Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
Creating a social media strategy for a tourism business | Block 3: E-Commerce...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 3: E-Commerce in Tourism
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Creating a social media strategy for a tourism business | Block 3: E-Commerce...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 3: E-Commerce in Tourism
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
We look at the concept of Social Media and where it is headed in the future and the wide variety of social media applications businesses are using to enhance their brand and marketing strategy. We also investigate the do and don't of a social media policy.
I took out the video links in this presentation to optimise download time.
To view:
1. American Express:
http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded
2. Social Media Policy
http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded
3. Yammer
http://www.youtube.com/watchv=vwwtcl6BDqU&feature=player_embedded
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
A fun presentation about the digital revolution aimed at South African employees to enlighten them in an interesting and memorable way. Inspired by Olivier Blanchard's Social Media ROI presentation.
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
E-scape Interactive and Orchard PR explore some of the key challenges and opportunities facing marketeers and business owners in 2012.
As marketers, we face unprecedented challenges. The communication landscape has changed for good. No longer can we rely on one or two methods to reach, engage and motivate our audiences. We have to generate meaningful messages and content, that work across multiple platforms – from print to computer, tablet to mobile device – and reach our target without getting filtered out in the process.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Back end errors at u.s. health website jeopardize sign-up-hCentive newsAlisha North
There’s no way to tell how many people who think they enrolled for health insurance through the U.S. Obamacare exchange actually have, after about 1 in 4 files sent to insurers had garbled and incomplete information.
We look at the concept of Social Media and where it is headed in the future and the wide variety of social media applications businesses are using to enhance their brand and marketing strategy. We also investigate the do and don't of a social media policy.
I took out the video links in this presentation to optimise download time.
To view:
1. American Express:
http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded
2. Social Media Policy
http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded
3. Yammer
http://www.youtube.com/watchv=vwwtcl6BDqU&feature=player_embedded
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
A fun presentation about the digital revolution aimed at South African employees to enlighten them in an interesting and memorable way. Inspired by Olivier Blanchard's Social Media ROI presentation.
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
E-scape Interactive and Orchard PR explore some of the key challenges and opportunities facing marketeers and business owners in 2012.
As marketers, we face unprecedented challenges. The communication landscape has changed for good. No longer can we rely on one or two methods to reach, engage and motivate our audiences. We have to generate meaningful messages and content, that work across multiple platforms – from print to computer, tablet to mobile device – and reach our target without getting filtered out in the process.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Back end errors at u.s. health website jeopardize sign-up-hCentive newsAlisha North
There’s no way to tell how many people who think they enrolled for health insurance through the U.S. Obamacare exchange actually have, after about 1 in 4 files sent to insurers had garbled and incomplete information.
hCentive Webinsure Exchange Integration PlatformAlisha North
Are you an insurer worried about integrating to state & federal marketplaces? Are you worried about cost, technology infrastructure, strategy, complexity and deadlines?
This white paper addresses these concerns and more. Learn what steps you need to take and what pitfalls to avoid. Let hCentive be your guide through this challenging and changing landscape.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
EGLINE SAMOEI: FOCUS ON DIGITAL TRENDS 1ST MSK MARKETERS SUMMIT – 20th & 24th...Eglin Samoei
MSK MARKETERS SUMMIT 2022-This summit theme - Future-nomics: Marketing in the new global economy examines the current state of the global economy, considering the political and economic changes, most recently due to the COVID-19 crisis, that have impacted individuals, business, and the ways in which we work.
Egline Samoei Spoke on Focus on Digital Media: Digital Marketing Trends and Strategies
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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3. Stages of Digital Revolution
•New channel location-based marketing
•Sales Tool- Brochure/Walk Through
Mobile
•Social Buying/ Face book Group Buying
S-commerce
Twitter (Mini Blog)
Social Media Face book (Blogs)
You Tube (Demos)
Linked In (Company Page)
Google
Information & Search
Banner Advertisements
Web-pages
Banking
E-commerce
Airlines
E-bay
5. Products Brand Exposure and Brand Salience
Part B
Lead Generation
Domestic International
HNI’s NRI’s / PIO’s
Investors USA / UK
Delhi/NCR ME/AUS/SEA
Other Cities
6. Internet Usage
Internet in India has been emerging with a rapid pace. The penetration rate is at its
peak. In the next 5 years, more than 80% of the real estate business will be conducted
on-line.
