E choupal
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The document discusses ITC's e-Choupal initiative, which aims to connect rural farmers in India to online market and information resources through computers installed in villages. The key points are: 1. E-Choupal was launched in 2000 by ITC to create a virtual marketplace for farmers, addressing issues like lack of price transparency and access to inputs/expertise. 2. It involves training local farmers as "sanchalaks" to manage computer kiosks providing farmers weather/pricing data, education and a platform to sell to ITC. 3. The initiative has expanded to over 4 million farmers in 40,000 villages across 10 states, improving farmers' incomes and access while reducing
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ITC E-choupal
The document summarizes ITC's e-Choupal initiative, which launched in 2000 to improve the lives of rural Indian farmers. The e-Choupal program creates virtual marketplace hubs in villages, allowing farmers to access local and global information on weather, prices, and best practices. Farmers can sell directly to ITC, reducing costs and increasing prices. E-Choupal also provides farm inputs and purchases produce directly from farmers. The program has been successful, winning several international awards, and now serves millions of farmers across India.
E choupal
The document summarizes ITC's e-Choupal initiative, which is a virtual marketplace that allows farmers to directly sell their products to processors. The key points are:
- e-Choupal was launched in 2000 by ITC and provides over 6,500 computer kiosks for farmers in rural India.
- Farmers can check prices, sell directly to ITC collection centers for a better price than middlemen, and access information.
- Local farmers take on roles like Sanchalaks who operate the kiosks and Samyojaks who coordinate other farmers.
- e-Choupal aims to empower farmers by reducing middlemen and improving incomes. It has faced challenges in expansion and
ITC E-Choupal
ITC launched its e-Choupal initiative in 2000 to address inefficiencies in the agricultural supply chain in India. The key aspects of the e-Choupal model are: (1) it establishes internet kiosks in rural areas managed by local farmers called "Sanchalaks" to provide farmers price information and facilitate sales, (2) it creates transparency in the supply chain and eliminates middlemen, (3) it has expanded to provide farmers additional services and products through initiatives like Choupal Pradarshan Khet, Choupal Saagar, and Choupal Fresh. The e-Choupal model has benefited both farmers through better prices and access to information and ITC through improved
E choupal
ITC launched its E-Choupal initiative in 2000 to address challenges in procuring agricultural commodities from farmers in India. The initiative established over 1,300 internet kiosks in rural villages, connecting over 7,500 villages and 1 million farmers. Through the kiosks, farmers can access real-time local and global commodity prices, weather information, and educational resources. This reduces intermediaries, increases transparency, and allows farmers and ITC to earn higher profits. The initiative has led to supply chain efficiencies for ITC and farmer empowerment through lower costs and higher incomes. However, challenges remain around training costs, legal compliance, and assessing long-term impacts.
E choupal ppt
1) e-Choupal is an initiative by ITC Limited that created electronic marketplaces in rural India to connect farmers directly with buyers and provide information.
2) It aimed to reduce inefficiencies and costs in the agricultural supply chain by eliminating intermediaries and allowing farmers to access real-time market prices and best farming practices.
3) Studies showed e-Choupal reduced transaction costs for farmers from 8% to 2% by handling activities like procurement, weighing and storage at local collection centers called e-Choupals.
Itc E Choupal
This document provides an overview of ITC e-Choupal, an e-commerce initiative launched by ITC in 2000 that benefits 4 million farmers in India. The key points are:
1) ITC e-Choupal addresses inefficiencies in the traditional mandi system by connecting farmers directly to buyers via internet kiosks (e-choupals) located within villages. This provides transparency of pricing and immediate cash payments.
2) The system relies on local sanchalaks (coordinators) who are trained to operate computers and internet kiosks. It minimizes middlemen and reduces costs for farmers and buyers.
3) ITC e-Choupal has expanded to
ITC e Choupal
ITC e-Choupal is an innovative model that connects farmers in rural India to online markets through internet kiosks located in villages. This allows farmers to access information on crop prices and best practices, and sell directly to ITC at a better price than through traditional middlemen. The model is highly innovative in its use of technology to transform procurement channels. Over time, ITC has expanded e-Choupal's services, established trust with farmers, and responded to market changes by continuing to develop infrastructure and information resources for farmers.
Empowerment of farmers through ict and mobile apps
ICT (Information & Communication Technology /Technologies) is an umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and etc, as well as the various services and applications associated with them, such as videoconferencing and distance learning.
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ITC E-choupal
The document summarizes ITC's e-Choupal initiative, which launched in 2000 to improve the lives of rural Indian farmers. The e-Choupal program creates virtual marketplace hubs in villages, allowing farmers to access local and global information on weather, prices, and best practices. Farmers can sell directly to ITC, reducing costs and increasing prices. E-Choupal also provides farm inputs and purchases produce directly from farmers. The program has been successful, winning several international awards, and now serves millions of farmers across India.
E choupal
The document summarizes ITC's e-Choupal initiative, which is a virtual marketplace that allows farmers to directly sell their products to processors. The key points are:
- e-Choupal was launched in 2000 by ITC and provides over 6,500 computer kiosks for farmers in rural India.
- Farmers can check prices, sell directly to ITC collection centers for a better price than middlemen, and access information.
- Local farmers take on roles like Sanchalaks who operate the kiosks and Samyojaks who coordinate other farmers.
