E-Choupal is an initiative by ITC to connect rural farmers in India to global markets via the internet. It installs computers with internet access in villages, allowing farmers to access real-time local weather and market pricing information, as well as place orders for seeds and fertilizers. This helps farmers increase yields and income while reducing costs. Over 6,500 e-Choupal kiosks operated by local farmers have been established, serving over 6 million farmers. The program aims to scale up to 20,000 kiosks by 2012, improving livelihoods for many small farmers in India.
this is the perfect ppt for mba students ...who are preparing the ppt or project on e-choupal ..thank you for download the ppt ..please download and this ppt....from RNB GLOBAL UNIVERSITY, BIKANER student ;- 1. DIWANSHU GAUR 2. NIKHIL BIHANI ..THANK you all
this is the perfect ppt for mba students ...who are preparing the ppt or project on e-choupal ..thank you for download the ppt ..please download and this ppt....from RNB GLOBAL UNIVERSITY, BIKANER student ;- 1. DIWANSHU GAUR 2. NIKHIL BIHANI ..THANK you all
A cooperative is an autonomous association of people united voluntarily to meet their common economic, social and cultural needs and aspiration through a jointly owned and democratically controlled business.
Cooperative societies are voluntary associations started with the aim of service to members.
Cooperative marketing consist of two words ‘cooperative or cooperation’ and ‘marketing’.
It is also the marketing ‘for the farmers’ and ‘by the farmers’ that aim at eliminating the chain of functionaries operating between the farmers and the ultimate consumers and thus securing maximum price for the farmer’s produce.
According to RBI “Co-operative marketing is a co-operative association of cultivators formed primarily for the purpose of helping the members to market their produce more profitably than is possible through private trade.”
According to FAO ‘Co-operative Marketing is a system through which a group of farmers join together to carry on some or all the process involved in bringing goods to the consumer.”
MOKO Phones- Marketing a Smartphone in Rural MarketAnkit Kumar
A Smartphone targeting Rural Consumer.
This was a project of our Rural Marketing course at IFMR-GSB at Krea University at SriCity.
We took this project as a live project which later helped us to understand and implement different that we learned during the course.
Although we could not be able to do a primary research for this concept but we had strong secondary data to back our effort to market this product in the rural area in India.
Skilling In India PPT- Presented at the International Conference hosted by D....Edulight Learning Services
Presentation on Skilling In India by Mr. Jeetendra Nair, CEO & M.D. of Edulight at the One Day International Conference hosted by D.A.V College on 7th March 2015.
http://jeetendranairwordpress.com/2015/12/18/international-conference-at-d-a-v-college-7th-march-2015/
This report contains detailed analysis of the socio economic profiling of Bhemdevrapalli village in the Warangal district of Telangana, done under partial fulfillment of my PGDM course at Development Management Institute.
The Fortune at the Bottom of the PyramidOutline India
The presentation is based on the book “Future At The Bottom Of The Pyramid” by C.K Prahalad and tries to encapsulate his research. It starts off with the notion of how 4-5 billion poor people of the world is unserved by the private sector. Then it addresses the bottom of pyramid (BOP) as a business opportunity and a viable market. It talks about democratizing the commerce and making globalisation benefits reach everybody. The presentation talks about the nature of the BOP market and states some principles that needs to be followed while catering to them. The presentation contains 3 case studies of ITC, HUL and Jaipur Rugs mentioned in the book and tries to explain how they adapted to the BOP market and adjusted their business models to serve the rural India. It also contain slides which tries to incorporate the learnings and takeaways from the book into the OUTLINE India’s business model.
The Tata Kisan Sansar (TKS), set up by private company Tata Chemicals, are a network of farmer centres that provide extension services to help farmers and cultivators in North India. The TKS aims to be a one-stop resource centre, offering a wide range of agricultural services, products, information, and training. The centres particularly aim to facilitate access to technology and information for precision farming.