Internet has been increasingly used by the people of age group 15- 70.
3G spectrum has opened up the avenue of immense growth for Internet usage in India.
Total Internet subscriber’s base/connections as on July end 2010 was around 80 million
Net users in India-11,870,000 Users ( Feb 2011). India has 10.52 million broadband users
(till Oct.2010), constituting 6.0% of the population.
7. Today’s digital world is all about communities
• Social networking sites enables increased user
interaction
• User generated content (UGC) including Text,
Audio, Video and Images helps builds
communities
– User generated content (UGC) is growing
exponentially and expected to grow further
Research
90% of consumers trust net based
recommendations from other
consumers.
70% trust brand web-sites.
8. The rise of social networking and the blogging hype in India
1. 56% of internet users undertake social (Facebook, Twitter) or professional
networking (LinkedIn).
2. Social networking forms the larger part of the pie with 52% of net users.
3. Blogging remains a tertiary phenomenon, with only about 31% of all internet users
somehow involved in blogs.
Though 27% of all online Indians read or check blogs, 15% of them comment on
blogs and only 9% of them have a blog of their own; that is, in effect, 89% of all net
users who are involved with blogs merely read them.
Yahoo is the most recalled online brand, but Google is the most used in India
1. 30% of all online Indians recalling Yahoo as the first online brand coming to their
minds.
2. In actual usage, Google is the frontrunner with 52% of all internet users preferring to
use Google the most among all the websites.
9. Areas for Exploration and Implementation
• Face book- Fan Page / Advertisements/Engagements
• Linked In- Company Page / Banners
• Twitter- Following/Presence
• You Tube- Exposure
• Banners Key Sites- Presence for high click through rates
• Google search engine optimization (words) SEO (Search Engine Optimization)/SMO (Social Media
Optimization)
• Improve our own web-site making it conclusive for information, a platform for engagement and booking
of units
• We will need to appoint a suitable Digital Marketing Company
10. ‘
New’ Marketing Tools Options
Existing New
TV Search Engines
Print • Mobile
Social Network
Radio
• Outdoor Video Streaming
Games
• Sponsorships/ Events & Exhibitions
• Cinema Blogs
Micro Blogs
Online Communities
11. What we need to do:
1. E-Commerce- On-line platform for inventory, exhibition and booking/blocking.
2. Information and Search
Outbound-
Digital TV Ads
Face book Ads
E-Mailers Via Linked-In, Yahoo, Google
Inbound-
Search Engine Optimization. We create content on social media such as Twitter, FB and Linked In +
Content Media Channels that attract internet driven audiences with targeted articles and videos.
3. Social Media
Own Blogs.
Micro-blogs on Twitter.
Online communities “XYZ Family” from our web-site.
User generated content- our walk-through and TVC’s on You Tube.
Social Network Presence- Fans on Face book, Company page on Linked In.
12. What we need to do ( 1 Month of Experiment)
5. Mobile
SMS Short code video of walk through and TVC.
Location based.
Scan code to see brochure.
M3M Digital Cell- This will be a part of the marketing department. Techno-savy person who will ensure real
time implementation and monitoring of our on-line activities and co-ordinate the off-line promotion.
We also need to hire a person who will handle FB/Twitter/Linked In Customer Engagements. Good
communicators who will provide correct knowledge to prospective customers. He/she will update and
maintain other micro-blog & blogs and build our own community.