- e-Choupal aims to empower farmers by reducing middlemen and improving incomes. It has faced challenges in expansion and
ITC E-Choupal
ITC launched its e-Choupal initiative in 2000 to address inefficiencies in the agricultural supply chain in India. The key aspects of the e-Choupal model are: (1) it establishes internet kiosks in rural areas managed by local farmers called "Sanchalaks" to provide farmers price information and facilitate sales, (2) it creates transparency in the supply chain and eliminates middlemen, (3) it has expanded to provide farmers additional services and products through initiatives like Choupal Pradarshan Khet, Choupal Saagar, and Choupal Fresh. The e-Choupal model has benefited both farmers through better prices and access to information and ITC through improved
E choupal
ITC launched its E-Choupal initiative in 2000 to address challenges in procuring agricultural commodities from farmers in India. The initiative established over 1,300 internet kiosks in rural villages, connecting over 7,500 villages and 1 million farmers. Through the kiosks, farmers can access real-time local and global commodity prices, weather information, and educational resources. This reduces intermediaries, increases transparency, and allows farmers and ITC to earn higher profits. The initiative has led to supply chain efficiencies for ITC and farmer empowerment through lower costs and higher incomes. However, challenges remain around training costs, legal compliance, and assessing long-term impacts.
E choupal ppt
1) e-Choupal is an initiative by ITC Limited that created electronic marketplaces in rural India to connect farmers directly with buyers and provide information.
2) It aimed to reduce inefficiencies and costs in the agricultural supply chain by eliminating intermediaries and allowing farmers to access real-time market prices and best farming practices.
3) Studies showed e-Choupal reduced transaction costs for farmers from 8% to 2% by handling activities like procurement, weighing and storage at local collection centers called e-Choupals.
Itc E Choupal
This document provides an overview of ITC e-Choupal, an e-commerce initiative launched by ITC in 2000 that benefits 4 million farmers in India. The key points are:
1) ITC e-Choupal addresses inefficiencies in the traditional mandi system by connecting farmers directly to buyers via internet kiosks (e-choupals) located within villages. This provides transparency of pricing and immediate cash payments.
2) The system relies on local sanchalaks (coordinators) who are trained to operate computers and internet kiosks. It minimizes middlemen and reduces costs for farmers and buyers.
3) ITC e-Choupal has expanded to
ITC e Choupal
ITC e-Choupal is an innovative model that connects farmers in rural India to online markets through internet kiosks located in villages. This allows farmers to access information on crop prices and best practices, and sell directly to ITC at a better price than through traditional middlemen. The model is highly innovative in its use of technology to transform procurement channels. Over time, ITC has expanded e-Choupal's services, established trust with farmers, and responded to market changes by continuing to develop infrastructure and information resources for farmers.
Empowerment of farmers through ict and mobile apps
ICT (Information & Communication Technology /Technologies) is an umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and etc, as well as the various services and applications associated with them, such as videoconferencing and distance learning.
E chaupal
e-Choupal is an initiative by ITC Limited that uses the internet to directly connect with rural farmers in India for procurement of agricultural products. It aims to address issues in Indian agriculture like fragmented farms, weak infrastructure, and intermediaries that reduce farmers' profits. The program installs computers with internet access in villages to provide farmers with market information and help them get better prices. Currently there are over 6,500 e-Choupals operating across 10 states, benefiting around 4 million farmers. ITC plans to expand this to 20,000 e-Choupals serving 15 million farmers by 2012.
Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
ITC Chaupal Bazaar, Tata Kisan Sansar, Hariyali Kisan Bazaar, and Godrej Aadhaar are initiatives aimed at revolutionizing rural marketing in India. They provide farmers with access to information, inputs, financing, market linkages, and other services through rural kiosks and stores. The programs install internet-enabled computers in villages, offer agricultural advice and prices to farmers, and link them directly with procurement centers. This helps empower farmers, improve their productivity and incomes, and promotes inclusive rural development.
E-Choupal
- E-Choupal is an initiative by ITC Ltd to connect Indian farmers to online marketplaces and information through internet kiosks located in rural villages.
- ITC provides computers and internet access at kiosks run by trained local farmers, or "sanchalaks", to allow other farmers to access commodity prices, weather and farming best practices.
- Over 6,500 e-Choupals are currently operational, serving over 10 million farmers. ITC aims to expand this to 20,000 e-Choupals across 15 states by 2012.
(e-Choupal Model of ITC)- Rural Marketing
The document discusses ITC's e-Choupal model for rural marketing in India. The model centers around a network of e-Choupal information centers located in rural villages. Each center is run by a local farmer, or sanchalak, and equipped with a computer connected to the internet. This allows farmers to access up-to-date market prices and sell their produce directly to ITC, bypassing middlemen. The model benefits farmers by giving them more control and higher profits. It also develops rural areas by increasing access to information and opportunities through technology. Over time, the e-Choupal network has expanded to include thousands of villages across multiple states.
ITC e-Choupal and Saagar
ITC's e-Choupal initiative aims to directly link rural Indian farmers to the internet for agricultural product procurement. The program involves installing computers with internet access in rural areas to provide farmers with up-to-date market and farming information. Currently, over 6,500 e-Choupals in over 40,000 villages serve more than 4 million farmers and villagers. The initiative aims to reach 100,000+ villages by 2012. In addition to procurement, e-Choupal provides rural distribution of goods and financial services to farmers while creating rural infrastructure and jobs. It has been an innovative strategy for rural market development and wealth creation in India.
Godrej aadhar
Godrej Agrovet is a subsidiary of Godrej Industries Ltd that holds 57% shares. Godrej Aadhaar is a rural development program with the motto "Khushiyon ka, Khushhali ka". It offers products and services to farmers through retail centers in various Indian states. The objectives are to improve productivity, increase returns and offer advisory services. It interacts with farmers daily to educate them and increase productivity. Opportunities exist in rural India due to the large population, rising incomes and improving infrastructure. Challenges include high initial costs, expanding to a vast market, and addressing many languages and communities.
ITC E- choupal
ITC e-choupal ppt is about process of e-choupal, how its different from mandi operation , also include swot analysis.
