The document provides details on ABC saloon's proposed 6-month e-marketing strategy. The strategy involves developing an attractive and easy to use website, search engine optimization to rank high in search results, and running contests and giveaways on the website. Goals for the strategy are to make the saloon and website widely known, rank high in search results, and have many contest winners to increase customer loyalty. Events to achieve the goals include advertising, hiring an SEO company, and road shows. Key performance indicators to measure each event are conversion rate, time on site, visits to purchase, loyalty, task completion, and average order value. Assumptions made include all visitors registering, independent outlets, and all services at each

1. WEB ANALYTICS
ASSIGNMENT 1
SUBMITTED TO: SUBMITTED BY:
Prof. Neeraj Juneja Pradeep Kumar Tiwari

2. Q) What should be ABC’s next 6 months e-marketing strategy?
Ans) The ABC’s next six month e-marketing strategy should be
a) Start with a web promotion plan and an effective web design and
Development strategy.
The ABC’s must design their website very attractive and easy to
Understand, so that every visitor can understand their service and
customer value they provide. The promotion of the website should be
done so that every person know about the existence of the ABC saloon,
and they can get customer from everywhere. The web should be
developed regularly with exiting services and design.
b) Get ranked at the top in major search engines, and practice good
Search Optimization Techniques
The ABC’s company should have the SEO (search engine optimization)
Service for the best search engines like Google, yahoo, Bing etc. This
will help the company website to come in first page of the search engine.
From that the visitors to the site will be more and the visitor can be
converted to the customer.
C) Facilitate and run contests and giveaways via your web site.
The ABC’s company should provide coupon, and contest through website
So that the customer can visit the website again and again and after
Winning the coupon they get some discount and become the loyal
Customer.

3. Q) Identify 3 or more goals for ABC saloon’s proposed e-marketing strategy?
Ans) The goals for ABC saloon’s should be
a) Their website and saloon should be so much impressive that every one
Should know about them.
b) Their website should be in top list of every search engine, if any one
asked for such kind of service.
c) They must have the winner for every contest, and they should have
Large no. Of winners, so that customer efficiency can increase.
Q) Define events for each of the identified goals.
Ans) The events for each of the identified goals are
a) They should advertise through local print media and T.V. channel.
b) They must take the SEO service from some well known IT
companies, or they can have developer in their company who can
provide that service.
c) Apart from above the line promotion we should consider below the
line promotions like road show. That would easily capture the
mind of customer.

4. Q) Define KPIs for each identified event.
Ans) a) Conversion Rate
Conversion rate means number of visitor converted to customer.
We have selected conversion rate as KPI because, they are hard
Core focusing on Outcomes.
b)Days and visits to purchase
They measure the true customer behaviour on the website, how
long it takes someone to complete an Outcome on the website.
c)Visitor loyalty
Visitor loyalty means the person who visits the site again and again
Is loyal to the company because they can become customer.
d)Task completion rate
This KPI is used to know that why the visitor are not able to
Converted into customer. This KPI helps to know the factor which
prevent the visitor to become a customer.
e)Time spent on page
This KPI helps to know the time spent by the customer on website.
From that we can know about the website.

5. f)Average order value
This KPI help to know the average order value of the customer.
Q). Indicate all your assumptions that you have made in assignment?
Ans)- 1. Every visitor is registering on the website.
2. Outlets are running independently.
3. Every service is offered by each outlets.