We need to combine the off-line (Press/TV/Print) with on-line media to get a 360 degree effect on brand
building and lead generation (see short term plan attached- Exhibit A)
An immediate campaign may be viewed upon as a first foray into the realm of digital marketing in order to
generate qualified leads from India and Abroad.
13. Simple Choices using the internet
Inbound
Outbound
Customer
COMPANY
Searches and Finds
Finds the
COMPANY
Customer
15. MOBILE
• Advertising (using currently)
• Coupons (for future consideration)
• Location Based Marketing- Loyalty points &
badges
• Sales Tool- Brochure/Walk Through
16. Short code sms
Short code sms details in Print
ads/ e- mailers/Outdoor/
magazine Adverts etc.
Mobile Number recorded by
Sms XYZ to 5323
CRM
Thanks for contacting M3M Group. To view
an exciting TVC of M3M Golf Estate, kindly Data recorded by Samadhan
click on http://SANDEEPPANDEY.TK your
Mobile/PC.
Online Access to Iram Aziz(log
in & password) Data to be sent
Record sales potential and to CRM team
communicate to sales See TVC and get contact details Toll free
department. Number 180001-11101--**
Calls received by CRM and leads are sent to
Sales Team sales team Sales Team
Conversion to bookings
17. Push sms to HNIs( 1.5 lacs)
Push sms to HNI database
ABC- The 7 star luxury residential project in LUCKNOW Just click
http://SANDEEPPANDEY.TK/Mobile/PC to view an exciting
video. SMS XYZto 56263 Data recorded by Samadhan
Online Access to Iram Aziz in 48 hrs (log in &
password)
See TVC and get contact details Toll free Number 180001- Data to be sent to CRM team
11101--**
Calls received by CRM and leads are sent to sales team
Sales Team
20. • Relevant- Community centered around consumer’s passion.
• Personalized- Customized home page tracks home buyers individual progress & statistics.
• Interactive- Numerous mechanisms for interacting with other users on site such as community challenges
& discussion forums.
• More than 45% of the users on Social Networks return during the day. Face book tops the list with users
re-visiting more than 3 times during a day.
• Over 25,000,000 Face book Users
– Number of Face book Users in India has grown by over 60% in the last 6 months.
– 71% of Indian Face book Users are Male.
21. Facebook Link leading to Lead Generation Page
Hello, -C
M3M Golf Estate brings you the Finest Golf Res
M3M Group has established the highest standa
habitats that set the standard in India. Never-be
experienced life-styles that include some of the
-ci
Courses and many more, to the sheer delight of
The project is spread across 75 acres with 110%
land left for greens & concrete development only
course comprising of a spacious 3 & 4 bedroom
Enter youryou at the your contact details and our s
parking! Send us
contact
details toearliest.FREE CRUISE!!
avail a
Marketing Solutions
22. Which Leads to….
Products
details
with attached Lead
Generation Form
Copyright 2010. Tangerine Digital
Entertainment. All Rights Reserved
23. Options of the Brand available
Link enticing People to fill
up the lead generation
form by offering Free
Cruise
Product
Portfolio
25. Facebook – Lead Generation Cycle
Home Page
•Click on the link Data captured in
•Click on the posts (URL) link excel sheet /
posted by the Content Team Lead Generation online page /
•Through a YouTube Ad playing on Page emails
Facebook. At the end of the
commercial, the person will be
redirected to the Lead Generation
Form.
