This document discusses the history and evolution of the internet and web technologies. It begins with early entrepreneurs like Hewlett and Packard in the 1930s and continues through modern innovators like Zuckerberg and the rise of social media. Key topics covered include the development of search engines by Google and others, the growth of e-commerce platforms like Amazon and eBay, and the emergence of social networking through sites like Facebook and Twitter. The role of cloud computing architectures and user participation in the "Web 2.0 Revolution" are also summarized.

1. WWW
'Way to wheel the world'
Rungsun Promprasith
BE, MS Computer
Rungsun@sbox.co.th

3. Chaper 1.0 : Introduction
1939 William Hewlett , David Packard
Garage Entrepreneur
538$ (1939) >>>>>>>>>> 104,000 Million $
(2007)

4. 1970 Steve Jobs (Reed college), Steve Wozniak (UC Berkeley)
Living room Entrepreneur

5. 1975 Bill Gates , Paul Allen (Harvard U)

6. 1984 Group of computer scientists from Stanford University
LAB Entrepreneur

7. 1994 Jerry Yang , David Filo (Stanford U)
Jerry's Guide to the World Wild Web
Dorm Entrepreneur

8. 1998 Larry Page , Sergey Brin , Eric Schmidt (Stanford U)
Seach Engine

9. 2003 Mark Zuckerberg (Harvard Univercity)
Hacker Entrepreneur

10. 1997 Poramet Minsiri (Chula U)

11. 1997 Wanchat Padungrat (KMITL)

12. 1999 ภาวุธ พงษ์วิทยภานุ (ม.รังสิต)

13. Chapter 2.0 : Web 2.0 Revolution !

17. Mega Niche!

18. Open
Collaborate
Co-Create
Sharing
Cloud Architecture

19. You!
Time magazine 2006

20. Homework

21. Web 2.0 Architecture

22. Cloud 1 : Search
Marketeer
Ads Search Googler
Google Result +
Relative Ads
Relative Ads User
Google
Partner

25. Cloud 2 : Social Networking
Social Collaboration

27. Email
SMS IM
VOIP
Applicaiton
Sharing
VDO
Teleconferencing

29. MMOG
Massively multiplayer online game

30. Subscription
Subscription
Sponsorship
Sponsorship
Income
Income
Virtual
Money
Advertising
Advertising
--Based
Based

31. Cloud 3 : E-Commerce 2.0

32. Cloud 4 : Innovation &
Wisdom Co-creation

34. Cloud 5 : Social Media /
Entertainment

35. Cloud 6 : Business Web
Co-Creation
Innovation Share
Co-Design
CRM
Business Collabolation

36. Googleplex
Search Engine
Media & Advertising
Platform
Larry Page , Eric Schmidt and Sergey Brin

37. Adword : Cost-per-click

38. Google Affiliate Adsense

39. One-stop shopping advertising
platform
1,600M$ : Owner
US radio media agency
900M$ : Partner
60% MK share
2M user / month
Display media agency

40. Mobile
Google Map GMail
Google Mobile Search Youtube
‘Location Base’
Google Productivity
Google Talk
Tools

41. Others service
• Froogle : Price & Feature comparation
• Google Check Out : Search-Find-Buy
• Google Docs & Spreadsheet : Cloud Computing

42. Future
• Pattern Search : Pattern recognition
• Behavioral Targeting
• Open Social

43. Yahoo!
• Yahoo! Auto Web Portal
• Yahoo! News
Content Aggregator
• Yahoo! Movies
• Yahoo! Music
Display Advertising
• Yahoo! Shopping
• Yahoo! Search
• Yahoo! Mail
• Yahoo! Image
• Yahoo! Personal

44. Peanut Butter Memo
Spread too thin !
Anything But Cool.!

45. FUTURE
400M User
Yahoo
mobile 3.0

46. eBay

47. Business
List-in
Seller Promote
Bid
Bidding Bidder
Sell
Winner
% from price

48. Pierre Morad Omidyar
250M User

49. Meg Whitman – Former CEO

50. Web2.0 Impact !
• Search-Find-Buy impact
– Froogle
– Google Checkout

51. APPLE !
Open platform Huh I don’t care!

53. 7,000M $

54. iTune / iPod
DRM

55. Amazon
The largest Online Bookstrore
The largest E-Commerce store

56. Business
Search
Buyer
/ Order
JIT Publisher
Amazon
order / Producer
Transport
UPS

57. Future
• eCommerce Solution
• Mechnical Turk : Outsourcing job online
• Kindle

58. Facebook vs MySpace

59. Marketing 2.0
How to make money on 2.0 world..

60. CRM
Micro Blogging
News & Promotion
Name //
Name Following
Following Mention Hashtag
Hashtag
Mention Re-Tweet
Re-Tweet
Profile
Profile //Follower
Follower (@) (#)
(#)
(@)

61. Twitter Tools

62. Twitter Analytic Tools

63. Twitter Client

64. @gthchannel
@Sahamongkolfilm
@MajorGroup
@channelvthai
@mtvthailand
@virginradioth
@modeling22
@Centralnews, @CentralWorld
@KBank_Live
@scb_thailand
@ariptoday
@dmgbooks
@SBC_PR
@jamsai

65. 500M user - 50% Daily log-in – 130 Friend list average
200M via mobile
5M Thai people
700,000M minute / Month !

68. Fan Page
Brand Awareness
Application

69. Facebook Ads
CPC – Cost per Click
CPM – Cost per Thousand Impressions

72. 2,000M view per day 10 minute average per time
At lease once per week 70% outside USA

74. Youtube Channel

75. Location-Based Service
GPS
A-GPS

79. AR : Augmented Reality
• Location Based AR
• Marker Based AR