Recent innovations in rural marketing
The document presents information on rural marketing in India. It defines rural areas and provides facts about the rural market, including that 70% of India's population lives in rural areas. It then discusses the meaning and evolution of rural marketing. The document outlines some key innovations in rural marketing, such as product innovations, pricing strategies, promotion methods, and packaging innovations. It provides examples of specific rural marketing innovations by companies. In conclusion, it states that rural India has significant untapped potential for companies and growth can be achieved through proper strategies and technologies.
A project report on rural marketing
This document provides an executive summary and table of contents for a project report on rural marketing. The executive summary discusses the evolution of thinking around rural marketing in India, from initially viewing rural and urban markets similarly to recognizing the need for a distinct rural marketing approach. It notes that factors beyond just income differentiate rural and urban India, requiring a tailored understanding of rural markets. The table of contents then outlines 15 sections that will be covered in the project report, including the nature of rural markets, rural consumer behavior, marketing strategies for rural markets, and media vehicles for promoting to rural audiences.
Rural Entrpreneurship
Rural entrepreneurship involves adding value to rural resources and engaging local human resources. It can take various forms like individual, group, or cluster entrepreneurship and cooperatives. Rural entrepreneurship is needed to generate employment and income, develop rural areas, and curb rural-urban migration. It includes industries like food processing, minerals, agriculture, chemicals, engineering, textiles, and handicrafts. Dr. Anand Karve founded ARTI in 1996 to harness agricultural waste into fuel and pioneer new farming techniques. As an NGO in Maharashtra, ARTI's objectives are to promote rural development through innovating and commercializing rural technologies to make existing businesses more profitable and create new jobs. ARTI works on projects in areas like
Itc echoupal
This document summarizes an initiative by ITC called e-Choupal that uses internet-connected computers in rural Indian villages. The goal was initially to improve procurement of crops like soybeans from farmers, but it has expanded into a profitable distribution channel and source of product innovation. Farmers can access market prices, place orders, and sell crops directly to ITC at a higher price than through traditional markets. Over 1 million farmers in 11,000 villages participate. It has increased farmer incomes while providing a low-cost distribution system and insights for ITC. The initiative shows how companies can partner with rural communities for mutual benefit.
Rural Market Product Innovation
Kadam is a new waterproof and durable footwear designed for farmers. It aims to address the lack of appropriate footwear for farmers who work long hours in extreme conditions like flooding and need footwear that is comfortable, long-lasting and protects their feet. The product will target villages with populations over 5,000 people across states like Uttar Pradesh where farmers could benefit most from its features. It will be priced affordably at Rs. 250-300 through mass production and a distribution network of rural retailers and salespeople to ensure availability in priority villages. Promotional activities will include demonstrations to educate farmers on the product's benefits and generate trial.
PROJECT SHAKTI
Project Shakti is an initiative by HUL to financially empower rural women through micro-enterprise opportunities. It provides training to women to become village-level entrepreneurs ("Shakti Amma") selling HUL products in their communities. Over 45,000 women have been trained, covering over 100,000 villages. The project aims to improve rural livelihoods and living standards while expanding HUL's distribution network in rural India.
Hul shakthi1
Hindustan Unilever Limited (HUL) launched Project Shakti in 2001 to capture India's large rural consumer market. The project partners with self-help groups and provides village women microloans to become direct-to-home sales agents for HUL products. Over 45,000 women entrepreneurs now participate in Project Shakti, earning Rs. 700-1000 per month and improving living standards in their villages. The project also includes initiatives like Shaktivani for rural communication and the iShakti community portal for information access.
Hariyali Kisaan Bazaar
“HARIYALI” MEANS “GREENERY” IN HINDI
IT SIGNIFIES “PROSPERITY IN AGRICULTURE”
“KISAAN BAZAAR” MEANS “FARMER’S MARKET”
TATA KISAN SANSAR
To provide the farmer with a package of inputs and services for optimum utilization of balanced primary nutrients; plant protection chemicals; water; seeds; post-harvest services; and to develop a genuine partnership with the farm.
RURAL MARKETING PPT
Rural marketing is becoming an important discipline due to several factors like the rural push policy of the government, growth in rural GDP, and rising incomes in rural areas. Rural markets offer significant opportunities but also challenges since rural consumers have lower awareness, literacy and purchasing power compared to their urban counterparts. The rural economy is undergoing a transition from being primarily agriculture-based to increasing non-farm activities and services. Several government programs are also aimed at rural development and reducing poverty.
Project Shakti HUL
Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to boost sales in rural India and provide income opportunities for women. It trains rural women as direct-to-home sales agents for HUL products. Over 12,000 women entrepreneurs have been trained to date. The project aims to reach 100 million rural consumers by 2006 and scale up the number of women entrepreneurs to 25,000. It helps HUL penetrate untapped rural markets while empowering women economically.
The future of rural marketing
The document discusses the growing importance of rural markets in India. It notes that over 70% of India's population lives in rural areas, yet they remain an untapped market. Rural incomes are rising due to increased agricultural procurement prices and government programs, growing the rural consumer market. Companies will need targeted marketing strategies to succeed in rural India, focusing on product relevance, affordable prices, widespread distribution networks, and culturally-appropriate communication. Developing a dedicated rural business vertical and leveraging new retail and IT models can help companies better access this sizable rural consumer base.
Accenture masters-of-rural-markets-selling-profitably-rural-consumers
The document discusses strategies for companies to profitably sell to rural consumers in India. It finds that efficiently reaching, acquiring, and retaining rural customers is critical for success. Rural Masters, the most successful companies, apply innovative approaches in these areas: they use hybrid distribution models to reach remote areas, focus on expanding into the most promising market segments, and build sustainable relationships with capable channel partners. To acquire customers, Rural Masters understand rural needs, engage local influencers, and define unique value propositions. They also focus on retaining customers through affordable after-sales support and building trust in communities. The document advocates adapting strategies based on lessons from Rural Masters to profitably tap into India's growing rural markets.
