This document discusses e-commerce and e-business. E-commerce refers to buying and selling online, while e-business is a broader concept that also includes customer service, partnerships, and internal organization functions. There are different types of e-commerce such as business-to-business, business-to-consumer, consumer-to-consumer. E-commerce provides benefits to organizations, customers, and society as a whole such as access to wider markets, lower costs, and increased standard of living. However, it also faces limitations such as security and privacy issues. The document outlines the consumer decision process and different advertising and shopping methods used in e-commerce.

1. E-BUSINESS & E-COMMERCE
CHAPTER 5
NOOSHA SAFAHANI

2. E-COMMERCE(EC) VS. E-BUSINESS
E- commerce(EC): describes the process of buying, selling,
transferring, or exchanging products, services, and/or
information via computer networks, including the Internet.
E-business:
refers to a broader definition of EC, not just the buying
and selling of goods and services, but also servicing
customers, collaborating with business partners, conducting elearning, and conducting electronic transactions within an
organization.

3. E-Business
E-Commerce

4. PURE VS. PARTIAL EC
 Product (service) sold
 Process
 Delivery agent (or intermediary)

6. TYPES OF E-COMMERCE
Business-to-business (B2B)
Collaborative commerce (C-commerce)
Business-to-consumers (B2C)
Consumers-to-businesses (C2B)
Consumer-to-consumer (C2C)
Intrabusiness (intraorganizational) commerce
Government-to-citizens (G2C) and to others
Mobile commerce (m-commerce)

7. The scope of E-commerce

8. BENEFITS OF E-COMMERCE
To Organization
•national and international markets
•eliminates marketing distribution channels
•Decreases the costs
•product customization and reduces inventory costs
•Lowers telecommunications costs
•Helps some small businesses
•Enables a very specialized niche market

9. BENEFITS OF E-COMMERCE
To Customer
•conduct quick online searches and comparisons
•more choices
•24 hours a day, from almost any location
•customized products
•work and study at home.
•electronic auctions
•exchange ideas and compare experiences

10. BENEFITS OF E-COMMERCE
To Society
•less road traffic and lower air pollution
•increasing peoples standard of living
•developing countries and rural areas to enjoy products
and services
•Facilitates delivery of public services

11. LIMITATIONS OF E-COMMERCE

12. LIMITATIONS OF E-COMMERCE

13. AUCTIONS AND BARTERING
Electronic Auctions(E-Auctions)
An auction is a market mechanism by which
sellers place offers and buyers make
sequential bids
Bartering
Related to auctions is electronic
bartering, the exchange of goods or
services without a monetary
transaction.

14. MAJOR TYPES OF AUCTION
Forward Auction
•Many potential buyers
Reverse Auctions
•One buyer

15. MAJOR CATEGORIES OF B2C APPLICATIONS
1.Electronic Retailing:
 Storefronts
Specialized(persianFlora.ir)
General(walmart)

Malls
referral malls (kharidgroohi.com)
Mall organizers (store.yahoo.com)

16. MAJOR CATEGORIES OF B2C APPLICATIONS
2. Service Industries Online:
 banking
 trading of securities (stocks, bonds)
 job matching
 travel services
 real estates

17. E-COMMERCE CONSUMER BEHAVIOR MODEL

18. THE CONSUMER DECISION-MAKING PROCESS
1. A Generic Purchasing-Decision Model
need
identification
information
search
evaluation of
alternatives
Purchase
and delivery
afterpurchase
evaluation

19. THE CONSUMER DECISION-MAKING PROCESS

20. HOW MARKET RESEARCH FINDS WHAT CUSTOMERS WANT?
1. Asking customers what they want
2. Tracking customer activities on the web

21. ADVERTISING METHODS
Banners
Pop-up & Pop-under
E-mails
Electronic Catalogues & Brochures
posting advertising in chat rooms (newsgroups)
Internet Radio & TV

22. INTRABUSINESS
 Business to Its Employees (B2E)
Commerce
 E-Commerce Between and Among
Units Within the Business
 E-Commerce Between and Among
Corporate Employees

23. E-GOVERNMENT APPLICATIONS
Government
to-Citizens
(G2C)
Governmentto-Business
(G2B)
Governmentto-Government
(G2G)

24. CUSTOMER TO CUSTOMER E-COMMERCE
• C2C Auctions
• Classified Ads
• Personal services

25. E-Commerce
Services

26. TIPS FOR SAFE ELECTRONIC SHOPPING
● Look for reliable brand names at sites
● Call up and quiz the employees about the
sellers.
● Investigate how secure the seller’s site is by
examining the security procedures and by
reading the posted privacy notice.
● Examine the money-back
guarantees, warranties, and service
agreements.
● Compare prices to those in regular stores. Toolow prices are too good to be true, and some
“catch” is probably involved.

27. TIPS FOR SAFE ELECTRONIC SHOPPING
● Ask friends what they know. Find testimonials
and endorsements in community sites and wellknown bulletin boards.
● Find out what your rights are in case of a
dispute.
● Consult the National Fraud Information Center
(fraud.org).
● Check consumerworld.org for a listing of useful
resources.

28. CASE: FREEMARKETS.COM

29. CASE: FREEMARKETS.COM
● Asset disposal analysis
● Detailed sales offering
● Targeted market outreach
● Event coordination
● Sales implementation

31. CASE: FREEMARKETS.COM
7.500$
121.000$