Are you looking for house painters in KOLKATA? At 123 Home Paints, our painting services for homeowners can help your house shine.Don’t trust just anyone to paint your home or business.It’s your home. Whether you live in a single-family house, a duplex, a townhouse, or a multi-family building, you want to feel comfortable.
A cooperative is an autonomous association of people united voluntarily to meet their common economic, social and cultural needs and aspiration through a jointly owned and democratically controlled business.
Cooperative societies are voluntary associations started with the aim of service to members.
Cooperative marketing consist of two words ‘cooperative or cooperation’ and ‘marketing’.
It is also the marketing ‘for the farmers’ and ‘by the farmers’ that aim at eliminating the chain of functionaries operating between the farmers and the ultimate consumers and thus securing maximum price for the farmer’s produce.
According to RBI “Co-operative marketing is a co-operative association of cultivators formed primarily for the purpose of helping the members to market their produce more profitably than is possible through private trade.”
According to FAO ‘Co-operative Marketing is a system through which a group of farmers join together to carry on some or all the process involved in bringing goods to the consumer.”
MOKO Phones- Marketing a Smartphone in Rural MarketAnkit Kumar
A Smartphone targeting Rural Consumer.
This was a project of our Rural Marketing course at IFMR-GSB at Krea University at SriCity.
We took this project as a live project which later helped us to understand and implement different that we learned during the course.
Although we could not be able to do a primary research for this concept but we had strong secondary data to back our effort to market this product in the rural area in India.
Skilling In India PPT- Presented at the International Conference hosted by D....Edulight Learning Services
Presentation on Skilling In India by Mr. Jeetendra Nair, CEO & M.D. of Edulight at the One Day International Conference hosted by D.A.V College on 7th March 2015.
http://jeetendranairwordpress.com/2015/12/18/international-conference-at-d-a-v-college-7th-march-2015/
This report contains detailed analysis of the socio economic profiling of Bhemdevrapalli village in the Warangal district of Telangana, done under partial fulfillment of my PGDM course at Development Management Institute.
The Fortune at the Bottom of the PyramidOutline India
The presentation is based on the book “Future At The Bottom Of The Pyramid” by C.K Prahalad and tries to encapsulate his research. It starts off with the notion of how 4-5 billion poor people of the world is unserved by the private sector. Then it addresses the bottom of pyramid (BOP) as a business opportunity and a viable market. It talks about democratizing the commerce and making globalisation benefits reach everybody. The presentation talks about the nature of the BOP market and states some principles that needs to be followed while catering to them. The presentation contains 3 case studies of ITC, HUL and Jaipur Rugs mentioned in the book and tries to explain how they adapted to the BOP market and adjusted their business models to serve the rural India. It also contain slides which tries to incorporate the learnings and takeaways from the book into the OUTLINE India’s business model.
The Tata Kisan Sansar (TKS), set up by private company Tata Chemicals, are a network of farmer centres that provide extension services to help farmers and cultivators in North India. The TKS aims to be a one-stop resource centre, offering a wide range of agricultural services, products, information, and training. The centres particularly aim to facilitate access to technology and information for precision farming.
Are you looking for house painters in KOLKATA? At 123 Home Paints, our painting services for homeowners can help your house shine.Don’t trust just anyone to paint your home or business.It’s your home. Whether you live in a single-family house, a duplex, a townhouse, or a multi-family building, you want to feel comfortable.
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colours can also enhance the effectiveness of placebos.