ITC e-choupal
ITC has established several leading brands across industries such as food, personal care, education, lifestyle apparel, and agarbattis. It is India's largest FMCG marketer and leader in paperboard and packaging. ITC pioneered farmer empowerment through its e-Choupal initiative, which established internet kiosks staffed by local farmers that provide market prices, weather forecasts, and enable direct selling to processors. E-Choupal has benefited over 4 million farmers by reducing costs and improving prices. ITC has since expanded this model through physical infrastructure hubs called Choupal Saagars that offer collection, storage, and rural hypermarket facilities.
ITC e-choupal
The document discusses ITC's e-Choupal initiative, which was started in 2000 to address challenges small farmers in India faced related to middlemen dominating the supply chain. The e-Choupal model establishes internet kiosks in villages operated by a local farmer trained as a "Sanchalak" to provide farmers access to real-time local and global market prices and help them make informed decisions. The initiative now covers over 40,000 villages across 15 states, empowering over 8 million farmers to get a better deal. It has significantly reduced transaction costs for farmers in the mandi system by cutting out middlemen.
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E chaupal
e-Choupal is an initiative by ITC Limited that uses the internet to directly connect with rural farmers in India for procurement of agricultural products. It aims to address issues in Indian agriculture like fragmented farms, weak infrastructure, and intermediaries that reduce farmers' profits. The program installs computers with internet access in villages to provide farmers with market information and help them get better prices. Currently there are over 6,500 e-Choupals operating across 10 states, benefiting around 4 million farmers. ITC plans to expand this to 20,000 e-Choupals serving 15 million farmers by 2012.
Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
ITC Chaupal Bazaar, Tata Kisan Sansar, Hariyali Kisan Bazaar, and Godrej Aadhaar are initiatives aimed at revolutionizing rural marketing in India. They provide farmers with access to information, inputs, financing, market linkages, and other services through rural kiosks and stores. The programs install internet-enabled computers in villages, offer agricultural advice and prices to farmers, and link them directly with procurement centers. This helps empower farmers, improve their productivity and incomes, and promotes inclusive rural development.
E-Choupal
- E-Choupal is an initiative by ITC Ltd to connect Indian farmers to online marketplaces and information through internet kiosks located in rural villages.
- ITC provides computers and internet access at kiosks run by trained local farmers, or "sanchalaks", to allow other farmers to access commodity prices, weather and farming best practices.
- Over 6,500 e-Choupals are currently operational, serving over 10 million farmers. ITC aims to expand this to 20,000 e-Choupals across 15 states by 2012.
(e-Choupal Model of ITC)- Rural Marketing
The document discusses ITC's e-Choupal model for rural marketing in India. The model centers around a network of e-Choupal information centers located in rural villages. Each center is run by a local farmer, or sanchalak, and equipped with a computer connected to the internet. This allows farmers to access up-to-date market prices and sell their produce directly to ITC, bypassing middlemen. The model benefits farmers by giving them more control and higher profits. It also develops rural areas by increasing access to information and opportunities through technology. Over time, the e-Choupal network has expanded to include thousands of villages across multiple states.
ITC e-Choupal and Saagar
ITC's e-Choupal initiative aims to directly link rural Indian farmers to the internet for agricultural product procurement. The program involves installing computers with internet access in rural areas to provide farmers with up-to-date market and farming information. Currently, over 6,500 e-Choupals in over 40,000 villages serve more than 4 million farmers and villagers. The initiative aims to reach 100,000+ villages by 2012. In addition to procurement, e-Choupal provides rural distribution of goods and financial services to farmers while creating rural infrastructure and jobs. It has been an innovative strategy for rural market development and wealth creation in India.
Godrej aadhar
Godrej Agrovet is a subsidiary of Godrej Industries Ltd that holds 57% shares. Godrej Aadhaar is a rural development program with the motto "Khushiyon ka, Khushhali ka". It offers products and services to farmers through retail centers in various Indian states. The objectives are to improve productivity, increase returns and offer advisory services. It interacts with farmers daily to educate them and increase productivity. Opportunities exist in rural India due to the large population, rising incomes and improving infrastructure. Challenges include high initial costs, expanding to a vast market, and addressing many languages and communities.
ITC E- choupal
ITC e-choupal ppt is about process of e-choupal, how its different from mandi operation , also include swot analysis.
Recent innovations in rural marketing
The document presents information on rural marketing in India. It defines rural areas and provides facts about the rural market, including that 70% of India's population lives in rural areas. It then discusses the meaning and evolution of rural marketing. The document outlines some key innovations in rural marketing, such as product innovations, pricing strategies, promotion methods, and packaging innovations. It provides examples of specific rural marketing innovations by companies. In conclusion, it states that rural India has significant untapped potential for companies and growth can be achieved through proper strategies and technologies.
A project report on rural marketing
This document provides an executive summary and table of contents for a project report on rural marketing. The executive summary discusses the evolution of thinking around rural marketing in India, from initially viewing rural and urban markets similarly to recognizing the need for a distinct rural marketing approach. It notes that factors beyond just income differentiate rural and urban India, requiring a tailored understanding of rural markets. The table of contents then outlines 15 sections that will be covered in the project report, including the nature of rural markets, rural consumer behavior, marketing strategies for rural markets, and media vehicles for promoting to rural audiences.
Rural Entrpreneurship
Rural entrepreneurship involves adding value to rural resources and engaging local human resources. It can take various forms like individual, group, or cluster entrepreneurship and cooperatives. Rural entrepreneurship is needed to generate employment and income, develop rural areas, and curb rural-urban migration. It includes industries like food processing, minerals, agriculture, chemicals, engineering, textiles, and handicrafts. Dr. Anand Karve founded ARTI in 1996 to harness agricultural waste into fuel and pioneer new farming techniques. As an NGO in Maharashtra, ARTI's objectives are to promote rural development through innovating and commercializing rural technologies to make existing businesses more profitable and create new jobs. ARTI works on projects in areas like
Itc echoupal
This document summarizes an initiative by ITC called e-Choupal that uses internet-connected computers in rural Indian villages. The goal was initially to improve procurement of crops like soybeans from farmers, but it has expanded into a profitable distribution channel and source of product innovation. Farmers can access market prices, place orders, and sell crops directly to ITC at a higher price than through traditional markets. Over 1 million farmers in 11,000 villages participate. It has increased farmer incomes while providing a low-cost distribution system and insights for ITC. The initiative shows how companies can partner with rural communities for mutual benefit.
