ITC e-choupal final ( CSR )
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ITC e-Choupal is an initiative to provide Indian farmers with access to real-time market information and a means of directly selling their products. It addresses issues such as lack of transparency in pricing, wastage, and reliance on middlemen through a network of internet kiosks located in rural villages. By connecting farmers to markets and buyers online, e-Choupal aims to empower farmers economically while reducing costs across the agricultural supply chain.
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E-Choupal is an initiative by ITC that set up internet kiosks in rural India to help farmers get access to market prices and sell directly to buyers. Previously, farmers had to sell to commission agents at government-regulated markets which lacked transparency. E-Choupal addresses this by connecting farmers through kiosks, providing real-time prices, and allowing them to sell directly to buyers. Key factors in its success include access to markets, price information, and reducing commission agent margins. The future strategy is expanding to more villages and adding services like insurance.
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ITC launched its E-Choupal initiative in 2000 to address challenges in procuring agricultural commodities from farmers in India. The initiative established over 1,300 internet kiosks in rural villages, connecting over 7,500 villages and 1 million farmers. Through the kiosks, farmers can access real-time local and global commodity prices, weather information, and educational resources. This reduces intermediaries, increases transparency, and allows farmers and ITC to earn higher profits. The initiative has led to supply chain efficiencies for ITC and farmer empowerment through lower costs and higher incomes. However, challenges remain around training costs, legal compliance, and assessing long-term impacts.
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The document discusses ITC's eChoupal initiative which sets up ICT kiosks in rural India to provide farmers with local weather and market information. Key aspects include:
1) eChoupal kiosks are located within villages and warehouses to be accessible to farmers, and are managed by trained local farmers.
2) The kiosks provide farmers information on weather forecasts, best farming practices, crop info, market prices and a Q&A forum.
3) This helps farmers overcome issues like fragmented land, monsoon dependence, lack of modern techniques and access to markets. It also improves ITC's supply chain and access to rural markets.
4) The initiative has benefited
ITC e-Choupal and Saagar
ITC's e-Choupal initiative aims to directly link rural Indian farmers to the internet for agricultural product procurement. The program involves installing computers with internet access in rural areas to provide farmers with up-to-date market and farming information. Currently, over 6,500 e-Choupals in over 40,000 villages serve more than 4 million farmers and villagers. The initiative aims to reach 100,000+ villages by 2012. In addition to procurement, e-Choupal provides rural distribution of goods and financial services to farmers while creating rural infrastructure and jobs. It has been an innovative strategy for rural market development and wealth creation in India.
ITC e-choupal
ITC has established several leading brands across industries such as food, personal care, education, lifestyle apparel, and agarbattis. It is India's largest FMCG marketer and leader in paperboard and packaging. ITC pioneered farmer empowerment through its e-Choupal initiative, which established internet kiosks staffed by local farmers that provide market prices, weather forecasts, and enable direct selling to processors. E-Choupal has benefited over 4 million farmers by reducing costs and improving prices. ITC has since expanded this model through physical infrastructure hubs called Choupal Saagars that offer collection, storage, and rural hypermarket facilities.
ITC E-choupal rural management
1) ITC e-Choupal was launched in 2000 by ITC's agri-business division to offer farmers up-to-date market and agricultural information through computers with internet access installed in rural villages.
2) It benefits over 4 million farmers in 40,000 villages across 14 states in India.
3) The goals of e-Choupal are to supply quality farm inputs, provide expert market price predictions, buy crops directly from farmers, and increase rural incomes.
Itc e chaupal
ITC e-Choupal is an initiative by ITC Limited that aims to address issues faced by Indian farmers such as fragmented farms, weak institutions, and information asymmetry. It involves setting up internet kiosks in rural areas called e-Choupals to provide farmers with real-time market prices, weather forecasts, and knowledge on farming practices. Over 6,500 e-Choupals have been set up across 38,000 villages, benefiting over 4 million farmers. The initiative has improved supply chain efficiencies for ITC and farmers by reducing transaction costs and middlemen, while also empowering farmers through increased access to information.
Itc echoupals
understanding the various hindrance existing in the agriculture produce procurement model before e-Choupals come into existence.
E-Choupal
- E-Choupal is an initiative by ITC Ltd to connect Indian farmers to online marketplaces and information through internet kiosks located in rural villages.
- ITC provides computers and internet access at kiosks run by trained local farmers, or "sanchalaks", to allow other farmers to access commodity prices, weather and farming best practices.
- Over 6,500 e-Choupals are currently operational, serving over 10 million farmers. ITC aims to expand this to 20,000 e-Choupals across 15 states by 2012.
Indian tobacco company
ITC's e-Choupal initiative is the largest Internet-based intervention in rural India, reaching over 3.5 million farmers through 5,200 kiosks across six states. The system was introduced in 2000 to establish direct links between rural farmers and ITC for procurement of crops. It provides services like crop prices, expert advice, weather forecasts, and soil testing to address issues in Indian agriculture like fragmented land and weak infrastructure. Farmers can choose to sell to ITC or local markets, and save on transportation costs and time with more efficient weighing and assessment through e-Choupal. While expansion poses management challenges, the system has been successful due to ITC's agricultural expertise, respect for existing systems, and
E chaupal
e-Choupal is an initiative by ITC Limited that uses the internet to directly connect with rural farmers in India for procurement of agricultural products. It aims to address issues in Indian agriculture like fragmented farms, weak infrastructure, and intermediaries that reduce farmers' profits. The program installs computers with internet access in villages to provide farmers with market information and help them get better prices. Currently there are over 6,500 e-Choupals operating across 10 states, benefiting around 4 million farmers. ITC plans to expand this to 20,000 e-Choupals serving 15 million farmers by 2012.
