6. We will making the good relations with our
venders.
We are offering a wide range of product
fresh and ethical.
Our business is a solepropriter of
Mr.Javaid Akther Sheikh.
The hour of our working are 24/7.
we will reduce the competition by giving
the low price and excellent quality
7. Firstly we will give good quality so that in market we became reliable
Time of delivery must be perfect because our product are perishable product.
8.
9. Strengths:
As an exporting firm of fruits and vegetables the primary strength for a business are the
following:-
The potential markets:-
Are the core of the business
activates. For exporting purpose we must
consider the markets where our products
have high demands.
10. Weakness.
As for under developing countries business has to face many problems.
Purchases.
The market positions are not same for the whole seasons. So therefore we must be capable to
overcome these factors. These factors may cause the increase in price, which the buyer is not
ready to pay.
11. Labor unskilled
The business is effect a lot by the low efficiency of staff and labor. The staff and labor must be
qualified and have sufficient experience the relevant job.
Overall consignment problems.
problems may come such as Cargo issues. If the booking for shipment is not confirmed then
the processed product might get spoiled due to delay in flights or ships.
12. Opportunity.
Availability of fruits throughout the years.
Public expectations is positive towards fruit consumption.
E-business.
No direct competitors.
13. Threat:
Fruit prices increases(according to seasonal changes)
Change in Exchange price.
Environmental conditions.
Availability of various junk food for cheap price.
Hard to break Social Food habits. Most of the office staff use snacks/fast foods.
Buyer willingness
14. CRM
There are no end users of our products.
The users are the wholesalers that are
present in different countries. We
maintain the data of the wholesalers only.
15. Marketing Mix
Product:
Different product we are offering to our consumers:
Mangoes
Mandarin (orange)
Apples
Peach
Pear
Grapes
17. Price:
We don’t offer any fix price to the customer. The offered is based on current price of the
product offered in the market.
We give special discounts for seasonal fruit during the season.
If customer are buying are buying more than five fruit basket 50% is free for the sixth one.
18. Place:
To assure the availability of our
product has established the effective
network of registered dealer. The
main target of these fruits in
European countries.
Manufactures-Distributors-Retailer-Customers
19. Marketing Mix
Promotion
There is no as such promotion strategy of our company but we offer discounts on Eid and
other religious events
21. Internal
•Employees are motivated
•They Are considered as family here
•Their dull performance is neglected
•They are given the title Employee of
the week
•They are given cash prize on
achieving their assigned goals.
22. FINANCE PRESPECTIVE
• We are expecting minimum of 15 times customer dealing every year.
• 7% annual growth from previous year.
• Credit is offered.
23. Consumer
• Good quality
• Timely Delivery
• comparatively less profit margin
24. Innovation
In this business there is no need of
innovation but we still do the innovation
likewise we change the box or color of the
box or we make flag of the country where
it is being delivered.