Rural Market Product Innovation
Kadam is a new waterproof and durable footwear designed for farmers. It aims to address the lack of appropriate footwear for farmers who work long hours in extreme conditions like flooding and need footwear that is comfortable, long-lasting and protects their feet. The product will target villages with populations over 5,000 people across states like Uttar Pradesh where farmers could benefit most from its features. It will be priced affordably at Rs. 250-300 through mass production and a distribution network of rural retailers and salespeople to ensure availability in priority villages. Promotional activities will include demonstrations to educate farmers on the product's benefits and generate trial.
PROJECT SHAKTI
Project Shakti is an initiative by HUL to financially empower rural women through micro-enterprise opportunities. It provides training to women to become village-level entrepreneurs ("Shakti Amma") selling HUL products in their communities. Over 45,000 women have been trained, covering over 100,000 villages. The project aims to improve rural livelihoods and living standards while expanding HUL's distribution network in rural India.
Hul shakthi1
Hindustan Unilever Limited (HUL) launched Project Shakti in 2001 to capture India's large rural consumer market. The project partners with self-help groups and provides village women microloans to become direct-to-home sales agents for HUL products. Over 45,000 women entrepreneurs now participate in Project Shakti, earning Rs. 700-1000 per month and improving living standards in their villages. The project also includes initiatives like Shaktivani for rural communication and the iShakti community portal for information access.
Hariyali Kisaan Bazaar
“HARIYALI” MEANS “GREENERY” IN HINDI
IT SIGNIFIES “PROSPERITY IN AGRICULTURE”
“KISAAN BAZAAR” MEANS “FARMER’S MARKET”
TATA KISAN SANSAR
To provide the farmer with a package of inputs and services for optimum utilization of balanced primary nutrients; plant protection chemicals; water; seeds; post-harvest services; and to develop a genuine partnership with the farm.
RURAL MARKETING PPT
Rural marketing is becoming an important discipline due to several factors like the rural push policy of the government, growth in rural GDP, and rising incomes in rural areas. Rural markets offer significant opportunities but also challenges since rural consumers have lower awareness, literacy and purchasing power compared to their urban counterparts. The rural economy is undergoing a transition from being primarily agriculture-based to increasing non-farm activities and services. Several government programs are also aimed at rural development and reducing poverty.
Project Shakti HUL
Project Shakti was launched by Hindustan Unilever Limited (HUL) in 2000 to boost sales in rural India and provide income opportunities for women. It trains rural women as direct-to-home sales agents for HUL products. Over 12,000 women entrepreneurs have been trained to date. The project aims to reach 100 million rural consumers by 2006 and scale up the number of women entrepreneurs to 25,000. It helps HUL penetrate untapped rural markets while empowering women economically.
The future of rural marketing
The document discusses the growing importance of rural markets in India. It notes that over 70% of India's population lives in rural areas, yet they remain an untapped market. Rural incomes are rising due to increased agricultural procurement prices and government programs, growing the rural consumer market. Companies will need targeted marketing strategies to succeed in rural India, focusing on product relevance, affordable prices, widespread distribution networks, and culturally-appropriate communication. Developing a dedicated rural business vertical and leveraging new retail and IT models can help companies better access this sizable rural consumer base.
Accenture masters-of-rural-markets-selling-profitably-rural-consumers
The document discusses strategies for companies to profitably sell to rural consumers in India. It finds that efficiently reaching, acquiring, and retaining rural customers is critical for success. Rural Masters, the most successful companies, apply innovative approaches in these areas: they use hybrid distribution models to reach remote areas, focus on expanding into the most promising market segments, and build sustainable relationships with capable channel partners. To acquire customers, Rural Masters understand rural needs, engage local influencers, and define unique value propositions. They also focus on retaining customers through affordable after-sales support and building trust in communities. The document advocates adapting strategies based on lessons from Rural Masters to profitably tap into India's growing rural markets.
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Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
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The document discusses ITC's e-Choupal initiative, which was started in 2000 to address challenges small farmers in India faced related to middlemen dominating the supply chain. The e-Choupal model establishes internet kiosks in villages operated by a local farmer trained as a "Sanchalak" to provide farmers access to real-time local and global market prices and help them make informed decisions. The initiative now covers over 40,000 villages across 15 states, empowering over 8 million farmers to get a better deal. It has significantly reduced transaction costs for farmers in the mandi system by cutting out middlemen.
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E Chaupal
1. ITC is an Indian conglomerate present in various industries like tobacco, hotels, paper, food, and exports. It started the E-Choupal initiative in 2000 to connect farmers in rural India to global commodity markets through internet kiosks.
2. E-Choupals are internet kiosks located within villages that provide farmers with information on commodity prices, weather, and best farming practices. This allows farmers to sell directly to ITC, reducing intermediaries and increasing profits.
3. The E-Choupal model has significantly reduced transaction costs for farmers compared to the conventional model involving many brokers. It has benefited over 4 million farmers across 10 states in India. ITC plans
A presentation on e choupal and shakti project
E-Choupal is an ITC initiative that installs computers with internet access in rural Indian villages. Farmers can access information on market prices, weather, and farming practices through a local coordinator called a Sanchalak. Over 4 million farmers across 10 states now benefit from improved prices, knowledge, and sales through E-Choupal kiosks.