29. LinkedIn – Home Page
Organisational
Brief
Link enticing People to fill
up the lead generation
form by offering Free
Copyright 2010. Tangerine Digital Cruise
Entertainment. All Rights Reserved
30. COMPANYLinkedIn – Product Page (Home)
Link enticing People to fill
up the lead generation
form by offering Free
Cruise
Copyright 2010. Tangerine Digital
Entertainment. All Rights Reserved
31. LinkedIn – Product Range
LinkedIn Marketing Solutions
proposal for
Gurgaon
April 11, 2011
Marketing Solutions
YouTube Linked
LinkedIn Marketing Solutions COMPANY Product
proposal for Commercial
Gurgaon
April 11, 2011 Marketing Solutions
LinkedIn
Products
proposal Solutions
Marketing
for
Flash embedded in the Video
Gurgaon
April 11, 2011
Marketing Solutions
with a Link enticing People to
LinkedIn Marketing Solutions
fill up the lead generation
proposal for
form by offering Free Cruise
Gurgaon
April 11, 2011
Marketing Solutions
Copyright 2010. Tangerine Digital
Entertainment. All Rights Reserved
32. LinkedIn – Individual Product details and
User Generated Content
YouTube Linked
Product Details
COMPANY Product
Commercial
Flash embedded in the Video
with a Link enticing People to
fill up the lead generation
form by offering Free Cruise
Generated
Content
User
Copyright 2010. Tangerine Digital
Entertainment. All Rights Reserved
33. LinkedIn Display Advertising
EASY TO PLACE. HARD TO MISS.
Banner enticing People
to fill up the lead
generation form by
offering Free Cruise
Copyright 2010. Tangerine Digital
Marketing Solutions Entertainment. All Rights Reserved
34. -City Golf Resort Living
M3M Golf Estate brings you(in Finest Golf Resort Living. The
Partner Message the LinkedIn Inbox)
M3M Group has established the highest standards of residential
habitats that set the standard in India. Never-before
experienced life-styles that include some of the most prestigious
Hello, -City Golf-city designer Golf
Resort Living
Courses and many more, to the sheer delight of residents.
M3M Golf Estate brings you the Finest Golf Resort Living. The
M3M Group has established the highest standards of residential
The projectset the standard in India.75 acres with 110% of the total
habitats that is spread across Never-before
land left for life-styles that concrete development only on 15% of the
experienced greens & include some of the most prestigious
-city designer Golf
course comprising ofto the sheer delight & residents.
Courses and many more, a spacious 3 of 4 bedroom apartments.
Hello, -City Golf Resort Living
The project is spread across 75 acres with 110% of the total
M3M Golf Estate brings you the Finest Golf Resort Living. The
land left for greens & concrete development only on 15% of the
M3M Group has established the highest standards of residential
parking! Send us your contact details and our sales
habitats that set the standard in India. Never-before reps will
experienced life-styles that include some a FREE TRIP!!
Enter your details to availof3the 4 bedroom apartments.
contact comprising of aearliest. & most prestigious
course
you at the spacious
-city designer Golf
parking! Send us your contact details and our sales reps will
Courses and many more, to the sheer delight of residents.
contact you at the earliest.
The project is spread across 75 acres with 110% of the total
land left for greens & concrete development only on 15% of the
course comprising of a spacious 3 & 4 bedroom apartments.
parking! Send us your contact details and our sales reps will
contact you at the earliest.
Marketing Solutions
35. LinkedIn – Lead Generation Cycle
SANDYHome
Page
•Click on the Banner
•Clicking on the
products
Data captured in
excel sheet /
Lead Generation
online page /
Page
emails
LinkedIn
Advertising
•Click on the Banner
•Partner Messages
Copyright 2010. Tangerine Digital
Entertainment. All Rights Reserved
37. Social Networking - Twitter
.com
4,328,000 registered users 300M unique/month
370,000 new signups/day 115M page views/day
activity is exploding
90M Tweets/day (+ 85% in 3 months)
48% created from mobile
14M new followings/day
38. Social Networking – Twitter
Why Indian Users Use Twitter?
Source: Exact Target / Cotweet, June 2010
To get updates on future products 48%
To stay informed about the activities of a company 32%
To receive discounts and promotions 41%
To get updates on upcoming sales 40%
To get a "freebie" (e.g., free samples, coupon) 38%
For fun or entertainment 56%
To get access to exclusive content 35%
To learn more about the company 25%
To show my support for the company to others 23%
To interact (e.g., share ideas, provide feedback) 20%
For education about company topics 34%
Someone recommended it to me 34%
So the company could send me a direct message 20%
Consider these top motivations when crafting tweets that optimize for engagement, spur more retweets and grow your
followership.
