Coca-Cola implemented a data warehouse and analytical software from Teradata Corp. to gather data from their vending machines. The system collects both historical and real-time data on sales, product outages, short changes, and machine malfunctions to trigger alerts. A pilot test in 2002 connected all vending machines to a wireless network, resulting in more accurate demand forecasting, quicker problem identification, a 10% increase in sales, and 46% reduction in overtime and other costs. Coca-Cola plans to expand this enterprise data warehouse solution across their entire network of over one million vending machines in Japan to realize further cost savings and higher revenues.

1. Case Study
Things Go Better with Coke’s Data
Warehouse

2. About Company
• Coca-Cola, A successful bottling company
insures-its vending machines are profitable.
• Reason is-Data warehouse and analytical
software implemented by Teradata Corp.
• System developed in response to warehouse
system developed by their rivals, Mikuni

3. Data warehouse Approach
Initial phase was developed in 2001
1. Collects historical as well as real time data.
2. Transfer to headquarter via wireless
connections.
3. Provides detail product info
• Time and Date of sale
• When a product sells out
• Whether someone was short changed
• Whether machine mal functioning
In each case, alert is triggered and vending machine
immediately reports it to data centre.

4. Pilot test by Coca-Cola in 2002
• All vending machines put on wireless network to
gather real time point of sales (POS) data.
• Outstanding Result
1. Accurate forecasted demand
2. Quick identification of problem
3. 10% increase in sales
4. Overtime and other cost decreased to 46%

5. Future Plan
• Planning to expand entire enterprise using an
active data warehouse.
• Data warehouse solution will expand across
corporate boundaries into the entire Coca-
Cola Bottlers network. So that more than one
million vending machines in Japan will be
networked
• Leading to immense cost saving and higher
revenue.