E-chaupal: The Power of ICT for Farmers Empowerement in India-A Case Studyprofessionalpanorama
Choupal in Hindi language means a village gathering place. Taking this gathering place to the virtual world, ITC (one of the India’s largest and oldest business conglomerates) introduced the e – Choupal to empower rural India in the year 2000.e – Choupal provides better supply chain for ITC’s food and agri businesses. It enables reach to the underserved rural markets. For rural farmers it caters new IT enabled services and business opportunities i.e. health, education, entertainment, and e–governance. It increases shareholder’s value through serving the society. The critical success factors of e– Choupal are comprehensive knowledge of rural markets, designing a win – win transaction model, leveraging the logistics channel, selection of Sanchalak (operator), evolving an appropriate user interface and bottom-up model for entrepreneurship. The e– Choupal model shows that a large corporation can play a major role in recognising markets and increasing the efficiency of an agricultural system. The case also uncovers the key role of information technology – in this case provided and maintained by a corporation – but utilised by local farmers. This access to information helps farmers in improving the quality of produce and obtaining better prices. Elected from the village itself, a literate farmer acts as the interface between the illiterate farmers and the computer. The model shows that a large corporation can combine a social mission and an ambitious commercial venture, that it can play a major role in rationalising markets and increasing the efficiency of an agriculture system, and do so in ways that benefit rural communities. This case study given here covers the background, the impact, key elements of empowerment, issues, lessons, determinants for success and long term assessment of the system’s productivity and efficiency levels.
Choupal in Hindi language means a village gathering place. Taking this gathering
place to the virtual world, ITC (one of the India’s largest and oldest business
conglomerates) introduced the e – Choupal to empower rural India in the year 2000.
e – Choupal provides better supply chain for ITC’s food and agri businesses. It enables
reach to the underserved rural markets. For rural farmers it caters new IT enabled
services and business opportunities i.e. health, education, entertainment, and e–
governance. It increases shareholder’s value through serving the society. The critical
success factors of e– Choupal are comprehensive knowledge of rural markets, designing
a win – win transaction model, leveraging the logistics channel, selection of Sanchalak
(operator), evolving an appropriate user interface and bottom-up model for
entrepreneurship. The e– Choupal model shows that a large corporation can play
a major role in recognising markets and increasing the efficiency of an agricultural
system. The case also uncovers the key role of information technology – in this case
provided and maintained by a corporation – but utilised by local farmers. This access
to information helps farmers in improving the quality of produce and obtaining better
prices. Elected from the village itself, a literate farmer acts as the interface between
the illiterate farmers and the computer. The model shows that a large corporation
can combine a social mission and an ambitious commercial venture, that it can play
a major role in rationalising markets and increasing the efficiency of an agriculture
system, and do so in ways that benefit rural communities. This case study given here
covers the background, the impact, key elements of empowerment, issues, lessons,
determinants for success and long term assessment of the system’s productivity and
efficiency levels.
Explains the role of information and knowledge in agricultural marketing, shares the initiatives by Government, private, NGOs and farmers organisations, indicates ICT advances which transform agricultural research-extension-marketing scenarios.
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students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
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1. e-Choupal Page 1
College of Agricultural Information Technology
Anand Agricultural University
Anand – 388 110
Seminar on
E-choupal
Prepared by:
Bharati
Reg. No.: 06 – 0169 – 2015
3rd
Semester
Seminar Guide:
Dharmesh k Vyas
Associate Professor
Sign :
2. e-Choupal Page 2
Sr.No. Content Page. No.
1 Introduction 3
2 Organizer 4
3 Reason For Establishment 4
3.1 ITC’s Rationale and Services to the Farmers 4
4 Effects of e-Choupal 5
4.1 e-choupal process 6
5 Products and Servicess 6
6 The e-Choupal advantage 7
7 Features of the E-Choupal Web Site 9
8 Scope of E-choupal 9
9 Challenges 10
10 Conclusion 11
11 References 11
3. e-Choupal Page 3
1 Introduction
1.1 E-choupal (ITC-IBD)
E-Choupal is a hindi word which means a village meeting place, and “E” here stands for
electronic so it is a village meeting place on a electronic platform. It is a virtual market place
where vendors and customers come together to do transactions. E-Choupal It is a virtual market
place where farmers can transact directly with a processor and can realize better price for their
products.
E-Choupal is an initiative of ITC(Indian tobacco company) Limited a conglomerate in India, to
link directly with rural farmers via the Internet for procurement
of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. e-Choupal
tackles the challenges posed by Indian agriculture, characterized by fragmented farms, weak
infrastructure and the involvement of intermediaries. The programme installs computers with
Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural
information.