E choupal
The document discusses ITC's eChoupal initiative which sets up ICT kiosks in rural India to provide farmers with local weather and market information. Key aspects include:
1) eChoupal kiosks are located within villages and warehouses to be accessible to farmers, and are managed by trained local farmers.
2) The kiosks provide farmers information on weather forecasts, best farming practices, crop info, market prices and a Q&A forum.
3) This helps farmers overcome issues like fragmented land, monsoon dependence, lack of modern techniques and access to markets. It also improves ITC's supply chain and access to rural markets.
4) The initiative has benefited
E Chaupal Case Study
E-Choupal is an initiative by ITC that set up internet kiosks in rural India to help farmers get access to market prices and sell directly to buyers. Previously, farmers had to sell to commission agents at government-regulated markets which lacked transparency. E-Choupal addresses this by connecting farmers through kiosks, providing real-time prices, and allowing them to sell directly to buyers. Key factors in its success include access to markets, price information, and reducing commission agent margins. The future strategy is expanding to more villages and adding services like insurance.
Itc e - choupal-ppt-final
ITC e-Choupal is an initiative launched by ITC Limited in 2000 to address issues faced by Indian farmers such as fragmented farms, weak institutions, and information asymmetry. It created internet kiosks staffed by farmers in over 40,000 villages, allowing farmers to access real-time market prices and sell directly to ITC. This reduced costs for farmers and ITC by disintermediating commission agents. The model provided economic and social benefits by empowering farmers and building trust between farmers and ITC. ITC is now expanding the initiative through new technologies and services.
Presentation scm itc e-choupal final (1)
The document discusses India's agriculture sector and ITC's e-Choupal initiative. Some key points:
- Agriculture is the backbone of India's economy, contributing 26% to GDP. However, the sector faces issues like fragmented land holdings and lack of infrastructure.
- ITC launched e-Choupal in 2000 to address these issues. It is a virtual marketplace that allows farmers to sell directly to buyers. Over 4 million farmers in 40,000 villages benefit.
- E-Choupal's success is due to its business model that combines services like weather forecasts and market prices with an effective procurement system. It reduces costs for farmers and increases their incomes.
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E-Choupal PDFs
E-Choupal is an initiative by ITC to connect rural farmers in India to global markets via the internet. It installs computers with internet access in villages, allowing farmers to access real-time local weather and market pricing information, as well as place orders for seeds and fertilizers. This helps farmers increase yields and income while reducing costs. Over 6,500 e-Choupal kiosks operated by local farmers have been established, serving over 6 million farmers. The program aims to scale up to 20,000 kiosks by 2012, improving livelihoods for many small farmers in India.
E chaupal
ITC eChoupal is a initiative that aims to address the lack of market access and information that Indian farmers face. It creates internet kiosks in villages operated by trained farmers, called Sanchalaks, to provide local farmers with real-time local weather and market price information. This helps farmers increase yields and incomes. The program also aggregates farmers' product to provide cheaper inputs and get better prices for outputs by reducing middlemen. It has now expanded to cover thousands of villages across multiple states in India.
Rural marketing
The e-Choupal initiative by ITC aims to empower Indian farmers through use of internet kiosks called e-Choupals. The initiative addresses challenges in Indian agriculture like fragmented farms and weak infrastructure by setting up internet kiosks managed by local farmers. This allows farmers to access information on weather, prices and best practices to improve productivity and incomes. It also provides a direct marketing channel for farmers to sell their produce to ITC. The initiative has benefitted over 4 million farmers across several states and has improved prices and incomes for farmers while reducing procurement costs for ITC.
Indian tobacco company
ITC's e-Choupal initiative is the largest Internet-based intervention in rural India, reaching over 3.5 million farmers through 5,200 kiosks across six states. The system was introduced in 2000 to establish direct links between rural farmers and ITC for procurement of crops. It provides services like crop prices, expert advice, weather forecasts, and soil testing to address issues in Indian agriculture like fragmented land and weak infrastructure. Farmers can choose to sell to ITC or local markets, and save on transportation costs and time with more efficient weighing and assessment through e-Choupal. While expansion poses management challenges, the system has been successful due to ITC's agricultural expertise, respect for existing systems, and
E choupal
The document discusses ITC's e-Choupal initiative, which aims to empower rural Indian farmers through internet kiosks located in village gathering places. The kiosks, run by trained local farmers, give other farmers access to market prices, farming best practices, and the ability to purchase supplies and sell crops directly to ITC. This cuts out intermediaries and allows farmers to get better prices. The initiative has expanded across India, offering additional services. It has helped farmers but also benefits ITC's procurement processes. The e-Choupal model is continually developed with new versions to deepen its impact and services for farmers.
AEP Case study E-Choupal.pptx
ITC e-Choupal was started in 2000 by ITC Limited to provide internet access to rural farmers in India. The purpose was to inform and empower farmers through access to real-time information on weather, markets, and best farming practices. E-Choupal now operates in over 35,000 villages, serving around 4 million farmers. It aims to improve efficiency in the agricultural supply chain and quality of life for farmers.
Sales Management : Channel Sales
The document discusses ITC's E-Choupal initiative, which uses internet kiosks in rural Indian villages to empower farmers. The key points are:
1) E-Choupal provides farmers with information on weather, prices and best practices to help them increase yields and negotiate better deals.
2) Farmers can sell their produce directly to ITC through the kiosks, cutting out middlemen and bringing greater transparency.
3) Over 6,500 kiosks serve 4 million farmers across 10 states. Farmers benefit from higher incomes while ITC gains assured supply and reduces procurement costs.
