E-Choupal
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- E-Choupal is an initiative by ITC Ltd to connect Indian farmers to online marketplaces and information through internet kiosks located in rural villages. - ITC provides computers and internet access at kiosks run by trained local farmers, or "sanchalaks", to allow other farmers to access commodity prices, weather and farming best practices. - Over 6,500 e-Choupals are currently operational, serving over 10 million farmers. ITC aims to expand this to 20,000 e-Choupals across 15 states by 2012.
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E choupal ppt
1) e-Choupal is an initiative by ITC Limited that created electronic marketplaces in rural India to connect farmers directly with buyers and provide information.
2) It aimed to reduce inefficiencies and costs in the agricultural supply chain by eliminating intermediaries and allowing farmers to access real-time market prices and best farming practices.
3) Studies showed e-Choupal reduced transaction costs for farmers from 8% to 2% by handling activities like procurement, weighing and storage at local collection centers called e-Choupals.
Itc E Choupal
This document provides an overview of ITC e-Choupal, an e-commerce initiative launched by ITC in 2000 that benefits 4 million farmers in India. The key points are:
1) ITC e-Choupal addresses inefficiencies in the traditional mandi system by connecting farmers directly to buyers via internet kiosks (e-choupals) located within villages. This provides transparency of pricing and immediate cash payments.
2) The system relies on local sanchalaks (coordinators) who are trained to operate computers and internet kiosks. It minimizes middlemen and reduces costs for farmers and buyers.
3) ITC e-Choupal has expanded to
ITC E-Choupal
ITC launched its e-Choupal initiative in 2000 to address inefficiencies in the agricultural supply chain in India. The key aspects of the e-Choupal model are: (1) it establishes internet kiosks in rural areas managed by local farmers called "Sanchalaks" to provide farmers price information and facilitate sales, (2) it creates transparency in the supply chain and eliminates middlemen, (3) it has expanded to provide farmers additional services and products through initiatives like Choupal Pradarshan Khet, Choupal Saagar, and Choupal Fresh. The e-Choupal model has benefited both farmers through better prices and access to information and ITC through improved
E choupal
The document discusses ITC's e-Choupal initiative, which aims to connect rural farmers in India to online market and information resources through computers installed in villages. The key points are:
1. E-Choupal was launched in 2000 by ITC to create a virtual marketplace for farmers, addressing issues like lack of price transparency and access to inputs/expertise.
2. It involves training local farmers as "sanchalaks" to manage computer kiosks providing farmers weather/pricing data, education and a platform to sell to ITC.
3. The initiative has expanded to over 4 million farmers in 40,000 villages across 10 states, improving farmers' incomes and access while reducing
ITC E- choupal
ITC e-choupal ppt is about process of e-choupal, how its different from mandi operation , also include swot analysis.
E choupal
ITC launched its E-Choupal initiative in 2000 to address challenges in procuring agricultural commodities from farmers in India. The initiative established over 1,300 internet kiosks in rural villages, connecting over 7,500 villages and 1 million farmers. Through the kiosks, farmers can access real-time local and global commodity prices, weather information, and educational resources. This reduces intermediaries, increases transparency, and allows farmers and ITC to earn higher profits. The initiative has led to supply chain efficiencies for ITC and farmer empowerment through lower costs and higher incomes. However, challenges remain around training costs, legal compliance, and assessing long-term impacts.
E Chaupal Case Study
E-Choupal is an initiative by ITC that set up internet kiosks in rural India to help farmers get access to market prices and sell directly to buyers. Previously, farmers had to sell to commission agents at government-regulated markets which lacked transparency. E-Choupal addresses this by connecting farmers through kiosks, providing real-time prices, and allowing them to sell directly to buyers. Key factors in its success include access to markets, price information, and reducing commission agent margins. The future strategy is expanding to more villages and adding services like insurance.
HUL in rural India- Project Shakti
Hindustan Unilever launched Project Shakti in 2001 to target small villages in rural India. The project aims to create earning opportunities for underprivileged women through a micro-enterprise model where women ("ammas") are appointed to sell FMCG products door-to-door. Over 45,000 ammas covering over 100,000 villages have been appointed. The project strategies include deep rural penetration, high margins for entrepreneurs, and a door-to-door supply chain. The project provides income generation and women empowerment while increasing brand awareness and reducing fake products in rural markets.
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E choupal ppt
1) e-Choupal is an initiative by ITC Limited that created electronic marketplaces in rural India to connect farmers directly with buyers and provide information.
2) It aimed to reduce inefficiencies and costs in the agricultural supply chain by eliminating intermediaries and allowing farmers to access real-time market prices and best farming practices.
3) Studies showed e-Choupal reduced transaction costs for farmers from 8% to 2% by handling activities like procurement, weighing and storage at local collection centers called e-Choupals.