Figure 1. Webpage of e-choupal
4. e-Choupal Page 4
2 Organizer
ITC—a 94-year-old Indian Agribusiness Company with annual revenues of US$ 2.6
billion—has taken on the role of a network orchestrator in this meta-market by stitching
together an end-to-end solution. The solution simultaneously addresses both the
viability concerns of the participating companies by virtually aggregating the demand
from thousands of small farmers, and also the value-for-money concerns of the farmers,
by creating competition among the companies in each leg of the value chain.
International Business Division (IBD), a division of ITC started in 1990, is engaged in
exports of a range of agricultural commodities. Today, IBD continues to deliver agri-
commodities like Feed Ingredients - Soya meal, Rapeseed Meal; Food grains - Rice,
Wheat & Wheat Products, Pulses; Coffee, Black Pepper; Edible Nuts & Marine
products like Shrimps and Prawns. It is also now sourcing domestic markets in
products such as wheat, maize , and pearl millet for its own use as well as for niche
customers .
3 Reason For Establishment
3.1 ITC’s Rationale and Services to the Farmers:
3.1.1
Small farmer livelihoods: Small farmers are currently utterly unable to
compete with global agribusinesses on the free market, and they have no alternate
marketing choice other than Government-managed market yards
Current Unsustainable Situation
Government subsidies: Increasing Minimum Support Prices through
Government agencies is economicallyunsustainable
Inefficient use of inputs: Current use levels of water, fertilizer, and pesticides
are ecologically unsustainable. This is especially true in cases where more inputs do
5. e-Choupal Page 5
not result in higher yields
3.1.2 What will make it sustainable?
Not subsidies, but efficient services – Ideally these would be along the lines of meta-
markets and would not displace small/ marginal land owners
Market linkages for output - Demand driven rather than supply driven value chains
Non farm employment opportunities - Services for urban & international customers
4 Effects of e-Choupal
ITC Limited has provided computers and Internet access in rural areas across several agricultural
regions of the country, where the farmers can directly negotiate the sale of their produce with
ITC Limited. Online access enables farmers to obtain information on mandi prices, and good
farming practices, and to place orders for agricultural inputs like seeds and fertilizers. This helps
farmers improve the quality of their products, and helps in obtaining a better price. Each ITC
Limited kiosk having Internet access is run by a sanchalak — a trained farmer. The computer is
housed in the sanchalak's house and is linked to the Internet via phone lines or by
a VSAT connection. Each installation serves an average of 600 farmers in the surrounding ten
villages within about a 5 km radius.
Since the introduction of e-Choupal services, farmers have seen a rise in their income levels
because of a rise in yields, improvement in quality of output, and a fall in transaction costs. Even
small farmers have gained from the initiative. Farmers can get real-time information despite their
physical distance from the mandis. The system saves procurement costs for ITC Limited. The
farmers do not pay for the information and knowledge they get from e-Choupals; the principle is
to inform, empower and compete. e-market place for spot transactions and support services to
futures exchange. There are 6,500 e-Choupals in operation. ITC Limited plans to scale up to
20,000 e-Choupals by 2012 covering 100000 villages in 15 states, servicing 15 million farmers.
6. e-Choupal Page 6
Figure 2. e-choupal kiosks
4.1 e-choupal process
ITC
5 Products and Servicess
5.1 Content
The service provides access to the following types of content through the e-Choupal
website, all of which is in local languages, including Hindi, Telugu, and Kannada.
Weather - forecasts from Government Meteorological Departments.
7. e-Choupal Page 7
Scientific farming practices - provided by Agri-universities.
Market prices at the village - collected from mandis (regional markets).
The website is a dynamic portal in the sense that there is regular updating of the static
contents.
5.2 Other Products and Services
Farm Inputs such as fertilizers and seeds (screened for quality).
Marketing of Outputs (convenience, lower transaction costs).
FMCG goods and services of daily use.