4) The initiative has spurred rural development by providing villagers access to the internet for
E choupal.pptx
E-Choupal is an initiative by ITC Limited that uses information technology (IT) to provide Indian farmers with access to real-time market information and enables them to sell their products online. It involves setting up kiosks in villages operated by local farmers trained as "Sanchalaks" who help other farmers access market prices, weather forecasts, and place orders for farm inputs and sell their produce. Over 6,100 e-Choupals now reach over 4 million farmers across 10 states. On average, farmers using e-Choupal receive 2.5% higher prices than through traditional markets. The initiative has helped increase farmers' incomes, production efficiency, and overall rural development.
I T C
The document discusses ITC's e-Chaupal initiative, which is a virtual marketplace that allows farmers to directly transact with processors via the internet. E-Chaupal addresses disadvantages of the conventional business model like multiple intermediaries and information asymmetry by providing farmers price information, access to experts, and ability to compare local and global market prices. The initiative has grown from serving 4 million farmers through 6,500 e-Chaupals across 10 states to plans to empower 10 million farmers through 20,000 e-Chaupals across 15 states in the next 5 years.
E-chaupal: The Power of ICT for Farmers Empowerement in India-A Case Study
Choupal in Hindi language means a village gathering place. Taking this gathering place to the virtual world, ITC (one of the India’s largest and oldest business conglomerates) introduced the e – Choupal to empower rural India in the year 2000.e – Choupal provides better supply chain for ITC’s food and agri businesses. It enables reach to the underserved rural markets. For rural farmers it caters new IT enabled services and business opportunities i.e. health, education, entertainment, and e–governance. It increases shareholder’s value through serving the society. The critical success factors of e– Choupal are comprehensive knowledge of rural markets, designing a win – win transaction model, leveraging the logistics channel, selection of Sanchalak (operator), evolving an appropriate user interface and bottom-up model for entrepreneurship. The e– Choupal model shows that a large corporation can play a major role in recognising markets and increasing the efficiency of an agricultural system. The case also uncovers the key role of information technology – in this case provided and maintained by a corporation – but utilised by local farmers. This access to information helps farmers in improving the quality of produce and obtaining better prices. Elected from the village itself, a literate farmer acts as the interface between the illiterate farmers and the computer. The model shows that a large corporation can combine a social mission and an ambitious commercial venture, that it can play a major role in rationalising markets and increasing the efficiency of an agriculture system, and do so in ways that benefit rural communities. This case study given here covers the background, the impact, key elements of empowerment, issues, lessons, determinants for success and long term assessment of the system’s productivity and efficiency levels.
E choupal the power of ict for farmers’
Choupal in Hindi language means a village gathering place. Taking this gathering
place to the virtual world, ITC (one of the India’s largest and oldest business
conglomerates) introduced the e – Choupal to empower rural India in the year 2000.
e – Choupal provides better supply chain for ITC’s food and agri businesses. It enables
reach to the underserved rural markets. For rural farmers it caters new IT enabled
services and business opportunities i.e. health, education, entertainment, and e–
governance. It increases shareholder’s value through serving the society. The critical
success factors of e– Choupal are comprehensive knowledge of rural markets, designing
a win – win transaction model, leveraging the logistics channel, selection of Sanchalak
(operator), evolving an appropriate user interface and bottom-up model for
entrepreneurship. The e– Choupal model shows that a large corporation can play
a major role in recognising markets and increasing the efficiency of an agricultural
system. The case also uncovers the key role of information technology – in this case
provided and maintained by a corporation – but utilised by local farmers. This access
to information helps farmers in improving the quality of produce and obtaining better
prices. Elected from the village itself, a literate farmer acts as the interface between
the illiterate farmers and the computer. The model shows that a large corporation
can combine a social mission and an ambitious commercial venture, that it can play
a major role in rationalising markets and increasing the efficiency of an agriculture
system, and do so in ways that benefit rural communities. This case study given here
covers the background, the impact, key elements of empowerment, issues, lessons,
determinants for success and long term assessment of the system’s productivity and
efficiency levels.
E choupal
The document discusses e-Choupal, an initiative by ITC Ltd that uses the internet to connect farmers in rural India to market information and facilitate sales of agricultural commodities. E-Choupal was developed to address issues faced by farmers such as low prices, lack of market access, and limited knowledge. It provides farmers real-time local information on prices, weather, and best farming practices via computers installed in rural "e-Choupals" or internet kiosks. E-Choupal allows farmers to make informed decisions and bypass middlemen to sell directly to ITC at a higher price, benefiting their social and economic conditions. The initiative has now expanded across multiple states in India.
Term End Project_Rural Marketing_Group 2.docx
ITC has implemented several rural marketing initiatives in India, including e-Choupals, demonstration farms, and Choupal Saagars. E-Choupals are internet kiosks that provide farmers with information on weather, prices, and best practices. Demonstration farms show farmers improved cultivation techniques. Choupal Saagars are rural hubs offering procurement, storage, banking, and other services. ITC uses these initiatives to source agricultural products while empowering farmers. The document discusses ITC's product portfolio and marketing strategies, including competitive pricing, distribution through procurement centers, and communication strategies like radio advertising.
Itc's e choupal initiative
ITC launched its e-Choupal initiative in 2000 to improve the lives of rural Indians. It operates over 6,100 internet kiosks across 10 states, serving over 4 million farmers. The kiosks are run by sanchalaks - trained farmers - and provide farmers with information on market prices and farming practices. Warehouses are managed by samyojaks, traditional middlemen who no longer exploit farmers. The e-Choupal model creates a more efficient marketing system that cuts costs for farmers by eliminating intermediaries and reducing transaction costs. Farmers benefit through higher productivity, better prices, and risk management.
10120130405016
The document summarizes ITC Limited's e-Choupal initiative in rural India. E-Choupal creates virtual marketplace kiosks staffed by local farmers, providing price information and selling farm supplies/produce. It operates in 10 states, covering 40,000 villages through 6,500 kiosks serving over 4 million farmers. E-Choupal aims to improve market access and transparency for farmers while increasing ITC's sourcing efficiency. The initiative has faced challenges around rural infrastructure and digital literacy but provides social benefits like access to information, insurance, credit and medical services for farmer growth.