Itc E Choupal
This document provides an overview of ITC e-Choupal, an e-commerce initiative launched by ITC in 2000 that benefits 4 million farmers in India. The key points are:
1) ITC e-Choupal addresses inefficiencies in the traditional mandi system by connecting farmers directly to buyers via internet kiosks (e-choupals) located within villages. This provides transparency of pricing and immediate cash payments.
2) The system relies on local sanchalaks (coordinators) who are trained to operate computers and internet kiosks. It minimizes middlemen and reduces costs for farmers and buyers.
3) ITC e-Choupal has expanded to
ITC E-Choupal
ITC launched its e-Choupal initiative in 2000 to address inefficiencies in the agricultural supply chain in India. The key aspects of the e-Choupal model are: (1) it establishes internet kiosks in rural areas managed by local farmers called "Sanchalaks" to provide farmers price information and facilitate sales, (2) it creates transparency in the supply chain and eliminates middlemen, (3) it has expanded to provide farmers additional services and products through initiatives like Choupal Pradarshan Khet, Choupal Saagar, and Choupal Fresh. The e-Choupal model has benefited both farmers through better prices and access to information and ITC through improved
E choupal
The document discusses ITC's e-Choupal initiative, which aims to connect rural farmers in India to online market and information resources through computers installed in villages. The key points are:
1. E-Choupal was launched in 2000 by ITC to create a virtual marketplace for farmers, addressing issues like lack of price transparency and access to inputs/expertise.
2. It involves training local farmers as "sanchalaks" to manage computer kiosks providing farmers weather/pricing data, education and a platform to sell to ITC.
3. The initiative has expanded to over 4 million farmers in 40,000 villages across 10 states, improving farmers' incomes and access while reducing
ITC E- choupal
ITC e-choupal ppt is about process of e-choupal, how its different from mandi operation , also include swot analysis.
E choupal
ITC launched its E-Choupal initiative in 2000 to address challenges in procuring agricultural commodities from farmers in India. The initiative established over 1,300 internet kiosks in rural villages, connecting over 7,500 villages and 1 million farmers. Through the kiosks, farmers can access real-time local and global commodity prices, weather information, and educational resources. This reduces intermediaries, increases transparency, and allows farmers and ITC to earn higher profits. The initiative has led to supply chain efficiencies for ITC and farmer empowerment through lower costs and higher incomes. However, challenges remain around training costs, legal compliance, and assessing long-term impacts.
E Chaupal Case Study
E-Choupal is an initiative by ITC that set up internet kiosks in rural India to help farmers get access to market prices and sell directly to buyers. Previously, farmers had to sell to commission agents at government-regulated markets which lacked transparency. E-Choupal addresses this by connecting farmers through kiosks, providing real-time prices, and allowing them to sell directly to buyers. Key factors in its success include access to markets, price information, and reducing commission agent margins. The future strategy is expanding to more villages and adding services like insurance.
HUL in rural India- Project Shakti
Hindustan Unilever launched Project Shakti in 2001 to target small villages in rural India. The project aims to create earning opportunities for underprivileged women through a micro-enterprise model where women ("ammas") are appointed to sell FMCG products door-to-door. Over 45,000 ammas covering over 100,000 villages have been appointed. The project strategies include deep rural penetration, high margins for entrepreneurs, and a door-to-door supply chain. The project provides income generation and women empowerment while increasing brand awareness and reducing fake products in rural markets.
ITC e-choupal
ITC has established several leading brands across industries such as food, personal care, education, lifestyle apparel, and agarbattis. It is India's largest FMCG marketer and leader in paperboard and packaging. ITC pioneered farmer empowerment through its e-Choupal initiative, which established internet kiosks staffed by local farmers that provide market prices, weather forecasts, and enable direct selling to processors. E-Choupal has benefited over 4 million farmers by reducing costs and improving prices. ITC has since expanded this model through physical infrastructure hubs called Choupal Saagars that offer collection, storage, and rural hypermarket facilities.
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Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
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Project Shakti is HUL's rural development initiative that aims to empower underprivileged rural women through income generation and education. It started in 2001 and has expanded to over 80,000 villages across 15 states, providing over 25,000 women entrepreneurs a sustainable monthly income of Rs. 700-1,000. The program trains women to become sales agents for HUL's products and educates communities on health and hygiene through the Shakti Vani program.
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ITC e-Choupal is an innovative model that connects farmers in rural India to online markets through internet kiosks located in villages. This allows farmers to access information on crop prices and best practices, and sell directly to ITC at a better price than through traditional middlemen. The model is highly innovative in its use of technology to transform procurement channels. Over time, ITC has expanded e-Choupal's services, established trust with farmers, and responded to market changes by continuing to develop infrastructure and information resources for farmers.