FAQs –Frequently asked questions on cropping issues and e-mail facility to link
up with scientists for specific solutions
6 The e-Choupal advantage
ITC's e-Choupal project is a winner—for farmers who get better remuneration and for the
company that's assured quality inputs for its business Imagine an illiterate farmer in a remote
village in Madhya Pradesh sitting at a desktop wired up to the WWW through a small
VSAT(Very Small Aperture Terminal) link, powered by a tiny power generator by the side, and
surfing away to glory downloading invaluable information about weather forecasts and sowing
trends.
IT for the Masses
• The e-Choupal project covers over 35,000 villages in Madhya Pradesh, Uttar Pradesh,
Maharashtra, Karnataka, Andhra Pradesh, Rajasthan, Haryana and Uttaranchal providing
millions of farmers with critical information on farming.
• The Choupal services are being delivered by over 6,000 Sanchalaks and over 17,000 Upa
Sanchalaks to these remotest areas.
8. e-Choupal Page 8
Multiple Benefits
• Farmers can look at weather forecasts, order fertiliser and herbicide, and consult an
agronomist by e-mail when their crops turn yellow.
• At some eChoupals they can even buy life insurance, apply for loans and also check their
children’s exam results.
• While much has been written about the social benefits of ITC’s eChoupal, the matter of
the fact is that the project was conceptualised with a pure business focus to create farmer
communities in villages to facilitate sourcing of high-quality farm produce for the
company’s fast growing agribusiness.
Better Payment
• In IT parlance, eChoupal is an intelligent blend of applications like CRM(Customer
relationship management) and supply chain management. For instance, by helping the
farmer identify and control his inputs and farming practices, and by paying more for
better quality, ITC has been able to preserve the source and improve the quality of
produce.
• In the commodities market, these two factors are helping ITC create a definite
competitive advantage.
10. e-Choupal Page 10
8 Scope of E-choupal
• ITC now plans to leverage its eChoupal infrastructure to sell third-party products, provide
rural market research services, and in the social sector, to provide services like health
advisories and enable e-governance.
• Under the brand ‘Choupal Sagar,’ these shopping complexes house a procurement centre,
retail store, food court, farmer facility centre and healthcare clinic.
• In healthcare services, a pilot project has been launched along with leading corporate
healthcare service providers, to extend reliable and quality healthcare services to the
remotest villages. Several health camps conducted during the pilots are encouraging and
the project is in the midst of scaling up to other locations.
ITC eChoupal is currently piloting delivery of quality education services to the rural areas
leveraging the physical and digital infrastructure developed for commodities sourcing and
consumer retail services
11. e-Choupal Page 11
Figure 3. Webpage of choupal sagar
9 Challenges
Process : appropriate systems for quality testing and pricing; logistics; complex
transactions.
Physical : bulk storage and handling hubs.
Technology : IT equipment suitable for rural environment; reliable power source;
adequate connectivity; user support
Social : selection of appropriate villages; selection of the appropriate sanchalak;
building trust in the community; training; securing stakeholder involvement (by
12. e-Choupal Page 12
Public Oath).
10 Conclusion
• An innovative strategy which is eloborative & extensive in reral market so far.
• Rural wealth creation in agriculture through securing empowerment,collaboration
and competition.
• A transformational initiative for sustainable development of society.
• Commitment to transparency & the respect & fairness with which both farmers &
local partners are treated.
11 References
• http://www.e-agriculture.org/sites/default/files/uploads/media/Choupal.pdf
• https://en.wikipedia.org/wiki/E-Choupal
• http://www.networkmagazineindia.com/200605/coverstory08.shtml
• http://pt.slideshare.net/Venky7/itc-echoupal-and-saagar/11
• https://www.google.co.in/search?q=conclusion+of+echoupal&biw=1366&bih=657&tbm=isch&s
ource=lnms&sa=X&ved=0ahUKEwi1r8HNieLOAhVJs48KHdHcDSMQ_AUIBygC#imgrc=XDi_0ssaN
OIdEM%3A