E choupal SIDDANNA M BALAPGOL
E-Choupal is an initiative by ITC Limited that addresses challenges in Indian agriculture through internet kiosks in rural areas. A literate village member elected as Sanchalak operates a computer kiosk housed in their home that serves around 600 nearby farmers. Farmers can access market prices, weather, best farming practices, and sell produce directly to ITC collection centers for prompt payment. Over 4 million farmers across 10 states now benefit from higher prices, faster payments, and access to agricultural information through more than 6,500 e-Choupals.
Dairy Kiosks Sense Sibabrata
The document discusses dairy information and services kiosks that have been implemented in rural India to empower dairy farmers. Key points:
- The kiosks automate milk collection, increasing efficiency, transparency, and speed of payment for farmers. They also capture historical production data.
- The kiosks provide farmers internet access to market information, best practices, government services, and a multimedia database of agricultural information.
- Transforming automatic milk collection systems into networks with internet-enabled kiosks can help farmers improve productivity and access services. The kiosks demonstrate how IT can benefit rural communities when the systems are easy to use and provide tangible benefits.
Itc Ltd
ITC Ltd. is one of India's most valuable corporations with a market capitalization of nearly $18 billion and annual turnover of over $4.75 billion. It has diversified business interests across cigarettes, hotels, paper, packaging, agriculture, food, IT and other FMCG products. ITC is a market leader in its traditional businesses and is gaining share in newer sectors like packaged foods through strategic diversification and a focus on rural development.
Canteen
This document discusses a proposed E-Canteen system using handheld computers for small shops and canteens. The current manual bill and sales tracking systems are prone to errors and inefficiency. The proposed solution uses a handheld computer device with built-in printer and memory to digitally track sales, bills, and inventory in real-time. This provides a low-cost automated solution that is more accurate and efficient than manual systems, helping small businesses better manage their operations.
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E choupal
- 1. Prepared By: Chandrakanta Parida Roll No.-06 MBA 3rd Sem. SAMBALPUR UNIVERSITY
- 3. INTRODUCTION • The e-choupal is a concept which is applicable to any agricultural & allied activity in rural India. Developed by ITC agri-business division Brainchild of S Sivakumar. Promoted by Y.C Deveshwar, chairman ITC Launched in 2000. Benefits 4 million farmers in 40000 villages. Farm linkages in 14 states.
- 4. e-CHOUPAL CONCEPT e-choupal is a Hindi word which means “village meeting place” . Market is a meeting place where vendors and customers come together to do transactions. e-choupal is a virtual market place where farmers can transact directly with a processor and can realize better price for their produce. The idea of creating and leveraging an electronic market place came from the brainstorming session done by senior executives of ITC.
- 5. Conti… An initiative of ITC Limited to link directly with rural farmers via the Internet for procurement of agricultural & aquaculture products like soybeans, wheat, coffee, and prawns. The programme involves the installation of computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.
- 6. Effects of e-Choupal • ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their produce with ITC Limited.
- 7. Conti… Online access enables farmers to obtain information on mandi prices, and good farming practices, and to place orders for agricultural inputs like seeds and fertilizers. Each ITC Limited kiosk having Internet access is run by a sanchalak — a trained farmer. The computer is housed in the sanchalak's house and is linked to the Internet
- 8. CHARACTERSTICS OF ITC e- CHOUPAL Customer centric. Used for many commodities and multiple transactions. Uses local talent and local people and develops local leaders. Extended to local as well as global procures Nurtures local entrepreneurs Unique CRM programme in commodity exports
- 9. SYSTEMS OF e-CHOUPAL CHOUPAL SAGAR SANCHALAK FARMERS ITC SAMYOJAK PC and INTERNET
- 10. 7/17/2014 7 Rules E-Choupal 1. Strong Leadership 2. Integrate into Business Model 3. Align Type & Amount 4. Manage the Tension 5. Netralize Antibodies 6. Recognize Networks 7. Rewards & Incentives Source: Making Innovation Work (Davila, Epstein, Shelton) 2 1 3 5 7 4 6
- 11. e-CHOUPAL SUPPLY CHAIN Farmer Sanchalak E-Choupal (Computer) Samyojak Product and Service Providers Information and Prices Payments, Labor, Transportation and Storage 0.5%
- 12. WORKING MODEL Sanchalak Information Information to Farmer Input Output Sell Output Kiosks
- 13. Weather Pricing World Market Price Education News Best Practices Others Q & A INFORMATION AVAILABLE(e-CHOUPAL)
- 14. BENEFITS OF e-CHOUPAL On time Information Payment on Delivery Transportation Costs are reimbursed No Malpractices Reduction in transportation cycle Reduction in wastage and spillage Lower Cost of Inputs for Farmer as well as ITC Supply Security Save of US$6(Rs 270) per metric tonne
- 15. GENERAL PRODUCTS OF ITC e- CHOUPAL Processed Fruits (Mango, Guava, Papaya etc.) Food Grains (Rice, Wheat and Pulses) Feed Ingredients (Soya bean ) Edible Nut (Groundnut) Coffee & Spices Marine Products (Shrimps and Prawns )
- 16. SOCIAL IMPACT OF e-CHOUPAL E- CHOUPAL Farmers ITC Government Society •Better Returns •Education •Social Security •Lower Cost of Inputs •Better Relations •Supply Security•Improvement in Productivity •Reduction in Disparity •Reduction in Hoarding & Blackmarketing •Lower cost of products •Social Stability •Check Migration to Cities
- 17. CURRENT NETWORK SIZE E-Choupal cover 10 states where 40,000 villages. Have 6500 e-choupals and around 4 millionfarmers have been empowered. Its future planning is intend scale up to 20,000 e- choupal covering 100,000 villages in 15 states.