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The document discusses ITC's e-Choupal model for rural marketing in India. The model centers around a network of e-Choupal information centers located in rural villages. Each center is run by a local farmer, or sanchalak, and equipped with a computer connected to the internet. This allows farmers to access up-to-date market prices and sell their produce directly to ITC, bypassing middlemen. The model benefits farmers by giving them more control and higher profits. It also develops rural areas by increasing access to information and opportunities through technology. Over time, the e-Choupal network has expanded to include thousands of villages across multiple states.
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ITC launched its e-Choupal initiative in 2000 to address inefficiencies in the Indian agricultural supply chain and empower farmers. The initiative set up internet kiosks in rural villages, operated by local farmers, to provide farmers with information on weather, prices and best farming practices. This helped farmers increase yields and sell directly to ITC, eliminating middlemen. The e-Choupal initiative has been highly successful in improving farmers' incomes, agricultural productivity and rural development.
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This document provides an overview of rural marketing strategies used in India. It discusses the history and evolution of rural markets in India from the 1940s to present day. Key points include:
- Rural markets were traditionally non-existent but grew with government development programs from the 1940s-1990s. Companies like HLL entered rural markets in this period.
- Today, around 70% of India's population lives in rural areas, totaling over 700 million people. Companies are launching new products and adapting marketing strategies to target changing rural lifestyles.
- The document discusses features of rural Indian markets like large size but scattered population, agricultural income dependence, and infrastructure challenges for companies. It also profiles characteristics of rural consumers.
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ITC Chaupal Bazaar, Tata Kisan Sansar, Hariyali Kisan Bazaar, and Godrej Aadhaar are initiatives aimed at revolutionizing rural marketing in India. They provide farmers with access to information, inputs, financing, market linkages, and other services through rural kiosks and stores. The programs install internet-enabled computers in villages, offer agricultural advice and prices to farmers, and link them directly with procurement centers. This helps empower farmers, improve their productivity and incomes, and promotes inclusive rural development.
Itc e - choupal-ppt-final
ITC e-Choupal is an initiative launched by ITC Limited in 2000 to address issues faced by Indian farmers such as fragmented farms, weak institutions, and information asymmetry. It created internet kiosks staffed by farmers in over 40,000 villages, allowing farmers to access real-time market prices and sell directly to ITC. This reduced costs for farmers and ITC by disintermediating commission agents. The model provided economic and social benefits by empowering farmers and building trust between farmers and ITC. ITC is now expanding the initiative through new technologies and services.
ITC e-Choupal and Saagar
ITC's e-Choupal initiative aims to directly link rural Indian farmers to the internet for agricultural product procurement. The program involves installing computers with internet access in rural areas to provide farmers with up-to-date market and farming information. Currently, over 6,500 e-Choupals in over 40,000 villages serve more than 4 million farmers and villagers. The initiative aims to reach 100,000+ villages by 2012. In addition to procurement, e-Choupal provides rural distribution of goods and financial services to farmers while creating rural infrastructure and jobs. It has been an innovative strategy for rural market development and wealth creation in India.
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ITC E-choupal
The document summarizes ITC's e-Choupal initiative, which launched in 2000 to improve the lives of rural Indian farmers. The e-Choupal program creates virtual marketplace hubs in villages, allowing farmers to access local and global information on weather, prices, and best practices. Farmers can sell directly to ITC, reducing costs and increasing prices. E-Choupal also provides farm inputs and purchases produce directly from farmers. The program has been successful, winning several international awards, and now serves millions of farmers across India.
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Indian tobacco company
ITC's e-Choupal initiative is the largest Internet-based intervention in rural India, reaching over 3.5 million farmers through 5,200 kiosks across six states. The system was introduced in 2000 to establish direct links between rural farmers and ITC for procurement of crops. It provides services like crop prices, expert advice, weather forecasts, and soil testing to address issues in Indian agriculture like fragmented land and weak infrastructure. Farmers can choose to sell to ITC or local markets, and save on transportation costs and time with more efficient weighing and assessment through e-Choupal. While expansion poses management challenges, the system has been successful due to ITC's agricultural expertise, respect for existing systems, and
Itc e chaupal
ITC e-Choupal is an initiative by ITC Limited that aims to address issues faced by Indian farmers such as fragmented farms, weak institutions, and information asymmetry. It involves setting up internet kiosks in rural areas called e-Choupals to provide farmers with real-time market prices, weather forecasts, and knowledge on farming practices. Over 6,500 e-Choupals have been set up across 38,000 villages, benefiting over 4 million farmers. The initiative has improved supply chain efficiencies for ITC and farmers by reducing transaction costs and middlemen, while also empowering farmers through increased access to information.
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Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
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Project Shakti is HUL's rural development initiative that aims to empower underprivileged rural women through income generation and education. It started in 2001 and has expanded to over 80,000 villages across 15 states, providing over 25,000 women entrepreneurs a sustainable monthly income of Rs. 700-1,000. The program trains women to become sales agents for HUL's products and educates communities on health and hygiene through the Shakti Vani program.