39. Popular Online Activities in India
Online Activity % Internet Users
Undertaking
Emailing 94%
Download Music 78%
Instant Messaging/Chatting 66%
Job Search 73%
PC to Mobile SMS 48%
Social Networking 69%
Info Search Engine 81%
Watch Videos 50%
Screensavers/Wallpapers 50%
Online Communities 50%
40. COMPANY– Twitter Home Page
Product Website details
Traffic Details
Link enticing People to
fill up the lead
generation form by
offering Free Cruise
Copyright 2010. Tangerine Digital
Entertainment. All Rights Reserved
41. COMPANY – Each Tweet a new engagement
Multiple
people
discussing
Link to Lead Generation
Form
42. Twitter Link leading to Lead Generation Page
Hello, -C
M3M Golf Estate brings you the Finest Golf Res
M3M Group has established the highest standa
habitats that set the standard in India. Never-be
experienced life-styles that include some of the
-ci
Courses and many more, to the sheer delight of
The project is spread across 75 acres with 110%
land left for greens & concrete development only
course comprising of a spacious 3 & 4 bedroom
Enter your details to avail us your contact details and our s
parking! Send a FREE CRUISE!!
contact you at the earliest.
Generating
Qualified
Leads
Marketing Solutions
43. Twitter Best Practices
• Share. Share photos and behind the scenes info about your business. Even better, give a
glimpse of developing projects and events. Users come to Twitter to get and share the latest,
so give it to them!
• Listen. Regularly monitor the comments about your company, brand, and products.
• Ask. Ask questions of your followers to glean valuable insights and show that you are
listening.
• Respond. Respond to compliments and feedback in real time
• Reward. Tweet updates about special offers, discounts and time-sensitive deals.
• Demonstrate wider leadership and know-how. Reference articles and links about the bigger
picture as it relates to your business.
• Champion your stakeholders. Retweet and reply publicly to great tweets posted by your
followers and customers.
• Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a
likable tone from your business, but think about your voice as you Tweet. How do you want
your business to appear to the Twitter community?
45. Some You tube India Statistics
• 70% of Indian internet users watch online videos
• You tube accounts for 49.5% of all videos viewed in India in a month
46. COMPANY – YouTube Homepage Driving Traffic
to Audi -
Twitter
Driving Traffic
to Audi -
Facebook
Link enticing People to fill
up the lead generation
form by offering Free
Cruise
47. company – YouTube – Building
Communities
User
Generated
Content
Company
Profile &
Traffic
48. Company - YouTube
Link enticing People to
fill up the lead
generation form by
offering Free Cruise
49. YouTube ( Commercials)
M3M Commercials
On YouTube
Flash embedded in the Video with a
Link enticing People to fill up the
lead generation form by offering
Free Cruise
Copyright 2010. Tangerine Digital
Entertainment. All Rights Reserved
50. company– YouTube – Building
Communities
User Generated
Content (UGC)
Company
Profile &
Traffic Details
Copyright 2010. Tangerine Digital
Entertainment. All Rights Reserved
51. YouTube Link leading to Lead
Generation Page
Hello, -C
M3M Golf Estate brings you the Finest Golf Res
M3M Group has established the highest standa
habitats that set the standard in India. Never-be
experienced life-styles that include some of the
-ci
Courses and many more, to the sheer delight of
The project is spread across 75 acres with 110%
land left for greens & concrete development only
course comprising of a spacious 3 & 4 bedroom
Enter your details to avail us your contact details and our s
parking! Send a FREE CRUISE!!
contact you at the earliest.
