2005 2006 2008 2009 2010 2011 2012 2013 2014
Coral S/W
Xemplar education
Raycer Graphics
Schemasoft
FingerWorks
√NetSelector
Astarte-DVD
authoring SW
√SoundJam (MP)
P.A Semi
√C3 Technology
Anobit
(Flash Memory)
Silicon Color
Proximity
√Chomp (Search)
√Redmatica
Authen Tec
√Particle (web)
√Novauris Technologies
√WiFiSlam (location)
√Locationary (Maps)
√HopStop.com (Maps)
Passit Semiconductor
PrimeSense (Chipset)
√Matcha (Media discovery)
√Embark (Maps)
Algo Trim (Data Comp.)
√Cue, √Topsy(Analytics)
√BroadMap, √Catch.com
core technology H/W (11), core technology S/W (28), Front end application/platform/service (22), √ Digital/Web tech (31)
31. IDC predictions 2014
The IT Industry's 3rd Platform for Innovation & Growth
Trends
Mobile platform/OS battle
Smartphone/tablet vs. others
Social networking/Social
business
IOT (Internet of Things)
Big Data
Cloud service
Data Center Transformation
Innovative Industry solutions
32. Deloitte Tech. Trend 2014
Enablers Disruptors
CIO as venture capitalist
- CIOs should manage IT portfolio in
a way that drives enterprise value
and evaluate portfolio performance
Social activation
- The focus of social business has
shifted from measurement to
monitoring sentiment & perceptions
Cognitive analytics
-Cognitive analytics bridge the gap
between the intent of big data
and the decision making.
Cloud orchestration
- Tactical adoption of cloud is giving
way to the need for a coordinated,
orchestrated strategy
Industrialized crowdsourcing
- Enterprise adoption of the crowd
allows special skills to be sourced
from anyone, anywhere & anytime.,
In-memory revolution
- Move from analytical to transactional
systems, the potential to fundamentally
reshape biz. processes grows
Digital engagement
- Enterprise core products become
augmented or replaced with digital
intellectual property
Real-time DevOps
- By standardizing & automating envr.,
build, release & configuration – tools
like deployment mgrs, auto build etc
Wearables
- Wearable computing has many
forms such as glasses, watches,
smart badges, and bracelets
33. Accenture technology vision
Description
Digital-Physical Blur
- Wearable devices, smart objects and machines are providing us with
real-time intelligence that is changing how we live and how biz. operate
From workforce to crowdsource
- Using advanced digital tools and platforms, organizations can now tap
into pools of people across the world (immense, agile, even for free)
Data Supply Chain
- Data needs to be something that is transported through a supply chain,
is shared, used and repurposed – just like other products.
Harnessing Hyperscale
- Hardware world is now a hotbed of innovation with demand soaring for
performance in storage, processors and specialized servers.
Business of Applications
- Software as a core competency in the digital world
Architecting Resilience
- “Built to survive failure” - the mantra of the nonstop business
34. PWC top 10 tech. trends for business
Trends Description Trends Description
Business Analytics Sensors
Socially enabled
business processes
Robotics
Mobile customer
engagement
Battery and power
technologies
Cybersecurity 3D printing
On-demand business
and technology services
Wearable
computing
35. Rise of social commerce
75% of social generated eCommerce sales came from top 3 players. Social traffic of
eCommerce led to increase a revenue (17.8% 1st half, 2013)
Social Media Fact in 2013 Tips to get started for Social Media
Source : mobstac, Feb 2014
75% of social generated
e-Commerce sales from
Facebook, Twitter, Pinterest
39% of Facebook users like
brand pages to research
products
74% of consumers rely on
social media to guide their
purchases
40% of social media users
have purchased an item after
sharing it on Facebook,
Twitter or Pinterest
▪ Build brand awareness
▪ Reply to customer queries
▪ Promote seasonal sales
▪ Drive fan engagement
▪ Create sharable hashtag
▪ Provide exclusive
merchandise
▪ Organize previews
36. Consumer Journey
Marketing opportunities exist in shopper’s journey through various touch points
when analyzing the different phases in the MOT1
Shopper Marketing
ENGAGEMENT/PLAN SHOP
PURCHASES
AWARENESS
INFLUENCES USAGE
Consumer Marketing
Shopping
plan
Channel /
Retailer
choice
Category
conversion
SKU
selection
Product
Brand image experience
Media &
other
influence
Discover
Pre-shop
information
Get help
Trust
Use
Friend Evangelize
Share
Personalize
Search Research Compare
Decide
Web
Company website
Mobile
Branch/store
Call center
Social
Purchase
1. Moment of Truth