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ITC e-Choupal is an innovative model that connects farmers in rural India to online markets through internet kiosks located in villages. This allows farmers to access information on crop prices and best practices, and sell directly to ITC at a better price than through traditional middlemen. The model is highly innovative in its use of technology to transform procurement channels. Over time, ITC has expanded e-Choupal's services, established trust with farmers, and responded to market changes by continuing to develop infrastructure and information resources for farmers.
(e-Choupal Model of ITC)- Rural Marketing
The document discusses ITC's e-Choupal model for rural marketing in India. The model centers around a network of e-Choupal information centers located in rural villages. Each center is run by a local farmer, or sanchalak, and equipped with a computer connected to the internet. This allows farmers to access up-to-date market prices and sell their produce directly to ITC, bypassing middlemen. The model benefits farmers by giving them more control and higher profits. It also develops rural areas by increasing access to information and opportunities through technology. Over time, the e-Choupal network has expanded to include thousands of villages across multiple states.
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ITC e-choupal
ITC launched its e-Choupal initiative in 2000 to address inefficiencies in the Indian agricultural supply chain and empower farmers. The initiative set up internet kiosks in rural villages, operated by local farmers, to provide farmers with information on weather, prices and best farming practices. This helped farmers increase yields and sell directly to ITC, eliminating middlemen. The e-Choupal initiative has been highly successful in improving farmers' incomes, agricultural productivity and rural development.
Rural marketing-strategies-hll
This document provides an overview of rural marketing strategies used in India. It discusses the history and evolution of rural markets in India from the 1940s to present day. Key points include:
- Rural markets were traditionally non-existent but grew with government development programs from the 1940s-1990s. Companies like HLL entered rural markets in this period.
- Today, around 70% of India's population lives in rural areas, totaling over 700 million people. Companies are launching new products and adapting marketing strategies to target changing rural lifestyles.
- The document discusses features of rural Indian markets like large size but scattered population, agricultural income dependence, and infrastructure challenges for companies. It also profiles characteristics of rural consumers.
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ITC e-Choupal is an initiative launched by ITC Limited in 2000 to address issues faced by Indian farmers such as fragmented farms, weak institutions, and information asymmetry. It created internet kiosks staffed by farmers in over 40,000 villages, allowing farmers to access real-time market prices and sell directly to ITC. This reduced costs for farmers and ITC by disintermediating commission agents. The model provided economic and social benefits by empowering farmers and building trust between farmers and ITC. ITC is now expanding the initiative through new technologies and services.
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ITC's e-Choupal initiative aims to directly link rural Indian farmers to the internet for agricultural product procurement. The program involves installing computers with internet access in rural areas to provide farmers with up-to-date market and farming information. Currently, over 6,500 e-Choupals in over 40,000 villages serve more than 4 million farmers and villagers. The initiative aims to reach 100,000+ villages by 2012. In addition to procurement, e-Choupal provides rural distribution of goods and financial services to farmers while creating rural infrastructure and jobs. It has been an innovative strategy for rural market development and wealth creation in India.
Retailing of food in india
Retailing in India has grown significantly in recent years due to factors such as a rapidly growing middle class, rising incomes, and exposure to international brands. Food retailing makes up a large portion of the Indian retail sector, valued at $175 billion currently and expected to reach $400 billion by 2025. Several factors are driving growth in organized food retailing formats such as supermarkets, hypermarkets, and convenience stores. Major players in the Indian food retail sector include Reliance Fresh, Subhiksha, Food Bazaar, More Retail, and Wal-Mart which operates Supercenters in India.
Amul_FinalReport_PDF
This document provides an overview and history of Amul Ice Cream. It discusses how Amul was founded in 1946 as a dairy cooperative in Anand, Gujarat to eliminate exploitation of farmers by middlemen. Amul replicated this cooperative model nationwide. Amul entered the ice cream market in 1996 and has since become the top ice cream brand in India, offering over 200 products. The document outlines Amul's expansion across different Indian markets from the late 1990s onward. It also notes Amul introduced sugar-free and probiotic ice cream variants in 2007, being the first in India to do so.
Godrej aadhar
Godrej Agrovet is a subsidiary of Godrej Industries Ltd that holds 57% shares. Godrej Aadhaar is a rural development program with the motto "Khushiyon ka, Khushhali ka". It offers products and services to farmers through retail centers in various Indian states. The objectives are to improve productivity, increase returns and offer advisory services. It interacts with farmers daily to educate them and increase productivity. Opportunities exist in rural India due to the large population, rising incomes and improving infrastructure. Challenges include high initial costs, expanding to a vast market, and addressing many languages and communities.