Cow Procedures
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Cow use
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Triumphant star turban
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IT in Rural India-Opportunities and Challenges
1. IT in rural India provides opportunities to improve education, healthcare, and livelihoods through projects like e-Chaupal and NREGA.
2. Key challenges include lack of infrastructure and skills, but innovative models are helping bridge the digital divide through public-private partnerships and locally relevant solutions.
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E Chaupal (Pratik Negi)
The document summarizes ITC's e-Choupal initiative to transform rural agriculture in India. Key points:
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- ITC introduced e-Choupal, using IT kiosks (managed by local leaders) to provide farmers price info, order farm supplies, sell to ITC.
- This allows farmers higher prices, lower input costs, and economic/social development of villages.
- Issues include maintaining commercial volumes, scaling the model, and addressing challenges from shifts in technology/competition.
Itc echoupal
This document summarizes an initiative by ITC called e-Choupal that uses internet-connected computers in rural Indian villages. The goal was initially to improve procurement of crops like soybeans from farmers, but it has expanded into a profitable distribution channel and source of product innovation. Farmers can access market prices, place orders, and sell crops directly to ITC at a higher price than through traditional markets. Over 1 million farmers in 11,000 villages participate. It has increased farmer incomes while providing a low-cost distribution system and insights for ITC. The initiative shows how companies can partner with rural communities for mutual benefit.
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E Chaupal
1. ITC is an Indian conglomerate present in various industries like tobacco, hotels, paper, food, and exports. It started the E-Choupal initiative in 2000 to connect farmers in rural India to global commodity markets through internet kiosks.
2. E-Choupals are internet kiosks located within villages that provide farmers with information on commodity prices, weather, and best farming practices. This allows farmers to sell directly to ITC, reducing intermediaries and increasing profits.
3. The E-Choupal model has significantly reduced transaction costs for farmers compared to the conventional model involving many brokers. It has benefited over 4 million farmers across 10 states in India. ITC plans
E-Choupal PDFs
E-Choupal is an initiative by ITC to connect rural farmers in India to global markets via the internet. It installs computers with internet access in villages, allowing farmers to access real-time local weather and market pricing information, as well as place orders for seeds and fertilizers. This helps farmers increase yields and income while reducing costs. Over 6,500 e-Choupal kiosks operated by local farmers have been established, serving over 6 million farmers. The program aims to scale up to 20,000 kiosks by 2012, improving livelihoods for many small farmers in India.
ITCs Agri Business
ITC's e-Choupal initiative provides Indian farmers access to information through internet kiosks located in rural villages. This enables farmers to make informed decisions, access market prices, and sell directly to ITC, reducing intermediaries and transaction costs. The initiative benefits both farmers, through higher incomes, and ITC by lowering procurement costs while improving quality through direct supply chains. E-Choupal empowers farmers through knowledge and choice.
ITC Agribusiness
ITC's e-Choupal initiative provides Indian farmers access to information through internet kiosks located in rural villages. This enables farmers to make informed decisions, access market prices, and sell directly to ITC, reducing costs for both farmers and ITC. Some challenges include lack of infrastructure and resistance from traditional middlemen. The e-Choupal model cuts transaction costs for farmers and ITC by eliminating unnecessary intermediaries in the supply chain.
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E chaupal
ITC eChoupal is a initiative that aims to address the lack of market access and information that Indian farmers face. It creates internet kiosks in villages operated by trained farmers, called Sanchalaks, to provide local farmers with real-time local weather and market price information. This helps farmers increase yields and incomes. The program also aggregates farmers' product to provide cheaper inputs and get better prices for outputs by reducing middlemen. It has now expanded to cover thousands of villages across multiple states in India.
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I T C
The document discusses ITC's e-Chaupal initiative, which is a virtual marketplace that allows farmers to directly transact with processors via the internet. E-Chaupal addresses disadvantages of the conventional business model like multiple intermediaries and information asymmetry by providing farmers price information, access to experts, and ability to compare local and global market prices. The initiative has grown from serving 4 million farmers through 6,500 e-Chaupals across 10 states to plans to empower 10 million farmers through 20,000 e-Chaupals across 15 states in the next 5 years.
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The document discusses ITC's e-Choupal initiative, which aims to empower rural Indian farmers through internet kiosks located in village gathering places. The kiosks, run by trained local farmers, give other farmers access to market prices, farming best practices, and the ability to purchase supplies and sell crops directly to ITC. This cuts out intermediaries and allows farmers to get better prices. The initiative has expanded across India, offering additional services. It has helped farmers but also benefits ITC's procurement processes. The e-Choupal model is continually developed with new versions to deepen its impact and services for farmers.
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E choupal
The document discusses e-Choupal, an initiative by ITC Ltd that uses the internet to connect farmers in rural India to market information and facilitate sales of agricultural commodities. E-Choupal was developed to address issues faced by farmers such as low prices, lack of market access, and limited knowledge. It provides farmers real-time local information on prices, weather, and best farming practices via computers installed in rural "e-Choupals" or internet kiosks. E-Choupal allows farmers to make informed decisions and bypass middlemen to sell directly to ITC at a higher price, benefiting their social and economic conditions. The initiative has now expanded across multiple states in India.
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ITC e-choupal final ( CSR )
- 3. FARMER MANDI BUYER
- 7. e-CHOUPAL Information and Prices Payments, Labor, Transportation and Storage 0.5%
- 8. WORKING MODEL Sanchalak Information Information to Farmer Input Output Sell Output Kiosks
- 10. FARMER e-CHOUPAL BUYER
- 12. CONTD…
- 17. CHALLENGES FACED BY e-CHOUPAL