e commence is day today life of people in the IT age. so people more in relevent in this field

1. Electronic-Commerce
Topic 7
Mr. Karan Singh
Librarian Vikash Degree College
Bargarh, Odisha

2. e- Commerce
• Business over the Internet
• e- commerce now theore popular
• coustmer pay and view credit card & e
payment

3. The Internet
• Universal, easy-to-use set of technologies
and standards
• Web sites available 24/7
• Extended distribution channels
• Reduced transaction costs
• Reduced network and coordination costs
• Redundant

4. Trends
China says it’s poised to be top Internet country
The Associated Press – 1/19/2008
The Chinese government said Friday that its internet population
has soared to 210 million, putting it on track to surpass the U.S.
online community this year to become the world’s largest.

5. About 7000 miles

7. Trends
• Black Friday
2009 about $10B
• Cyber-Monday
Youtube, search for e-bay cyber Monday

8. Trends
• Dissintermediation

10. Source: internet world stats Sept 2009

11. • E-commerce is changing everything
• Electronic commerce (e-commerce) – commerce, but it is
commerce accelerated and enhanced by IT
– Build powerful relationships with customers
– Build powerful relationships with suppliers
– Build powerful relationships with partners

12. Creating a Sustainable Competitive Advantage
• Brand-Name Recognition
• Best-of-Breed Processes and Features
• Creating Repeat Customers
• Customization

13. E-commerce business models

14. B2B E-Commerce
when a business sells products and services to customers who are primarily other businesses
– Where all the e-commerce money is
– Basically, it’s about businesses doing business with other businesses
– Supply chain management is a big part of B2B e-commerce

15. Potential Benefits
•
•
•
•
•

16. B2C E-Commerce

17. Source: BusinessWeek traffic
Top Online Retail

18. Source: internetretailer.com January 2010, annual online retail sales estimates, excludes other revenues
Top Online Retail

19. Why do consumers buy online?
#1
#2
Sources: Nielsen Online and BizRate Research February 2010

20. Sources: Coremetrics, money.cnn, and Comscore February 2010
Cyber Monday 2009 versus 2008
2009 $887M
Heaviest Online Spending Day in History
5 to 10% increase over 2008
Mean order amount $180 vs. $130
lead by apparel retailers
$10B Black Friday
Single Day Sales

21. Sources: Forrester Research February 2010
Size of Annual Online Sales
$150B+ 2009 growing to $250B+ in 2012

23. C2C E-Commerce

24. B2B and B2C Success Criteria
• Understand your business and your customers
• Find and establish relationships with customers
• Move money easily and securely

25. Understand your business and your customers
• Who are your target customers?
• What is the value of your products and services as
perceived by your customers?

26. Find Customers and Establish Relationships
B2C
• Registering with search engines
• Online ads
• Viral marketing
• Affiliate programs

30. A blog (a portmanteau of web log) is a website where entries are
commonly displayed in reverse chronological order. "Blog" can
also be used as a verb, meaning to maintain or add content to a
blog.
Many blogs provide commentary or news on a particular subject;
others function as more personal online diaries. A typical blog
combines text, images, and links to other blogs, web pages, and
other media related to its topic. The ability for readers to leave
comments in an interactive format is an important part of many
blogs. Most blogs are primarily textual, although some focus on
art (), photographs (photoblog), sketchblog, videos (vlog), music
(MP3 blog), audio (podcasting) are part of a wider network of
social media. Micro-blogging is another type of blogging which
consists of blogs with very short posts.
As of December 2007, blog search engine Technorati was
tracking more than 112 million blogs.[1]

31. Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce
increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and
computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.[1] Viral marketing
is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.[2] Viral
promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images,
or even text messages.
It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven
people about a product or service which he/she did not like.[3] Viral marketing is based on this natural human behavior.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social
Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high
probability of being passed along.
The term "viral marketing" is also sometimes used pejoratively to refer to stealth marketing campaigns[4]--the use of
varied kinds of astroturfing both online and offline [5] to create the impression of spontaneous word of mouth enthusiasm.

32. B2B
• Relationships
• Supply Chain Management
• Information Technology
Find Customers and Establish Relationships

33. Move Money Easily and Securely
• Secure Sockets Layer (SSL)…
– Creates a secure connection between a Web client and
server
– Encrypts the information
– Sends the information over the Internet
• Denoted by lock icon on browser or https:// (notice the “s”)

34. Move Money Easily and Securely
The “s” in https and
the padlock

35. B2C Payment Systems
• Credit Cards
• Financial cybermediaries
• Electronic checks
• Smart Cards

36. Financial Cybermediaries
– Internet-based company that makes it easy for one person to pay
another person or organization over the Internet
– PayPal (www.paypal.com) is the most well-known

37. Electronic Check
• Electronic check – mechanism for sending money from your
checking or savings account to another person or organization
– Many implementations
– Most common implementation is online banking

38. Smart Cards
• Smart card – plastic card (the size of a credit card) that contains an
embedded chip on which digital information can be stored and
updated
– Debit cards are an implementation

39. B2B Payment Systems

40. Electronic Data Interchange - EDI
• Electronic data interchange (EDI) – direct computer-to-
computer transfer of transaction information in standard
business documents, such as invoices and purchase orders, in a
standard format
– How businesses communicate with each other
– Used in e-marketplaces and VANs
Private Network
Value-Added Network

41. EDI and a VAN

42. E-Business Trends, Biometrics

43. E-Business Trends
• “E” is certainly changing many things
• Many trends in every part of your life
• Three important ones
1. Youth
2. M-commerce
3. The Long Tail

44. E-Business Trends, Youth

45. E-Business Trends, M – Mobile Commerce
• Mobile computing – your ability to use technology to
wirelessly connect to and use centrally located information
and/or application software
• M-commerce – e-commerce conducted over a wireless device
– Subset of mobile computing
• Mobility is key for the next generation of e-commerce that will
rely on
1.Knowing where we are
2.Our ability to do anything from anywhere

46. E-Business Trends, M – Mobile Commerce

47. E-Business Trends, Long Tail
• Long Tail – first offered by Chris Anderson; explains e-
commerce profitability in terms of a sales curve
• Brick-and-mortar businesses carry limited inventory, inventory
that is popular
• E-businesses can carry huge amounts of “niche” inventory that
may only sell a couple of times a year

48. E-Business Trends, Long Tail

49. E-Business Trends, Long Tail