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csr of hul
Hindustan Unilever Limited was established in 1933 as Lever Brothers India Limited and underwent name changes over the decades to arrive at its current name. It aims for sustainable growth through its brands, employees, and operations while reducing environmental impact and creating social good. Some of its key CSR projects include Project Shakti for rural women's livelihood, Sanjivani mobile health clinics, sustainable sourcing, and initiatives to provide safe drinking water, support orphanages and schools for disabled children, and improve community health and sanitation.
ITC E-choupal
The document summarizes ITC's e-Choupal initiative, which launched in 2000 to improve the lives of rural Indian farmers. The e-Choupal program creates virtual marketplace hubs in villages, allowing farmers to access local and global information on weather, prices, and best practices. Farmers can sell directly to ITC, reducing costs and increasing prices. E-Choupal also provides farm inputs and purchases produce directly from farmers. The program has been successful, winning several international awards, and now serves millions of farmers across India.
amul supply chain
Amul has a large decentralized supply chain network comprising 3.6 million milk producers in Gujarat. Amul collects milk from village cooperatives and transports it to processing plants. The milk is then converted into products and distributed nationwide through regional centers to over 500,000 retail outlets. Amul faces challenges like declining milk production and rising costs, but addresses these through initiatives like farmer support programs and IT systems for efficient operations. Its cooperative model and focus on farmers has enabled Amul to become the largest food brand in India.
Organized rural retailing
This document discusses organized rural retailing in India. It provides examples of major organized rural retail models including Hariyali Kisaan Bazaar, Aadhaar Retailing, ITC Choupal Sagar, and Tata Kisan Sansar. These models operate retail stores in rural areas that offer agricultural inputs, consumer goods, services like credit and insurance to serve the needs of local farmers and communities. Organized rural retailing is seen as an important opportunity in India as around 70% of the population lives in rural areas with growing incomes and purchasing power.
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Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
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ITC's e-Choupal initiative is the largest Internet-based intervention in rural India, reaching over 3.5 million farmers through 5,200 kiosks across six states. The system was introduced in 2000 to establish direct links between rural farmers and ITC for procurement of crops. It provides services like crop prices, expert advice, weather forecasts, and soil testing to address issues in Indian agriculture like fragmented land and weak infrastructure. Farmers can choose to sell to ITC or local markets, and save on transportation costs and time with more efficient weighing and assessment through e-Choupal. While expansion poses management challenges, the system has been successful due to ITC's agricultural expertise, respect for existing systems, and
Itc e chaupal
ITC e-Choupal is an initiative by ITC Limited that aims to address issues faced by Indian farmers such as fragmented farms, weak institutions, and information asymmetry. It involves setting up internet kiosks in rural areas called e-Choupals to provide farmers with real-time market prices, weather forecasts, and knowledge on farming practices. Over 6,500 e-Choupals have been set up across 38,000 villages, benefiting over 4 million farmers. The initiative has improved supply chain efficiencies for ITC and farmers by reducing transaction costs and middlemen, while also empowering farmers through increased access to information.
E chaupal
e-Choupal is an initiative by ITC Limited that uses the internet to directly connect with rural farmers in India for procurement of agricultural products. It aims to address issues in Indian agriculture like fragmented farms, weak infrastructure, and intermediaries that reduce farmers' profits. The program installs computers with internet access in villages to provide farmers with market information and help them get better prices. Currently there are over 6,500 e-Choupals operating across 10 states, benefiting around 4 million farmers. ITC plans to expand this to 20,000 e-Choupals serving 15 million farmers by 2012.
E choupal
The document discusses ITC's eChoupal initiative which sets up ICT kiosks in rural India to provide farmers with local weather and market information. Key aspects include:
1) eChoupal kiosks are located within villages and warehouses to be accessible to farmers, and are managed by trained local farmers.
2) The kiosks provide farmers information on weather forecasts, best farming practices, crop info, market prices and a Q&A forum.
3) This helps farmers overcome issues like fragmented land, monsoon dependence, lack of modern techniques and access to markets. It also improves ITC's supply chain and access to rural markets.
4) The initiative has benefited
Itc echoupals
understanding the various hindrance existing in the agriculture produce procurement model before e-Choupals come into existence.
ITC e-choupal final ( CSR )
ITC e-Choupal is an initiative to provide Indian farmers with access to real-time market information and a means of directly selling their products. It addresses issues such as lack of transparency in pricing, wastage, and reliance on middlemen through a network of internet kiosks located in rural villages. By connecting farmers to markets and buyers online, e-Choupal aims to empower farmers economically while reducing costs across the agricultural supply chain.
ITC e-choupal
The document summarizes the ITC eChoupal initiative, which uses internet-enabled computers located in rural village meeting places called choupals to provide farmers with valuable market and agricultural information. By accessing a customized website, farmers can view localized weather forecasts, best farming practices, crop and market prices, and ask questions. This helps farmers make better-informed decisions to increase their incomes. The initiative aims to reduce inefficiencies in the soybean supply chain by eliminating middlemen and empowering farmers through knowledge.
