The document summarizes ITC's e-Choupal initiative to transform rural agriculture in India. Key points: - Agriculture faces issues like unfair systems, unprofitability for farmers. - ITC introduced e-Choupal, using IT kiosks (managed by local leaders) to provide farmers price info, order farm supplies, sell to ITC. - This allows farmers higher prices, lower input costs, and economic/social development of villages. - Issues include maintaining commercial volumes, scaling the model, and addressing challenges from shifts in technology/competition.

1. Presentation On E- choupal ( Profitable Rural transformation)BY-Pratik K.S Negi

2. Tanmoy Nandi

3. TejasParathe

4. ChintanSadiwalaWhat its all about Agriculture is vital to India

5. produces 23% of GDP, feeds a billion people, and employs 66% of the Workforce Farmers still suffering

6. Unfair agricultural system

7. Mandi system

8. ITC initiative

9. Bring in the E-commerce technology to help the agriculture systemBusiness modelGhaniFarmerVillage TraderE-ChoupalRegulated Markets (Fair Market Price)Producer Coop (Negotiated Price)Cooperative MillCommission Agent (hired by ITC)Private MillerITC CommissionITC

10. The system --1 Less capital

11. ITC make significant investments to create and maintain its own IT network in rural India Computer in farmers place, linked to the Internet via phone lines or, increasingly, by a VSAT connection US$3,000 and US$6,000 to set up and about US$100 per year to maintain the systemSanchalak ( incurring cost and serve the entire community)

12. Price determination,ordering of agricultural needs

13. ITC crop procurement directly. Higher price to cropsThe system --2more accurate weighing,

14. faster processing time, and prompt payment,

15. access to a wide range of information,

16. including accurate market price knowledge, and market trends

17. The total benefit to farmers includes

18. Lower prices for inputs and other goods,

19. higher yields

20. sense of empowerment

21. Commission fee reduction in mandis

22. ITC product innovation plus gains in logistics, marketing tacticsFarmer Benefits Overall rural development

23. total yield profit and opening of alternate option