Generating
Qualified
Leads
Marketing Solutions
53. Yahoo!, Established Leadership Position- Properties Snapshots
73% of the total online population visits Yahoo! every month
- # 1/2 in Mail, News, Cricket, Movies, Finance & IM categories
Yahoo! is #1 …
• Highest Unique Visitors amongst online portals (33 MM / month ^)
• Yahoo! Front pages itself reaches a whopping 28.8 MM^ a month
• E-mail – 20.8 MM Reach (UU) and 1.8 Bn Page Views . 70% users of
Gmail, India times and hotmail use Yahoo! Mail.
• Yahoo! News is the #1 in General News category with 4.6 MM Reach
(UU)
• Messenger – 9.3 MM Reach (UU). Over 70% IM users use Yahoo!
Messenger and 65% of the time spent on IM is on Yahoo! Messenger
• Yahoo! Movies is the #1 in Movies category– 3.1 MM Reach (UU). 30%
of users consuming Entertainment - Movies category present on Yahoo!
Movies
• Y! India cricket – UU base of 4.2 MM, Over 30% consuming sports are
on Y! India cricket
55. 10 lac Impressions for 1 month
Banner enticing People
to fill up the lead
generation form by
offering Free Cruise
56. Yahoo! Banner leading to Lead Generation Page
Hello, -C
M3M Golf Estate brings you the Finest Golf Res
M3M Group has established the highest standa
habitats that set the standard in India. Never-be
experienced life-styles that include some of the
-ci
Courses and many more, to the sheer delight of
The project is spread across 75 acres with 110%
land left for greens & concrete development only
course comprising of a spacious 3 & 4 bedroom
Enter your details to avail us your contact details and our s
parking! Send a FREE CRUISE!!
contact you at the earliest.
Generating
Qualified
Leads
Marketing Solutions
57. 1 Billion Users from India per week
86.7% Of Indian Search market
58. Google – The Dominance Continues
• Google gains further prominence – becomes the most used website of almost
half of all regular online Indians. Preference for Yahoo drops noticeably.
• Google’s dominance also manifested at the ‘verticals’ level – Google, Gmail,
Orkut and Youtube are most used websites for 24 distinct online activities.
• Yahoo leads in 3 verticals. For the rest of the verticals, it is the ‘specialized’
players who lead or dominate user preferences.
59. Crowded Websites in India
Following are the most famous Websites that emerged on Indian Scenario and
still emerging
Website % Use it the Most
Google 59%
Face book 42%
Yahoo 11%
Gmail 19%
Orkut 4%
Rediff 4%
Money control 3%
YouTube 20%
Blog spot 0.8%
160by2 0.9%
60. Google – The Dominance Continues
•As of December 2012, there was a PC base of approx.1.9 Billion PCs.
•More than 545 private ISP's operational by March 31, 2013
•More than 86 percent of top 100 corporate (who responded to the survey conducted in January
2010) have endorsed the Internet and electronic commerce as being an integral part of their
corporate strategic framework for next year
62. Search Engine Optimization (SEO) Lifecycle
6. Initial analysis to
1. Benchmark current
create a Link
traffic and search
Development
engine positioning
Campaign
5. Site wide on-page
2. Keyword research
optimization for
and analysis
search engines
4. Create site wide
META tags and page 3. Competitive
titles for search analysis
engines
63. SEO Lifecycle (Images)
Keyword research
Competitive analysis
Benchmark current and analysis
traffic and search
engine positioning
Initial analysis to
create a Link Site wide on-page optimization Create site wide META
Development for search engines tags and page titles for
Campaign search engines
64. Steps for Search Engine Optimization
1. Benchmark current traffic and search engine positioning
Create reports that display where your sites ( www.sandeeppandey.tk) are ranking now,
how many pages are indexed by the major search engines, and the number of external
sites linking to your sites.
2. Keyword research and analysis
Generate targeted keyword phrases for every page of the M3M India website. Include a
report of estimated search volume per keyword phrase.
This includes:
1. Review of the current website content.
2. Run Google Analytics to understand the keyword usage.
3. Review Google Ad-word spend and performance.
4. Develop a keyword procurement and placement strategy
65. Steps for Search Engine Optimization
3. Competitive analysis
Analyze your top competitors and what keywords they’re using to place high in the search
engines. Includes competitive link analysis, to identify major sites that are linking to your
competitors.