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E-Choupal is an initiative by ITC to connect rural farmers in India to global markets via the internet. It installs computers with internet access in villages, allowing farmers to access real-time local weather and market pricing information, as well as place orders for seeds and fertilizers. This helps farmers increase yields and income while reducing costs. Over 6,500 e-Choupal kiosks operated by local farmers have been established, serving over 6 million farmers. The program aims to scale up to 20,000 kiosks by 2012, improving livelihoods for many small farmers in India.
Rural marketing
The e-Choupal initiative by ITC aims to empower Indian farmers through use of internet kiosks called e-Choupals. The initiative addresses challenges in Indian agriculture like fragmented farms and weak infrastructure by setting up internet kiosks managed by local farmers. This allows farmers to access information on weather, prices and best practices to improve productivity and incomes. It also provides a direct marketing channel for farmers to sell their produce to ITC. The initiative has benefitted over 4 million farmers across several states and has improved prices and incomes for farmers while reducing procurement costs for ITC.
AEP Case study E-Choupal.pptx
ITC e-Choupal was started in 2000 by ITC Limited to provide internet access to rural farmers in India. The purpose was to inform and empower farmers through access to real-time information on weather, markets, and best farming practices. E-Choupal now operates in over 35,000 villages, serving around 4 million farmers. It aims to improve efficiency in the agricultural supply chain and quality of life for farmers.
Sales Management : Channel Sales
The document discusses ITC's E-Choupal initiative, which uses internet kiosks in rural Indian villages to empower farmers. The key points are:
1) E-Choupal provides farmers with information on weather, prices and best practices to help them increase yields and negotiate better deals.
2) Farmers can sell their produce directly to ITC through the kiosks, cutting out middlemen and bringing greater transparency.
3) Over 6,500 kiosks serve 4 million farmers across 10 states. Farmers benefit from higher incomes while ITC gains assured supply and reduces procurement costs.
4) The initiative has spurred rural development by providing villagers access to the internet for
E choupal
The document discusses ITC's e-Choupal initiative, which aims to empower rural Indian farmers through internet kiosks located in village gathering places. The kiosks, run by trained local farmers, give other farmers access to market prices, farming best practices, and the ability to purchase supplies and sell crops directly to ITC. This cuts out intermediaries and allows farmers to get better prices. The initiative has expanded across India, offering additional services. It has helped farmers but also benefits ITC's procurement processes. The e-Choupal model is continually developed with new versions to deepen its impact and services for farmers.
ICT Initiatives in Agriculture
The document discusses various ICT initiatives in Indian agriculture. It describes projects undertaken by the central and state governments as well as private sector organizations to promote use of information technology. This includes initiatives like e-Choupal by ITC Ltd, Warana Wired Village project, AGMARKNET portal, Kisan Call Centre helpline, and Village Knowledge Centres. The document also mentions websites and portals that provide information to farmers on agriculture statistics, exports, prices, insurance, and other topics.
Itc echoupals
The document discusses ITC's E-Choupal initiative which aims to empower farmers through an online platform. Some key points:
- E-Choupal addresses problems in traditional farming like lack of price/weather info and reliance on middlemen.
- It involves setting up internet kiosks (e-choupals) in villages run by local conveners to provide farmers real-time market/crop info.
- ITC overcame challenges like illiteracy and infrastructure issues. E-Choupal reduced costs and increased margins for farmers.
E choupal SIDDANNA M BALAPGOL
E-Choupal is an initiative by ITC Limited that addresses challenges in Indian agriculture through internet kiosks in rural areas. A literate village member elected as Sanchalak operates a computer kiosk housed in their home that serves around 600 nearby farmers. Farmers can access market prices, weather, best farming practices, and sell produce directly to ITC collection centers for prompt payment. Over 4 million farmers across 10 states now benefit from higher prices, faster payments, and access to agricultural information through more than 6,500 e-Choupals.
E chaupal
ITC eChoupal is a initiative that aims to address the lack of market access and information that Indian farmers face. It creates internet kiosks in villages operated by trained farmers, called Sanchalaks, to provide local farmers with real-time local weather and market price information. This helps farmers increase yields and incomes. The program also aggregates farmers' product to provide cheaper inputs and get better prices for outputs by reducing middlemen. It has now expanded to cover thousands of villages across multiple states in India.
ITC Rural Marketing
ITC is a diversified conglomerate with businesses in FMCG, hotels, paper, packaging, agri, and IT. It has established several popular brands across categories. Some key brands include Aashirvaad, Sunfeast, YiPPee!, Bingo!, Fiama Di Wills, Vivel, and ITC Hotels. ITC employs various rural marketing strategies like developing rural-specific products, localized distribution, and initiatives like e-Choupal which links farmers to market prices via computers in villages. E-Choupal tackles issues in Indian agriculture by empowering farmers with information. It has impacted over 4 million farmers across 10 states.
Itc's e choupal initiative
ITC launched its e-Choupal initiative in 2000 to improve the lives of rural Indians. It operates over 6,100 internet kiosks across 10 states, serving over 4 million farmers. The kiosks are run by sanchalaks - trained farmers - and provide farmers with information on market prices and farming practices. Warehouses are managed by samyojaks, traditional middlemen who no longer exploit farmers. The e-Choupal model creates a more efficient marketing system that cuts costs for farmers by eliminating intermediaries and reducing transaction costs. Farmers benefit through higher productivity, better prices, and risk management.
E chaupal
this is the perfect ppt for mba students ...who are preparing the ppt or project on e-choupal ..thank you for download the ppt ..please download and this ppt....from RNB GLOBAL UNIVERSITY, BIKANER student ;- 1. DIWANSHU GAUR 2. NIKHIL BIHANI ..THANK you all
E Chaupal
1. ITC is an Indian conglomerate present in various industries like tobacco, hotels, paper, food, and exports. It started the E-Choupal initiative in 2000 to connect farmers in rural India to global commodity markets through internet kiosks.
2. E-Choupals are internet kiosks located within villages that provide farmers with information on commodity prices, weather, and best farming practices. This allows farmers to sell directly to ITC, reducing intermediaries and increasing profits.
3. The E-Choupal model has significantly reduced transaction costs for farmers compared to the conventional model involving many brokers. It has benefited over 4 million farmers across 10 states in India. ITC plans
Itc echoupal
This document summarizes an initiative by ITC called e-Choupal that uses internet-connected computers in rural Indian villages. The goal was initially to improve procurement of crops like soybeans from farmers, but it has expanded into a profitable distribution channel and source of product innovation. Farmers can access market prices, place orders, and sell crops directly to ITC at a higher price than through traditional markets. Over 1 million farmers in 11,000 villages participate. It has increased farmer incomes while providing a low-cost distribution system and insights for ITC. The initiative shows how companies can partner with rural communities for mutual benefit.
ITC Ltd. Presentation
ITC is a large Indian conglomerate with many business segments including FMCG products, hotels, paper packaging, agriculture, and IT services. ITC employs rural marketing strategies like developing products tailored for rural areas, communicating in local languages, and promoting Indian sports. A key initiative is ITC e-Choupal, which installs computers in villages to provide farmers information on weather and prices, empowering millions of farmers. ITC faces challenges like infrastructure barriers and knowledge barriers but addresses these through technology, training, and partnerships.
Agricultural Marketing Information System in India
Explains the role of information and knowledge in agricultural marketing, shares the initiatives by Government, private, NGOs and farmers organisations, indicates ICT advances which transform agricultural research-extension-marketing scenarios.
Agricultural Content Analysis of ICT
The document discusses several ICT projects in Indian agriculture that aim to provide farmers, especially small and marginal farmers, with relevant agricultural information and knowledge. It describes projects like Reuters Market Light, IFFCO Kisan Sanchar Limited, Lifelines, aAqua, Digital Green, and e-Sagu. These projects deliver information to farmers on topics like market prices, weather, crops via SMS, voice messages, photos, and online question/answer platforms. The document also discusses how these projects define appropriate content and analyze the quality, relevance and accuracy of the content provided to farmers.
E choupal
The document summarizes ITC's e-Choupal initiative, which is a virtual marketplace that allows farmers to directly sell their products to processors. The key points are:
- e-Choupal was launched in 2000 by ITC and provides over 6,500 computer kiosks for farmers in rural India.
- Farmers can check prices, sell directly to ITC collection centers for a better price than middlemen, and access information.
- Local farmers take on roles like Sanchalaks who operate the kiosks and Samyojaks who coordinate other farmers.
- e-Choupal aims to empower farmers by reducing middlemen and improving incomes. It has faced challenges in expansion and
Itc rural marketing
ITC has extensive rural marketing strategies in India, including its e-Choupal initiative. Through e-Choupal, ITC provides farmers with real-time market information online and offers lower transaction costs. It also provides farmers insurance products and financial services. ITC plans to expand e-Choupal to 20,000 kiosks by 2012. It will also open small hypermarkets in rural areas to increase access to products and services for farmers. ITC's rural marketing strategies aim to improve availability, affordability, acceptability, and awareness of products in rural India.