This includes:
1. Analysis of competitor website.
2. Benchmark against their reachability through search engines on keywords.
3. Map appropriate budget spends for procuring appropriate placement for the optimal
keywords.
4. Generate appropriate content linking strategy.
4. Create site wide META tags and page titles for search engines
Recommend website modifications to include separate sets of META tags that adhere to the
requirements of each of the major search engines.
This includes:
1. Make the websites (www.sandeeppandey.tk.com) HTML SEO/SEM friendly.
2. Ensure tags, links, URL’s and annotations are search-friendly.
66. Steps for Search Engine Optimization
5. Site wide on-page optimization for search engines
Make modifications to all main pages of website, to ensure that keywords are used properly
in the content.
This includes:
1. Editorial review of all the content to understand how search engines behave.
2. Rewrite using appropriate keywords and relationships.
3. Ensure linking from one content to another for crawlers to reach appropriate pages.
6. Initial analysis to create a Link Development Campaign
Create a strategy to develop inbound links to your website.
This includes:
1. Research all websites where related content is available (including social network
platforms).
2. Create links and submissions for driving traffic to the client website.
3. Create campaign pages to consolidate user traffic.
4. Enhance website traceability.
67. Notable Example of Real Estate Companies
•As per the history there haven’t been any such notable example emerged from the Real
Estate scenario.
•Many real estate companies still aren’t utilizing the Digital approach whole heartedly.
•We wish M3M may set the benchmark for other Real Estate companies
68. E-Commerce In India
Year Total E-Commerce Transactions
(in Million $)
1998-99 31.138
1999-2005 403.848
2005-06* 1595.154
2006-09* 3245.066
2009-11* 4253.509
2011-12* 9956.018
* Projections (Ref: Nasscom-McKinsey study)
74. Contents
Objectives
• The current status of the Site
• The Proposed website plan
• Features of the New Website
• Details on the Key Features
• The engagement Plan
75. Objectives
• To Create a website that engages with customers
• Creates a first of kind impression among the users of the site
• To introduce many firsts in the realty related products
• The site will be semi blog in nature
76. Features of the New Website
• The new website will have the following features:
– Expert Speaks
– Legal FAQ
– Contests
– Tips on decors
– Customer Recommendations
– News letters
– Video Zone
– Tips and Tricks
– Enhanced Search
– Onsite booking and Blocking
78. Enhanced Payment Gateway
• The site will offer an option to make the payments on the site
• The site will be integrated with multiple banks
• The payment denomination will be in the range of 10 Lacs and above
• The transfers will be done using the net banking
• We will need the assistance of the CFO of SMSDEAL to enable deals with the banks
79. The Video Zone
• The Video zone will have the capture of the video records
of the following:
– Live Onsite work
– Live view of the projects
– Interviews of the satisfied customers
– Walk through of the proposed projects
– Management Interviews
– TVC
80. Site Engagement Options
• The site will engage with the customers using the following:
– Experts Advice: This will be a forum driven model where
experts will be able to answer various concerns of the users
– Celebrity Chats : The celebrity chat will allow a celebrity to talk to
multiple set of users at the same time and will also offers features
to block users and save chat sessions
– Blogs: Will contain interesting realty related articles published on
the site over time
– Contests
83. Microsites
• The Home page of the each site will link upto various micro site
• Each Micro site will have its own management interface
• Each Micro-site will have its own landing page
• The next slide shows an example of the micro site
85. Integration with Face book and Twitter
• The site will be tightly integrated with facebook and twitter
• The user will be able to like the site using facebook and twitter widgets
• The twitter updates will also run on the site using twitter widgets
86. The Effort Estimation
• The Project will have following parts:
– Design of the website
– Development of the Enhanced Search and booking
– Payment gateway Integration
– Development of the website elements
– Content Development
– Maintenance
– Hosting