Term End Project_Rural Marketing_Group 2.docx
ITC has implemented several rural marketing initiatives in India, including e-Choupals, demonstration farms, and Choupal Saagars. E-Choupals are internet kiosks that provide farmers with information on weather, prices, and best practices. Demonstration farms show farmers improved cultivation techniques. Choupal Saagars are rural hubs offering procurement, storage, banking, and other services. ITC uses these initiatives to source agricultural products while empowering farmers. The document discusses ITC's product portfolio and marketing strategies, including competitive pricing, distribution through procurement centers, and communication strategies like radio advertising.
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Agricultural Marketing Information System in India
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E-Choupal
- 1. E-Choupal GUIDED BY PRESENTED BY Dr.D K VYAS BHARATI AHIR (ASSOCIATE PROFESSOR) 06-0169-2015 3rd SEMCollege of Agricultural Information Technology , AAU,Anand.
- 2. Introduction • E-Choupal is a hindi word which means a village meeting place, and “E” here stands for electronic so it is a village meeting place on electronic platform. • It is a virtual market place where vendors and customers come together to do transactions. • E-Choupal is an initiative of ITC Ltd.(Indian Tobacco Company Limited) , to link directly with rural farmers via the Internet for agricultural and aquaculture products like soybeans, wheat, coffee.
- 4. Organizer • ITC— a 94-year-old Indian Agribusiness Company with annual revenues of US $ 2.6 billion—has taken on the role of a network orchestrator in this meta-market by stitching together an end-to-end solution. • International Business Division (IBD), a division of ITC started in 1990, is engaged in exports of a range of agricultural commodities. • It is also now sourcing domestic markets in products such as wheat, maize , and pearl millet for its own use as well as for niche customers .
- 5. Reason For Establishment Current Unsustainable Situation • Small farmer livelihoods. • Government subsidies. • Inefficient use of inputs. What will make it sustainable? • Not subsidies, but efficient services. • Market linkages for output . • Non farm employment opportunities .
- 6. Effects of e-Choupal • ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country. • Online access enables farmers to obtain information on mandi and to place orders for agricultural inputs like seeds and fertilizers. • Each ITC Limited kiosk having Internet access is run by a sanchalak — a trained farmer. • Farmers can real-time information despite their physical distance from the mandis. • There are 6,500 e-Choupals in operation. ITC Limited plans to scale up to 20,000 e-Choupals by 2012 covering 100000 villages in 15 states, servicing 15 million farmers.
- 8. Products and Services • The service provides access to the following types of content through the e-Choupal website. • Weather - forecasts from Government Meteorological Departments. • Scientific farming practices - provided by Agri-universities. • Market prices at the village - collected from mandis (regional markets).
- 9. Other Products and Services • Farm Inputs such as fertilizers and seeds (screened for quality). • Marketing of Outputs (convenience, lower transaction costs). • FMCG (Fast-moving consumer goods) and services of daily use. • FAQs –Frequently asked questions on cropping issues and e-mail facility to link up with scientists for specific solutions.
- 10. Advantage • ITC's e-Choupal project is a winner—for farmers who get better remuneration and for the company that's assured quality inputs for its business. • IT for the Masses. • Multiple Benefits. • Better Payment.
- 11. Feature Description and Operational Goals Weather User can select their district of interest by clicking on the appropriate region of a map. Localized Weather information is presented on regions within a 25 km range and 24- to 72- hour weather forecasts are available. it is a directly related to the farmer information. Pricing The e-Choupal web site displays both the ITC procurement rate and the local mandi rates. ITC's next day rates are published every evening. News For the soyachoupal web site, relevant news is presented from various sources. Best practices Best farming practices are documented by crop. here again, the information presented is action-based. For instance, this section not only highlights what kind of fertilizer to use but also how and when to use them. Q & A This feature enables two-way communication. Here a farmer can post any agriculture related question he needs answered. Features of the E-Choupal Web Site
- 12. Scope of E-choupal • ITC now plans to leverage its e-Choupal infrastructure to sell third-party products, provide rural market research services, and in the social sector, to provide services like health advisories and enable e-governance. • Under the brand ‘Choupal Sagar,’ these shopping complexes house a procurement centre, retail store, food court, farmer facility centre and healthcare clinic. • ITC eChoupal is currently piloting delivery of quality education services to the rural areas leveraging the physical and digital infrastructure developed for commodities sourcing and consumer retail services
- 14. Challenges • Process : appropriate systems for quality testing and pricing, logistics, complex transactions. • Physical : bulk storage and handling hubs. • Technology : IT equipment suitable for rural environment, reliable power source, adequate connectivity, user support. • Social : selection of appropriate villages, selection of the appropriate sanchalak, building trust in the community, training, securing stakeholder involvement (by Public Oath).
- 15. Conclusion • An innovative strategy which is eloborative & extensive in rural market so far. • Rural wealth creation in agriculture through securing empowerment, collaboration and competition. • A transformational initiative for sustainable development of society. • Commitment to transparency & the respect & fairness with which both farmers & local partners are treated.
- 16. Thank You….